Presentation given by Al Balasco, Radisys Sr. Director of Product Management at IMS World Summit on April 23: Title: Monetizing VoLTE and RCS • Global trends in LTE, VoLTE, RCS, and other services. • Strategies to grow revenues beyond data plans • IMS service delivery architectures for generating revenues from VoLTE and RCS

1. Monetizing VoLTE, RCS and Video
IMS MRF and Conferencing Solutions
IMS World Forum
April 23, 2013
Al Balasco
Sr. Director – Product Management
al.balasco@radisys.com

2. 2Radisys Corporation Confidential
Revenues not keeping pace
with Traffic Growth
 Traffic Doubling every 12 months  Revenues not keeping pace with
Traffic Growth
Source: Heavy Reading
Revenues
Traffic
Revenues &
Traffic Gap
Widening
Revenue vs. Traffic Growth
Voice Era
Data Era
• Improve Revenues by offering VoLTE, RCS, and Video VAS
• VoLTE, RCS, and Video VAS require an IMS
• IMS media processing delivered by
Media Resource Function (MRF)

3. IMS MRF Case Study: Mavenir
VoLTE, RCS, and Video VAS
Mavenir mOne® Platform
• IMS architecture for 4G/LTE services.
• Selected and exclusively using
Radisys MRF
Benefits to Mavenir
• Comprehensive MRF feature set
for VoLTE, RCS, and video
• Allows Mavenir to focus on
migration path from 3G,
IMS applications, and
rapid LTE operator rollouts.
With 7+ more Mavenir/Radisys
LTE trials also underway…
World’s first VoLTE deployment
Powered by Mavenir mOne, enabled by Radisys MRF

4. Video Services Opportunity
• Ease of use
• Telepresence -
immersive
experience
• Community /
network /
intradomain
based –
voice/video/ IM
“islands”
• Acceptance of
new UIs in mass
consumer
domain
• Managed network
services for QOS
• Initial interworking
and standards bodies
• New delivery models
– cloud, hosted
• First cost-effective
business solutions
• Limited intradomain
support
• Consumerization of
IT
• SIP trunking
• Ubiquitous B2B B2C social net connectivity
• Web/mobile communications clients
(WebRTC)
• Low cost services mass adoption w/ QOS
• Cloud enabled deployments
• Fat pipes: LTE rollouts and enterprise SIP
trunking
Build
Deploy
Scale up and cost reductions
2012
Carriers, MNOs, and
Over-the-Top / cloud
SPs planning /
readying video
services
Moving out
of Early
Adopter
phase

5. MRF Use Cases beyond VoLTE
 Some VoLTE pt-to-pt calls using same codec
may not need MRF
 But most VoLTE and RCS services need MRF
• Basic Network Services
– Network Announcements, Collecting Digits
– IP-to-IP transcoding
(e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)
• Revenue-Generating VAS services
– Video Services with RCS
– Video Adverts and Ring-Back Tones
– Messaging (record and playback)
– Multimedia Conferencing
– And many more….
Source:
Seeing through the Cloud.
A survey of mobile operators’ views on the evolution of the mobile core.,
Monica Paolini, Senza Fili Consutling, Feb 2013

6. Increasing $$ ARPU
Video Conferencing
Video Advertising
Video Streaming
Video RBT
Videomail
IVVR
Video VAS
IMS MRF supports
“Videoization” of Mobile VAS
to Generate New Revenues
“Videoization” of Mobile VAS
Audio Conferencing
Audio Advertising
Audio Streaming
Audio RBT
Voicemail
IVR
MPX-12000
Audio VAS

7. Radisys is a leader in
VoIP audio conferencing solutions
 Audio conferencing is
largest revenue
contributor for
Conferencing Service
Providers (CSPs)
 Minutes of Use
continues to grow.
 Radisys is a leading
supplier of IMS MRF
and conferencing
application servers
for this market.CSPs who have deployed Radisys MRF
for VoIP audio conferencing services

8. Integrated Conferencing Solution
IMS architecture using SIPware + MRF
IP WAN
Corporate
IP VPN
Wireline Broadband
DSL, Cable
Enterprise
UC
Application
Server (AS)
Media
Resource
Function (MRF)
Radisys
SIPware
Audio Conferencing
Application Server
IMS Services CoreMobile
Broadband
4G/LTE, WiFi,
HSPA
Audio
2G Cell
Gateway
PSTN
Phone
PSTN, 2G Mobile
Legacy
Circuit Access
VoIP
Phone
IP Access
IP VPN
VoIP
Client
VoIP
Client
UC
Audio
Client
VoIP
Client
Radisys MRF
Audio Mixing with VQE
SIP
SIP +
MSML
Audio RTP
CSPs using
Radisys SIPware
with MRF
Level 3 GNET

9. Growth in Video Conferencing
 Desktop video
conferencing to
grow 6X
 Mobile video
conferencing will
grow faster.
 What is the best
way to deliver
business video
conferencing to
desktop and
mobile users?

10. Integrated UC Video Services &
Video Interoperability GWs
OTT and Cloud
Communications
(Google, Amazon …)
Carrier IMS Network
AT&T, VZ, BT, …
CSCF
SIP (IMS)
RTP/RTCP
SIP LTE
Endpoint
MRF
LTE - EPC / RAN
Microsoft
Lync UC
Enterprise
Telepresence
Media GW
Interconnect
HD Room
Video
Microsoft
Lync Clients
Cloud Media
- Hosted
- Private
- Public
IBM Lotus
Sametime UC
Integrated
Multimedia
TIP
Protocol
IP
Video
GW
IP
Video
GW
IP
Video
GW
Lync-
IMS
GW
MS Lync
Protocols
Integrated
Video MRF

11. Scalability for the Telecom Cloud
Single Server
250-500
Simultaneous
Calls
Multi-Server
25,000-50,000+
Simultaneous Calls
Fully distributed
fault-resilient architecture
“Single box”
solution
1RU Linux
Intel Server
LocationA
LocationB
Radisys
MPX-12000
Broadband MRF
VoIP and Video
Conference Mixing
Radisys SIPware
Event or
Reservationless
Conferencing
Radisys
Software MRF
VoIP and Video
Conference
Mixing
Radisys
SIPware
Event or
Reservationless
Conferencing
Virtualized Blade Server
in Telecom Cloud
Intel Blades
in ATCA
chassis
or
Intel
Blade
Server
Radisys
Software MRF
VoIP and Video
Conference
Mixing
Radisys
SIPware
Event or
Reservationless
Conferencing
Single-Server
10,000s of calls

12. 12Radisys Corporation Confidential
Summary
 IMS is key to generate revenues
beyond LTE data plans
• VoLTE, RCS, Video VAS
• Media processing done in IMS MRF
 Radisys is the leading supplier of MRF
• VoLTE with Radisys MRF deployed at
MetroPCS, with 7+ more VoLTE trials in progress
 Radisys also offers multimedia conferencing solutions
• MRF supplier for 8 of top 10 conferencing service providers
• Radisys SIPware with MRF offers turnkey conferencing solution
 Scalable Video and Virtualization - Ready for Telecom Cloud
 Radisys solutions deliver VoLTE, RCS, and Video revenues

13. 13Radisys Corporation Confidential
Thank You!
Radisys SIPware
Event
Conferencing
Reservationless
Conferencing
MPX-12000
Broadband IMS MRF
Software MRF
for Telecom Cloud