This document discusses disruptors in industries and how companies can leverage social media. It defines disruptors as companies that significantly change an industry through simpler, cheaper or more accessible products that change the basis of competition. The document also outlines commercial benefits of social media for companies, including cheap advertising, wider markets, viral marketing to increase traffic and sales, and using social networks for feedback and multi-channel campaigns.

2. • Web 2.0
• Industry distruptors
• Commercial aspects of Web 2.0, social media

4. Mashups & Filters:
Social Media:
Enterprise:

5. • Disruptors – Companies that introduce a
significant change in their industries thus cause
disruption in the conventional way of doing
business

6. 1. Is the service or product simpler, cheaper, or
more accessible?
2. Does the disruptor change the basis of
competition with the current suppliers?
3. Does the disruptor have a different business
model?
4. Does the product or service fit with what
customers value and pay for?

8. Commercial Aspects of Web 2.0, Social
Networks

9. • Cheap advertisement
• Wider market
• Source of feedback similar to focus group
• Viral marketing
• Increased web site traffic
• Increased sales resulting in profit

10. • Tremendous ad-revenue potential
• Brand-created entertainment content
Ronaldinho: Touch of Gold
• User-driven product advertising
Nokia N90
• Multichannel word-of-mouth campaign
• Customer product reviews