The ROSATOM state corporation launched a project to improve the quality of presentations used for strategic communications and events. Over 250 staff members were involved in creating 500-1000 presentations annually. The project partnered with consulting firm PowerLexis to conduct seminars and trainings for over 100 staff. A 4-part presentation template was developed along with an automation tool. Assessments found skills and quality improved. The new presentation standards and processes have been adopted across ROSATOM and its subsidiaries.

1. Introduction of the Presentation Creation
System in ―ROSATOM‖ State Corporation

2. « ROSATOM state corporation is a modern
business-oriented enterprise of international level.
Presentation appears to be both an important communicative
tool, that enables to come to vital decisions and an image-
building element of public events.
On a commission from General Director of “ROSATOM”
state corporation Sergei V. Kirienko, the project aimed
at raising the culture of creating presentations on a higher
level was launched.
»
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3. Presentations are used for most of strategically
vital directions
Government Supervisory
reports committees
Progress Board International
reports meetings negotiations
Staff meetings
PR events,
conferences Communication
Staff trainings with subsidiaries
and exhibitions
and informatives
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4. Presentations are used for most of strategically
vital directions
Just in headquarters
More than 250 people
were involved in elaborating presentations
Annually as many as
500–1000 presentations
are produced
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5. Project stages
Preparation ―Unfreezing‖ Changes ―Freezing‖
Building up Seminars Trainings Changes support
a workgroup for CEOs and corporate
and choosing standard
a partner
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6. 2 3 4
1
Preparation
Building up a workgroup and choosing a partner

7. Workgroup members — key persons, responsible for internal
and external communications
Marina Liborakina Sergei Novikov Pavel Sushkov
director of the corporate director of Press- chief of training
development Center service department division
Ilya Chermensky Yuri Shkurko Irina Popova
chief of external links manager of training manager of the corporate
with foreign mass media division development Center
2 3 4 7
1

8. The development of presentation creating culture
on a company‘s scale needs a complex approach
I All levels staff training
Unanimous understanding of what good presentations should be like
Elaborating of a corporate presentation standard
II High level of design and uniform corporate stylistics
Automation of working out a standard
III promptness of development and time saving for staff members
Finally, we have come to a decision outsource a specialized
consulting company which qualifies in large business projects
realization and deals with state organizations. We have chosen
a partner — and that is PowerLexis company.
Marina Liborakina
2 3 4 8
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9. The minute project planning assumed the studying
of major aspects of using presentations
key figures interviewing major needs and tasks were defined
main guidelines and restrictions
corporate identity examining
were outlined
currently used most common errors were detected
and possible ways of improving
presentations analysis were chosen
Just 14 days were needed for the experts
from PowerLexis to closely estimate the situation
and jointly work out the action plan
Pavel Sushkov
2 3 4 9
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10. 2 3 4
1
―Unfreezing‖
Seminars for CEOs

11. The purpose is to get CEOs involved and to provide
the unanimous understanding of required changes
Survey of current approaches to presentations
in state organizations >>
......................................................................................................................................................................................................................................
Samples of successful presentations
Revised version of ‘ROSATOM’
state corporation presentation >>
Topical samples of PowerLexis projects >>
......................................................................................................................................................................................................................................
Introducing of a corporate standard
implementation project
2 3 4 11
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12. Summing up: the faith in approach and readiness
to get changed were established
43 top managers attended to the seminar
31 participants applied for individual consultations or extended training
The decision was made
to necessarily hold trainings in all the divisions
This was the most crucial stage.
It does not happen often that many top managers
have got together for a training.
The result has actually exceded our expectations,
so we had to go for another seminar.
Pavel Sushkov
2 3 4 12
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13. 2 3 4
1
Changes
Trainings and corporate standard

14. Two major guidelines of changes
3.1. Trainings 3.2. Corporate standard
Coaching new approach Stylistic uniformity
towards making presentations and automation of work process
2 3 4 14
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15. Training integral approach towards creating presentations
Purpose defining,
working out the concept
The program sums up
The analysis of source data
the enormous experience
and structuring
of creating professional
presentations
Text optimization of slides
The whole cycle of working
Graphic optimization of slides,
out is viewed upon: contents,
using charts
design and technical aspects
Design and slides layout
in PowerPoint
2 3 4 15
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16. For top management — strategic aspects are emphasized,
6 hours
Purpose defining,
working out the concept
CEOs
The analysis of source data
and structuring
Text optimization of slides
Graphic optimizations of slides,
using charts
Design and slides layout
in PowerPoint
2 3 4 16
1

17. For senior management — content aspects are emphasized,
2 days
Purpose defining,
working out the concept
Top
management The analysis of source data
and structuring
Senior
Text optimization of slides
management
Graphic optimizations of slides,
using charts
Design and slides layout
in PowerPoint
2 3 4 17
1

18. For technicians — technical implementation is emphasized,
3 days
Purpose defining,
working out the concept
Top
management The analysis of source data
and structuring
Senior
Text optimization of slides
management
Graphic optimizations of slides,
using charts
Technical
staff
Design and slides layout
in PowerPoint
2 3 4 18
1

19. Over 100 people were coached
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20. Assessment of training results (the Kirkpatrick 4-level model)
Assesses results for the company
IV Board members acknowledged that presentations’ quality
has been considerably improved
......................................................................................................................................................................................................................................
Real work changes
III All of the company had adopted a new level of requirements
to the quality of presentations
......................................................................................................................................................................................................................................
Skills assimilations
II In course of the training participants were actually creating a new presentation
......................................................................................................................................................................................................................................
Emotional commitment of the participants
I Very high average grade: 9.1 out of 10
2 3 4 20
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21. Two guidelines of changes
3.1. Trainings 3.2. Corporate standard
Coaching new approach Stylistic uniformity
towards making presentations and automation of work process
2 3 4 21
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22. 4 variants of design — for any situations
Reports Speeches
2 3 4 22
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23. Templates set of 356 slides:
uniform stylistics of presentations
2 3 4 23
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24. Manual of working with templates:
documentation and standardization (50 pages)
I especially liked the format of delivery!
At first blush, the notes mode seemed odd.
But as soon as you get to reading, it becomes evident
that all has been written in the language
clear for users.
Pavel Sushkov
2 3 4 24
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25. Control panel: work automation and time saving
As easy as it can be!
Actually helps to reduce the processing
by 1,5 – 2 times!
Ilya Chermensky
2 3 4 25
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26. 2 3 4
1
‗Freezing‘
Changes support

27. Skills developing and revising, operative maintenance
Trainings: 2 level
For committed users
Coaching
For top managers and project teams
Internet seminars
For all staff members
Standard updating
Templates, designs, functional
2 3 4 27
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28. Conclusion
Active project period — 4 months
Over 100 staff members acquired skills of making presentations
(including Board members and directors of subsidiaries)
4 presentation styles with 100 templates in each were elaborated
The unique soft for work automation and time saving was introduced
In ROSATOM state corporation a new level of requirements
to the quality of Presentations has been adopted.
As a follow up of the project the system of presentation creating
is now being spread over subsidiaries.
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29. Pavel Sushkov
Chief of education division
Of the Personnel
Management Department
www.rosatom.ru +7 (499) 949-27-07
psushkov@faae.ru
Anton Semionov
Executive Director
+7 (812) 334-13-23
semenov@powerlexis.ru
www.powerlexis.ru
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