ADV 420 Final presentation

1. Samsung Electronics Co., Ltd
Simon Kim
ADV420 New Media Driver’s License

2. Introduction
• Samsung electronics co. ltd. is a South Korean
multinational electronics company .
• World’s largest information technology company
by revenue since 2009.
• World’s largest mobile phone maker by 2011
unit sales.
• Samsung’s flagship mobile handset line is the
Samsung Galaxy S.
• Samsung became the world’s largest cellphone maker in 2012.

3. Target Audience
• Samsung mobile is targeted to 25- 45 years old business professionals
and 18-24 young adults.
• “User Friendliness.”
• Full-Featured device.
• New product

4. Ultimate Goal
• Surpass the sales of its competitors.
• Expand the market
• Increase awareness through digital media platforms
• Increase sales

5. • Jury Verdict and iPhone 5
• S3 reached average weekly growth of 9 percent
• Jumped 16 percent from August 21 to 27.

6. Social Media Campaign
•“4 the S,” campaign
•“Reach 4 the Stars,” campaign

7. Digital Marketing Strategy
• Digital Posters
• Mobile billboards
• TV Advertisements
• YouTube

8. Key Performance Indicator
• New customer acquisition
• Potential customers
• Existing customers
• Customer attrition
• Revenue or income
• Overall success rate of demographic population

9. Budget
• Total Revenue is 201.103 trillion korean won.
• Online advertising
• Digital marketing
• Mobile apps/mobile website
• Social media: CPM, CPC

10. • Consumer’s perspective
-needs
-wants
• Increase consumer engagement through social media
• Wide use of digital marketing for effective results
• Galaxy S4