Redstone Outdoor Media is a leader in large-scale point-of-purchase advertising using promotional poles. Their poles provide exclusive branding opportunities with a captive audience in high foot traffic areas. Advertisers benefit from multiple impressions per visitor, flexible messaging options, and nationwide availability. Redstone's poles turn heads and guarantee to engage consumers as decision makers enter stores ready to make purchases.
A New Era of Brand-Building | Erich Joachimsthaler Brand Smart KeynoteVIVALDI
Brand-building has departed from traditional models of awareness, image, and emotion, and has landed in an era of utility. Marketers must compete, more so even than before, for a share of their customers’ busy lives. Utility is what allows brands to deliver on customer expectations and create value in the 1,440 minutes of their day. Vivaldi CEO Erich Joachimstaler names the old era the “World of Walls,” driven by supply, wherein branding serves to insulate from competitors, and the new world: the “World of Webs.” Today’s world is ruled by demand, and brands serve to facilitate connection, interaction, and change.
To succeed in this age of disruption, brands and businesses need a new roadmap that harnesses technology and data to connect more deeply with customers and rethink how to work within the larger ecosystem. Erich shares the 4 new principles of building strong brands in this presentation given at the annual Brand Smart event in Chicago.
Marketing plans provide the foundation for your brand promise and product/service messaging.
This presentation is a quick overview of how to create messaging for multiple target audiences focusing on selling features/benefits and delivering that message in the right sales distribution media.
Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? VIVALDI
With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.
A New Era of Brand-Building | Erich Joachimsthaler Brand Smart KeynoteVIVALDI
Brand-building has departed from traditional models of awareness, image, and emotion, and has landed in an era of utility. Marketers must compete, more so even than before, for a share of their customers’ busy lives. Utility is what allows brands to deliver on customer expectations and create value in the 1,440 minutes of their day. Vivaldi CEO Erich Joachimstaler names the old era the “World of Walls,” driven by supply, wherein branding serves to insulate from competitors, and the new world: the “World of Webs.” Today’s world is ruled by demand, and brands serve to facilitate connection, interaction, and change.
To succeed in this age of disruption, brands and businesses need a new roadmap that harnesses technology and data to connect more deeply with customers and rethink how to work within the larger ecosystem. Erich shares the 4 new principles of building strong brands in this presentation given at the annual Brand Smart event in Chicago.
Marketing plans provide the foundation for your brand promise and product/service messaging.
This presentation is a quick overview of how to create messaging for multiple target audiences focusing on selling features/benefits and delivering that message in the right sales distribution media.
Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? VIVALDI
With incredibly high expectations for brands, Gen-Z is a generation of competitive “aspirationalists.” We’ve identified 5 key Gen-Z insights that will help your brand unlock growth opportunities, they revolve around the following values: Access Over Ownership, Hyper-Personalization, Anchored In Ethics, Seamless Experiences and Capturing Attention.
From Times Square to San Francisco, digital billboards featured consumer-designed artwork for the 'By Design’ campaign; Once live, a “billboard selfie” was sent via email to the design’s creator to encourage social sharing
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
Inspiring creativity online paints a rosy picture for Winsor & NewtonRed Technology
Prior to relaunching its new website, Winsor & Newton was faced with the challenge of having a limited, direct relationship with the users of its fine art products. By putting the artist at the heart of its strategy and including innovative, built-in community tools on its site, the company has developed real online stickiness.
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Social Media Industry Evolution AnalysisNorman Tran
Presentation assessing the competitive environment in which the social media industry participants compete. Includes historical evolution of the industry and the key issues facing participants in the industry now. Also illustrated are the changes in the environment, competitors, customers, and suppliers that have impacted the strategy, business model, and profitability of the industry players.
basic model of CDM
CDM for different kind of products
Why we make decision
FMCG vs Durables
CDM for new products
Use of celebrity to influence CDM
TYPES of CDM
Types of Information sought
Brand set and CDM
Branding and Choice Set
Strategies for applying CDM
More than a “campaign,” Pancheros’ recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics? And relaunch an app so that it nearly doubles participation? And use its data to unlock the power of fanatical customers…and the untapped power of queso? VP of Marketing Ryan Murrin serves up lessons learned in a digital-first brand makeover.
From Times Square to San Francisco, digital billboards featured consumer-designed artwork for the 'By Design’ campaign; Once live, a “billboard selfie” was sent via email to the design’s creator to encourage social sharing
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
Inspiring creativity online paints a rosy picture for Winsor & NewtonRed Technology
Prior to relaunching its new website, Winsor & Newton was faced with the challenge of having a limited, direct relationship with the users of its fine art products. By putting the artist at the heart of its strategy and including innovative, built-in community tools on its site, the company has developed real online stickiness.
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Social Media Industry Evolution AnalysisNorman Tran
Presentation assessing the competitive environment in which the social media industry participants compete. Includes historical evolution of the industry and the key issues facing participants in the industry now. Also illustrated are the changes in the environment, competitors, customers, and suppliers that have impacted the strategy, business model, and profitability of the industry players.
basic model of CDM
CDM for different kind of products
Why we make decision
FMCG vs Durables
CDM for new products
Use of celebrity to influence CDM
TYPES of CDM
Types of Information sought
Brand set and CDM
Branding and Choice Set
Strategies for applying CDM
More than a “campaign,” Pancheros’ recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics? And relaunch an app so that it nearly doubles participation? And use its data to unlock the power of fanatical customers…and the untapped power of queso? VP of Marketing Ryan Murrin serves up lessons learned in a digital-first brand makeover.
1 where to_search_communication_channelskeithstanger
People's stored knowledge flows through multiple communication channels--Books, Articles, Theses, Web Pages, Blogs, Videos. The communication channels differ in how much prior knowledge viewers must possess to judge information quality.
Digital Marketing For Startups By VENUGOPAL GANGANNA, CEO at Langoor DigitalKesava Reddy
Digital Media Marketing is a quintessential tool today. With the global internet population of over 4 billion, an increasing number of customers now make their purchase decisions online. The story is no different in India – with more than 60% of India’s population below the age of 40; we find a lot of them logging into the internet and social media pro-actively. With an increasingly disposable income, this crowd too is sure to make a large portion of their purchases online.
With the growth of online purchases, it is not surprising that the power of paid media advertising is declining in comparison to newer advertising trends. For example; Print Ads, Television commercials, radio, and even online digital campaigns are being overtaken by company websites who use unpaid, earned, and owned messaging. Other advertising methods are hugely dominated by social media, along with key market influencers and existing customer word-of-mouth. The rapidly spreading flame of digital connectivity has also attracted organizations such as political parties, NGOs, and, small and large corporates likewise, to try to engage proactively through the digital media.
Find the answers you have been searching for. Participate in NSRCEL’s ‘Digital Marketing For Startups’ seminar to unlock the world of Digital Media Marketing. Generate ideas on how you can leverage this crucial marketing tool to make your business more successful.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
Monolith Partners is the first French BrandTech agency.
We are creating a company that delivers both brilliant understanding of technology and great expertise in brands and marketing.
Innovation and marketing agency dedicated to adapt all the breaktroughs in the #socialmedia, #adtech, #martech & #iot fields to premium brands.
Based in Paris, Genève, San Francisco, London and Praga
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
LSS'10: Perry Evans Refining the Blunt Instrument of GrouponLocal Social Summit
Refining the Blunt Instrument of GroupOn
Perry Evans, CEO Closely
GroupOn, and Daily Deals in general, represent the most impactful new local lead generation media play in decades. Perry will dissect and project the impact on this hot new space, examining the potential implications on search, mobile and display ad models and on SMB purchase behaviour.
LSS'10: Perry Evans Refining the Blunt Instrument of Groupon
Redstone Media Kit
1. The Leader in LARGER THAN LIFE near Point of Purchase Advertising for your brand
why
Unique and untapped point-of-purchase advertising vehicle
• Exclusive branding opportunities • Text & Mobile options
• Multiple impressions per visit • Captive audience
• Green/recyclable materials • Big-as-life creative impact
• Nationwide availability • 24/7 exposure
•DMA and demographic selects available
•Flexibility to change campaigns seasonally
• Cost effective
Innovative. Effective. Engaging. www.redstoneoutdoormedia.com
2. LINE OF SITE near Point of Purchase
Captive Audience
PromoPoles allow advertisers to capture
the attention and engage consumers
just prior to entering the store.
68% of all purchases
are impulse driven
-Point-of-Purchase Advertising International
*Top of mind presence with shoppers while
they have money to spend
*Reach decision makers as they enter
parking lots about to make their purchases
LARGER THAN LIFE marketing is here!
PromoPoles guarantee to turn heads!
Integrate larger than life displays with high
visibility locations and low CPM rates. Place
brands or products exactly where they need
to be- right in front of decision makers.
*Unique and untapped POP advertising vehicle
*Turn-key creative or design your own
*Multiple impressions per visit
*Big-as-life creative impact
*Green/recycled materials
*Flexibility to change campaigns seasonally
If you can Dream it...
...we can Build it.
Bring Your Brand To Life www.redstoneoutdoormedia.com
3. MULTI MESSAGING options Impact & Creative Flexibility
Harness the power of mobile
81% of smart-phone users interact
with mobile media while shopping
53% of smart-phone users click on
ads and 35% request more informa-
tion or a coupon.
-Universal McCann Study
•Powerful. Messages are delivered directly to a prospects'
cell phone
•Immediate. A text message advertisement can be sent in
seconds/minutes
•Effective. Text message advertising has a response rate of
20-70%
•Strategic. Segment audience based on interest by speci c
keywords
Already using mobile media? Makemessage at the Point of Purchase. your
PromoPoles the vehicle to deliver
Nationwide Availability at a great value
You could buy a couple billboards...
or for the same amount, get:
168 attention grabbing Point of
Purchase Ads strategically placed in
21 anchored shopping centers in the
DMA you're targeting.
National exposure:
*Pick your DMAs
* Demographic Selects
Innovative. E ective. Engaging. www.redstoneoutdoormedia.com
4. Exclusive Point of Purchase space
Don’t get lost in the crowd
Uncluttered Ad Space that puts
your brand in the face of your
target audience
redstone
OUTDOOR MEDIA
Chicago • Atlanta • Detroit • Philadelphia • LA
20752 Pontiac Trail, Suite 77 • South Lyon, MI 48178
p. 866.966.6645 f. 866.882.3041
eco-friendly advertising A proud Michigan company info@redstoneoutdoormedia.com
Innovative. E ective. Engaging. www.redstoneoutdoormedia.com
