Get advice re funding you startup from Venture Partner at OurCrowd, one of Israel's leading investors! Invested 60m+ USD in 40+ companies in the last 15 months. Denes has dedicated more than 10 years to fostering growth and shaping corporate strategy for companies around the globe. Denes joins OurCrowd as the co-founder of PocketGuide, a winner of Techcrunch Europe, where he led the company to become the world’s leading travel guide mobile app with millions of users across 100 cities. Prior to building PocketGuide, he served as Chief Revenue Officer at Futureal, one of the largest Central European real estate investment partnerships. In addition, Denes led one of the European sales and consulting units of Exportradet, a leading management consulting firm, where he set international corporate strategy and increased the profitability of over 100 companies including Ericsson, Electrolux, H&M and Absolute Vodka. Denes holds an MBA from Umea University in Sweden and attended an EMBA at the Stockholm Business School. Denes also sits on the board of TLV Internationals, an NPO that serves as the largest international community center in Tel Aviv. Add your voice to creation of Leadel FLY Conference 2016 http://goo.gl/forms/7vmpV0Kysy and stay informed about mentorship opportunities from Leadel FLY speakers! Visit www.leadel.com/materials to receive access to more valuable tips.

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Only the first drop
Changing the way start ups
are funded

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$19 billion acquisition

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Venture Capital - has been a success story
Brought success to the world
In every advanced field you can think of
It also done well for investors
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Exclusive club

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Market Disruption:
Crowdsourcing

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The Accredited Investor Opportunity
8 million accredited households in the US are eligible to
invest in private securities, have the sophistication to be
solicited for these types of investments.
Meanwhile, only a handful of these households have ever
invested in private companies.
Carlyle and other firms lowering minimum
commitments to ~$50,000 – allowing
“everyone” to participate in PE deals

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Market Disruption: Crowdsourcing in Finance
• Consumer Lending
• Rewards-based
• Donation
• Equity-based

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Lending Club IPO $9bn = one of the biggest US banks
 Unsecured loans to individuals
 Algorithmic credit analysis
 Most mature segment of the
“financial returns”
crowdfunding space
 Personal loans up to $35k
 Business loans up to $100k
Founded: 2006
Loans funded: >$5B
Interest paid out: $500M
 Personal loans up to $35k
 Moving into business loans
Founded: 2005
Loans funded: >$1B

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Reward-based crowdfunding
Reward based crowdfunding is a way to pre-sell
and to validate the existence of a market

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Now investors
are asking why
do I only get a
t-shirt?
Pays $2Billion for company
BUT: The recent acquisition of Oculus raises
questions
Andreesen, Spark, Matrix Partners back Oculus
Rift with $75M Series B…
Reward-based crowdfunding:
Where is the Reward?
What do original crowd funders get?

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Rise of equity crowdfunding, but….
 Explosion of platforms

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“62%
of funders on equity
crowdfunding sites have no
experience of early-stage
investment”
“crowdfunders were giving
misleading or unrealistically
optimistic impression of the
investments”

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Most crowdfunding platforms are for the 3Fs
Family
Friends
Fools
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1. Approach to Diligence
- Research that goes into presenting investment
opportunities online
2. Investment Management
- What sort of ongoing support does the platform
provide companies?
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Two Key Criteria to Evaluate Equity CF

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The Investor’s Dilemma:
Professionalism or flexibility (you can’t have both)
Venture Capital Angel investing
Access
Professionalism
Commitment
Control and Freedom
X
X
X
XTop Deals
No Freedom
Millions of $
Professional
Limited
Limited
Yes
Any

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Venture
Capital
Angel
OurCrowd
Access Top deal Limited Top deal
Professionalism Professional Limited Professional
Control and Freedom No Freedom Yes Yes
Commitment Large Any Any
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X
X
X
X
OurCrowd offers the professionalism of VC and the
flexibility and low entry price of angel investing

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Dealflow of
2000+
companies
per year
Opens the
investments to
the crowd
- at the same
terms
OurCrowd
invests
its own
money
The way it works
OurCrowd
negotiates deal
terms and
handles legal
work
Research
and select
only the best
1-2%

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1. Cherry pick: select individual companies
1. Portfolio Reserve: Create a diversified portfolio. Select your
reservation and allocation spread with opt out option
(for example $5million = 50companies x $100k)
1. Corporate/Institutional Partnership – like with GE
You can choose to invest in three ways

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: largest platform in the world
57
Companies
in portfolio
$100M
Invested
7000
Investors
Co-investors
90
Countries

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Co-investing with leading angel investors
Ajay Shah
Silverlake Sumeru
Shah Capital Partners
Peter Thiel
PayPal, Facebook
Eric Schmidt
Google
Mort Meyerson
Dell
EDS
李嘉诚/
Li Ka Shing

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OurCrowd’s Portfolio

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exoskeleton device
Advanced robotics allowing
paraplegics to stand, walk &
climb stairs.
One of the Best
performing IPOs on
NASDAQ 2014

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Pre-IPO round
- 100+ members
- $2.6M raised
September 2014: ReWalk
goes public on NASDAQ
June 2013:
OurCrowd
members invest
- 50+ members
- $1.3M raised
FDA Approval
$8
0
$52
$200
$23
June 2013 June2014 September
2014
Over 150 OurCrowd
members benefited

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How much fat does this have?
How sweet is my watermelon?
How much alcohol does it have?
Are my medications authentic?
The first molecular sensor that
fits in your palm.

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The Story of Consumer Physics (SCiO)
Equity Crowdfunded seed round on OurCrowd -
$375k raised | 2013

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Great Product launch and validation and PR - $2.7M in preorders
Reviews in media: VentureBeat, CNN, Bloomberg, Forbes, BBC, Fox, TechCrunch
Validation of strong demand for consumer-friendly devices at ~$200 point.

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The Story of Consumer Physics (SCiO)
Opened follow-on via OurCrowd and
raised $3.3M within a few days

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tracks spending & catch fraud and
fees with all-star investors.
Peter Thiel
PayPal, Facebook, Napster,
Palantir, and more
Eric Schmidt
Chair, former CEO of Google
Khosla Ventures
Co-founder, Sun Microsystems
GP, Kleiner Perkins

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Feeding the world: water tech from Israel
A mobile app that saves
water by enabling farmers
to control where their water
goes
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Fighting the most deadly killer: malaria
computer vision tech
reduces the time to
diagnose from several
hours to minutes, while
being more accurate
and substantially
cheaper.
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Biometric monitoring to
catch fraud online
Identifying fraud through
mouse/keyboard/touchs
creen input monitoring
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BioCatch: Cyber Security

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Public Safety
Case study: Chilean earthquake response
2010 earthquake: Government
communications crippled; warning
infrastructure severely disrupted.
2014 earthquake: After deploying eVigilo,
government sends pinpoint alerts to 200k+
tsunami zone residents; safe evacuation.
Geo-targeted alerts
Multichannel: TV, radio, online,
cell, billboards, sirens
Advanced multi-channel alert
system for governments and
corporations to keep people safe

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Public Safety
Video synopsis software
to review hours of footage
in a minute
Case study: Boston Marathon Bombing
Problem: In the hours after the bombing of the Boston
Marathon in 2013, law enforcement had compiled thousands
of hours of footage from throughout the city, without the
means to process it for clues.
Solution: BriefCam’s software allowed enforcement to review
hours of footage per camera in short scenes displaying all
“actions” on top of each other. As it was used by Norwegians
to rapidly identify Anders Breivik in 2011, BriefCam’s display
solution may have assisted the identification of the Tsarnev
brothers by revealing behavior patterns.

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Semiconductors
Speech enhancement software
and hardware package
Allows Siri, Google Now, and
speech recognition software to
work where it currently doesn’t
Making voice recognition
work in any environment

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Internet of Things
World’s most accurate
consumer location tag
Experienced team
CEO Amir Bassan-Eskenazi
Founder, BigBand Networks
(NASDAQ, $750M market cap)
CTO Ofer Friedman
CTO of Texas Instruments
Wireless Connectivity Unit

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To become a
member:
2min and free
Ourcrowd.com
But
Accredited or
Qualified
investors
ONLY

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$10.000

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 The leading e-
commerce site for
natural, organic
products in the US
Power of the Crowd
Round 1 (Summer 2013):
Co-investors

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Power of the crowd
Crowdbuilding story:
 John invest $10k through OurCrowd
alongside with Index and Accel same
deal terms
 investor meets with Mistral Equity
Partners in an elevator.
 1 Month later… Mistral invest in Abe’s.
 10m USD investment
 50% valuation increase
 Strategic value

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Power of the Crowd
Space station and submarine
technology for air treatment in
commercial buildings
Crowdbuilding story:
 A real estate investor puts in
$10k through OurCrowd
 Relationship yields trials on
several properties with great
results
 enVerid finds a new sales
channel through OurCrowd

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What is OurCrowd? – by the Press
“The 5 Most Important New
Companies You Need to Know”
Forbes Online | April 2nd
“An Israeli company trying to change
the way startups are funded”
CNN Business 360 | April 30th
“Medved's latest mission is to blow up the
exclusivity around tech fundraising”
Bloomberg BusinessWeek
"The most interesting investment of
the week goes to OurCrowd”
WSJ | Feb 8th
“Crowdfunding for
real investors”
thestreet.com

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I am sure you are all impressed by our innovative ideas.
But the truth is…we haven’t invented anything new…

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The Statue of Liberty upon her 1885 arrival to NY
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- Statue of Liberty paid by
the France government as
a diplomatic gift
- the US committee was
unable to raise $250,000
for a granite base for the
statue to have it installed
($6.3m in today's prices)
- Neither Congress or NY
City would pay for it

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- Joseph Pulitzer born in Hungary
- Pulitzer funded to set up the world's
first school of journalism in Columbia
university.
- in 1917 established the Pulitzer price
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Pulitzer sets up the first known crowdfunding project
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- Pulitzer launches a fundraising
campaign in his newspaper,
The New York World.
- His campaign eventually raised money
from more than 160,000 donors,
including young children,
businessmen, street cleaners and
politicians, with more than three-
quarters of the donations amounting
to less than a dollar.

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Classic example of the crowdfunding power
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But Crowdfunding goes back even further
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it has existed since the beginning of time

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Exodus 38:26 in building the Mishkan/Tabernacle
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“One bekka per head; half a
shekel according to the holy
shekel for each one who goes
through the counting, from
twenty years old and upward,
for six hundred three
thousand, five hundred and
fifty [people].”

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We are taking a proven successful model
and adapt it to today’s technologies
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"If I had listened to what people
wanted,
I would have
built faster horses.”

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denes@ourcrowd.com
Join the Crowd