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Sha Menz: Keeping Penguins From Your Door
- 1. Getting link analysis and cleanup right Keeping Penguins From Your Door @ShahMenz
- 2. #StateofSearch @ShahMenz @rmoov about me hangs out in link removal trenches penalty geek goes to war with rampaging penguins never met a natural link she didn’t love
- 3. #StateofSearch @ShahMenz @rmoov are we entering unfamiliar territory?
- 4. #StateofSearch @ShahMenz @rmoov you don’t have a penalty? Don’t bet on it think you’re safe?
- 5. #StateofSearch @ShahMenz @rmoov “but I just want to build good links”
- 6. #StateofSearch @ShahMenz @rmoov the smartest people listen to the best experts! Paddy Moogan Mozcon 2014 “Actively disavow and remove low quality links”
- 7. #StateofSearch @ShahMenz @rmoov “Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty. If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ” what Paddy said
- 8. #StateofSearch @ShahMenz @rmoov why he said it it’s a percentage game
- 9. #StateofSearch @ShahMenz @rmoov Your backlink profile with natural links Your backlink profile with unnatural links
- 10. #StateofSearch @ShahMenz @rmoov If you don’t leave a fishy mess... You won’t attract hungry Penguins Risk assess your backlink profile
- 11. #StateofSearch @ShahMenz @rmoov Google has been talking about building Penguin into the core algorithm for a long time Gary Illyes John Mueller
- 12. #StateofSearch @ShahMenz @rmoov Google has said they intend to have the next Penguin Update released by year’s end but... “we’ll not release something unfinished.” Gary Illyes, Nov 2015
- 13. #StateofSearch @ShahMenz @rmoov Don’t be caught napping!
- 14. #StateofSearch @ShahMenz @rmoov WHEN it happens It will NOT be the Penguin that you know!
- 15. #StateofSearch @ShahMenz @rmoov but what am I looking for?
- 16. #StateofSearch @ShahMenz @rmoov high risk high value anchor text not relevant Scaled and repeated manipulative or SEO focused intent
- 17. #StateofSearch @ShahMenz @rmoov don’t fall for the dumbest mistake ever
- 18. #StateofSearch @ShahMenz @rmoov would you keep a link from this site? mit.edu
- 20. #StateofSearch @ShahMenz @rmoov “Awesome domain! Keep that!”
- 21. #StateofSearch @ShahMenz @rmoov people buy the “badass” backlinks line
- 22. #StateofSearch @ShahMenz @rmoov if you can sell it, “it ain’t natural”
- 23. #StateofSearch @ShahMenz @rmoov petition site manipulation is not cool
- 26. #StateofSearch @ShahMenz @rmoov but that’s not all...
- 28. #StateofSearch @ShahMenz @rmoov what if it’s already too late?
- 29. #StateofSearch @ShahMenz @rmoov something’s fishy?
- 31. #StateofSearch @ShahMenz @rmoov “can’t someone do that for me?”
- 33. #StateofSearch @ShahMenz @rmoov rmoov autogenerates disavow files
- 34. #StateofSearch @ShahMenz @rmoov does disavow work? YES
- 35. #StateofSearch @ShahMenz @rmoov actively manage Negative SEO multiple uses penalty resolution trust management
- 36. #StateofSearch @ShahMenz @rmoov pitfalls but there are pitfalls you need to be aware of
- 37. #StateofSearch @ShahMenz @rmoov site variants update disavows for all variants resource: article at dfwsem.org “Are You Stuck In Google’s Penalty Box?” resource: article at rmoov.com Penalty Resolution Flow Chart
- 38. #StateofSearch @ShahMenz @rmoov only see one variant? You may never see one of these...
- 39. #StateofSearch @ShahMenz @rmoov disavow is canonical cannot negate effect of links to site A by disavowing them at site B site A site B Hat Tip: Maile Ohye
- 40. #StateofSearch @ShahMenz @rmoov wait! don’t push that button
- 41. #StateofSearch @ShahMenz @rmoov this is not an update must add new disavow data to your existing lists before upload resource: post at google.com Disavow Links Tool Help Doc upload to disavow links tool is an overwrite
- 42. #StateofSearch @ShahMenz @rmoov format errors UTF-8 or 7-bit ASCII downloads from disavow tool are not text files! .txt convert your files!
- 43. #StateofSearch @ShahMenz @rmoov who remembers ASCII?
- 44. #StateofSearch @ShahMenz @rmoov beware comment bloat!
- 45. #StateofSearch @ShahMenz @rmoov file size limit that file size error will spoil your day Keep comments minimal Webspam Team doesn’t see them 2Mb Something changed Oversize files are no longer trimmed. now return error
- 46. #StateofSearch @ShahMenz @rmoov don’t disavow ip addresses Unless you have absolutely no other option
- 47. #StateofSearch @ShahMenz @rmoov laziness = stupidity disavow domains, not ip addresses ip addresses are not tied permanently to domains all URLs represented by that ip string will be disavowed Other sites represented by specified domain on same ip will NOT be disavowed
- 48. #StateofSearch @ShahMenz @rmoov best practice disavow entire domains
- 49. #StateofSearch @ShahMenz @rmoov should I disavow specific URLs? only to protect future referrals from coveted domains or for specific edge cases you say give me a reason
- 50. #StateofSearch @ShahMenz @rmoov there are always links you don’t know about
- 51. #StateofSearch @ShahMenz @rmoov some links just won’t die
- 52. #StateofSearch @ShahMenz @rmoov managing disavow files disdit.com Free Disavow Management Tool Add or remove domains for existing disavow lists Generate entire domain Disavows from a list of URLs
- 53. #StateofSearch @ShahMenz @rmoov how long does it take?
- 54. #StateofSearch @ShahMenz @rmoov the basics If Google cache has updated Disavow file is processed! disavowed links DO NOT disappear from GWMT! DON’T think of a disavow decision as a temporary fix
- 55. #StateofSearch @ShahMenz @rmoov it’s time to put this on...
- 56. #StateofSearch @ShahMenz @rmoov “You are what Google thinks you are” until you can prove otherwise own your mistakes learn to love process
- 58. #StateofSearch @ShahMenz @rmoov you gotta dig start with data
- 59. #StateofSearch @ShahMenz @rmoov combine and de-duplicate google analytics referral anomalies google webmaster tools bing webmaster tools opensiteexplorer.org mine the SERPs majestic SEO SEMrush ahrefs
- 60. #StateofSearch @ShahMenz @rmoov do you already have something in your paid toolkit? Cognitive SEO link navigator Web CEO
- 61. #StateofSearch @ShahMenz @rmoov on using trust flow... DON’T use either trust flow OR citation flow as a raw metric for making decisions on links you should keep or remove DO divide by citation flow and look closely at links or domains where result <20% you can use report filters in Majestic to do this, or just do it in your spreadsheet
- 62. #StateofSearch @ShahMenz @rmoov It seems like my page ranks well for some keywords, but is penalized for the most important one - is that possible? YES unnatural linking penalties are page and keyword specific
- 63. #StateofSearch @ShahMenz @rmoov use links:domain.com + “keyword phrase”
- 64. #StateofSearch @ShahMenz @rmoov Don’t go another step until... check analytics for high-volume referrers!
- 65. #StateofSearch @ShahMenz @rmoov link analysis free tools browser plugins
- 66. #StateofSearch @ShahMenz @rmoov There is no substitute for humans
- 70. #StateofSearch @ShahMenz @rmoov User Agent Switcher chrome extension helps identify cloaking & hacking
- 71. #StateofSearch @ShahMenz @rmoov Majestic Link Maps
- 72. #StateofSearch @ShahMenz @rmoov free trial paid version import link data
- 73. #StateofSearch @ShahMenz @rmoov fix what you own fake forum profiles Article directory submissions spammy social bookmarking profiles
- 74. #StateofSearch @ShahMenz @rmoov send email do not treat webmasters as the enemy be honest be helpful
- 75. #StateofSearch @ShahMenz @rmoov submit forms check for third party contact forms at country specific domain registries On site contact forms
- 76. #StateofSearch @ShahMenz @rmoov are you doing it wrong? If you think 20% link cleanup is a good result, you need to try harder!
- 77. #StateofSearch @ShahMenz @rmoov always think outside the (mail)Box
- 78. #StateofSearch @ShahMenz @rmoov can you adapt link acquisition ideas to step up your link removal game? find smarter ways of approaching webmasters to boost your cleanup outcomes
- 79. #StateofSearch @ShahMenz @rmoov and if you think you just found the next great trick to fool Google... you’re wrong.
- 81. #StateofSearch @ShahMenz @rmoov helpful features
- 82. #StateofSearch @ShahMenz @rmoov you can now have rmoov send SMS campaign alerts to your phone
- 83. #StateofSearch @ShahMenz @rmoov choose to ignore nofollowed links
- 84. #StateofSearch @ShahMenz @rmoov pre-crawl feature eliminates “dead” links
- 85. call us (786) 348-2163 email us support@rmoov.com follow us @rmoov