The document outlines the top logo design trends for 2018, highlighting minimalism, gradients, and negative space as key themes. It emphasizes the shift towards simpler and more recognizable designs as seen in brands like Apple and Calvin Klein. Additionally, it discusses various styles such as geometric pictorial marks, letter stacking, and abstract designs that are expected to influence future logo trends.

1. LOGO DESIGN
2018TRENDS

2. 40 DOLLAR LOGO BRINGS THE 11
BIGGEST LOGO DESIGN TRENDS
OF 2018

3. The Main Museum and Canada Snowboard redesigned their logos to a
more minimal, simple designs.
In contrast to latest trends, without affecting the identity and the history behind,
the new design gives the the old logo more flow.
Minimalism

4. Gradients
One of the style evaded at the inception of the flat design era is making a comeback.
It seems like gradients are coming in logo designs once again in .
In the latest Apple Special Event at Steve Jobs Theater we can see Apple's iconic
logo in the new gradient colors.

5. Negative Space
Climbing from 2016 Negative space logos have become the erupted trend of 2017.
At first glance appering straight and simple, this style based on twofold image of
postive and negative space, plays with spectator’s notice.
BabySleepSafe

6. Wordmarks
Different people have different tastes, some like messy designs and some prefer clean.
Recently, big brands like NASCAR, CALVIN KLEIN and MOZILLA rebranded their busy
looking logos to a more simple yet beautiful designs.

7. Colorful rectangles, overlapping circles or just semicircles with triangles, these
conceptual looking designs can form a unfading logo style. Sometimes these
simple shapes can also be judged as a overly complex abstarct designs.
Geomatric

8. Pictorial Mark
This icon based logo design is always on top in the industry and is likely to still be
on top in 2018.
This trend uses just a image with only one or two solid colours racially balanced. It
can be seen being used by various brands wishes themselves instantly recognizable
with the mark alone.

9. Letterstacking
We can call it twenty first century’s ultramodern style of logo design. Where letters of
business name are tactically positioned in abnormal, out of the ordinary scheme.
This perplexed style of logo design commonly drives audiences to disburse their time
to analyse the design and assemble them up together just like a puzzle game.

10. Simple
Latest brands like BRANDLESS, ESSENTIAL and FORWARD have taken alternate route
and come up with very simple, unique and memorable logo designs for their business.
You may have heard this latin phrase “Less is more”, this style of design is very good
example of this idiom. Not only it looks cool but also successfully communicate the
company’s brand story.

11. Abstract
Instead of being instantly noticeable like pictorial mark logo abstarct style of logo can
ascribe sense and sentiment to the brand through color and notional appearance.
The new DELIVEROO logo and ALL ABOARD! from Eurovision Song Contest 2018 is a
good example of abstract style, communicates the message of company’s work
visually.

12. Line Art
New updated logo designs of FACTORIE and GRAVIS designed by Interbrand and That
Thing uses a single color line art drawing which attain a clean, minimal and simple
looking design. This new style is cherished by many people.

13. Emblem
Emblem style of logos are timeless and it is used by many brands.In this style text and
icon can be placed inside the emblem. Combination of text and icon in emblem forms
a unique symbol identity for a brand.

14. Present trends are good indicators for predicting future trends.
These wonderful trends that emerged in 2017 will certainly impact
the logo designs of 2018 and some new trends will also emerge in
the coming year. We are sure you too are as excited to know
about them as we are.

15. Brought to you by
wwww.40dollarlogo.com
All logos and trademarks shown in the infographic belong to their respective brands & organizations and have been used as a reference only.
Happy
New Year
2018
Happy
New Year
2018
Happy
New Year
2018