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Alternative Services Concepts Third Party Administrators (TPAs) "US vs THEM" branding campaign ads, Robert Bennett. ASC offered more personalized attention and dedicated claims adjusters, which is a better option than the big firms.
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Alternative Services Concepts TPA "US vs THEM" brand ads3.pdf
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"Real-Life Rules to Surviving a Pandemic, Underage Drinking, Illegal Drugs, Talking Your Way Out of a Ticket, Painless Police Stops, Sexting, and Social Media."
Even good people make mistakes—they’re in the wrong place at the wrong time, or have a negative interaction with the police, or are caught in a compromising position on social media. Today, one thoughtless blunder can get you fired or killed, or derail or destroy your life’s goals or aspirations. The stakes are higher than ever, and the risks are higher too.
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IMPORTANT LEGAL DISCLAIMER:
This book offers helpful suggestions, but it is NOT LEGAL OR MEDICAL ADVICE—you should discuss with your family the rules and behaviors that fit within your personal values and local laws. If you have any questions, consult a lawyer or doctor who is licensed in your state.WE’RE SMART. WE’RE OLD. AND WE’RE THE BEST AT EVERYTHING. The World’s First...
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Book Overview
Acknowledgements
Preface
Introduction
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Expanding Your Work from Existing Clients
Growing Your Network
Staying in Touch
Turning Prospects Into Clients
Client Service
Marketing Training
A Plea to Focus Your Marketing
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Presentations to Build Your Brand
Your Elevator Speech
Visiting Clients
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment.”
General Mindset
Gender-Based Communication Musings
Your Mental Health
Conclusion
Author Biography
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Niche and Industry Marketing Checklist
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Short Version
Individual Marketing Plan
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How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
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Alternative Services Concepts Third Party Administrators (TPAs) "US vs THEM" branding campaign ads, Robert Bennett. ASC offered more personalized attention and dedicated claims adjusters, which is a better option than the big firms.Alternative Services Concepts TPA US vs THEM brand ads 1.pdf
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Teenagers and 20-year-olds (i.e. young adults under the legal drinking age of 21) occasionally make bad decisions and may be taking a drink or drug—or are at a party where other people are—when the police show up. Or perhaps their car gets
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IMPORTANT LEGAL DISCLAIMER:
This book offers helpful suggestions, but it is NOT LEGAL OR MEDICAL ADVICE—you should discuss with your family the rules and behaviors that fit within your personal values and local laws. If you have any questions, consult a lawyer or doctor who is licensed in your state.WE’RE SMART. WE’RE OLD. AND WE’RE THE BEST AT EVERYTHING. The World’s First...
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Want to become the automatic go-to short-list lawyer in your chosen specialty? This book will show you precisely how to accomplish that. If you're looking for advice or assistance, contact the author directly at ross@fishmanmarketing.com.Peter Sheridan Glaser Weil Construction Lawyer Biography CLSA
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Here are the key points made in this chapter:
- Not long ago, lawyers viewed marketing as distasteful and thought good work would naturally bring in referrals and business. But the legal market has become more competitive from a variety of sources.
- Quality legal work is now expected and not enough on its own to stand out. Firms must step up, stand out, and win business through marketing.
- Marketing consultants can help law firms create and showcase their stellar reputation, which studies show is a top criteria clients use to decide which lawyer to select after creating a shortlist based on expertise and chemistry. Doing good legal work is necessary but no longer sufficient on its own. Firms must market themselves effectively.BOOK SAMPLE: Hot new WORKING FROM HOME LEGAL-MARKETING BOOK for law firm PART...
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Book Overview
Acknowledgements
Preface
Introduction
Getting Started
Intra-Firm Marketing
Building Your Marketing Platform
Expanding Your Work from Existing Clients
Growing Your Network
Staying in Touch
Turning Prospects Into Clients
Client Service
Marketing Training
A Plea to Focus Your Marketing
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Presentations to Build Your Brand
Your Elevator Speech
Visiting Clients
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment.”
General Mindset
Gender-Based Communication Musings
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
Litigation Case Summary Form
Transactional Case Summary Form
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Acknowledgments
Preface
Introduction
First-Year Associates
Second-Year Associates
Third-Year Associates
Fourth- and Fifth-Year Associates
A Plea to Focus Your Marketing
More for Fourth- and Fifth-Year Associates
Sixth Plus-Year Associates
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment”
General Mindset
Your Mental Health
Conclusion
Author Biography
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Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
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Transactional Case Summary Form
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YOUNG LAWYERS! Need some help building your practice while social distancing from home? Here's a 40-page sample of a hot-off-the-presses new 2020 legal-marketing book, "The Ultimate Law Firm Associate's Working-From-Home Marketing Checklist: The Renowned Step-By-Step, Year-by-Year Process For Lawyers Who Want To Develop Clients." It's based on the best-selling "Ultimate Associate Marketing Checklist" with 10,000+ copies in print, revised for the new COVID-19 self-isolation. Kindle versions are available on Amazon (t.ly/zZAqZ) for $15 each, or you can buy 10+ e-books directly from the author for $5/lawyer at ross@fishmanmarketing.com. Email with questions or purchases.
TABLE OF CONTENTS:
Book Overview
Acknowledgments
Preface
Introduction
First-Year Associates
Second-Year Associates
Third-Year Associates
Fourth- and Fifth-Year Associates
A Plea to Focus Your Marketing
More for Fourth- and Fifth-Year Associates
Sixth Plus-Year Associates
Social Media Tools
LinkedIn
Twitter
Facebook
YouTube
Instagram
Snapchat
Business Cards
Networking and Attending Seminars
Conduct a “Needs Assessment”
General Mindset
Your Mental Health
Conclusion
Author Biography
APPENDIX
Niche and Industry Marketing Checklist
Long Version
Short Version
Individual Marketing Plan
Long Version
100-Day Short Version
How to Write for the Internet and Enhance Your SEO
Writing an SEO-Enhanced Practice-Area Page
Writing an Effective Industry-Group Page
Writing a Great Website Biography/Profile Page
Drafting a Persuasive LinkedIn Profile
How to Write Persuasive Case Studies
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Transactional Case Summary Form
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Law Firms Need Chief Branding Officers (CBOs)Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
In this article, Fishman Marketing's CEO Ross Fishman makes the case for the value law firms can derive by having a senior marketer dedicated exclusively to growing and enhancing the firm's brand. Review of book that helps law students get good jobs after graduation.
Review of book that helps law students get good jobs after graduation. Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
"Do you know a person entering law school or even beginning third year? Fishman’s well-written guidebook makes the perfect gift." -Of Counsel magazine.
This is a book review of "The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job" by Ross Fishman, CEO of Fishman Marketing. This simple, powerful checklist teaches law students how to use their years during law student more strategically to get a good job after graduation, the RIGHT job for them, regardless of their class rank or the tier school they attended. It "delivers real- world advice in Fishman’s distinctive, candid and colorful voice." The Top 10 Rules for Client Endorsements
This is another of my monthly Marketing Matters columns in the Association of Legal Administrators' (ALA) terrific Legal Management magazine. It covers best practices regarding law firms' seeking and using testimonials, endorsements, and recommendations.
The Ultimate 10-Course, One-Year Associate Marketing-Training Curriculum 2
The Ultimate 10-Course, One-Year Associate Marketing-Training Curriculum 2Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
This article details the top ten most-popular topics for law firm associate marketing training programs. It's a single one-year course designed to gradually provide a comprehensive education to position them to develop a specialty or niche practice that helps them stand out in a crowd and develop the relationships that can turn into business at an appropriate time.
It includes important and evergreen topics like networking, business development, social media, LinkedIn, cross-selling, and client roundtables, as well as new topics like substance abuse and mental health, and artificial intelligence (AI). #artificialintelligence #lawfirmmarketing #substanceabuse #substanceabuse #marketingtraining #cle #legalmarketing #ethics #firmretreat #networking #mentalhealth Artificial Intelligence (AI) in the Legal Profession Ross Fishman CLE
Artificial Intelligence (AI) in the Legal Profession Ross Fishman CLEFishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Artificial Intelligence is revolutionizing the legal profession―drafting basic contracts and eliminating routine litigation. It is already predicting the outcome of lawsuits, conducting effective patent searches and research, and replacing many of the routine activities and services previously provided exclusively by lawyers and paralegals.
IBM's Watson, ROSS, and other AI technologies and software platforms are also targeting higher-end practices, potentially leveling the playing field and undercutting $1000/hour specialized practices as well. Based upon research and extensive interviews with the Global CMO of IBM’s Watson Group, this popular, powerful, and thought-provoking presentation lays out the issues and predicts some of the ways AI will change what attorneys do and how they do it, preparing attendees for a very different future. It’s a great program for law firm retreats, bar associations, and law-related conferences.
It has qualified nationwide for CLE credit under Ethics, Professional Development, and Practice Development. Contact Ross Fishman directly if you'd like a presentation at your firm or association. ross@fishmanmarketing.com.
Ross Fishman's “The Ultimate Law Firm Associate’s Marketing Checklist” book
Ross Fishman's “The Ultimate Law Firm Associate’s Marketing Checklist” bookFishman Marketing, Inc., Law Firm Speakers & Firm Retreats
This is a free sample of the first chapter of Fishman Marketing's popular “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)" book.
This 2016 edition is a significantly updated and expanded version of Ross Fishman's popular 25-year-old checklist. This new 50-page book includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, and other online tools.
The complete book is available for purchase on Amazon at https://goo.gl/HsrmbE.Intellectual Property (IP) law firm branding, marketing, differentiation, and...
Intellectual Property (IP) law firm branding, marketing, differentiation, and...Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Branding, differentiation, and marketing of Intellectual Property (IP) law firms. This was the Keynote presentation by Ross Fishman, CEO Fishman Marketing, of the Association of Legal Administrators (ALA) Sept 2014 conference. Using many detailed actual examples and law firm case studies, it covers how to stand out, identifying a niche market, and how to use SEO and social media like LinkedIn and Google+.
It focuses on targeting narrow industries or sub-specialty practice areas to stand above the crowd. It also covers internal-communications and cross-selling issues and using a retreat to help the lawyers work together across offices and practice areas.PR ethical public relations for lawyers, litigators Ross Fishman, Fishman Mar...
PR ethical public relations for lawyers, litigators Ross Fishman, Fishman Mar...Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
This PPT details how lawyers, particularly litigators and trial lawyers, can use public relations to enhance their reputations and grow their practices It covers the PR 101 basics, including an overview of PR as a marketing tool, developing your unique strategy and message, working with reporters, differentiation, and case-specific techniques. It also discusses the relevant ethics rules.
This is the keynote presentation by Ross Fishman, CEO of Fishman Marketing, from the Litigation Counsel of America's (LCA) Oct 2014 national conference."Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and bra...
"Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and bra...Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
The slides from Ross Fishman's popular program for lawyers and law firms, "Strategy, Branding, and Social Media: Standing out in a Crowd." It includes tips re Google+ LinkedIn Wikipedia Avvo Quora Yelp reviews etc. Presented at the Litigation Counsel of America (LCA), NALP, Association of Accounting Marketing (AAM), and the Association of Legal Administrators (ALA). © 2014 Fishman Marketing, Inc.Ross Fishman litigation and trial lawyer association presentations brochure
Ross Fishman litigation and trial lawyer association presentations brochureFishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Known as one of the legal profession's most educational and entertaining speakers, Ross Fishman's presentations are designed exclusively for litigators and trial lawyers.
A former litigator and marketing partner, Ross's fast-paced presentations are perfect for litigation-oriented groups and bar associations.
Appropriate for keynotes, CLE, MCLE, Ethics, retreats, and marketing training programs, Ross's programs are often called, "The best marketing presentations I've ever seen" by marketing and managing partners. Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing trai...
Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing trai...Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Downloadable .pdf brochure of Ross Fishman's entertaining and educational presentations specifically designed for law firm networks. These include Ethics and CLE presentations, keynotes, and a wide range of marketing-oriented programs. Law Practice magazine "History Of Law Firm Marketing" article
Law Practice magazine "History Of Law Firm Marketing" articleFishman Marketing, Inc., Law Firm Speakers & Firm Retreats
The document provides a historical overview of the evolution of legal marketing from the 1970s to present day. It discusses several key events and developments:
1) In the 1970s, the Bates v. State Bar of Arizona Supreme Court decision allowed lawyers to advertise for the first time, leading to a rise in consumer-oriented personal injury advertising.
2) In the 1980s, some large law firms began hiring in-house marketers and forming marketing associations as the profession started to view law as a business.
3) Throughout the 1990s and 2000s, legal marketing became more sophisticated with the use of brochures, newsletters, websites, and other tactics. Creative campaigns also started to emerge during this periodRoss Fishman Marketing Retreat Presentation or Marketing Training Speaking En...
Ross Fishman Marketing Retreat Presentation or Marketing Training Speaking En...Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Ross Fishman Marketing firm retreat or marketing training presentation engagement letter and information agreementABA Law Practice Magazine "What Works" columns and LMA Best Of Show articles
ABA Law Practice Magazine "What Works" columns and LMA Best Of Show articlesFishman Marketing, Inc., Law Firm Speakers & Firm Retreats
A dozen of Ross Fishman's case study-based "What Works" marketing columns from the ABA's Law Practice magazine, plus the LMA's "Best of Show" award book for International Lawyers Network (ILN) campaignRoss Fishman Biography updated August 2009
Ross Fishman Biography updated August 2009Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Ross H. Fishman is the CEO of Fishman Marketing and is an internationally renowned expert in legal marketing. He has helped over 70 law firms with strategic marketing planning, branding, and campaign creation. Known for his entertaining presentations, he has conducted over 250 firm retreats and training programs on five continents. He has received numerous awards for his innovative marketing campaigns and was inducted into the Legal Marketing Association's Hall of Fame.Ross Fishman Associate Marketing Checklist by Year of Practice 2.0
Ross Fishman Associate Marketing Checklist by Year of Practice 2.0Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Checklist identifying what marketing activities an associate lawyer should undertake at each year of their legal practice, from building their network through developing a focused niche practice and using social media to build their reputationsABA Ross Fishman Marketing Web 2.0 Social Media Overview Linked In Twitter F...
ABA Ross Fishman Marketing Web 2.0 Social Media Overview Linked In Twitter F...Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats
Ross Fishman marketing handout for ABA national conference Web 2.0 and Social Media overview presentationRoss Fishman ABA Web 2.0 Social Media Presentation
Ross Fishman ABA Web 2.0 Social Media PresentationFishman Marketing, Inc., Law Firm Speakers & Firm Retreats
The document provides guidance on using various social media and online tools for professional purposes. It lists Google tools like iGoogle, Google Profiles, Google Alerts, and Google profiles. It also discusses using LinkedIn for networking and promoting a business, filling out complete profiles, and joining groups. Finally, it outlines how to use Facebook professionally by creating pages for personal and company profiles and posting relevant content, and how to use Twitter by tweeting under a personal handle and retweeting or mentioning others.More from Fishman Marketing, Inc., Law Firm Speakers & Firm Retreats (19)
BOOK SAMPLE: Hot new LEGAL-MARKETING BOOK for YOUNG LAWYERS who are social di...
BOOK SAMPLE: Hot new LEGAL-MARKETING BOOK for YOUNG LAWYERS who are social di...
Review of book that helps law students get good jobs after graduation.
Review of book that helps law students get good jobs after graduation.
The Ultimate 10-Course, One-Year Associate Marketing-Training Curriculum 2
The Ultimate 10-Course, One-Year Associate Marketing-Training Curriculum 2
Artificial Intelligence (AI) in the Legal Profession Ross Fishman CLE
Artificial Intelligence (AI) in the Legal Profession Ross Fishman CLE
Ross Fishman's “The Ultimate Law Firm Associate’s Marketing Checklist” book
Ross Fishman's “The Ultimate Law Firm Associate’s Marketing Checklist” book
Intellectual Property (IP) law firm branding, marketing, differentiation, and...
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PR ethical public relations for lawyers, litigators Ross Fishman, Fishman Mar...
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Ross Fishman litigation and trial lawyer association presentations brochure
Ross Fishman litigation and trial lawyer association presentations brochure
Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing trai...
Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing trai...
Law Practice magazine "History Of Law Firm Marketing" article
Law Practice magazine "History Of Law Firm Marketing" article
Ross Fishman Marketing Retreat Presentation or Marketing Training Speaking En...
Ross Fishman Marketing Retreat Presentation or Marketing Training Speaking En...
ABA Law Practice Magazine "What Works" columns and LMA Best Of Show articles
ABA Law Practice Magazine "What Works" columns and LMA Best Of Show articles
Ross Fishman Associate Marketing Checklist by Year of Practice 2.0
Ross Fishman Associate Marketing Checklist by Year of Practice 2.0
ABA Ross Fishman Marketing Web 2.0 Social Media Overview Linked In Twitter F...
ABA Ross Fishman Marketing Web 2.0 Social Media Overview Linked In Twitter F...
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Ross Fishman ABA Web 2.0 Social Media Presentation
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Waterproofing Changes in Victoria
The Building Act 1993 remains, but the Building Regulation 2006 will be replaced by the Building Regulations 2017, expected to be legislated around September. Key changes affecting the waterproofing industry include Part 13, which mandates inspection prior to covering a waterproofing membrane in any wet area.
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The VBA confirms that only a registered Building Practitioner can authorize compliance of waterproofing works. Subcontractors who are not registered cannot authorize compliance. Although they can state that they have complied with the relevant standards, liability lies primarily with the registered builder, now shared with the Building Inspector or Surveyor for wet areas.
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Waterproofing is consistently one of the most common defects reported to the QBCC, with mistakes being costly. In June 2017, the QBCC presented ten waterproofing seminars throughout Queensland, dedicated to waterproofing and tiling issues with a focus on preventing waterproofing defects. Approximately 1000 builders, waterproofers, certifiers, and tilers attended these seminars.
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Project Reference: Botanicca Corporate Park
Overview:
Property Type: Commercial
Project Type: Restoration
Scope: Leaking roof joints affecting company suites
Applicator: Australian Waterproofing Company Pty Ltd
Area: 1150m²
Category: Waterproofing
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Soprema Soprasun 3.0S
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Botanicca Corporate Park experienced leaks in the roof joints that affected various company suites and balconies. The building, constructed in 2006, required a watertight roof to ensure its longevity. A 20-year warranty was provided, and the Soprema Torch On system was applied to achieve a high-quality waterproofing result, both aesthetically and functionally.
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Importance of Waterproofing Standards and Compliance
Legislative Changes and Their Impact
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校名:学校英文全称
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综上所述，办理(sfu毕业证书)西蒙菲莎大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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