The world of telecom services is evolving faster than at any time, as customer expectations for always-on and faster solutions grow with each new handset design. And in parallel, each generation of handsets has the power to provide even higher quality audio and video through advanced encoding technologies. This brings a massive increase in overall service complexity. A complexity that transcoding can help tackle. Check out this collaborative presentation with Radisys and Hot Telecom to learn how transcoding can help future proof your digital business.

1. Webinar
September 14 and 15, 2016
Future
proofing
your digital
business with
transcoding

2. The HOT TELECOM Team
Isabelle Paradis
President
Steve Heap
CTO
The Radisys Team
Ray Adensamer
Director of Marketing
Grant Henderson
VP, MediaEngine and
Corporate Marketing

3. Transcoding
101
Transcoding
Deep dive
Where is
the value?
The perfect
storms

4. The perfect
storms

5. IP & Technology storm

6. Device evolution
‘Phone, Tablets, Wearables,
Everything as a device’
Multiple technologies,
networks and types of players
‘TDM, IP, Fixed, Mobile’
Paradigm shift coming with
virtualization
Complexification
of the technology
Service evolution
‘Voice and data convergence’

7. Customers storm

8. Service usage evolution
‘VoLTE, content and video’
Expectation evolution
‘high quality at all times for
voice and data’
Blurring of the lines between
different types of customers
‘Carriers, enterprise, OTT’
Increased need for control of
their experience in real time
Complexification of
the customer
environment

9. Business model storm

10. Customer interaction
evolution
‘Real time, personalized, self-
served and intuitive’
Multiple technologies,
devices, services through
one plan
Traditional vs innovative pricing approaches
‘bundles, sponsored, free’
Complexification
of the business
models
Distribution model evolution
‘Partnerships, white label, federations’

11. Complexity
Complexity
Complexity

12.  Voice is no longer just voice
 Communication now includes video
 Handsets are evolving on an ever faster cycle
 Operators need to make all this work – both at a
retail service provider and interconnect level
The implications

13. Transcoding
101

14. Transcoding 101

15. Types of audio codecs currently in service
Source: Radisys

16. Transcoding requirements
AMR-NB AMR-WB
4G/LTE
Tablet video
VoLTE Mobile
IP Softphone
On PC
WebRTC
PSTN Phone
2G Mobile
Transcoding
Transrating
Media conditioning
Source: Radisys

17. Transcoding
Deep Dive

18. 18© 2016 Radisys Corporation – All rights reserved.
Three Laws Governing Transcoding
The Law of PhysicsThe Laws of Time and Money
The Law of Invention

19. 19© 2016 Radisys Corporation – All rights reserved.
HD Audio and Video – Transcoding Implications
0
5
10
15
20
25
30
35
40
45
Audio
0
1000
2000
3000
4000
5000
6000
7000
8000
H.261 H.263 H.264 VP8 H.265 VP9
Video
RelativeComputationalComplexity
RelativeComputationalComplexity
VP8
VoIP Era Today 5G Era VoIP Era Today 5G Era

20. 20© 2016 Radisys Corporation – All rights reserved.
Integrated vs. Decomposed vs. Adjunct Transcoding
Integrated
Signaling
Media
Processing
RTP Packet
Processing
& Security
SBC or MGW with
integrated
media processing
Decomposed
Decomposed SBC
or MGW with
integrated
media processing
Signaling
Media
Processing
RTP Packet
Processing
& Security
Adjunct
SBC or MGW
complemented
with
adjunct
media processing
Signaling
Media
Processing
RTP Packet
Processing
& Security

21. 21© 2016 Radisys Corporation – All rights reserved.
Adjunct Transcoding – Drivers
• IP networks enable decomposition of network components
• Separating media resources for transcoding now makes sense
• Continuing to apply transcoding in the SBC/MGW makes less sense
• Appetite for media investment by equipment suppliers is very low
Radisys Corporation - CONFIDENTIAL
Radisys has both virtualized transcoding and dense DSP based transcoders to solve all your scaling needs

22. 22© 2016 Radisys Corporation – All rights reserved.
Significant ROI with Adjunct transcoding - Today
Restricted to 17k
Sessions of Signaling
17k Sessions of
Transcoding
5 X SBCs
80k Sessions of
Signaling
17K Sessions of
Transcoding
1 X SBCs + 1 Adjunct Transcoder
X
5
Radisys
MediaEngine
63k sessions of Supplemental
Transcoding, additional HD Audio
and Video Codec Support
OR
Comparative analysis of 80,000 AMR-WB transcoding sessions
Up to 60% CAPEX and OPEX reduction

23. 23© 2016 Radisys Corporation – All rights reserved.
Future Proofing – EVS Impact
15 X SBCs
80k Sessions of
Signaling
5K Sessions of
Transcoding
1 X SBCs + 4 Adjunct Transcoder
X
5
Radisys
MediaEngine
75k sessions of Supplemental
Transcoding, additional HD Audio
and Video Codec Support
OR
Radisys
MediaEngine
Radisys
MediaEngine
Restricted to 5k
Sessions of Signaling
5k Sessions of
Transcoding
Radisys
MediaEngine
Comparative analysis of 80,000 EVS transcoding sessions
Up to 75% CAPEX savings and 66% OPEX savings

24. 24© 2016 Radisys Corporation – All rights reserved.
Architectural Flexibility
B2BUA - “Bump in the Wire”
IMS
Services CoreVoIP
Access
VoIP
Border
Network
SBCSBC
SBC 4G/LTE
Border
Network
VoLTE
IP Access
SBC
SBC
2G/3G Circuit Access
AMR-NB
(Circuit)
SS7
AMR-NB
2G/3G
Border Network SBC
SBC
G.711
PSTN
Border Network
SBC
SBC
PSTN Circuit Access
G.711
(Circuit)
SS7
MGW
Radisys
MediaEngine™
TRF
SBC
MGW
For cases where there is simple and straightforward transcoding required and ease of deployment
Radisys
MediaEngine™
TRF

25. 25© 2016 Radisys Corporation – All rights reserved.
Architectural Flexibility
3rd Party Call Control
VoLTE
IP Access
SBC
SBC
SBC
IMS
Services
Core
CSCF
VoIP
Access
SBC
SBC
SBC
2G/3G Circuit Access
AMR-NB
(Circuit)
SS7 AMR-NB
2G/3G
Border Network SBC
SBC
MGW
G.711
PSTN
Border Network
SBC
SBC
PSTN Circuit Access
G.711
(Circuit)
SS7
MGW
For cases that require more sophisticated routing and greater control in the network architecture
Radisys
MediaEngine™
TRF
Radisys
MediaEngine™
TRF

26. 26Radisys Corporation - CONFIDENTIAL
Software vs Hardware Options – Customer Choice
CONFIDENTIAL © 2016 Radisys Corporation – All rights reserved.26
Source: Evolution of Transcoding Architecture in the Network eBook from TMN and Radisys, available for download http://go.radisys.com/ebook-ms-transcoding_ebook.html
Lower port count – several
hundred to thousand ports
Lower fidelity / resolution
audio and video codecs
Existing COTS server
environment
Announcements
and basic IVR
High definition 720+
video
Wideband audio codecs
ARM-WB, Opus
High port count –
several thousand ports
Complex transcoding or continuous
presence video conferences.
Footprint, power and cooling requirements
up to 10:1 improvements vs COTS servers.
COSTOFOWNERSHIP
MEDIA PROCESSING CAPACITY AND COMPLEXITY
Software
More economical for smaller, simpler deployments
Hardware
More economical for larger, more complex deployments

27. 27© 2016 Radisys Corporation – All rights reserved.
Benefits of Radisys MediaEngine TRF Transcoding
Audio Codecs: G.711, G.729ab, AMR-NB, AMR-WB, EVRC/B,
G.722, Opus, EVS
• Supports transcoding between any two endpoints using different audio
codec
Video Codecs: H.263, H.264, MPEG-4, VP8
• Supports transcoding and transrating (different picture size and bandwidth)
between any two endpoints using different video codecs
Voice Quality Enhancements:
• Acoustic Echo Cancelation, Noise Reduction, Packet Loss Concealment
Radisys has both Virtual SW and Hardware when you need it
• Radisys MediaEngine™ Transcode Resource Function (TRF) products:
‒ MediaEngine™ vTRF
‒ MediaEngine™ TRF-12000
15+ years of expertise in IP real=time media processing

28. 28© 2016 Radisys Corporation – All rights reserved.
VoLTE Transcoding – Use Cases
G.722 Audio
Enterprise
H.264 Video
AMR-WB Audio
2G – GSM
3G GSM - AMR-NB
3G CDMA – EVRC
VoLTE
VoLTE
Handset
Legacy Wireless
G.711 Audio
Fixed Network
Legacy Mobile Network
EVS
VoWiFi + Emerging 4G/5G
Emerging Mobile Devices
H.264 Video
H.264 Video
InternetOPUS Audio
VP8 Video
SBC
Radisys
MediaEngine™
TRF
SBC

29. 29© 2016 Radisys Corporation – All rights reserved.
WebRTC Transcoding – Use Cases
Radisys
MediaEngine™
TRF
WebRTC
gateway
Softswitch
Public
Internet
Opus
Audio
VP8
Video
IPX platform
Support Center
Fixed or
Cable MSO
OTT Service
4G/5G MNO
G.711
or G.729
EVS or
AMR-WB
H.264
Video
Fixed
Phone
SIP
Video
Client
Video LTE
handset
G.722
Audio
H.264
Video

30. Where is
the value?

31. Transcoding capabilities will become a competitive
differentiator as it will enable you to…
 Address the expanded ecosystem
(operators, content providers, media and OTT)
 Future proof your service offerings
 Optimize your capital and operational expense

32. Please download our new eBook
360 vision on Transcoding:
Thank You
 Any Questions?
http://www.radisys.com/assets/how-transcoding-can-help-ipx-providers