Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a training presentation to learn how you can successfully frame campaigns.
Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
Your campaign has a great issue, solid data and a strong organization. But successful campaigns require powerful frames; winning requires setting the frame. You need to command your campaign’s own narrative. Join Resource Media for a training presentation to learn how you can successfully frame campaigns.
2013 media relations summer camp at the hamilton spectatorJay Robb
Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest.
But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press.
To get started, take a look at Media Training 101.
Becoming a Public Relations Professional – Student ProgramMark Leonard
This presentation was used to launch a team of students into professional public relations specialists. Their first client – their own school. The presentation focuses primarily on how to write news releases.
A quick overview of what to expect from reporters, especially geared for those who may be dealing with the media for the first time. From http://MackCommunications.com
Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
Learning the “secret knock” to the door of opportunity is key when dealing with today’s news media. Check out this brief presentation to learn tips and strategies to get the most out of your interview opportunities. Contact us to schedule your media training or to learn ways to make your Slideshare presentation more effective.
I think the most important tip is perhaps this one, don’t chase away your listeners. You’ll often hear a podcaster talk for 5 or even 10 minutes at the beginning of their show about little or nothing connected with the particular show. They may ramble on about past shows, future shows or what they had for dinner (seriously).
Media Training for Municipal Government OfficialsJohn Chambers
As municipal government leaders, you will have the opportunity to speak out on important issues in your respective fields. You may be called upon to speak as experts about various municipal issues. No one likes to do an interview and then feel as if they were misrepresented.
Having worked in print media for more than two decades, this presentation offers practical suggestions on how best to prepare for your next media interview.
Harness the power of the crowd | Digital conference | 27 October 2016CharityComms
Emily Collins, fundraising advisor, I.G. Advisors and Erin Niimi Longhurst, communications and social media advisor, Social Misfits Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2013 media relations summer camp at the hamilton spectatorJay Robb
Here's the media relations 101 primer that will lead off the 2013 Media Relations Summer Camp at The Hamilton Spectator for 22 nonprofits & community groups from Hamilton, Ontario. PR pros will help campers polish, practice & then pitch story ideas to a panel of editors and reporters. The best pitches from past camps have wound up in print. Launched in 2008, the camp is offered free of charge as a thank you to dedicated community builders.
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest.
But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press.
To get started, take a look at Media Training 101.
Becoming a Public Relations Professional – Student ProgramMark Leonard
This presentation was used to launch a team of students into professional public relations specialists. Their first client – their own school. The presentation focuses primarily on how to write news releases.
A quick overview of what to expect from reporters, especially geared for those who may be dealing with the media for the first time. From http://MackCommunications.com
Media Training PowerPoint ® for Rowan University graduate students. Citations are given during oral presentation and in "The Public Relations Practitioner's Playbook" by M. Larry Litwin.
Learning the “secret knock” to the door of opportunity is key when dealing with today’s news media. Check out this brief presentation to learn tips and strategies to get the most out of your interview opportunities. Contact us to schedule your media training or to learn ways to make your Slideshare presentation more effective.
I think the most important tip is perhaps this one, don’t chase away your listeners. You’ll often hear a podcaster talk for 5 or even 10 minutes at the beginning of their show about little or nothing connected with the particular show. They may ramble on about past shows, future shows or what they had for dinner (seriously).
Media Training for Municipal Government OfficialsJohn Chambers
As municipal government leaders, you will have the opportunity to speak out on important issues in your respective fields. You may be called upon to speak as experts about various municipal issues. No one likes to do an interview and then feel as if they were misrepresented.
Having worked in print media for more than two decades, this presentation offers practical suggestions on how best to prepare for your next media interview.
Harness the power of the crowd | Digital conference | 27 October 2016CharityComms
Emily Collins, fundraising advisor, I.G. Advisors and Erin Niimi Longhurst, communications and social media advisor, Social Misfits Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shelter: building a successful supporter journey programme | The future of pu...CharityComms
Cate Kirkbride, head of brand marketing, Shelter and Tracy Griffin, executive director of marketing, fundraising and communications, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Defining our brand purpose and personality | Brand strategy and story | Brand...CharityComms
Kellie Stewart, head of communications and public affairs, Brain Research Trust
Sally Shire, trustee, Brain Research Trust and former global brand director, Aviva
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The role of brand in campaigning | Brand strategy and story | Brand Breakfast...CharityComms
Alasdair Roxburgh, head of humanitarian and conflict campaigns, Save the Children
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Future proof: what will your team look like in 2022? | The future of public e...CharityComms
Sarah Fitzgerald, director, Self Communications Ltd (presentation on the day delivered by John Ground, chair of trustees, CharityComms and Joe Barrell, director, Eden Stanley)
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presented at the 2016 FSI Skills conference, Head of PR at Bright One Katie Rose gives advice and guidance to charities about how to get the most out of working with the media.
Carol Skaff of Cohlmia Marketing presented to 60 Chamber members in the field of marketing & communications on the topic of public relations on May 29, 2014.
Local Enterprise Office Louth "Communications Tools for SMEs" Karen Devine
A presentation made by Karen Devine of WhiteLight Consulting to the Louth Enterprise Week 2014 on the subject of "Communications Tools for SMEs" with a special emphasis on media relations.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Writing better press releases
1. 5 Top Tips for Writing Press
Releases:
Karen Ackerman
Director of Mediastories
www.mediastories.co.uk
info@mediastories.co.uk
@kazackerman
2. Mediastories
Top tips for press releases
It’s not about you:
The point of a press release is to get your story in the paper.
Think about what the journalist wants, not what you want!
No one is interested in your new report… your new initiative blah
blah blah… All they want to know is, what’s the story.
Tell them what they need.
Keep asking yourself…
So what?
Get their attention fast:
Journalists are busy people… You need to get their attention with
a great headline and make things simple for them.
Know your media:
Get to know your local or relevant media. Know what kind of
stories they are looking for and their deadlines.
Do their job for them:
Tell them a story.
Lay out clearly the who, what, when and how of the story.
Think like a journalist. What do they need? If you can provide
• A clear story with an angle
• One or two interesting facts
• A good case study who is ready to be interviewed
• A good quote
• Clear contact information
Keep it simple
Cut out all the jargon, management speak and formal language.
Write simply, like a real person.
Keep it short. One page ideally.
3. Mediastories
Top tips for press releases
Template for a press release:
Heading
Catchy, snappy headline
For immediate release: [date]
If you are happy for the story to be used now.
Embargoed for: [time/date]
If you want the journalist to wait until a specific time.
Paragraph 1
What’s the story? Who, what, when, why. So what!
Paragraph 2
More information about the story
Paragraph 3:
Short quotes from relevant people. Case study details.
Paragraph 4:
Extra information if there is any.
Ends
Notes for Editors
More background information about your organisation. If they
have room for a longer article this may be useful.
Details of any case studies, photos and other things that will help
the journalist write their story.
Contact
Phone and email contact information for night and day to ensure
they can get hold of someone for their deadline.
Mediastories:
4. Mediastories
Top tips for press releases
Karen, recently combined her15 years experience in television
production and 3 years managing training programmes at the UK's
leading media training provider, the BBC Academy to set up
mediastories.
At mediastories, her passion for storytelling and training combine
together to help charities, voluntary organisations and community
groups to gain the digital media skills they need to tell their stories with
the most impact
Karen trained as a journalist, starting her career at BBC Five Live. She
then spent 15 years working in television including 10 as a producer at
the BBC on programmes such as Blue Peter.
She then spent three years working for the BBC Academy, the largest
and most prestigious training department in the UK media sector,
running an innovative project to help BBC staff learn new skills by
working with charities and other non profits and helping them with their
media. She is also a trustee of the international development charity
Tzedek.
Mediastories can help you with film making, story telling and train your
team to communicate your success with more impact.
www.mediastories.co.uk