Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
How to Achieve Content Marketing NirvanaRoss Hudgens
Presentation from MNSearch in St. Paul, Minnesota - How to Achieve Content Marketing Nirvana. Includes tips for creating a scalable - and amazing - content marketing process.
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
How to Achieve Content Marketing NirvanaRoss Hudgens
Presentation from MNSearch in St. Paul, Minnesota - How to Achieve Content Marketing Nirvana. Includes tips for creating a scalable - and amazing - content marketing process.
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
SERP Analysis for Content Strategy #SEERFestRoss Hudgens
Every search result tells a story of how our content should be structured, and what content types we should include. In this presentation, originally given at the SEERFest conference, I detail the different elements we should think about in terms of informing our content decisions.
Social media is changing.. drastically. In this presentation, I update you on recent changes and what to do about it. Originally presented at 3XE Digital on May 11th, 2018.
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Fighting Fatigue: Being More than a Bag of TricksMatthew Barby
Every marketing channel suffers fatigue at some point. Being a growth marketers means to focus on identifying problems within the channels you're operating now, and to find opportunities to explore in new channels in the future. It's time for a move away from relying on the same worn-out tactics that are providing continually diminishing returns.
This was presented by Matthew Barby at Canva Growth Talks in July 2017.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
A Look to the Future: Speed, Convenience & the Rise of AIMatthew Barby
Marketing is changing at a faster rate than ever before. We've seen a huge shift in the way that consumers interact with technology and some fundamental developments in the technology itself. From the dominance of Amazon through to the dramatic increase in connected data, this talk will explore the impact that all these changes in consumer behavior and technology have on the way that marketers should be thinking about their future strategies.
This was presented by Matthew Barby at Grow with HubSpot in July 2017.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Trackmaven a analysé 4,618 Blogs, 1.2 Million de publications sur les blogs et près de 2 billion de partages sur les médias sociaux. The Colossal Content Marketing Report regroupe les enseignements relatifs au marketing des contenus tirés de cette analyse.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
Elizabeth Marsten: Find Paid Search Zen this Holiday SeasonDFWSEM
Elizabeth Marsten of CommerceHub discusses proven methods to help you focus on various digital marketing channels this holiday season and drive more sales in Q4. Presentation given at State of Search 2015 in Dallas, TX on 11/17/15.
How do we build links in a post penalty environment? How do we test our content strategy? How do we generate converting traffic immediately after a penalty? All this and more in this presentation.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
SERP Analysis for Content Strategy #SEERFestRoss Hudgens
Every search result tells a story of how our content should be structured, and what content types we should include. In this presentation, originally given at the SEERFest conference, I detail the different elements we should think about in terms of informing our content decisions.
Social media is changing.. drastically. In this presentation, I update you on recent changes and what to do about it. Originally presented at 3XE Digital on May 11th, 2018.
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Fighting Fatigue: Being More than a Bag of TricksMatthew Barby
Every marketing channel suffers fatigue at some point. Being a growth marketers means to focus on identifying problems within the channels you're operating now, and to find opportunities to explore in new channels in the future. It's time for a move away from relying on the same worn-out tactics that are providing continually diminishing returns.
This was presented by Matthew Barby at Canva Growth Talks in July 2017.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
A Look to the Future: Speed, Convenience & the Rise of AIMatthew Barby
Marketing is changing at a faster rate than ever before. We've seen a huge shift in the way that consumers interact with technology and some fundamental developments in the technology itself. From the dominance of Amazon through to the dramatic increase in connected data, this talk will explore the impact that all these changes in consumer behavior and technology have on the way that marketers should be thinking about their future strategies.
This was presented by Matthew Barby at Grow with HubSpot in July 2017.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Trackmaven a analysé 4,618 Blogs, 1.2 Million de publications sur les blogs et près de 2 billion de partages sur les médias sociaux. The Colossal Content Marketing Report regroupe les enseignements relatifs au marketing des contenus tirés de cette analyse.
SearchLove Boston 2016 | Britt Klontz | Incorporate 'Pr Thinking' Into Your C...Distilled
For the most successful digital initiatives, 90% of the work is completed before the campaign actually launches, but what should that work be? Britt will show a "behind the scenes" look at successful campaigns, to emphasize the value of incorporating "PR thinking" all the way from the conception of an idea to the execution. This session will focus on the value of media relations and how you can create PR-shaped content that is not only tailored to your brand's message, but also designed to catch the attention of journalists and their captive audiences.
Elizabeth Marsten: Find Paid Search Zen this Holiday SeasonDFWSEM
Elizabeth Marsten of CommerceHub discusses proven methods to help you focus on various digital marketing channels this holiday season and drive more sales in Q4. Presentation given at State of Search 2015 in Dallas, TX on 11/17/15.
Finding Your Formula For Content SucceesSteve Rayson
Insights from latest content marketing research studies undertaken by BuzzSumo and LinkedIn. Why you should slow down your content production and focus on quality.
Slides for Technology for Marketing event, September 2017.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Social Media Algorithms 2020 (Facebook, Twitter, LinkedIn, Instagram, and You...David Clemen
Bringing together multiple resources, studies, and experience we covered:
The importance of understanding ever changing algorithms
Facebook's Algorithm
Twitter's Algorithm
LinkedIn's Algorithm
Instagram's Algorithm
YouTube's Algorithm
Questions and Answers
Make your website a lead generation machine for new senior living residentsEagan Heath
Wondering how digital marketing can help your assisted living company? Learn how we increased Milestone Senior Living's occupancy 11.8% in nine months and you can do the same.
Arvaan Technolab provides Software and website Development, Multimedia Solution, Professional SEO Services, Animation,Children book's & Comic book's,Entertainment Application
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is a powerful networking and lead generation tool.
In fact, according to Hubspot, LinkedIn is 277% more effective at generating leads compared to other social media platforms. In this presentation, learn how to boost your marketing strategy and your social presence with this incredible platform.
In this presentation, we discuss SEO in simplified terms, share free tools to improve your rankings, and give tips on ways to work SEO into your daily business activities. Thank you to Milspo Project for having us.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Tim Resnik of Moz: "Thinking Outside the Black Box," presented at IPMC 2014, ...GoOvereas
Tim Resnik is Product Strategy Principal at Moz. This was his presentation at the International Programs Marketing Conference (IPMC) 2014 in Berkeley, California, hosted by Go Overseas.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
INBOUND MARKETING: HOW CONTENT IS YOUR SECRET WEAPON (BY: MATTHEW BARBY, GLOB...PluggedIn BD
Description
1) How inbound marketing and content is relevant to your business
2) Why you should be putting it at the forefront of your marketing campaign.
3) Marketing efforts across large organizations
Case Study: NBC Uses Trending Content to Increase Engagement
Dan Woolsey (NBC News) and Chase McMichael (Infinigraph)
We all know that consumer behaviour is the best barometer to what's relevant. Actions equal intent, right? In this insightful session well hear how NBCUniversal used social intelligence on trending content to drive more engagement on Facebook, Twitter and on adverts. Their smart approach to content optimisation led to direct, measurable ROI.
Million Dollar Style on a $100 Budget by Mike EsordiDFWSEM
Mike Esordi spoke at Dallas Fort Worth Search Engine Marketing Association's July meeting event. We issued Mike a challenge and he took it head-on, bringing us Million Dollar Style on a $100 Budget - How to build a Website and a Brand for under one hundred dollars.
This deck is packed with information that will help you create a site that looks like you spent top dollar, but without spending all those bucks! Design tips including color theory, typography, photography and so much more. Clever apps, tips and tricks that will help you get the job done, and give you the best chance of building a memorable brand in the process. Mike Esordi is from Duotribe in New Orleans. Follow him @esordi
Powerful Storytelling Done Right by Pearl Higgins of Outspoken MediaDFWSEM
Outspoken Media’s Director of Client Services Pearl Higgins knows the ins and outs of creating compelling content. With a background in Children’s literature that’s not surprising.
Only Pearl doesn’t just craft content; she tells stories, which is what she showed the audience at DFWSEM’s April 2017 event exactly how to do. She took the stage by storm and used her presentation to provide examples of great content and amazing storytelling.
This presentation covers all the bases of becoming a meaningful storyteller — from using the right imagery, to constructing sentences, to honing in on exactly the right kind of message. All these pieces work together to create a story like no other — one only you can tell.
Rock Google Analytics Like a Pro with Jenny HalaszDFWSEM
The one-and-only SEO extraordinaire Jenny Halasz graced DFWSEM with her presence at our first digital marketing event of 2017! Founder of JLH Marketing, she’s been in the game for nearly two decades. She’s been published in Search Engine Land, and spoken at State of Search in 2015, and this week she took our attendees on a deep dive into Google Analytics. Check out Jenny's slide deck for some killer insights, actionable tips, and to bolster your knowledge of all things Google Analytics. If you’ve ever wanted to know anything at all about Google Analytics, this is the expert slide deck for you!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
12. According to Outbrain, odd number headlines have a 20%
better CTR than even number headlines.
http://backlinko.com/viral-content
13. HubSpot found that adding [brackets] in their titles
bumped up CTR by 38%.
http://bit.ly/hubspot-title-research
14. Specifically, HubSpot found [templates] got the highest
CTR average of all bracketed terms.
http://bit.ly/hubspot-title-research
15. A study found writing with half that of conventional copy
enjoyed a 58% improvement in readability.
http://nngroup.com/articles/how-users-read-on-the-web/
16. The same study found concise, scannable, and objective
content to have a 124% increase in readability.
http://nngroup.com/articles/how-users-read-on-the-web/
17. Adding colorful images – especially above the fold,
make it 80% more likely someone will read your content.
http://backlinko.com/viral-content
19. Study shows linking externally has a positive correlation
with ranking. Position 1 averages 50% more than 10.
Read More: http://bit.ly/external-outlinks
20. Which content types perform best for business?
http://blog.hubspot.com/marketing/top-10-business-blog
1. Lists
2. How to’s
3. What Posts
4. Why Posts
5. Misc
6. Infographics
21. The top 50 business blogs are getting less than 7%
of their total traffic from social media.
http://blog.hubspot.com/marketing/top-10-business-blog
33. @ROSSHUDGENS
Using Buzzsumo, we analyzed the 1000
most shared infographics in the past year
to find out what common characteristics
the most popular visuals have.
34. The most shared infographics have 396 words
shown on average – a short blog post.
Example: http://bit.ly/396-word-infographic
43. How many popular infographics
use a color wheel scheme?
@ROSSHUDGENS
44. The most used color wheel schemes
amongst popular infographics:
@ROSSHUDGENS
45. What’s a Triadic Color Scheme?
A triadic color scheme
uses colors that are
evenly spaced around
the color wheel. Triadic
color harmonies tend to
be quite vibrant.
@ROSSHUDGENS
46. What’s a Monochromatic Color Scheme?
Monochromatic color
schemes are derived
from a single base hue
and extended using its
shades, tones and tints.
@ROSSHUDGENS
47. What Industries’ Infographics
Do Best on Twitter?
Anatomy of a “Perfect” Infographic
• <400 Words
• 800x3500+
• Features Blue
• Color Wheel Scheme
• On Health/Entertainment
Read More: http://siegemedia.com/infographics
51. Not sharing the link in our first email
increased our outreach conversions by 63%.
http://www.siegemedia.com/blogger-outreach
52. In analyzing thousands of
outreach emails, we found the
average converting subject line
to be 64 characters long.
Interactive for Search Engine
Journal: SEO content analysis tool
@ROSSHUDGENS
53. This differs from bulk
email marketing research,
which found 41-50 to be
the optimal length.
http://marketingsherpa.com/article/chart/subject-line-length-success
54. *Our sample did not include a test batch of “longer” emails.
In analyzing thousands of
converting emails, we also found
the average converting email to
be 83 words long.*
56. We surveyed lifestyle bloggers and found that
pitching 55 days in front of the holidays is optimal
in order to guarantee a post slot. Pitch now!
http://www.siegemedia.com/pitching-bloggers
