Hanmer MSL Executive Report on an event held jointly with the Indo-French Chamber of Commerce Industry in October, sharing insights on Why You Need Employer Branding
Indian Premier League: Still a Smash Hit for Advertisers?MSL
‘Brand IPL: Still a Smash hit?’ is the latest executive report from MSLGROUP India. It takes an in-depth look at the Indian Premier League, the challenges the brand has had to face over the coming years and the debates the value it still holds for advertisers despite a string of controversies. The report also highlights opportunities the IPL presents for advertisers, the value of sport sponsorship and how an integrated communications approach could give businesses more bang for their buck.
asia.mslgroup.com
India PR Industry: Challenges, Opportunities & 2012 Outlook MSL
MSLGROUP India ‘s latest report draws on qualitative and quantitative research and interviews with industry thought leaders to understand the issues Indian PR companies and professionals are dealing with every day and possible solutions. We asked them for their views on what needs to be done to make sure PR takes its rightful place in the strategic communications arsenal of India Inc. While the analyses and potential solutions are varied, there is consensus that the PR industry needs to come together to set benchmarks for fees and salaries and to partner with institutions to create training courses and performance measurement systems that take into account the quality of engagement, not just the spread of media coverage.
asia.mslgroup.com
The public relations industry in India is at a crossroads. This report hopes to kickstart a debate on the challenges PR in India faces -- talent shortage, low retainer fees, infrastructure issues, an image problem -- so that the industry can arrive at a roadmap it so badly requires.
‘21 Years of Economic Reforms: The Journey So Far and the Road Ahead is the latest executive report from Hanmer MSL. It draws on research and is a meta-survey which shares insights and commentary on India’s growth story over the last two decades. It also looks ahead and shares thoughts on the upcoming union budget which will be delivered by Finance Minster, Pranab Mukherjee in March. The report takes us through a brief history of India, key reforms that has shaped its development, the challenges that remain and what we can expect in terms of growth, investment and private and public consumption.
asia.mslgroup.com
Kulwinder singh's research paper on The CEO brandKulwinder Singh
In a global economy, with fiercely competitive firms rapidly commoditizing products, strong brands help companies to stand out from the crowd and differentiate themselves on a criterion other than cost. All successful companies leverage their CEOs to derive business benefits. At Mahindra Satyam BPO, leveraging CEO for branding is a full-fledged practice.
The PR industry in India is witnessing a transformation. The industry is making an extra effort to be viewed as a strategic partner, and clients are acknowledging its value. With this study, we wanted to give the industry a voice.
We commissioned an India-wide survey of PR professionals and the media to share their views on a potentially tough year for business and the hottest trends that will define the industry.
A year ago, MSLGROUP India released its first industry outlook report, highlighting such critical issues as the talent crunch, the comparatively low level of PR fees, the need for strategic and integrated communications, and the core issues hidden by the wrong perception of the industry’s size. The report sparked widespread interest and provoked much needed dialogue.
Join our conversations - @msl_group, @msl_ind, @mslgroupasia
Workplace2020 CEO Dialogue on Future of WorkplaceCorporateShiksha
Workplace2020 CEO Dialogue on Future of Workplace by Corporate Shiksha. Featuring Mr. D Shivakumar, Chairman and CEO, PepsiCo India l Dr. Bhaskar Das, Group CEO, Zee Media Corp. l Mr. Vivek Gaur, CEO, Yepme.com l Mr. Jagdish Mitra, CEO, CanvasM l Mr. Dilip Chenoy, CEO & MD, National Skill Development Corporation l Mr. Sanjay Modi, Managing Director (India, ME and SEA), Monster.com
Indian Premier League: Still a Smash Hit for Advertisers?MSL
‘Brand IPL: Still a Smash hit?’ is the latest executive report from MSLGROUP India. It takes an in-depth look at the Indian Premier League, the challenges the brand has had to face over the coming years and the debates the value it still holds for advertisers despite a string of controversies. The report also highlights opportunities the IPL presents for advertisers, the value of sport sponsorship and how an integrated communications approach could give businesses more bang for their buck.
asia.mslgroup.com
India PR Industry: Challenges, Opportunities & 2012 Outlook MSL
MSLGROUP India ‘s latest report draws on qualitative and quantitative research and interviews with industry thought leaders to understand the issues Indian PR companies and professionals are dealing with every day and possible solutions. We asked them for their views on what needs to be done to make sure PR takes its rightful place in the strategic communications arsenal of India Inc. While the analyses and potential solutions are varied, there is consensus that the PR industry needs to come together to set benchmarks for fees and salaries and to partner with institutions to create training courses and performance measurement systems that take into account the quality of engagement, not just the spread of media coverage.
asia.mslgroup.com
The public relations industry in India is at a crossroads. This report hopes to kickstart a debate on the challenges PR in India faces -- talent shortage, low retainer fees, infrastructure issues, an image problem -- so that the industry can arrive at a roadmap it so badly requires.
‘21 Years of Economic Reforms: The Journey So Far and the Road Ahead is the latest executive report from Hanmer MSL. It draws on research and is a meta-survey which shares insights and commentary on India’s growth story over the last two decades. It also looks ahead and shares thoughts on the upcoming union budget which will be delivered by Finance Minster, Pranab Mukherjee in March. The report takes us through a brief history of India, key reforms that has shaped its development, the challenges that remain and what we can expect in terms of growth, investment and private and public consumption.
asia.mslgroup.com
Kulwinder singh's research paper on The CEO brandKulwinder Singh
In a global economy, with fiercely competitive firms rapidly commoditizing products, strong brands help companies to stand out from the crowd and differentiate themselves on a criterion other than cost. All successful companies leverage their CEOs to derive business benefits. At Mahindra Satyam BPO, leveraging CEO for branding is a full-fledged practice.
The PR industry in India is witnessing a transformation. The industry is making an extra effort to be viewed as a strategic partner, and clients are acknowledging its value. With this study, we wanted to give the industry a voice.
We commissioned an India-wide survey of PR professionals and the media to share their views on a potentially tough year for business and the hottest trends that will define the industry.
A year ago, MSLGROUP India released its first industry outlook report, highlighting such critical issues as the talent crunch, the comparatively low level of PR fees, the need for strategic and integrated communications, and the core issues hidden by the wrong perception of the industry’s size. The report sparked widespread interest and provoked much needed dialogue.
Join our conversations - @msl_group, @msl_ind, @mslgroupasia
Workplace2020 CEO Dialogue on Future of WorkplaceCorporateShiksha
Workplace2020 CEO Dialogue on Future of Workplace by Corporate Shiksha. Featuring Mr. D Shivakumar, Chairman and CEO, PepsiCo India l Dr. Bhaskar Das, Group CEO, Zee Media Corp. l Mr. Vivek Gaur, CEO, Yepme.com l Mr. Jagdish Mitra, CEO, CanvasM l Mr. Dilip Chenoy, CEO & MD, National Skill Development Corporation l Mr. Sanjay Modi, Managing Director (India, ME and SEA), Monster.com
Emerging consultant start ups in maharashtra 2019 smallMerry D'souza
"Emerging Consultant Start-ups in Maharashtra 2019. One story, uniquely driven by excellence is, about R S Signatoure Solutions. On this issue’s cover, Suman Sharma Founder and MD of R S sIgnatoure Solutions
Lowe Lintas Case Study - Prosares Solutions Pvt LtdRakesh Vajpai
Prosares Solutions implemented enterprise portal for Lowe Lintas, India’s leading advertising agency. Leveraging Microsoft Office Sharepoint Server 2007 (MOSS 2007), Lowe now has an enterprise-wide platform for communicating with all employees; collaboration amongst employees; document and knowledge management; and a host of other requirements.
In this edition of Insights Success – ‘Most Recognized MBA Institutes of 2021’ we are happy to shed light on some of the inspiring MBA institutes in India, which are committed to cultivating and developing proficient business professionals with high intellect and morals.
We provide a broad range of executive and management search services throughout the US and worldwide. We represent Network Recruiters and its 1,000 worldwide offices. Whether you require a single search or a global project, you still have a single point of contact with a track record of success.
The 10 Most Creative Corporate Leaders to watch in 2018”. In this segment, we have featured the journey, learning’s, along with showcasing the mentionable milestones they have achieved over the years.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Emerging consultant start ups in maharashtra 2019 smallMerry D'souza
"Emerging Consultant Start-ups in Maharashtra 2019. One story, uniquely driven by excellence is, about R S Signatoure Solutions. On this issue’s cover, Suman Sharma Founder and MD of R S sIgnatoure Solutions
Lowe Lintas Case Study - Prosares Solutions Pvt LtdRakesh Vajpai
Prosares Solutions implemented enterprise portal for Lowe Lintas, India’s leading advertising agency. Leveraging Microsoft Office Sharepoint Server 2007 (MOSS 2007), Lowe now has an enterprise-wide platform for communicating with all employees; collaboration amongst employees; document and knowledge management; and a host of other requirements.
In this edition of Insights Success – ‘Most Recognized MBA Institutes of 2021’ we are happy to shed light on some of the inspiring MBA institutes in India, which are committed to cultivating and developing proficient business professionals with high intellect and morals.
We provide a broad range of executive and management search services throughout the US and worldwide. We represent Network Recruiters and its 1,000 worldwide offices. Whether you require a single search or a global project, you still have a single point of contact with a track record of success.
The 10 Most Creative Corporate Leaders to watch in 2018”. In this segment, we have featured the journey, learning’s, along with showcasing the mentionable milestones they have achieved over the years.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Employee ambassadorship, or advocacy, goes beyond engagement to determine level of commitment to enterprise, value of products and services, and customers
Right Quarterly 2nd quarter 2013: Career DevelopmentChris Jones
The Second
Quarter edition of the APAC Right
Quarterly is dedicated to Career Management.
The first article called “Developing Talent: How
Career Opportunities drive Business
Performance”, builds upon our core mission
in Right Management, of working with clients
to help align their talent strategy with their
business strategy. Employee engagement
and retention is a critical challenge for many
organizations, and this article talks of how
career development can significantly push
employee engagement. But even career
development needs a structured approach for
effective implementation to ensure business
results.
The second article on “Career Directions:
Having the right Career Conversations”,
shares a case study of an Australian client
who is working towards their 2017 Workforce
plan. An important impact of this will be in
the working environment for the division. To
help employees adapt to this change, Right
Management worked with them to create and
implement a career development initiative for
employees. The aim was on building Coaching
capabilities in People Leaders, and to equip Self leaders with skills necessary to enable
them to make their own career decisions.
The objective was also to align employee
development with future corporate needs,
while also developing career agility.
Is your organization aligned to a common direction?
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
This assignment look at the role of HR within Tescos supermarkets and further looks at how this role could be improved to better-meet the organisations objectives.
Is Technology Removing the ‘Care’ from Healthcare?MSL
We live in a digital age that is transforming healthcare. But, how does the industry need to adapt to fully engage in the digital future of the NHS?
New solutions are critical to embrace the benefits of improved digital technology in personalised care, while ensuring that patients are not marginalised in the process.
An enquiry led by US cardiologist, geneticist and digital medicine expert, Dr Eric Topol, explores how to support the deployment of digital healthcare technologies throughout the NHS.
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, United Kingdom and the United States.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
A look inside the endless debate between traditional and digital media.
For more information write to Joshua Gardner, Vice President & North American Lead, Global Energy Practice, MSL | joshua.gardner@mslgroup.com
SCOTUS Launches New Economy with Legalized Sports BettingMSL
In a 6-3 decision in the case Murphy vs. National Collegiate Athletic Association, SCOTUS ruled that because Congress exceeded its constitutional authority when it passed PAPSA. In essence, Congress tried to prohibit state legislatures from repealing their existing statues that outlawed sports betting. Under a line of Supreme Court precedent known as the anti-commandeering doctrine, federal efforts to coerce states into enforcing federal law are unconstitutional violations of the Tenth Amendment.
To say this is just the beginning would be cliché, but what SCOTUS has wrought with its decision will have lasting consequences that go far beyond sports betting.
Our current consumption patterns are stretched to breaking point. Few would argue the need to fix our systems. It’s how to manage an economically viable and just transition that is making heads ache.
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
The Second Technology Revolution: How the PR Business Needs To Change Once AgainMSL
Not even a decade after the PR industry turned on its head when social media ushered in the Age of Influence, technology once again is causing brands, companies and organizations to rethink its communication in dramatic ways. This time machines that process data and artificial intelligence, combined with immersive technologies like virtual reality, augmented reality and mixed reality, are creating new opportunities for “augmented influence” as well as giving communicators pause to manage a number of emerging new challenges from Machine Journalism to Artificial Influence.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
To supplement Qorvis MSLGROUP's Guide to the Trump Administration, we have created a set of appendencies highlighting expected cabinet and staff appointments as of 12/1/2016.
Governing a Divided Nation - Insights about the 2016 U.S. Presidential ElectionMSL
Public affairs and policy experts from Qorvis MSLGROUP have compiled an extensive election coverage and analysis of how the new U.S. President and Congress will move forward after one of the most bitter campaigns in American history.
For more updates, follow @qorvis or reach out to us on Twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Qorvis MSLGROUP has created a comprehensive guide to the Trump Administration. This document provides a first look at the people and players behind the most unlikely presidential campaign in American history.
For each person mentioned here, we have included a bio, a photo, and representative institutions and organizations affiliated with that person, so that the reader may better understand the relationships that influence the people who in turn are influencing President Trump.
For real-time updates, follow @Qorvis or reach out to us on Twitter @msl_group.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
In the Adani-Hindenburg case, what is SEBI investigating.pptx
WHY YOU NEED EMPLOYER BRANDING
1. WHY
you need employer branding
By HANMER MSL
You’d normally associate ‘branding’ with products and services, but ‘employer branding’
is rapidly becoming a priority for organisations battling with talent shortages and high
attrition rates. CEOs today understand that being known as an employer of choice is
critical to attract and retain talent – the key to achieving business goals and long-term
success.
This was the key discussion point at a recent event HANMER MSL and the Indo-French
Chamber of Commerce and Industry organised in Mumbai.
2. Executive summary
What makes an employer a ‘brand’? While many companies are only just wak-
ing up to this, MSLGROUP has seized the
An employer brand embodies the core opportunity to start a new global employer
values of the organisation. Prospective branding practice. Christened ‘Brand and
employees view companies as well-defined Talent’, it addresses the growing need for
entities embodying the traits they’d like to innovative and purposeful ways to attract,
be identified with. Companies that focus on inspire and engage talent.
becoming great places to work at eventually
realise that they need to harvest their intel- All of this was dissected in an interactive
lectual capital -- their employees. They need format at the symposium themed ‘Em-
to understand employees’ hearts and minds ployer Brand – The Importance of Building
to differentiate and grow. a Brand to Attract the Right Talent’ at the
Mumbai Yacht Club on October 20, 2011. It
Hence, the employer brand is essentially was organised jointly by HANMER MSL and
the identity of a firm – in the minds of em- the Indo-French Chamber of Commerce and
ployees, key stakeholders and prospective Industry (IFFCI). The panel was moderated
employees – as a great place to work at. by MSLGROUP’s Senior Vice-President and
Chief Strategy Officer Pascal Beucler and
In this crisis-prone employment market, included Bharti Axa General Insurance Man-
companies compete fiercely to attract the aging Director Dr Amarnath Ananthanaray-
best talent. In such a situation, the employer anan, L’Oreal India Chief Operations Officer
brand plays a more critical role than even Dinesh Dayal and MSLGROUP’s Asia Direc-
the job profile or remuneration . tor of Social Media Gaurav Mishra.
3. Employer value perspective and also that most Indian
companies have not created an Employer
Value Proposition (EVP). There are various
proposition facets, he pointed out, to creating an EVP
– how you train the employees, grow them,
give them opportunities within the firm
“Talented people lie at the heart of every and outside (which is where community
successful organisation,” said IFCCI service comes in) and how you reward and
Secretary-General Laura Prasad, opening recognise employees.
the discussion.
All this ensures that there is a lot of brand
HANMER MSL CEO Jaideep Shergill put building, even if it’s through word of
in perspective the growth of employer mouth. People outside recognise what is
branding in organisational thought. “We happening within the company. This is one
believe strongly in the ‘employer value way of building EVP.
proposition’ (EVP). Employer branding
is a must-do. A lot of organisations don’t MSLGROUP’s Beucler highlighted three
see that yet, but the MSLGROUP has key aspects: A good EVP programme
been doing it globally for years. The Brand is about empowering people; there is
and Talent practice communicates with an intrinsic connection between social
3 employees through their career cycle – from responsibility and EVP, which is very
the time they join the company, through modern but is also a more Indian vision
their tenure in it and even after they leave. of life, leading many companies to create
The alumni become a very important part of social responsibility projects; EVP helps
the campaign. As organisations chase their institutionalise innovation.
goals, sales and marketing targets, there is Another very important aspect of EVP
a realisation that they cannot do it without was highlighted by MSLGROUP’s Mishra
people,” Shergill said.
Key learnings
• Businesses need an engagement
tool that communicates with
employees through their career
cycles, even after they’ve left the firm.
• There are 3 aspects to a good EVP
programme: empowerment, social
responsibility, innovation.
• Every business needs a well-
defined sense of ‘purpose’. All
employees look for a purpose that
drives and motivates them.
Ananthanarayanan, of Bharti AXA when he spoke about the need for every
General Insurance, emphasised the value organisation to have a well-defined
of building a brand from an employer sense of ‘purpose’. All people, including
4. employees, are looking for a purpose that Bharti AXA, though still a young company,
drives them, motivates them, that makes is among those that has realised the
them proud and want to be associated with. importance of effective employee
engagement through a ‘shared values’
He looked at EVP as having three main approach, where the leadership constantly
elements, purpose being the first. People empowers, engages and educates
want to be associated with companies employees to make them ambassadors
that have a clear sense of it. The second is within and beyond.
the company’s ‘personality’. Companies
need a vision of what their ideal talent L’Oreal’s Dayal shared what his company
is since the ideal talent also has a clear endeavours to do, focusing on integrating
perception of the kind of companies the company’s vision with that of talent’s.
they want to associate with. “Unless He talked about the mobility that
there is a fit between the two visions employees can expect and leverage within
and personalities, it won’t work,” Mishra the company: most of the leadership has
said. The third element is ‘potential’, lived and worked in at least three countries,
which is very important and stands for before coming to, or returning to, India.
everything, from how fast the industry is Dayal also detailed the various initiatives
growing to opportunities for international on women, education and science.
assignments.
4 Another employee engagement tool could
Engaging and be ‘empowerment’. There is a saying in
L’Oreal – “You can be a general at 28,”
Dayal said, referring to Napoleon who
retaining talent became a general at that age.
When people are given the opportunity
While part of the problem before CEOs is to assume responsibilities at a young age,
the importance of sourcing and recruiting there is a sense of empowerment, leading
the right talent, the more pressing issue to ‘veterans’ who are not even 40 years old.
is how to retain it. Keeping employees It is the ideal situation for young people
engaged, inspired and connected to the who can grow very fast.
organisation demands commitment and
innovation.
Key learnings
• Finding and recruiting the
right talent is tough enough,
but retaining it is even tougher.
• Integrate company vision with
that of employees’.
5. Have a purpose matter.” We are increasingly seeing that
any company that wants to define its EVP
will need to integrate all three elements –
There has been a marked change in the purpose, personality and potential.
perception of ‘corporate citizens’ and
corporate social responsibility (CSR) He mentioned examples of companies
over the past decade. A decade ago, that are doing a great job of converting
being a corporate citizen was all about employees into ambassadors. One such
the environment. This later came to be is Dell, a benchmark for a well-defined
associated with sustainability, a more purpose focused on inspiring, organising
holistic vision of ‘corporate citizenship’. and energising employees. Dell recently
Today, this concept is all about purpose and trained 900 staff in India to engage with
people. From this perspective too, people consumers on social media and hosted an
are more important to organisations than unconference so that its employees could
ever before. brainstorm how best they can leverage
social media.
Having a sound strategy and social
innovation plan are essential to attracting Another example is footwear firm Zappos,
the talent that will help organisations which believes that it’s not about making
5 deliver on focus areas like customer shoes, but about “delivering happiness”.
centricity, innovation, talent and a shared Zappos realised it can deliver happiness to
policy agenda. The right EVP inspires, customers only when it delivers happiness
organises and energises people; the to employees – if you delight your
purpose helps retain them. employees, they will delight customers.
So everything Zappos does – as radical an
idea as a bonus to leave after a month in
Key learnings the company if they don’t see a cultural fit
• The focus has gone from – is centred around such innovations that
environment to sustainability to define EVP.
purpose and people.
• A sound strategy and social Finally, another example from India.
innovation plan are essential today. Mahindra is betting on innovation. Its
Mahindra Rise campaign has become an
• The best people want to do work that
important part of its EVP. What we see is
contributes to society with a company
the visible, public part of it, but there is
whose values they share, where their
actions count and their views matter. also the invisible internal campaign where
it has given stock options called ‘Social
Options’ to employees. Social Options give
Mishra, the last speaker, quoting Van
employees the freedom to support social
Der Veer of Shell, said: “The successful
causes that they believe in and include the
companies of the future are those that
help of the organisation in those causes.
integrate business and employees’
This is a fantastic example of how a large,
personal values. The best people want
manufacturing company reinvented itself
to do work that contributes to society
around a clear purpose to engage, inspire
with a company whose values they share,
and energise employees.
where their actions count and their views
6. 6
The change within
Beucler summarized the day’s proceedings fragile ecosystem. People are part of it
by drawing on the biggest challenge facing and have the ability to move, regroup and
CEOs today: “We agree that we are living in change all the time. How do you mange
an era of change – change is the challenge this ecosystem? How do you ensure that
for all CEOs around the world. CEOs agree employees find enough reasons to stay
that everything is about change – we need in the company? Employee engagement
to change business models, the way we delivers business results and cultural
lead innovation, customer service and we benefits to the organisation as well as
need to change the way we engage our personal and professional benefits for
people, our employees in our companies. employees.
On the whole, we see that the challenge for
every CEO is to drive the change because if He drew attention to innovation, which
you don’t, the change will drive you out.” is very close to employee engagement.
A company that does not have a social
He also highlighted the concept of innovation strategy is going to face
‘ecosystems’ – how each company is a problems.
7. We are in a decade where people are asking companies to stand for a purpose that
can be clearly identified. I would like to quote the example of a leading French
business school where 35% of young graduates last year chose to work with non-
profit organisations. They could have made 1,00,000 euros working with large
financial organisations but they chose to work with non-profit organisations where
they were making only 10,000 euros a year. This is a clear indication that people,
especially the younger generation, are looking for meaning, for purpose.
Pasal Beucler, Senior Vice-President and Chief Strategy Officer, MSLGROUP
Employer branding positions the company as a great place to work at in the minds of
present and prospective employees… Employees want to work for companies they
feel good about...
Laura Prasad, Secretary-General, IFCCI
Employer branding is a must-do. A lot of organisations don’t see that yet.
7
Jaideep Shergill, CEO, HANMER MSL
We all know what a big brand Apple is and how people line up to work for it and not
the other way around. Most companies in India have not created an Employer Value
Proposition (EVP). How do you create values? There are various facets to creating
and EVP – how you train employees, grow them, give them opportunities inside and
outside, which is where the community service comes in. And, lastly, how you reward
and recognise employees. If you do all that, there is a lot of brand building even
through word of mouth – people outside recognise what is happening within the
company.
Dr. Amarnath Ananthanarayanan, MD, Bharti Axa General Insurance
L’Oreal was not formed by a businessman or a financial wizard but by a chemist
who invented the first harmless hair dye. The passion for developing products, the
emphasis on the science behind everything is inherent and attracts a lot of people.
This company has more than 700 patents filed and people feel proud about that.
Dinesh Dayal, COO, L’Oreal India
8. Any company that wants to define its EVP will need to integrate purpose, personality
and potential. We also need to recognise that different people assign different
weightages to the three elements of the employer value proposition and we need to
understand who these people are – who are the ones who would look more for the
purpose, who would focus on the personality and who would give more weight to
potential. The next question would be to understand how to communicate the EVP
effectively to these different employee personas – do we use owned media channels
for communication like spokespersons or newsletters and websites or do we employ
word of mouth to convert our employees into ambassadors… And how much would
we consider paid media like TV advertisements or sponsoring events?
Gaurav Mishra, Asia Director of Social Media, MSLGROUP
We go about looking for the talent we want to see working with us – the right talent.
We want the ‘poet in the peasant’. The poet who has the sense of imagination and
aesthetics in any function and the peasant who has the sense of pragmatism in
everything will do the job.
8
Dinesh Dayal, COO, L’Oreal India
…each company is a really fragile ecosystem. People are part of it and have the ability
to move, regroup and change all the time. How do you mange this ecosystem? How
do we ensure that your people find enough reasons to stay in your company? I have
the highest respect for [Pepsi chief] Indra Nooyi because she had the courage to
say that apart from cleaning up the brand Pepsico, one of her main focus areas is to
ensure that employees have good reasons to be with the company.
Pasal Beucler, Senior Vice-President and Chief Strategy Officer, MSLGROUP
We engage, empower and create a common set of values across the organisation.
We also do a lot of stuff on the social responsibility front so that each employee
stands for what our company stands for. By this, we are able to create brand
ambassadors both inside and outside.
Dr. Amarnath Ananthanarayanan, MD, Bharti Axa General Insurance
10. For over 20 years, MSLGROUP Asia has counseled staff reaches an additional 125 Indian cities and a
global, regional and local clients, helping them to strong affiliate network of independent agencies
establish, protect and expand their businesses in across the region adds another 23 Asian cities
Asia. to our reach. In the past two years, MSLGROUP
Asia has been recognized with more than 35
The largest PR and social media network in both awards, including MSL Japan’s 2009 ‘PR Lion’ in
Greater China and India, MSLGROUP Asia is the Travel and Tourism category at the Cannes
headquartered in China and includes 30 owned Lions International Festival of Creativity and ‘PR
offices and 1250 staff across Shanghai, Beijing, Consultancy of the Year’ for HANMER MSL INDIA,
Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, 20:20 MSL India, Eastwei MSL China, and ICL MSL
Seoul, Singapore, Kuala Lumpur, Mumbai, Taiwan from both international and local industry
Delhi, Ahmedabad, Pune, Bangalore, Chennai, groups.
Hyderabad and Kolkata. A satellite network of
INDIA
MSLGROUP India is the nation’s largest PR and With a proven track record of servicing
Social Media network. Made up of three agencies, multinational and Indian corporations since 1989
HANMER MSL, 20:20 MSL and 2020Social, and 40 senior counselors with 15 or more years of
10 MSLGROUP India combined includes 16 offices, communications experience each, clients, staff
575 staff and an activation network reaching an and business partners benefit from the depth and
additional 125 Indian cities. breadth of insight and experience within its teams.
HANMER MSL is one of India’s largest multi- offices in Mumbai, Delhi, Bangalore, Chennai,
discipline communications firms and a leader in Kolkata, Ahmedabad, Hyderabad and Pune,
the area of speciality communications services as well as the reach of the MSLGROUP and
including financial communications, social Publicis Groupe international network, HANMER
media, crisis and issues management, corporate MSL works with more than 150 leading Indian
reputation, strategic public relations, events brands and multinationals to deliver world-class
and activation and creative services. Through its communications.
powerful network of more than 400 staff across
www.mslgroup.com
www.mslgroupasia.com
www.hanmermsl.com
Contact
jaideep.shergill@mslgroup.com
prashanti.mikayla@hanmermsl.com