Royal life brand tool kit. Developed by Value Kreation
Talk to Rucha Kale or Baldev Singh Rawat Founders of Value Kreation at Facebook or Linkedin for more.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
A Brand Style guide for Debbie Goulding Makeup Artist. This style guide provides a platform which ensures that every visual representation of Debbie Goulding’s logo is consistent and adheres to the Debbie Goulding image and brand.
In 2017, we saw some wonderful new logos and some great logo re-designs. Every year brings some exciting new trends and 2018 isn’t going to be any different. We are extremely excited (we’re sure you too are) and can’t wait to see the new logo design trends that will emerge in 2018.
Current trends may not define the future trends but it wouldn’t be wrong to say that current trends do have an impact on the future ones. Hence we have picked some great trends that emerged in 2017 (and earlier) and we strongly believe that they will continue making their presence felt in 2018. Some of these trends may evolve into such awesomeness that will redefine how we see the logos today.
Presenting the logo design trends for 2018 as an infographic created by 40dollarlogo team.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
A Brand Style guide for Debbie Goulding Makeup Artist. This style guide provides a platform which ensures that every visual representation of Debbie Goulding’s logo is consistent and adheres to the Debbie Goulding image and brand.
In 2017, we saw some wonderful new logos and some great logo re-designs. Every year brings some exciting new trends and 2018 isn’t going to be any different. We are extremely excited (we’re sure you too are) and can’t wait to see the new logo design trends that will emerge in 2018.
Current trends may not define the future trends but it wouldn’t be wrong to say that current trends do have an impact on the future ones. Hence we have picked some great trends that emerged in 2017 (and earlier) and we strongly believe that they will continue making their presence felt in 2018. Some of these trends may evolve into such awesomeness that will redefine how we see the logos today.
Presenting the logo design trends for 2018 as an infographic created by 40dollarlogo team.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
student 1The Apple logo is a very clear representation of the co.docxmckellarhastings
student 1
The Apple logo is a very clear representation of the company. I found it interesting the changes through out the years for Apple, but since 1977 it's been pretty much the same, minus changes to color. By just using shape and removing the texture, it really adds emphasis to what they're trying to convey - their company!
The Target logo is very similar, with just an image and no words. But, it wasn't always this way. Target included the store name, "Target" in the logo until 2006 when they decoupled the name from the image after believing that they had the recognition. Red is supposed to be bold and create excitement. I feel utilizing only the target is definitely bold.
Nike has also gone through several iterations of the current design. In 1971, they added the "swoosh". The swoosh creates movement, which connects back to Nike being a fitness apparel company. The basic black is bold, and the lack of texture and color makes it clear and defined because of the contrast between the black logo and white background. Lots of emphasis!
student 2
The Different Folk is a team of contemporary illustrators from around the world. Their focus is to represent the uniqueness and personal style of each artist. Their logo is based on a traditional serif type akin to Times New Roman or Garamond, but it incorporates elements that depart from a typical font. At first glance, they have contrasted a small italicized, very traditional “the” with the bulk of the logo, following in larger bolded letters. This contrast serves to emphasize the section. This is further enhanced by larger, angular serifs and counters within the letters themselves. Although there is heavy contrast, there is harmony in the tie between the serif font and the straight line of text, keeping everything unified. This logo is effective in that it is readable
and a good representation of their goals as a company, to represent artists who strive to do something different, who work at a different angle than the rest of the world.
The clothing store,
Everlane, has
risen up
in popularity in the last ten years as a sustainable brand that focuses on basic wardrobe pieces. Their logo has stayed the same since they began, a simple block sans serif type in all capital letters where each letter is slightly more separated than is
typical. There
is a rhythm accentuated by the expanded space between letters and balance where the volume of each letter is equal because
its being in
all capital
letters. The logo is white on a black background, giving it high contrast and accentuating the simplicity of the logo itself. These elements are appropriate to their brand as it gives the feeling of being relaxed, sustainable, simple and modern, the main idea
behindthe clothing they sell. In all, I believe the logo is a good representation of their ideals and products.
Marriott hotels began in 1976 as a luxury hotel and this is a standard they’ve maintained through the years. Whil.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
RKCO Group provides the complete manpower services, manpower consultants and payroll outsourcing services in Delhi, Noida, Gurgaon, Ghaziabad, Faridabad and India, under the manpower services RKCO Group provides the security guards, housekeeping, facility management, temporary labor, catering and garden maintenance and office support services.
student 1The Apple logo is a very clear representation of the co.docxmckellarhastings
student 1
The Apple logo is a very clear representation of the company. I found it interesting the changes through out the years for Apple, but since 1977 it's been pretty much the same, minus changes to color. By just using shape and removing the texture, it really adds emphasis to what they're trying to convey - their company!
The Target logo is very similar, with just an image and no words. But, it wasn't always this way. Target included the store name, "Target" in the logo until 2006 when they decoupled the name from the image after believing that they had the recognition. Red is supposed to be bold and create excitement. I feel utilizing only the target is definitely bold.
Nike has also gone through several iterations of the current design. In 1971, they added the "swoosh". The swoosh creates movement, which connects back to Nike being a fitness apparel company. The basic black is bold, and the lack of texture and color makes it clear and defined because of the contrast between the black logo and white background. Lots of emphasis!
student 2
The Different Folk is a team of contemporary illustrators from around the world. Their focus is to represent the uniqueness and personal style of each artist. Their logo is based on a traditional serif type akin to Times New Roman or Garamond, but it incorporates elements that depart from a typical font. At first glance, they have contrasted a small italicized, very traditional “the” with the bulk of the logo, following in larger bolded letters. This contrast serves to emphasize the section. This is further enhanced by larger, angular serifs and counters within the letters themselves. Although there is heavy contrast, there is harmony in the tie between the serif font and the straight line of text, keeping everything unified. This logo is effective in that it is readable
and a good representation of their goals as a company, to represent artists who strive to do something different, who work at a different angle than the rest of the world.
The clothing store,
Everlane, has
risen up
in popularity in the last ten years as a sustainable brand that focuses on basic wardrobe pieces. Their logo has stayed the same since they began, a simple block sans serif type in all capital letters where each letter is slightly more separated than is
typical. There
is a rhythm accentuated by the expanded space between letters and balance where the volume of each letter is equal because
its being in
all capital
letters. The logo is white on a black background, giving it high contrast and accentuating the simplicity of the logo itself. These elements are appropriate to their brand as it gives the feeling of being relaxed, sustainable, simple and modern, the main idea
behindthe clothing they sell. In all, I believe the logo is a good representation of their ideals and products.
Marriott hotels began in 1976 as a luxury hotel and this is a standard they’ve maintained through the years. Whil.
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
This doctor dumped US job to build integrated medicine platform Syncremediesvinay vinu
Syncremedies is an integrated medicine service that brings together the best of Allopathy, Ayurveda and Homeopathy to offer the most effective treatment for any chronic ailment.
We are the only provider bringing together 3 forms of medicine for treatment of patients’ health concern. With importance given to overall health and wellness, each treatment plan is customized with recommendations around diet, exercise and medication aspects to improve well-being.
But why is integrated medicine the “right” treatment choice?
Syncremedies was born out of empathy after seeing numerous patients struggle through their illness without knowing how or what would be the best option for their ailment. Patients’ today struggle through their illness without knowing how or what would be the best option for their ailment.
Despite all the existing knowledge and ease of access to information they are often victim to long term ill health. Patients rarely know, what form of medicine might be best suited for them. They most often go with what people advise them on, rather than any objective information. Eventually getting stuck in a circle of medications, therapies and treatments, giving them sub-par relief.
Syncremedies answers all your questions!
– Will the Ayurveda doctor know about my Allopathic medicines?
– Is Allopathy the BEST Option for me?
– Can I take Allopathic & Homeopathy/Ayurveda medicines together?
– Will I have side effects due to the medicines?
– Should I consult Allopathy doctor or try Ayurveda/ Homeopathy?
– Is there anything I can do to maintain my health & wellness?
On the flip-side, the amount of medical knowledge that exists also is paramount. Knowledge based on history, research, wisdom, and years of education – knowledge always intended to heal; however, since the healers came from various backgrounds and different schools of thought, knowledge became limited within their circles.
Each form of medicine, be it Ayurveda, Homeopathy or Allopathy has a “best” we could leverage to our benefit, thereby taking stride in the wonderful world of integrated medicine. We at Syncremedies are here to offer the advantages of “all the good” from various modalities, minimize side effects, use more effective medications and use therapies that have a long term goal.
We are here to help you take your path to better health!
Brand or style guidelines to govern the composition, design, and general look-and-feel of Realeyes corporate branding or the creation of marketing collateral. This document was created in 2019.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. SEPT 2017 BRAND TOOL KIT CONTENTS 1.0
2.0
3.0
4.0
5.0
6.0
BRAND STYLE
LOGO
TYPOGRAPHY
COLOR
STATIONARY
PAINT PALETTE
STATEMENT OF PURPOSE
This document provides consistent guidance and aid to illustrate the brand
correctly. A strong brand aids in recognition of ROYAL LIFE by the audiences,
conveys what the organization stands for and helps to build a reputation of
excellence. By using these guidelines for socializing ,marketing and selling will
strengthen the ROYAL LIFE brand image and enhance the visibility of the organization.
4. SEPT 2017 BRAND TOOL KIT 1.0 BRAND STYLE
LUXURIOUSLuxury is state of great comfort with
elegance, it is a salient feature of a furniture
and our modular products are the epitome of
this feature.
INNOVATIVEAvant-garde in furniture building, our materials and
process makes us the pioneer in bringing out the
best innovative furnitures.
FUNCTIONALITYThe role of a furniture is to increase the functionality of a
household, our modular furniture are best suited to gratify
this specification.
EVERLASTINGThe use of nilgiri and neem wood boards with stun-
ning german laminate makes our product bugs and
moisture free, it makes a perpetual product to own.
Brand style serves to differentiate ROYAL LIFE’s
materials from those of other organizations.
The Brand style is based upon following
characteristics: LUXURIOUS, INNOVATIVE,
FUNCTIONALITY & EVERLASTING. By applying these
characteristics to the brand style in the development
of content and presentation, it is ensured that brand’s
unique style is maintained and recognition of ROYAL
LIFE is increased by the audiences.
5. 2.0 LOGO
SEPT 2017 BRAND TOOL KIT 2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
LOGO AESTHETICS
GOLDEN RATIO & OUR LOGO
LOGO OVERVIEW
CLEAR SPACE AND MINIMUM SIZE
USING THE CORRECT LOGO
UNACCEPTABLE USE
APP ICON & FAVICON
LOGO SCALABILITY
6. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.1 LOGO AESTHETICS
L LIFROY
Modular
Modular design, or "modularity in design", is a design approach that
subdivides a system into smaller parts called modules or skids, that
can be independently created and then used in different systems
Headboard beds are one of the biggest furnitures in terms of volume.
From the smallest to biggest furnitures we make everything, for a
Royal life.
Bed
+ + + ++
Table TopLetter E
E Home in Letter AAlmirah ModularBed
7. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.2 GOLDEN RATIO & OUR LOGO
The Golden ratio is a special number found by
dividing a line into two parts so that the longer part
divided by the smaller part is also equal to the whole
length divided by the longer part.
It is often symbolized using phi, after the 21st letter of
the Greek alphabet. These numbers can be applied to
the proportions of a rectangle, called the Golden
rectangle. This is known as one of the most visually
satisfying of all geometric forms – hence, the
appearance of the Golden ratio in art. The Golden
rectangle is also related to the Golden spiral, which is
created by making adjacent squares of Fibonacci
dimensions.
L LIFROY
8. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.3 LOGO OVERVIEW
L LIFROY
Preferred ways to use the logo :
L LIFROY
100% Black
L LIFROY
Reversed, from 100% Black
L LIFROY
Watermark on White
L LIFROY
Watermark on Black
L LIFROY
White with Black border on image
L LIFROY
100% White over colour
L LIFROY
100% Dark Brown
L LIFROY
Reversed, from 100% Dark Brown
The ROYAL LIFE logo is the one element that unifies
and represents the organization. It has been
specially designed to symbolize not only the brand
name, but also what the organization stands for – a
luxury for all. The last letter in the logo represents a
modular furniture. The base symbol combined with
the last letter represents a bed with a modular
headboard and the biggest and most essential of all
furniture. The ROYAL LIFE logo should be used as an
indivisible unit and its integrity should be respected
at all times. Placing the ROYAL LIFE logo on any
materials (including partnerships) represents ROYAL
LIFE’s endorsement of its contents. The ROYAL LIFE
Logo should be displayed only in its approved
colours. The examples shown here illustrate the
correct use of the logo in positive and reverse
formats. The preferred ways to display the logo are
reversed (white) out of a 100% Deep Mocha
background, or Deep Mocha against a white
background.
9. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.4 CLEAR SPACE AND MINIMUM SIZE
L LIFROY
To protect the strength and integrity of the logo, a clear
space area, free of competing visual elements, should be
maintained around the logo. In the example at left below,
‘X’, represents the clear space around the logo.‘X’ is equal
to three-fourth the height of the letter ‘R’ in the ROYAL
LIFE logo. The minimum size of the logo should measure
no less than 19mm in width. For website applications, the
logo should be no smaller than 100 pixels wide.
L LIFROY
L LIFROY
19mm
100 pixels
10. L LIFEROYA
SEPT 2017 BRAND TOOL KIT 2.0 LOGO USING THE CORRECT LOGO2.5
ROYAL LIFE is represented by its logo. The correct
version of the ROYAL LIFE logo should always be
used.
For the purposes of comparison, the correct logo is
shown next to an incorrect ROYAL LIFE logo. The
differences, which may not be apparent at first sight,
are magnified when the incorrect logo (grey)
is superimposed on the correct logo (black).
Outdated or unauthorized versions of the ROYAL LIFE
logo should not be used. When working with external
graphic artists, provide them with the correct logo and
brand guidelines and instruct them to refrain from any
customization or distortion of the logo, including its
color or typography.
To report the unauthorized or inappropriate use of the
logo, send an email to hello@royallifefurniture.com
L LIFROY
L LIFROY
L LIFEROYA
CORRECT LOGO
INCORRECT LOGO
11. SEPT 2017 BRAND TOOL KIT 2.0 LOGO UNACCEPTABLE USE OF LOGO2.6
Examples of unacceptable modifications and incorrect
uses of the logo are shown to the left.
The logo is an indivisible unit. Do not alter the
composition of the logo, or change its components.
ROYal lifeROYAL LIFE
L LIFROY L LIFROY
Do not superimpose the logo on
any image or decorative pattern
that obscures its readability.
Do not place the logo on
backgrounds that provide little
contrast or legibility.
Never separate the visual
componentsof the logo. It is
designed to be a single and cohesive
single signature. Do not display the logo
truncated or incomplete.
Do not retype the text
component of the logo.
ROYAL LIFE
L LIFROY
Never use the logo as an
decorative element behind
typography.
Do not add special effects to the
logo (drop-shadows, outlines).
Do not place the logo on
backgrounds that provide little
contrast or legibility
Do not place the logo on
backgrounds that provide little
contrast or legibility
12. SEPT 2017 BRAND TOOL KIT 2.0 LOGO FAVICON2.7
Well-designed favicon is styled to match the logo
and theme of the website, this way users have a
quick and easy way to recognize your website at a
glance.
The favicon logo is depicted as the four walls of a
home with a entry below the letter ‘R’, the left wall
in combination with the wall below ‘R’ makes a
letter ‘L’ together depicting the initials of ROYAL
LIFE. Together the logo represents the idea of
decorating a canvas with the colors of ROYAL LIFE
i.e. decorating your home with
ROYAL LIFE furnitures.
FAVICON
R
royallifefurnitures.com/joinus
Royal LifeR
royallifefurnitures.com/joinus
Royal LifeR
13. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.7 APP ICON
Mobile phone app logo has been designed to state
the brand identity over a mobile phone screen at a
single glance without being mistaken.
The app logo is depicted in white as a ‘R’ in box
with a little opening below the letter ‘R’.This box is
engraved on a box of deep mocha color i.e. the
official color of ROYAL LIFE.
The boxed ‘R’ represents four walls of a home with
a entry below the letter ‘R’, the left wall in combina-
tion with the wall below ‘R’ makes a letter ‘L’
together depicting the initials of ROYAL LIFE.
Together the logo represents the idea of decorating
a canvas with the colors of ROYAL LIFE i.e. deco-
rating your home with ROYAL LIFE furnitures. The
engraved white boxed ‘R’ over the deep-mocha
color box makes the logo more visually sound over
a mobile screen.
APP ICON
14. SEPT 2017 BRAND TOOL KIT 2.0 LOGO LOGO SCALABILITY2.8
L LIFROYL LIFROY
L LIFROYL LIFROY
L LIFROYL LIFROY
L LIFROYL LIFROY
16. SEPT 2017 BRAND TOOL KIT 3.0 TYPOGRAPHY
Careful selection and arrangement of typography provides legibility and
readability to any communication material. The ROYAL LIFE Brand uses a
distinctive typographic treatment that, when used consistently, reinforces
recognition of the Brand. The use of typography alone, without
photographs or graphics, can communicate simplicity and order.
ROBOTO neo-grotesque sans-serif is a typeface recognized for its design
for being, "modern, yet approachable" and "emotional" with clarity and
legibility. Those characteristics, represent the Brand’s design style. Roboto
works well when combined with other typefaces, and it may be used in
upper and lower case as body text, or all upper case as a display typeface.
The recommended type alignment for all print communication is flush left
or justified. For optimum readability, the recommended typographic
treatment for body text is black against a white background.
For printed materials use Arial for body text and headlines, or Times Roman
for body text only. For web-based applications, use Verdana for all HTML
text, including body text, headers, captions, and links.
ROBOTO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO THIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO REGULAR ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
Aa Bb Cc
18. SEPT 2017 BRAND TOOL KIT COLOR4.0
The primary colour for ROYAL LIFE’s logo is Deep
Mocha : a bold,colour that is immediately recognizable
and highly visible. This colour
should be featured in all our communication.
The colours in our primary colour palette are pure, bold
and optimistic, and they complement Brown. This
palette should be used in all corporate communication.
DEEP
MOCHA
HEX
412821
HEX
886D56
HEX
C2BCB0
HEX
727272
HEX
243F52
HEX
250A00
PRINT
PRINT
PRINT
PRINT
PRINT
PRINT
CMYK
C 0.0
M 0.73
Y 1.00
K 0.85
WEB
WEB
WEB
WEB
WEB
WEB
RGB
R 37
G 10
B 0
WARM
BROWN
CMYK
C 0.0 M 0.38
Y 0.49 K 0.75
RGB
R 65
G 40
B 33
BEIGE
TOFFEE
CMYK
C 000 M 0.20
Y 0.32 K 0.47
RGB
R 136
G 109
B 92
IVORY
NUDE
CMYK
C 000 M 0.03
Y 0.09 K 0.24
RGB
R 194
G 188
B 176
GREY CMYK
C 0 M 0
Y 0 K 0.55
RGB
R 144
G 144
B 144
STEEL
BLUE
CMYK
C 0.56 M 0.23
Y 0.0 K 0.68
RGB
R 36
G 63
B 82
20. SEPT 2017 BRAND TOOL KIT STATIONARY5.0 LETTERHEAD5.1
The design of ROYAL LIFE publications is
based upon the brand principles and writing
style.The consistent use of the brand’s
design elements (photography, typography,
colour, logo) increases recognition of the
brand by the audiences.To save on produc-
tion costs, ROYAL LIFE publications should
be distributed as digital files (PDF, Microsoft
Word, PowerPoint etc.). For many people,
stationery items such as business cards,
envelopes and letterheads may be the first
point of contact with the organization.
L LIFROY
To,
Pankaj Kapoor.
Head of Sales - Episoft,
Nagpur - India,
Sincerely,
Director,
Royal Life Furnitures
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis
tet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
M/S ROYAL INDUSTRIES, NEAR ST WORKSHOP, OPP DALDA FACTORY, GHAT ROAD, NAGPUR - 440018
www.royallifefurnitures.com
25. SEPT 2017 BRAND TOOL KIT PAINT PALETTE6.0
BRILLIANT WHITE
This color is a solid white that is pure and will go with almost anything.This color is
meant to be a backdrop for framed artwork and posters among other things that are
placed on walls. It is the best place to start. The intention behind to use this color is to
fill the employee office/desk areas with as much light and brightness so as to boost
creativity and to maintain energy through the day.
DEEP MOCHA
This is the core brown of the ROYAL LIFE logo,this color may not always make the best
wall color as it is very deep and saturated. This properties makes this color which will
absorb light and become a point of focus. We see this color being used for point of
focus walls and for more serious executive offices (The CEO or the CFO). This color
being the official color has the feeling of trust and maturity.
WARM BROWN
The color warm brown provides much-needed energy and warmth and is also a key
color close to the color in the ROYAL LIFE logo. It is an advocate color in our logotype.
It is lighter, friendlier and evokes more tech-savvy than the Deep Mocha which makes it
a color which can be used abundantly. It also pairs well with the Brilliant White,giving a
good contrast.
STEEL BLUE
This color is also used in our logotype but in our secondary version of the logo. It also
highlights the ROYAL LIFE logo. We look at this as the highest energy and vibrancy
color in our palette; use it sparingly. We will be conservative in when and where ‘Steel
Blue’ appears. This color can be very well used with ‘Ivory Nude’ , ‘Grey’ and also with
‘Brilliant White’ for various places.
IVORY NUDE
This color is a softer tint which can be used to lighten up a space while still
adding a bit of color to it. It looks good paired with the ‘Deep Mocha’.
GREY
This color is paler version of ‘Ivory Nude’ is meant to be a semi-neutral color used
when a ‘Brilliant White’ or a ‘Deep Mocha’ seems a little low. Under certain light this
color has a tendency to appear similar to the given light, so be careful with the lighting
it will appear under. When you paint a sample, you'll see it appears differently in
different rooms.
BRILLIANT
WHITE
DEEP
MOCHA
WARM
BROWN
STEEL
BLUE
IVORY
NUDE
GREY