A conprehensive guide to the W2W brand and how it should be used in publicity and marketing efforts.

1. WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015

2. INTRODUCTION
THE LOGO
TYPOGRAPHY
COLOUR & GRAPHICS
Color Palette
The Clove Of Fire
Photography
APPLICATION & USAGE IDEAS
Stationery
Event Paraphinelia
Poster Ideas
CONTENTS

3. INTRODUCTION
WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015

4. WELCOME TO THE WOMAN TO WOMAN BRAND GUIDE. THESE GUIDELINES
ARE PROVIDED TO ENSURE THAT ALL HOUSE ON THE ROCK/W2W PUBLICITY AND COMMUNICATION
IS ALWAYS CONSISTENT AND EXUDES ELEGANCE AND ATTENTION TO DETAIL.
OUR DESIGN FOUNDATION
Our W2W brand is design scheme made up of a number of core elements and guiding
principles that combine to create a distinctive look and feel that is immediately recognizable
as Woman To Woman.
This guide will help to familiarize you with the core brand elements of this arm of the church
to assist artists within and without in designing and producing consistent and powerful
communications while allowing for creative flexibility.
House On the Rock: Brand Guidelines - Version Update May 2014

5. House On the Rock: Brand Guidelines - Version Update May 2014 4
The Woman To Woman brand identity especially typified in its logo
is all about equiping, building and empowering woman into achieving
all their potential and coming into all that God has called them.
This is done in an atmosphere of prayer and intercession that aims
to break yokes of delay and unfulfillment either in the home, family
or career.
It is an outreach arm formed to minister to women specifically.
Through specialized programs and conferences, the W2W arms
helps women understand their peculiarities and maximize
their potentials in love, life and calling.
These are the ideas that undergaurd our communication—excellence,
empowerment, hope, prayer, service, virtue andtrue worship.
WHAT WE’RE ABOUT

6. THE WOMAN TO WOMAN
LOGO
WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015

7. OUR LOGO
This is the W2W logo. Our logo is the most
visible element of our identity—a universal
signature of all W2W communication.
A combination of two elements, it signi es
the lifted arms of a group of two or more
representing unity underneath the banner of
the clove of re which represents the
anointing, the spirit of God and the
empowering ability to do exploits.
The repetition of the logo icon gives an
element of depth that reinforces it powerful
form.The logo type is from the Condensed
subset typeface of the Dolphin Font Family.
Its Serif typeface instantly giives it a sense of
mature elegance and character . Being non-
italicised, it exudes timelessness and the
strength to stand the test of time.
The following pages cover the correct usage
to ensure the logo always looks its best.
4
Symbol
Logotype
Logo
W2W LOGO

8. SPACE TO BREATHE
LOGO CLEAR SPACE
To ensure that our signature versions are
clearly visible in all applications, surround
them with sufficient clear space - free of
type, graphics, and other elements that
might cause visual clutter - to maximize the
recognition and impact
of our identity.
To ensure the integrity and legibility of the
logo lock-ups, the area directly surrounding
them should be protected. Whenever the
logo is used, a clear space of about three
times the height of the letter “W” in the
logotype should bemaintained.
In special circumstances when the 3x clear
zone isn’t available or possible, use an
alternative option of 2x clear space.
x
x
Note: the logotype typography and its distance from the symbol have been
carefully spaced, and should not be changed, nor should logotype be re-typed.
Clear space of size“x”all around,
where x is text height of logotype.

9. CLEAR LOGO ALTERNATE A
The logo alternative is a version that eschews
clutter and is simply represented with the
logo mark without its type lockup.
It also leaves behind its double shadow effect
to maintain a cleanliness that makes it clear
and imidiately recognizable.
In this case too, a minimum clearspace
equivalent to the height of the letter W on
the typeface and size of the logo type
“Woman To Woman” must be kept at all
times to ensure clarity.
Clear space of size“x”all around,
where x is text height of logotype.
x

10. CLEAR LOGO ALTERNATE C ( WITH
TAG-LINE LOCK UP)
The nal alternate pairs the full logo with its
tagline . In this form, the tag-line must
always be centered below the full logo or as
in arrangement 2 below, logo is left justi ed
and tag-line is right justi ed while both
being on the same base-line.
The same rules of minimum clear space must
be kept with a gap equivalent to the height
of the letter W on the typeface and size of the
logo type “Woman To Woman” being kept at
all times to ensure clarity.
x
x
Note: Tagline is separated from main logo by a space sized“x”which is the text height
of logotype. Tagline height sized“y”is 3/4 of logotype.
x
y
ARRANGEMENT 1 ARRANGEMENT 2
Note: Logo and tagline combination centered Note: Logo may be left-justi ed with tagline right-justi ed and vis-a-versa

11. A TIME AND A PLACE
FOR EVERYTHING
LOGO POSITIONING
Being exible to many kinds of spaces
and platforms, The W2W logo may be
positioned at any of the four corners
of any rectangular layout as long as
clearpsace rules are kept.
They must not be placed at either the
right or left positions from the center
of a layout and only rarely can they be
placed in the center of a layout except
when it is the only foreground element
in that space.
Prime positions for its placement are
the center both at the top and bottom
of the layout, especially when paired
with the tag-line in any of the
arrangements speci ed in previous
pages.
xNote:
Center position.
Corner position.
x
x
x
Note:
Spacing at the all corners follow the
same use of x clear space, where x is equal
to the vertical height of the“W”type in the
“Woman to Woman”logotype.
x

12. OUR COLOURS AND
ONLY OUR COLOURS
Our logo color combination must always
be adhered to at all times. No other
combination is acceptable. In cases where
any other colour may be used to avoid a clash
with a background, the logo may be in
any colour that provides contrast but must
ONLY be in one colour. In most cases,
gray or black will suffice.
Contrast is important—as a general rule,
use a white logo on dark or colored
backgrounds and ONLY our light pink and
purple coloured logos on white or
bright backgrounds.
Color logo on white backgrounds: Full colour, solid one colour and Neutrals eg. white, black or grey
Only colours black, brand colours dark green and light green may be used
Do not use single colour on
drop-shadowed version of logo
Do not use single colour on
drop-shadowed version of logo
Do not reverse colours on
drop-shadowed version of logo
Do not replace any principal colours on
drop-shadowed version of logo
Do not extend distance of drop shadow
beyond standard offset dimensions
To add exibility to logo representation, USE COLOURS FROM BUT ONLY LIMITED TO OUR SECONDARY PALLETE

13. BACKGROUND IMAGES
Our logo may also be used on an
image background with sufficient
contrast. Use an all-gray, single toned or
black logo for light colored backgrounds,
and an all-white version for dark
backgrounds.
When placing the logo onto imagery,
please ensure that it is placed within
an uncluttered image area to allow for
maximum legibillity and visibility.
Reverse single coloured logo to white on dark toned
imagery or backgrounds
Use single color logo on light toned images
or backgrounds as long as contrast is
maintained
Do not use logo with drop shadow or
single color logo on a photographic images
with poorly contrasting tones.
Use black or neutral single colour logo
on near white imagery or backgrounds
On chaotic backgrounds, set a well spaced solid white or
contrasting colour as background for the Logo
Under no circumstances should the colours of the Logo be switched , mixed or interchanged or other colours mixed in or added.
Do not use neutral colours that are too close
to the background
Do not use a soft shadow in addition to either the
standard offset coloured hard shadow on main
logo or on the solid coloured alternate logo or
logo mark
Do not use colours that do not have enough
contrast compared to the background
Do not use colours that are not within the
approved colour pallete

14. PLEASE DON’T...
To maintain the integrity of the
W2W logo, and to promote
the consistency of the brand, it is important
to use the logo as described in
these guidelines.
The examples shown here illustrate
possible misuses of the Woman To Woman
logo that should be avoided. The same
general principles apply to the other
alternative versions of the logo.
DON’T place the logo on a color
without sufficient contrast
DON’T use gray or black on a
color background
DON’T use over a busy image
DON’T create a logo lockup with text DON’T change the proportions
between the symbol and logotype
DON’T rearrange the logo elements.
DON’T stretch or squeeze the logo DON’T create a gradient logo
You may USE the logo mark alone as a holding
shape for imagery or graphics
DON’T rotate the logo
DON’T mix colors from the palette DON’T use non-approved colors
DON’T outline the logo DON’T add reflections or any other
graphic filters to the logo
DON’T use the full logo as a holding
shape for imagery or graphics

15. GOOD THINGS COME IN
ALL SIZES
MINIMUM LOGO SIZE
There are no predetermined sizes for the
Woman To Woman logo. Scale & proportion
should be determined by the available
space, aesthetics, function and visibility.
There is no preset maximum size for the
logo. In print the minimum size is 0.8”.
For digital uses the minimum size for the
standard logo is 100 pixels.
100 pixels is the smallest size apart from when
using an ICO or a mobile app icon. There are
specific files for ICOs and app icon PNGs which
are 16px and 40px tall les respectively.
Logo
Large scale use
Symbol
Favicon (ICO file)
16 px
-
Scale width between:
25cm – upward
150px – upward
Mobile app icon
Minimum average button size
45px X 45px
Minimum size on surface size
below A4:
3.1cm / 84px
Minimum size on surface size
below A4:
0.4” / 40px
Minimum size on surface size
above A4:
0.8” / 78px
Minimum average button size
45px X 45px
Minimum average button size
45px X 45px

16. KEY BRAND IDENTIFIERS
The “Woman To Woman” name has also been
written in the hand-drawn style with the
typeface “Sloop Script”. It can also serve as a
brand Identi er for the Woman to Woman
brand.
While its equity may not approach that of the
W2W logo it represents another creative way
to draw attention to Woman To Woman
communication in approved and appropriate
publicity materials.
Woman To Woman tagline in font “Sloop Script”.

17. TYPOGRAPHY
WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015

22. COLOUR & GRAPHICS
WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015

23. PANTONE 7440CP
R 161
G 1123
B 182
HEX #A17BB6
C 40
M 60
Y 0
K 0
PANTONE 230CP (LIGHT VIOLET)
R 246
G 175
B 206
HEX #F6AFCE
C 0
M 40
Y 0
K 0
COLOUR PALETTE
OUR CORE COLORS
ARE WHAT GIVE US OUR
PERSONALITY. WE’RE
BRIGHT, BOLD AND
FEMININE
The Woman To Woman logo must only
appear in the 2 colour combination or
in the single colour variant for backgrounds
where higher level of contrast is required.
The alternate colour palette is an expansion
that adds exibility in branding efforts.
Please note that they must NOT under any
circumstance be used to replace any colour
in the logo. They are more appropriate
as accent colours for graphical elements
As you can see, our colors are VIBRANT.
When using the colors in print, it is important
to always seek to use Solid Pantone
inks. This way, all of our materials will be
consistent, and our colors look vibrant.
PANTONE 233CP
R 222
G 42
B 137
HEX #DE2A89
C 7
M 100
Y 6
K 0
Primary Colour Palette
.

24. SECONDARY COLORS
In certain instances our colours can appear
too light or too bold.
Embracing the full alternate pallete from our
parent brand we’ve added some other colors
that can be used to support our primary
color palette. These secondary colors
should only be used when absolutely
necessary. Our preference is to only
use primary color palette across most
communications.
How to use them:
• Only use neutral colors for presentation
slide backgrounds.
• Never use the secondary colors on
their own. They should only be used to
complement the core colors.
R 176
G 54
B 56
HEX #B03638
C 22
M 99
Y 97
K 14
R 222
G 42
B 137
HEX #DE2A89
C 7
M 100
Y 6
K 0
R 38
G 60
B 26
HEX #263C1A
C 75
M 54
Y 85
K 70
R 83
G 15
B 89
HEX #530F59
C 70
M 100
Y 24
K 47
R 237
G 172
B 23
HEX #EDAC17
C 7
M 35
Y 100
K 0
R 58
G 87
B 139
HEX #3A578B
C 94
M 77
Y 20
K 5
R 138
G 210
B 210
HEX #8AD2D2
C 45
M 0
Y 20
K 0
R 239
G 75
B 73
HEX #EF4B49
C 0
M 90
Y 80
K 0
R 250
G 168
B 49
HEX #FAA831
C 0
M 40
Y 100
K 0
R 0
G 184
B 191
HEX #00B8BF
C 80
M 0
Y 30
K 0
Secondary Colour Palette
.

25. THE CLOVE OF FIRE
LOGO CROP AND PATTERNS
Our logo allows us the exibility to do a
lot of creative things. The logo crop or cutout
allows us to take sections of the blown up
version of the logo highlighting the owing
lines of the logo shape.
This can be put to even better use when
mixed with the two toned colours of the
primary and secondary palettes to create
colourful graphic backgrounds for use as
infographics or text back drops.
Application include

26. PRETTY PICTURES
PHOTOGRAPHY USAGE
Our photography captures the essence
of service or worship to God. They must
never be frivolous or distracting. It must
contain a well contrasted - either by colour
or image meaning- focal center
of attraction that captures a key moment
in a story or describes a state of peace,
praise, worship or the essence of a season.
All imagery of everyday people must portray
appropriateness and good dressing:
women’s arms, chest and legs must be covered
with appropriate clothing. Men must not be
bare chested or naked in any way. Images of
extreme intimacy between man and woman
should not be used.
Imagery of symbols must be vetted to ensure
they do not have other meanings that may be
occultic or contrary to the christian faith.
Where ever abstract images are used they must
not be chaotic or distracting .
OUR APPROACH TO PHOTOGRAPHY
•Focus on one strong idea, action, pose,
moment or message.
• Light, natural and relaxed—not artificial
• Everyday and honest—images we can
all relate to in real life (people doing everyday
things)
• Personal and engaging—capturing
emotions andmoments.

27. PRETTY PICTURES
BACKGROUND COMPOSITES
Under certain circumstances, one image may
not tell the whole story. A composite of images
may be created and used as background to
textual elements . In this format, the aim is that
no one image overpowers the rest. This is
achieved by toning down the saturation
and adding a tone or filter over the image to
give it colour and character.
Even in this abstarct form of imagery, the
composition must not be chaotic or distracting

28. APPLICATION AND USAGE IDEAS
WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015

29. STATIONERY: LETTERHEAD, ENVELOPE & INVITE
Print Letterhead
The Rock Cathedral, Rock Cathedral Drive,
Lekki, Lagos
Tel: +234 1 461 4120-5 | fax: +234 1 461 4130
email: w2w@houseontherock.org.ng
...healing, restoring and empowering women
Envelope
Event Invitation Cards
P A R T I C I P A N T
BUSINESS SEMINAR
IFEANYIADEFARASIN
Event Identity Cards

30. EVENT PARAPHINELIA
Shown are hypothetical examples, showing use scenarios. This is NOT A COMPULSORY layout template for branches, however attention must be shown to attain the same level of polish, contrast and richness in colour and imagery.
Event Folder Jacket

31. EVENT PARAPHINELIA
Shown are hypothetical examples, showing use scenarios. This is NOT A COMPULSORY layout template for branches, however attention must be shown to attain the same level of polish, contrast and richness in colour and imagery.
Map View and Seating Arrangement

32. Arial Bold
POSTER GRAPHIC
ELEMENTS
On most Woman To Woman publications,
there are a few elements that must always
exist and serve as main identi ers of the
brand.
In posters, the 5 major ones include,
the House On The rock name, The Title Area,
The event Identi er, the info bar and the
Brand Detail bar at the bottom.
The House On The Rock Name
The House On The rock name is a core identifier of the church and must be written in one form
or another on any publication of the church. Written in all caps with the Myriad Pro typeface.
The Info Bar
The information bar is the hub of information about the event. Dates, times and Venues are left justified
along with information about registration if any. The right side of this section is dedicated to images,
names and titles for guest speakers. If sthere are more than three speakers a center justifies layout is more
appropriate to display the information. This section must be raised above the level of the rest of the page
either with a subtle drop shadow or with a contrasting but not distracting colour to the rest of the layout.
The Brand Detail Bar
The contact bar is usually the last section of a basic W2W meeting poster. This will usually contain
information about the constant “Hanner’s Hour” prayer session that precede all w2w Saturday meetings.
This section is completed with the W2W tagline and the logo each edge justified as shown in the sample
image. Care must be taken that Prayer session information, logo and tagline must be in a colour that
clearly contrast from the colour of the background which will most times be a single solid colour.
Always maintain margins from edge of artwork in accordance with prescribed guidelines in earlier pages.
Title Area
This section contains the title of the event. Typeface and style is left to the creativity of designer
however attention must be paid to maintain clear contrast with the background graphics
Event Identi er
This section describes succinctly what type of meeting the event is. General meetings are titled simple as
“A WOMAN TO WOMAN MEETING” but can get a lot more specific with major W2W events
Date: Saturday July 19, 2014
Time: 10:00am - 12:00noon
Venue: THE ROCK CATHEDRAL
Lekki-Epe Expressway, Lekki
ADMISSION IS FREE BUT REGISTRATION IS REQUIRED
TEXT LAST NAME, FIRST NAME, EMAIL AND PHONE NUMBER TO 08022912657
REGISTRATION CLOSES THURSDAY JULY 17TH, 2014
HOST GUEST
Ifeanyi
Adefarasin
CO-PASTOR
HOUSE ON THE ROCK
Jane
Doe-Fresh
CEO & LIFE COACH,
RANDOM COMPANY INTL.
HANNAH’S HOUR
A time of prayer dealing with delays in life, marriage, the fruit of the womb & healing
Time: 8.45am - 9.45am | Venue: Prayer Room, THE ROCK CATHEDRAL
...healing,restoringandempoweringwomen

33. Arial Bold
EVENT HANDBILLS & POSTERS
Shown are hypothetical examples, showing use scenarios. This is NOT A COMPULSORY layout template for branches, however attention must be shown to attain the same level of polish, contrast and richness in colour and imagery.

34. EVENT HANDBILLS & POSTERS
Shown are hypothetical examples, showing use scenarios. This is NOT A COMPULSORY layout template for branches, however attention must be shown to attain the same level of polish, contrast and richness in colour and imagery.

35. WOMAN TO WOMAN
MINISTRY:
BRAND GUIDELINES
VERSION UPDATE JULY 2015
If you’ve just read these guidelines, we are grateful.
It means you share our belief in details and quality.
We know applying these principles take time and
effort, but we believe our comunication will be stronger for it.
If you ever have additional questions about our
visual identity and its application in design, don’t
hesitate to contact: branding@houseontherock.org.ng
Thank you.
DESIGN MATTERS