Downloadable .pdf brochure of Ross Fishman's entertaining and educational presentations specifically designed for law firm networks. These include Ethics and CLE presentations, keynotes, and a wide range of marketing-oriented programs.
Known as one of the legal profession's most educational and entertaining speakers, Ross Fishman's presentations are designed exclusively for litigators and trial lawyers.
A former litigator and marketing partner, Ross's fast-paced presentations are perfect for litigation-oriented groups and bar associations.
Appropriate for keynotes, CLE, MCLE, Ethics, retreats, and marketing training programs, Ross's programs are often called, "The best marketing presentations I've ever seen" by marketing and managing partners.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Article for Marketing Magazine - Aug 2009David Warwick
Article submitted by David Warwick as published in Marketing Magazine - August 2009 edition, page 50 and 51. Piece is about the blending or personal and corporate brands, issues and dynamics.
India PR Industry: Challenges, Opportunities & 2012 Outlook MSL
MSLGROUP India ‘s latest report draws on qualitative and quantitative research and interviews with industry thought leaders to understand the issues Indian PR companies and professionals are dealing with every day and possible solutions. We asked them for their views on what needs to be done to make sure PR takes its rightful place in the strategic communications arsenal of India Inc. While the analyses and potential solutions are varied, there is consensus that the PR industry needs to come together to set benchmarks for fees and salaries and to partner with institutions to create training courses and performance measurement systems that take into account the quality of engagement, not just the spread of media coverage.
asia.mslgroup.com
Can sustainability thinking help you be a better marketerGiven London
Marketing is a sector that is facing huge disruption and change. In the new marketing environment many, if not most of the old approaches do not work. Sustainability thinking offers many solutions to help marketers be successful in this new landscape. This presentation explains how brands can become better marketers through sustainability, and references many examples where it is already happening. It also explains how corporate structures need to transform in order to take advantage.
Here's My Chance Capabilities - Building a Sustainable Community of Active Su...Here's My Chance
Founded in Philadelphia in May 2011, Here’s My Chance (HMC) offers fun and interactive applications (web and mobile), creative direction, and strategic support for non-profits, political candidates, socially charged brands and active citizens.
For every engagement, our goals are clear:
*Grow passionate digital communities that fosters positive change.
*Develop meaningful supporter relationships through shared communication, mutual respect and grassroots inspiration.
*Run coordinated membership and fundraising strategies by keeping the technology simple and removing barriers to entry.
*Monitor metrics and analytics to ensure that all investments convert to measurable outcomes that furthers project goals (whether supporter growth, increased donations, higher visibility, etc)
To learn more, visit:
http://www.heresmychance.com
http://www.twitter.com/hmctwit
http://www.facebook.com/hmc2011
Known as one of the legal profession's most educational and entertaining speakers, Ross Fishman's presentations are designed exclusively for litigators and trial lawyers.
A former litigator and marketing partner, Ross's fast-paced presentations are perfect for litigation-oriented groups and bar associations.
Appropriate for keynotes, CLE, MCLE, Ethics, retreats, and marketing training programs, Ross's programs are often called, "The best marketing presentations I've ever seen" by marketing and managing partners.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Article for Marketing Magazine - Aug 2009David Warwick
Article submitted by David Warwick as published in Marketing Magazine - August 2009 edition, page 50 and 51. Piece is about the blending or personal and corporate brands, issues and dynamics.
India PR Industry: Challenges, Opportunities & 2012 Outlook MSL
MSLGROUP India ‘s latest report draws on qualitative and quantitative research and interviews with industry thought leaders to understand the issues Indian PR companies and professionals are dealing with every day and possible solutions. We asked them for their views on what needs to be done to make sure PR takes its rightful place in the strategic communications arsenal of India Inc. While the analyses and potential solutions are varied, there is consensus that the PR industry needs to come together to set benchmarks for fees and salaries and to partner with institutions to create training courses and performance measurement systems that take into account the quality of engagement, not just the spread of media coverage.
asia.mslgroup.com
Can sustainability thinking help you be a better marketerGiven London
Marketing is a sector that is facing huge disruption and change. In the new marketing environment many, if not most of the old approaches do not work. Sustainability thinking offers many solutions to help marketers be successful in this new landscape. This presentation explains how brands can become better marketers through sustainability, and references many examples where it is already happening. It also explains how corporate structures need to transform in order to take advantage.
Here's My Chance Capabilities - Building a Sustainable Community of Active Su...Here's My Chance
Founded in Philadelphia in May 2011, Here’s My Chance (HMC) offers fun and interactive applications (web and mobile), creative direction, and strategic support for non-profits, political candidates, socially charged brands and active citizens.
For every engagement, our goals are clear:
*Grow passionate digital communities that fosters positive change.
*Develop meaningful supporter relationships through shared communication, mutual respect and grassroots inspiration.
*Run coordinated membership and fundraising strategies by keeping the technology simple and removing barriers to entry.
*Monitor metrics and analytics to ensure that all investments convert to measurable outcomes that furthers project goals (whether supporter growth, increased donations, higher visibility, etc)
To learn more, visit:
http://www.heresmychance.com
http://www.twitter.com/hmctwit
http://www.facebook.com/hmc2011
Part of the Challenge Series. Please contact Pomegranate Group if would like to know more about how gamification works, and to discuss what gamification could do for your business: 020 7336 7322 or http://www.pomegranate.co.uk/contact_us
Indian Premier League: Still a Smash Hit for Advertisers?MSL
‘Brand IPL: Still a Smash hit?’ is the latest executive report from MSLGROUP India. It takes an in-depth look at the Indian Premier League, the challenges the brand has had to face over the coming years and the debates the value it still holds for advertisers despite a string of controversies. The report also highlights opportunities the IPL presents for advertisers, the value of sport sponsorship and how an integrated communications approach could give businesses more bang for their buck.
asia.mslgroup.com
Hanmer MSL Executive Report on an event held jointly with the Indo-French Chamber of Commerce Industry in October, sharing insights on Why You Need Employer Branding
ADMA Forum 2010 is an unmissable event for any ambitious marketer looking to stay ahead of the competition and better their marketing performance. It's where Australia’s best multi-channel marketers gather, learn and network.
Præsentation af Dinis Guarda fra Saxo Bank holdt for Socialøkonomisk Netværk d. 6 April 2011.
Challenging social enterprises on social media opportunities..
Dinis Guarda, Global Head of SEO and Social Media Strategy SaxoBank, writer, author and entrepreneur. @dinisguarda
www.dinisguarda.com
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
Part of the Challenge Series. Please contact Pomegranate Group if would like to know more about how gamification works, and to discuss what gamification could do for your business: 020 7336 7322 or http://www.pomegranate.co.uk/contact_us
Indian Premier League: Still a Smash Hit for Advertisers?MSL
‘Brand IPL: Still a Smash hit?’ is the latest executive report from MSLGROUP India. It takes an in-depth look at the Indian Premier League, the challenges the brand has had to face over the coming years and the debates the value it still holds for advertisers despite a string of controversies. The report also highlights opportunities the IPL presents for advertisers, the value of sport sponsorship and how an integrated communications approach could give businesses more bang for their buck.
asia.mslgroup.com
Hanmer MSL Executive Report on an event held jointly with the Indo-French Chamber of Commerce Industry in October, sharing insights on Why You Need Employer Branding
ADMA Forum 2010 is an unmissable event for any ambitious marketer looking to stay ahead of the competition and better their marketing performance. It's where Australia’s best multi-channel marketers gather, learn and network.
Præsentation af Dinis Guarda fra Saxo Bank holdt for Socialøkonomisk Netværk d. 6 April 2011.
Challenging social enterprises on social media opportunities..
Dinis Guarda, Global Head of SEO and Social Media Strategy SaxoBank, writer, author and entrepreneur. @dinisguarda
www.dinisguarda.com
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
Web 2.0 and Social Media From Internal to ExternalDinis Guarda
The challenges of managing corporations at a time of web 2.0 and social media. What are the main shifts companies, management and businesses are facing from their internal to the external in this new technological and social paradigms. The individual and companies as media. The paper of intra-nets and good communications. A social media SWOT analysis. Correlation between web 2.0 and social media to engage employees and to get ROI and ROA. Listening, engaging and clear communication and guidelines start in your intranet, inside your company. Any efficient strategy always starts from the inside to the external. CONSUMERS, PROSUMERS AND NICHE GROUPS ARE THE NEW STAKEHOLDERS OF COMMUNICATIONS and business.
This presentation walks you through the winning factors in social business. You will learn how businesses can succeed and get it DONE by setting their sights on brand, people, experiences, habits and insights.
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
Alternative Services Concepts Third Party Administrators (TPAs) "US vs THEM" branding campaign ads, Robert Bennett. ASC offered more personalized attention and dedicated claims adjusters, which is a better option than the big firms.
Alternative Services Concepts Third Party Administrators (TPAs) "US vs THEM" branding campaign ads, Robert Bennett. ASC offered more personalized attention and dedicated claims adjusters, which is a better option than the big firms.
Alternative Services Concepts Third Party Administrators (TPAs) "US vs THEM" branding campaign ads, Robert Bennett. ASC offered more personalized attention and dedicated claims adjusters, which is a better option than the big firms.
Alternative Services Concepts Third Party Administrators (TPAs) "US vs THEM" branding campaign ads, Robert Bennett. ASC offered more personalized attention and dedicated claims adjusters, which is a better option than the big firms.
"Real-Life Rules to Surviving a Pandemic, Underage Drinking, Illegal Drugs, Talking Your Way Out of a Ticket, Painless Police Stops, Sexting, and Social Media."
Even good people make mistakes—they’re in the wrong place at the wrong time, or have a negative interaction with the police, or are caught in a compromising position on social media. Today, one thoughtless blunder can get you fired or killed, or derail or destroy your life’s goals or aspirations. The stakes are higher than ever, and the risks are higher too.
Teenagers and 20-year-olds (i.e. young adults under the legal drinking age of 21) occasionally make bad decisions and may be taking a drink or drug—or are at a party where other people are—when the police show up. Or perhaps their car gets
pulled over by the police and a simple traffic stop goes devastatingly wrong. Or they’re suddenly splashed across Instagram or the national news doing something irresponsible or illegal, with life-shattering consequences.
This little book provides practical, detailed ideas regarding how to stay safe and avoid or minimize any potential damage to your long- term academic, career, or life goals.
The following information blends the real voices of teenagers and young adults along with the experienced perspectives of parents, tough criminal lawyers, and a Captain of the Chicago Police Department.
IMPORTANT LEGAL DISCLAIMER:
This book offers helpful suggestions, but it is NOT LEGAL OR MEDICAL ADVICE—you should discuss with your family the rules and behaviors that fit within your personal values and local laws. If you have any questions, consult a lawyer or doctor who is licensed in your state.
This is the definitive book about law, accounting, and professional-services firm strategy, marketing, and branding. With dozens of detailed examples of some of the best, most effective, award-winning marketing and branding campaigns, fully illustrated with beautiful, occasionally hilarious examples.
Written by Ross Fishman, JD, called "The nation's leading expert on law firm marketing," it's an entertaining and comprehensive guide that can help any lawyer, law firm, accountant, or other professional who wants an entertaining deep dive into the steps necessary to develop a powerful, revenue-generating marketing campaign for their firms.
Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Day after day. Year after year. That’s the power of an effective brand. And that’s what this book is about. Become a market leader. Dominate your chosen marketplace. Have more fun in your practice, representing the best clients in the most interesting matters.
Want to become the automatic go-to short-list lawyer in your chosen specialty? This book will show you precisely how to accomplish that. If you're looking for advice or assistance, contact the author directly at ross@fishmanmarketing.com.
Peter C. Sheridan, the Chair of Glaser Weil’s Construction Law Practice Group, heads a team of attorneys who focus on construction law, complex real estate, eminent domain and inverse condemnation cases. He represents owners, developers and architects in California, Nevada and internationally, and is a Charter Fellow of the Construction Lawyers Society of America (CLSA).
Called "the best book on law firm strategy and branding," this entertaining book by Ross Fishman, "one of the world's leading professional services marketers," includes hundreds of examples and case studies detailing the best (and worst) examples of law and accounting firm marketing, advertising, websites, social media, and branding. Buy a paperback on Amazon at t.ly/s0xP (c) 2021 Ross Fishman
LAWYERS! Need some help BUILDING YOUR PRACTICE while social distancing FROM HOME? Here is a 50-page sample of a hot-off-the-presses new 2020 legal-marketing book, "The Ultimate Law Firm Partner's Working-From-Home Marketing Checklist: The Renowned Step-by-Step Process For Lawyers Who Want To Develop Clients." It's based on the best-selling "Ultimate Associate Marketing Checklist" with 10,000+ copies in print, revised for the new COVID-19 self-isolation situation. Kindle versions are available on Amazon (t.ly/86lE0) for $15 each, or you can buy 10+ e-books directly from the author for $5/lawyer at ross@fishmanmarketing.com. Email with questions or orders!
TABLE OF CONTENTS:
Book Overview
Acknowledgements
Preface
Introduction
Getting Started
Intra-Firm Marketing
Building Your Marketing Platform
Expanding Your Work from Existing Clients
Growing Your Network
Staying in Touch
Turning Prospects Into Clients
Client Service
Marketing Training
A Plea to Focus Your Marketing
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Presentations to Build Your Brand
Your Elevator Speech
Visiting Clients
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment.”
General Mindset
Gender-Based Communication Musings
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
Litigation Case Summary Form
Transactional Case Summary Form
YOUNG LAWYERS! Need some help building your practice while social distancing from home? Here's a 40-page sample of a hot-off-the-presses new 2020 legal-marketing book, "The Ultimate Law Firm Associate's Working-From-Home Marketing Checklist: The Renowned Step-By-Step, Year-by-Year Process For Lawyers Who Want To Develop Clients." It's based on the best-selling "Ultimate Associate Marketing Checklist" with 10,000+ copies in print, revised for the new COVID-19 self-isolation. Kindle versions are available on Amazon (t.ly/zZAqZ) for $15 each, or you can buy 10+ e-books directly from the author for $5/lawyer at ross@fishmanmarketing.com. Email with questions or purchases.
TABLE OF CONTENTS:
Book Overview
Acknowledgments
Preface
Introduction
First-Year Associates
Second-Year Associates
Third-Year Associates
Fourth- and Fifth-Year Associates
A Plea to Focus Your Marketing
More for Fourth- and Fifth-Year Associates
Sixth Plus-Year Associates
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment”
General Mindset
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
Litigation Case Summary Form
Transactional Case Summary Form
In this article, Fishman Marketing's CEO Ross Fishman makes the case for the value law firms can derive by having a senior marketer dedicated exclusively to growing and enhancing the firm's brand.
"Do you know a person entering law school or even beginning third year? Fishman’s well-written guidebook makes the perfect gift." -Of Counsel magazine.
This is a book review of "The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job" by Ross Fishman, CEO of Fishman Marketing. This simple, powerful checklist teaches law students how to use their years during law student more strategically to get a good job after graduation, the RIGHT job for them, regardless of their class rank or the tier school they attended. It "delivers real- world advice in Fishman’s distinctive, candid and colorful voice."
This is another of my monthly Marketing Matters columns in the Association of Legal Administrators' (ALA) terrific Legal Management magazine. It covers best practices regarding law firms' seeking and using testimonials, endorsements, and recommendations.
This article details the top ten most-popular topics for law firm associate marketing training programs. It's a single one-year course designed to gradually provide a comprehensive education to position them to develop a specialty or niche practice that helps them stand out in a crowd and develop the relationships that can turn into business at an appropriate time.
It includes important and evergreen topics like networking, business development, social media, LinkedIn, cross-selling, and client roundtables, as well as new topics like substance abuse and mental health, and artificial intelligence (AI). #artificialintelligence #lawfirmmarketing #substanceabuse #substanceabuse #marketingtraining #cle #legalmarketing #ethics #firmretreat #networking #mentalhealth
Artificial Intelligence is revolutionizing the legal profession―drafting basic contracts and eliminating routine litigation. It is already predicting the outcome of lawsuits, conducting effective patent searches and research, and replacing many of the routine activities and services previously provided exclusively by lawyers and paralegals.
IBM's Watson, ROSS, and other AI technologies and software platforms are also targeting higher-end practices, potentially leveling the playing field and undercutting $1000/hour specialized practices as well. Based upon research and extensive interviews with the Global CMO of IBM’s Watson Group, this popular, powerful, and thought-provoking presentation lays out the issues and predicts some of the ways AI will change what attorneys do and how they do it, preparing attendees for a very different future. It’s a great program for law firm retreats, bar associations, and law-related conferences.
It has qualified nationwide for CLE credit under Ethics, Professional Development, and Practice Development. Contact Ross Fishman directly if you'd like a presentation at your firm or association. ross@fishmanmarketing.com.
This is a free sample of the first chapter of Fishman Marketing's popular “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)" book.
This 2016 edition is a significantly updated and expanded version of Ross Fishman's popular 25-year-old checklist. This new 50-page book includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, and other online tools.
The complete book is available for purchase on Amazon at https://goo.gl/HsrmbE.
Branding, differentiation, and marketing of Intellectual Property (IP) law firms. This was the Keynote presentation by Ross Fishman, CEO Fishman Marketing, of the Association of Legal Administrators (ALA) Sept 2014 conference. Using many detailed actual examples and law firm case studies, it covers how to stand out, identifying a niche market, and how to use SEO and social media like LinkedIn and Google+.
It focuses on targeting narrow industries or sub-specialty practice areas to stand above the crowd. It also covers internal-communications and cross-selling issues and using a retreat to help the lawyers work together across offices and practice areas.
This PPT details how lawyers, particularly litigators and trial lawyers, can use public relations to enhance their reputations and grow their practices It covers the PR 101 basics, including an overview of PR as a marketing tool, developing your unique strategy and message, working with reporters, differentiation, and case-specific techniques. It also discusses the relevant ethics rules.
This is the keynote presentation by Ross Fishman, CEO of Fishman Marketing, from the Litigation Counsel of America's (LCA) Oct 2014 national conference.
A personal history of the first 20 years of law firm marketing, by Ross Fishman of Fishman marketing. The Silver Edge Award-winning feature story from the ABA's Law Practice magazine.
More from Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. “Our members raved
about his presentation and
want to see him again.”
Tanna Moore, President and CEO, Meritas
IT’S NOT “MARKETING VS. BUSINESS DEVELOPMENT” —
IT’S ABOUT STRATEGY
When the economy began declining, law firms discarded Marketing in favor of sales-oriented
activities, called “Business Development.”
Marketing should develop a strategy that directly supports the firm’s rainmakers. Marketing
is the blueprint that shortens the sales cycle, gets everyone working together, and helps them
bring in more business more quickly. Without it, it’s like giving everyone a hammer, but not a
blueprint. You get lots of frantic activity, not a great building.
When Marketing and Business Development teams work together correctly, it’s an unstoppable
combination. This visually powerful presentation will show precisely how to accomplish that goal.
YOUR MARKETING GOAL SHOULD BE “DOMINATE A TARGET MARKET”
How much more money would you earn if you were known as the most knowledgeable
lawyer in a particular industry? How much more revenue would your firm generate if you
thoroughly dominated a specific practice area or industry?
Great marketing can help a lawyer, practice, office, or firm dominate its chosen market(s),
and quickly. It’s easier than you think, but it requires a clear strategy, aggressive marketing,
Even Paradise Needs Lawyers. thorough training, and ongoing coaching and support.
There’s a simple formula for radical success that few firms follow. But it’s one any firm can
do, once they’re ready to be great. This proven technique works for firms of any size and prac-
tice mix. This entertaining and educational presentation will show how, using 100 powerful
Sum veliquisl irilit praesecte core facidunt alisci blaore minit vel
in ute dui essequat aliquis niat, am, sequat nibh etueraesenit ulput
ullam ex erit nonullamet velisi.
visuals and examples of a wide range of firms.
additionalFISHMAN, J.D.
ROSS PRESENTATIONS
Tuerostrud dunt aliquat, vulla facipit venim nibh er sissisim volor-
pero odipit wisim adiamco in ea facidunt nostrud tatet ulla feugue
etumsandre facidunt aliqui bla faci blan hent laor ipsuscidunt vol-
ore do con henit praese ming eugiam, quisl
www.websterdyrud.com
Associate-Marketing Training - Developing a Plan Litigators - Marketing a Litigation Practice
Boutique or Specialty Law Firm Marketing Marketing 101 - the Fundamentals
Branding, Positioning & Differentiation Marketing Audits:Is your firm doing the right things?
Business-Development Skills Marketing in a Recessionary Economy
Client Roundtables (organizer/moderator) Marketing Plans for Individuals or Practice Groups
Client Service & Client Retention Networking Training
Creativity & Innovation for Law Firms Niche & Industry Marketing
Cross-Selling for Lawyers Public Relations Basics - Tips & Techniques
Facebook, LinkedIn & Google Tools Sales Training - Turning Contacts into Clients
Generational Issues in Law Firms Working a Room
www.fishmanmarketing.com
3. NETWORK SPEAKING TESTIMONIALS
The best part of our International Lawyers Entertaining, powerful, and thoughtful.
Network conference…a huge success. Energizing and engaging.
Branville McCartney, Managing Partner The breakout was standing-room only.
Halsbury Chambers, Bahamas Ross excited 120 lawyers.
Lindsay Griffiths, Director of Network Development
Outstanding…Amazing…At the Law Firm International Lawyers Network, New York
Alliance he turned skeptics into believers.
The EC chair called it the “best program Outstanding Lex Mundi presentation.
[he’d] ever attended.” Gave us the confidence and the tools to
Pamela McCarthy, Marketing Director accomplish our marketing challenges.
Klehr Harrison, Philadelphia Santiago Mejía, Socio-Coordinador General
Mejía-Armenteros & Abreu, Dominican Republic
Fresh ideas…entertaining, interesting, and
provocative. We plan to have him back. Outstanding.
Hon. Phil Carlton, CEO Our lawyer and accountant members loved
State Capital Group Ross. Interesting and entertaining.
We will bring him back.
Dynamic and engaging. Outstanding Giles Brake, Marketing Director
evaluations from diverse cultures. MSI Global, London
Matt Share, Marketing Director
ALFA International Proven international relevance.
Straightforward, humorous,
Practical, unique solutions. informative, and effective.
Humor, creativity and real-life stories. Practical tools to implement change.
A lawyer who “speaks from experience.” A delight to work with.
Our members raved and Highly recommended speaker and advisor.
want to see him again. Hallie Mann, Executive Director
Tanna Moore, President and CEO Lawyers Associated Worldwide
Meritas
Your interactive Branding presentations
Excellent; dare I say superb. Insightful, in Bangkok were a huge success.
direct and practical — delivered at ILN with Attendees from 25 Asian countries.
substance and good humor. They’re still talking about it!
Herbert Pinchuk, Senior Partner Kamlesh Prakash, Program Officer
Robinson Sheppard Shapiro, Montreal Asian Productivity Organization (APO), Tokyo
A “Eureka” experience at the LFA. Ross’s presentations are always excellent.
Key techniques, with concrete examples. One of ALA’s favorite marketing speakers.
When you stop laughing, Rosemary Shiels,
you realize how much you learned. Professional Development Program Manager
Association of Legal Administrators
Michael S. Meisel, Marketing Partner
Cole, Schotz, Meisel, Forman & Leonard, NYC
www.fishmanmarketing.com
8. ROSS FISHMAN, J.D.
ROSS FISHMAN, J.D.
Called “one of the country’s leading Ungaretti & Harris. Called “the creative mind behind
experts on law firm marketing” by a host of law firm campaigns that have redefined the
Lawyers Weekly USA, Ross is known field” (San Jose Business Journal), Fishman Marketing
as one of the legal profession’s most has launched effective campaigns for nearly 100 firms
innovative marketers and strategists. from Istanbul to Iceland.
Known for his “educational and entertaining” pre- FM campaigns have received dozens of international
sentation style, he has conducted more than 250 firm marketing awards, including the LMA’s grand prize,
retreats and training programs on five continents, the Best of Show award, five of the ten times ever pre-
from Tobago to Thailand — including once present- sented. Recipient of a peer-selected LMA 1998 Life-
ing on three continents within time Achievement Award, Ross
24 hours. Ross has presented was the first legal marketer in-
dozens of times to local and “Ross has a stronger sense of ducted into the LMA’s Hall of
national ALA audiences since what will create ‘buzz’ than Fame. A Fellow of the College
the 1980, regularly receiving anyone else in the market.” of Law Practice Management,
some of the conferences’ high- Rick Klau, Google, Inc. Ross has written over 250 by-
est speaker evaluations. lined articles.
Ross was a commer- A 1986 member of the federal
cial litigator from 1985-90 before moving to Trial Bar (N.D. Ill), he received a B.A. in Speech
Winston & Strawn to practice marketing full- Communications, cum laude, from the University of
time, later becoming Marketing Partner of Illinois, and his J.D. from Emory Law School.
ROSS FISHMAN, J.D.
FOR MORE INFORMATION
For more information: Ross Fishman, CEO
Fishman Marketing, Inc.
+1 847.432.3546
ross@fishmanmarketing.com
www.fishmanmarketing.com
Blog: RossFishman.com
LinkedIn.com/in/rossfishman
Google.com/profiles/rossfishman123
Twitter.com/rossfishman
www.fishmanmarketing.com