This is a free sample of the first chapter of Fishman Marketing's popular “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)" book. This 2016 edition is a significantly updated and expanded version of Ross Fishman's popular 25-year-old checklist. This new 50-page book includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, and other online tools. The complete book is available for purchase on Amazon at https://goo.gl/HsrmbE.