4. INTRODUCTION
The brand
Brand platform: brand promise
Brand platform: brand personality
IDENTITY
Logo
Logo clear space
Logo placement
Logo sizes
Logo colors
Incorrect use
Attribution logo
TYPOGRAPHY
Print typeface
Web typeface
Typesetting guides
Table of contents
04
8. BRAND GUIDELINES
These guidelines outline a framework for
creating communications for coinsecure. All
artwork elements can be supplied in
relevant digital format; for any queries
please contact the creative department.
This guide is Version 1.0 issued by
coinsecure as the brand toolkit.
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9. BRAND PROMISE
coinsecure aims to tackle several
challenges that have suppressed the
progress of growth within the Indian
ecosystem. We aim to design a wide range
of software and hardware that caters to
every Bitcoiner’s need. With this in mind, we
have launched our block explorer for India
and our paper wallet. Many more explosive
builds are yet to follow. Our goal is to
educate, simplify and enable. With this
motto, we will be enabling a wide range of
merchants, developers, stakeholders and
other parts of the ecosystem that need easy
access to Bitcoin in India.
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11. 11
India, being an active participant in the Bitcoin wave, has
seen several new establishments and initiatives springing up
over the past year. To continue down the path of contribution
towards building up on the economy, we have launched some
products.
Our “India Bitcoin Weekly News” aims to be at the forefront
of evangelizing Bitcoin across India. The weekly news would
enable people to keep in touch with the various verticals and
disciplines of Bitcoin.
In addition to that; Coinsecure.info - our ‘block explorer’
is specially designed for India with INR values integrated into
the system which allows users to check their Bitcoin balances
in INR. It also sports a secure ‘paper wallet’ with different
designs which can be used to print out Bitcoin addresses and
store Bitcoins in a safe manner.
We are continuing to develop both hardware and software
applications to help ease the use of Bitcoin. We have a
dedicated and committed team who are constantly working
tirelessly to bring out the best to build a beautiful eco-system
for Bitcoin in India.
Our Promise – “Connecting India to Bitcoin” will be the main
motto of all our outputs.
13. 13
BRAND STORY
We share this creative vibrancy, deep inspiration and
progressive outlook, with our visual identity, our creatively
compiled logo, our attention to detail and cutting-edge
visual appeal.
To bring our brand to life visually, we have drawn
inspiration from the future vision of security in monetary
terms, blending it with the crisp, clean and a clutter-free
branding process to create a brand expression that will
take us into the future.
15. 15
LOGO
The coinsecure logo is an integral part of representing
of our company, our people, and our brand to the world. It is a
valuable corporate asset. The preferred way to use the
coinsecure logo is over a white/light background or on
coinsecure blue. Every attempt must be made to do this.
The typeface of our brand can be used in two different variants
of light and dark backgrounds. The light background would
use yellow and blue and the dark background would need the
yellow and white combination.
Our brand name is modern. It’s futuristic, It’s clean. It’s a mark
of quality that unites our diverse range of products that enable
India to connect and use Bitcoin. Our brand identity has to talk
to many audiences in many different voices, and we are first
and foremost India’s hottest Bitcoin Start-up.
The master logo utilizes Junction as the font, to represent
modernity and minimalism.
The logo must be applied consistently and should in no way be
manipulated or recreated.
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18. 18
SYMBOL VARIATIONS
Colored symbol on white Colored symbol on black Colored symbol on blue
Symbol in gray scale Symbol in black and white Symbol with outlines
19. 19
TYPEFACE VARIATIONS
Colored typeface on white Colored typeface on black Colored typeface on blue
Typeface in gray scale Typeface in black and white Typeface with outlines
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20. 20
LOGO GUIDELINES
Logo clear space
To ensure that the visibility of our signature is clear in all
media, be it print or digital media, we surround them with
adequate clear space. Avoid any visual clutter to maximize
the recall value and impact of our identity.
To ensure the integrity and legibility of the logo lock-ups,
the area directly surrounding them should be protected.
When the logotype or full name is used, a clear space of
200% of the typeface height should be maintained.
In special circumstances when a 200% clear zone isn’t
available or possible, use the second option of 100% clear
space.
28. 3
Typeface
Junction Regular has been used to create our typeface in
the master logo. Junction Regular is only to be used for the
typeface of the coinsecure master logo.
Our secondary font is Open Sans (Regular). It’s a title font
and should be used in large sizes for titles on the cover of
brochures, headlines in advertising and also on our
documents. It is not suitable for setting large sections of
copy.
The Open Sans font is preferred because it reflects the spirit
and feel of the brand, it is elegant, classic yet crisp and
clean, conveying a sense of modernity. Open Sans Regular is
well known for its simplicity and legibility.
We have chosen to support lighter font Open Sans that
reflects our friendly tone and warmth.
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OUR TYPEFACE
29. 29
OUR PRIMARY TYPEFACE
Junction Regular
A B C D E F G H I J K L M
N O P Q R S T U V W X Y
Z
a b c d e f g h i j k l m n o
p q r s t u v w x y z
! @ # $ % ^ & * ( ) 0 1 2 3
4 5 6 7 8 9
Aa
30. 30
X Y Z
Brand on devices
OUR SECONDARY TYPEFACE
Open Sans Regular
A B C D E F G H I J K L
M N O P Q R S T U V W
a b c d e f g h i j k l m n
o p q r s t u v w x y z
! @ # $ % ^ & * ( ) 0 1 2
3 4 5 6 7 8 9
Aa
32. 32
COLOR NAME
DEEP SKY BLUE
HUE
BLUE
OUR BRAND COLORS
OUR COLORS
WE FOUND LOVE FOR
ROYAL BLUE #002745
CMYK: 100/83/44/47
RGB: 0/36/69
HEX: #002745
COLOR NAME
HUE
BLUE
Blue is the color of royalty, stability, trust and confi-
dence. It suggests integrity and clarity of mind.
33. 33
OUR COLORS
WE FOUND LOVE FOR
Bright Yellow #002745
COLOR NAME
DEEP SKY YELLOW
HUE
YELLOW
CMYK: 6/30/100/0
RGB: 240/180/28
HEX: #F0B41C
Our Yellow depicts a new beginning, with a very
strong, energetic and positive outlook. As yellow is the
only color to have been scientifically proven to make
people happy, we wanted to incorporate these key
aspects into our brand colors.
OUR BRAND COLORS
36. 36
BUSINESS COLLATERALS
Letter-head
2A/73
Punjabi Bhag West,
New Delhi - 110026
mohit@coinsecure.in
Secure Bitcoin Traders Pvt. Ltd.
SUBJECT
Quotation
DATE
July 25th, 2014
RECEIVER
July 25th, 2014
Ah, business letter format-there are block formats, and indented formats, and
modified block formats . . . and who knows what others. To simplify matters, we're
demonstrating the block format on this page, one of the two most common formats.
For authoritative advice about all the variations, we highly recommend The Gregg
Reference Manual, 9th ed. (New York: McGraw-Hill, 2001), a great reference tool for
workplace communications. T here seems to be no consensus about such fine points
as whether to skip a line after your return address and before the date: some guide -
lines suggest that you do; others do not. Let's hope that your business letter succeeds
no matter which choice you make!
When you use the block form to write a business letter, all the information is
typed flush left, with one-inch margins all around. First provide your own address,
then skip a line and provide the date, then skip one more line and provide the inside
address of the party to whom the letter is addressed. If you are using letterhead that
already provides your address, do not retype that information; just begin with the
date. For formal letters, avoid abbreviations where possible.
Skip another line before the salutation, which should be followed by a colon.
Then write the body of your letter as illustrated here, with no indentation at the
beginnings of paragraphs. Skip lines between paragraphs.
After writing the body of the letter, type the closing, followed by a comma,
leave 3 blank lines, then type your name and title (if applicable), all flush left. Sign the
letter in the blank space above your typed name. Now doesn't that look professional?
Sincerely,
XXXXXXX
Coinsecure Support
Dear client,
