DiJiPOP connects retailers and brands through a digital marketplace that monetizes on-site traffic and builds new revenue streams. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and controlled by retailers. It provides transparency into campaign performance and revenue sharing. DiJiPOP aims to drive up to 5% new revenue for retailers through this one-stop shopper marketing solution while keeping shoppers on-site.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
Notes Version: The Paradigm From Sales To Profits Using Optimization AnalyticsVivastream
CVS Caremark utilized lift modeling and constraint-based optimization to improve their POS coupon program. They developed predictive models to identify customers most likely to purchase incrementally in response to offers. Testing found their initial models did not improve results, but refining the models using more data and a combined analytic and strategic approach significantly increased incremental sales and profit per customer. Lessons included focusing on the right success metrics, challenges of lift modeling, and the need for both analytic techniques and business knowledge.
Empower Retail combines the best capabilities of CRM, loyalty management and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over 15 years of loyalty management expertise across consumer industries, HCL AXON has built this CRM solution to help you take your loyalty management to the next level. EmpoweRetail, based on Microsoft Dynamics CRM, is the culmination of over two years’ development based on inputs from clients. EmpoweRetail’s powerful analytics engine allows you to develop offers, track responses, and measure results in unique ways and deliver a superior shopping experience for your customers.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
The webinar discussed how retailers can take a more integrated approach to merchandising and marketing decisions by putting the shopper at the center. It outlined how industry trends are creating new challenges and how retailers need to think holistically across areas like strategy, technology, process, and organization. The webinar also included a case study of how Price Chopper used DemandTec's price optimization tool to improve pricing strategies and compete more effectively in a changing market.
The document provides an overview of online advertising and the key players in the ad value chain. It discusses:
1. The online ad ecosystem involves advertisers, agencies, publishers, ad networks, and exchanges that facilitate buying and selling of digital ad inventory.
2. Advertising inventory refers to opportunities to display ads and is calculated based on page impressions and the number of ad slots per page.
3. The major players include advertisers who buy ads, publishers who sell ad space, and networks/exchanges that facilitate transactions between the two.
4. Data from various sources is used to target and optimize ads through platforms like DSPs, SSPs, ad exchanges, and DMPs
The document outlines various integrated marketing services including promotions, retail activation, direct marketing, response management, e-marketing, exhibitions, mall promotions, roadshows, channel activation, product launches, fashion shows, brand promotion, talk shows, seminars/conferences, and corporate promotion and PR activities. It provides case studies and details examples of campaigns conducted for clients such as HCL for retail activation across India and for Cyber Media to activate channels and get influencers and decision makers to learn about their products from experts through an interactive event series in 20 cities.
This document provides a summary of a sales analytics and customer relationship management tool. It highlights key features such as instant access to sales comparisons, alerts for down accounts, drilling down into customer and product line data to understand sales trends and leakage, and integrating calendars and notes to facilitate customer follow up. Example screens and functions are shown to illustrate looking at customer spend summaries, transaction histories, opportunities, and credit details in one place to better understand customers and increase sales.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
Notes Version: The Paradigm From Sales To Profits Using Optimization AnalyticsVivastream
CVS Caremark utilized lift modeling and constraint-based optimization to improve their POS coupon program. They developed predictive models to identify customers most likely to purchase incrementally in response to offers. Testing found their initial models did not improve results, but refining the models using more data and a combined analytic and strategic approach significantly increased incremental sales and profit per customer. Lessons included focusing on the right success metrics, challenges of lift modeling, and the need for both analytic techniques and business knowledge.
Empower Retail combines the best capabilities of CRM, loyalty management and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over 15 years of loyalty management expertise across consumer industries, HCL AXON has built this CRM solution to help you take your loyalty management to the next level. EmpoweRetail, based on Microsoft Dynamics CRM, is the culmination of over two years’ development based on inputs from clients. EmpoweRetail’s powerful analytics engine allows you to develop offers, track responses, and measure results in unique ways and deliver a superior shopping experience for your customers.
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
The webinar discussed how retailers can take a more integrated approach to merchandising and marketing decisions by putting the shopper at the center. It outlined how industry trends are creating new challenges and how retailers need to think holistically across areas like strategy, technology, process, and organization. The webinar also included a case study of how Price Chopper used DemandTec's price optimization tool to improve pricing strategies and compete more effectively in a changing market.
The document provides an overview of online advertising and the key players in the ad value chain. It discusses:
1. The online ad ecosystem involves advertisers, agencies, publishers, ad networks, and exchanges that facilitate buying and selling of digital ad inventory.
2. Advertising inventory refers to opportunities to display ads and is calculated based on page impressions and the number of ad slots per page.
3. The major players include advertisers who buy ads, publishers who sell ad space, and networks/exchanges that facilitate transactions between the two.
4. Data from various sources is used to target and optimize ads through platforms like DSPs, SSPs, ad exchanges, and DMPs
The document outlines various integrated marketing services including promotions, retail activation, direct marketing, response management, e-marketing, exhibitions, mall promotions, roadshows, channel activation, product launches, fashion shows, brand promotion, talk shows, seminars/conferences, and corporate promotion and PR activities. It provides case studies and details examples of campaigns conducted for clients such as HCL for retail activation across India and for Cyber Media to activate channels and get influencers and decision makers to learn about their products from experts through an interactive event series in 20 cities.
This document provides a summary of a sales analytics and customer relationship management tool. It highlights key features such as instant access to sales comparisons, alerts for down accounts, drilling down into customer and product line data to understand sales trends and leakage, and integrating calendars and notes to facilitate customer follow up. Example screens and functions are shown to illustrate looking at customer spend summaries, transaction histories, opportunities, and credit details in one place to better understand customers and increase sales.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
B-Stock Solutions has helped clients liquidate nearly $1 billion of excess inventory through private online auctions, recovering 20-100% more than traditional liquidation methods. Their private marketplace platform allows companies to selectively provide access to approved buyers while maximizing prices through auction bidding. Combining this technology with expertise in auction strategy and demand generation, B-Stock Solutions provides a turn-key solution to improve recovery rates without requiring additional client resources.
BTFV refers to business technology for fashion value chain. It includes software used across the fashion industry supply chain from product marketing, customer interactions, transactions, and fulfillment. BTFV helps optimize processes from attracting visitors to completing customer transactions and orders. It addresses issues like low conversion rates, cart abandonment, and poor customer service. The case study discusses how a fashion retailer uses solutions like Magento, PayPal, Unicommerce, Tally, and Exotel as part of their BTFV implementation to streamline operations and improve the customer experience.
The document introduces a new measurement standard called Engagement Mapping. Engagement Mapping counts every customer touchpoint, rather than just the last one as the current "last click" model does. This enables advertisers to more effectively reach customers across multiple channels and touchpoints. Research shows customers who interact with multiple advertising channels like search and display have higher conversion rates. However, the "last click" model only credits the last interaction and fails to account for the full customer journey. Engagement Mapping addresses this by mapping the entire customer path and attributing appropriate credit to all touchpoints, allowing advertisers to optimize campaigns and understand true return on investment.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
The document discusses various companies' marketing strategies on their websites. It lists top competitors such as Dell, Microsoft, HP, Oracle, Infosys, Wipro, Mahindra-Satyam and Tata Consultancy Services. It then examines the marketing campaigns and strategies used on each company's India website, such as banners, offers, engagement tactics, navigation, and campaigns. Key tactics highlighted include Dell leveraging current customers, Microsoft running promotional campaigns, HP using newsletters, and Infosys/Wipro/Mahindra-Satyam/TCS utilizing social media, blogs and request forms. The document emphasizes that localizing tactics and adding tangible value increases credibility and speeds customer reach.
The document discusses Imagiin.com, an on-demand Brand Relationship Management platform that allows consumers to choose which brand communications they want to engage with and rewards their attention with points that can be redeemed. It is funded and has completed development of its French and English platforms. The platform aims to increase marketing ROI by engaging consumers in two-way dialogs with brands through a pull-based model where consumers choose brands rather than a push model where brands promote to consumers. It discusses how the platform works and the benefits it provides to brands, consumers, and publishers.
Interact and Engage with verified usersparthapkn1974
The Deals Point is a marketing platform that exclusively targets the large audiences of corporate employees from major Indian companies, providing brands access to over 300,000 potential customers. It offers brands products like exclusive deals and discounts, high impact branding campaigns, and ancillary services like email campaigns, onsite events, and contests to precisely target this closed user group and measure the impact on individual users. The platform aims to provide a more effective marketing channel for brands compared to traditional online, print, or broadcast advertising.
This document discusses loyalty marketing, including its objectives, scope, process, and case studies of successes and failures. Loyalty marketing focuses on growing and retaining existing customers through strategic relationship building. It aims to better understand high-value customers and provide them targeted benefits to increase their lifetime spending and profitability. Case studies show that successful loyalty programs like AirMiles clearly communicate benefits to attract and reward loyal customers, while failures occur when programs have no communication, low redemption rates, or unsustainable costs.
Homealive uses virtual reality and real-time simulation to give customers a live-in experience of projects before they are built by allowing them to visualize different interior and exterior views. This helps builders heighten their brand equity, enhance marketing efforts, sell properties earlier in the development process, and provide a personalized experience for today's customers.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This document discusses integrated marketing communications (IMC) and the customer relationship management (CRM) process. It provides an overview of key aspects of developing an IMC strategy including segmenting customers, designing communications and pricing strategies, implementing the strategies, and evaluating results. The document outlines the continuous IMC planning process and tools that can be used, such as advertising, direct marketing, public relations, and personal selling. It also discusses how to allocate marketing communication budgets.
The document provides an overview of the marketing services offered by the Delaware Valley Industrial Resource Center (DVIRC). DVIRC is a non-profit economic development organization that helps businesses in the region grow through services like market research, sales and marketing support, and database development. The overview describes DVIRC's holistic approach to helping clients identify growth opportunities, build targeted databases of decision-makers, and support sales efforts through marketing outreach and sales calls.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
This document discusses various strategies for achieving short-term sales goals as a new sales director. It outlines approaches like implementing value-added activities, sales promotions targeting consumers and retailers, and using trials, samples and coupons to attract new customers and encourage repeat purchases from existing customers. The document also notes that sales promotions allow companies to differentiate their product proposition in a cost effective way with quick results.
This document discusses principles of marketing, distribution channels, wholesaling, retailing, and marketing logistics. It covers the roles that intermediaries play in distribution channels in matching supply and demand. It describes different types of retailers based on their level of service, product assortment, and prices. It also discusses wholesaling functions like selling, promotion, buying, bulk-breaking, and risk management. Finally, it outlines the nature and importance of marketing logistics in managing the physical flow of materials and goods to provide customer service at lowest cost.
Performance Branding: Making Branding Accountable[x+1]
Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.
MarketVouch is an innovative B2B marketing platform that helps companies find and acquire new customers, often at reduced costs. It works by structuring deal promotions for companies, publishing them through its national distribution network of 77 million consumers, and targeting small/medium businesses. This introduces prospective customers to deals and the merchant's sales channel at no upfront cost or risk to the merchant.
B-Stock Solutions has helped clients liquidate nearly $1 billion of excess inventory through private online auctions, recovering 20-100% more than traditional liquidation methods. Their private marketplace platform allows companies to selectively provide access to approved buyers while maximizing prices through auction bidding. Combining this technology with expertise in auction strategy and demand generation, B-Stock Solutions provides a turn-key solution to improve recovery rates without requiring additional client resources.
BTFV refers to business technology for fashion value chain. It includes software used across the fashion industry supply chain from product marketing, customer interactions, transactions, and fulfillment. BTFV helps optimize processes from attracting visitors to completing customer transactions and orders. It addresses issues like low conversion rates, cart abandonment, and poor customer service. The case study discusses how a fashion retailer uses solutions like Magento, PayPal, Unicommerce, Tally, and Exotel as part of their BTFV implementation to streamline operations and improve the customer experience.
The document introduces a new measurement standard called Engagement Mapping. Engagement Mapping counts every customer touchpoint, rather than just the last one as the current "last click" model does. This enables advertisers to more effectively reach customers across multiple channels and touchpoints. Research shows customers who interact with multiple advertising channels like search and display have higher conversion rates. However, the "last click" model only credits the last interaction and fails to account for the full customer journey. Engagement Mapping addresses this by mapping the entire customer path and attributing appropriate credit to all touchpoints, allowing advertisers to optimize campaigns and understand true return on investment.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
The document discusses various companies' marketing strategies on their websites. It lists top competitors such as Dell, Microsoft, HP, Oracle, Infosys, Wipro, Mahindra-Satyam and Tata Consultancy Services. It then examines the marketing campaigns and strategies used on each company's India website, such as banners, offers, engagement tactics, navigation, and campaigns. Key tactics highlighted include Dell leveraging current customers, Microsoft running promotional campaigns, HP using newsletters, and Infosys/Wipro/Mahindra-Satyam/TCS utilizing social media, blogs and request forms. The document emphasizes that localizing tactics and adding tangible value increases credibility and speeds customer reach.
The document discusses Imagiin.com, an on-demand Brand Relationship Management platform that allows consumers to choose which brand communications they want to engage with and rewards their attention with points that can be redeemed. It is funded and has completed development of its French and English platforms. The platform aims to increase marketing ROI by engaging consumers in two-way dialogs with brands through a pull-based model where consumers choose brands rather than a push model where brands promote to consumers. It discusses how the platform works and the benefits it provides to brands, consumers, and publishers.
Interact and Engage with verified usersparthapkn1974
The Deals Point is a marketing platform that exclusively targets the large audiences of corporate employees from major Indian companies, providing brands access to over 300,000 potential customers. It offers brands products like exclusive deals and discounts, high impact branding campaigns, and ancillary services like email campaigns, onsite events, and contests to precisely target this closed user group and measure the impact on individual users. The platform aims to provide a more effective marketing channel for brands compared to traditional online, print, or broadcast advertising.
This document discusses loyalty marketing, including its objectives, scope, process, and case studies of successes and failures. Loyalty marketing focuses on growing and retaining existing customers through strategic relationship building. It aims to better understand high-value customers and provide them targeted benefits to increase their lifetime spending and profitability. Case studies show that successful loyalty programs like AirMiles clearly communicate benefits to attract and reward loyal customers, while failures occur when programs have no communication, low redemption rates, or unsustainable costs.
Homealive uses virtual reality and real-time simulation to give customers a live-in experience of projects before they are built by allowing them to visualize different interior and exterior views. This helps builders heighten their brand equity, enhance marketing efforts, sell properties earlier in the development process, and provide a personalized experience for today's customers.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
This document discusses integrated marketing communications (IMC) and the customer relationship management (CRM) process. It provides an overview of key aspects of developing an IMC strategy including segmenting customers, designing communications and pricing strategies, implementing the strategies, and evaluating results. The document outlines the continuous IMC planning process and tools that can be used, such as advertising, direct marketing, public relations, and personal selling. It also discusses how to allocate marketing communication budgets.
The document provides an overview of the marketing services offered by the Delaware Valley Industrial Resource Center (DVIRC). DVIRC is a non-profit economic development organization that helps businesses in the region grow through services like market research, sales and marketing support, and database development. The overview describes DVIRC's holistic approach to helping clients identify growth opportunities, build targeted databases of decision-makers, and support sales efforts through marketing outreach and sales calls.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
DiJiPOP connects brands with digital shelf space on retailer websites to drive sales. Their turn-key solution allows brands to automate and manage campaigns across retailers through a single platform with real-time analytics. DiJiPOP sells targeted digital product placements on major e-tailers to provide brands marketing opportunities in the consumer purchasing process.
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.
OfferBeam is a targeted mobile marketing and promotional platform that allows businesses to send digital coupons and promotions directly to nearby customers' smartphones, influencing their purchasing decisions. The platform uses geo-location targeting to identify customers within a certain radius of a business and "beams" relevant offers to their phones. OfferBeam provides analytics to help businesses optimize campaigns based on users' shopping patterns. The platform is easy for businesses to use and offers a more effective promotional method than traditional coupons or advertising.
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
This document discusses various strategies for achieving short-term sales goals as a new sales director. It outlines approaches like implementing value-added activities, sales promotions targeting consumers and retailers, and using trials, samples and coupons to attract new customers and encourage repeat purchases from existing customers. The document also notes that sales promotions allow companies to differentiate their product proposition in a cost effective way with quick results.
This document discusses principles of marketing, distribution channels, wholesaling, retailing, and marketing logistics. It covers the roles that intermediaries play in distribution channels in matching supply and demand. It describes different types of retailers based on their level of service, product assortment, and prices. It also discusses wholesaling functions like selling, promotion, buying, bulk-breaking, and risk management. Finally, it outlines the nature and importance of marketing logistics in managing the physical flow of materials and goods to provide customer service at lowest cost.
Performance Branding: Making Branding Accountable[x+1]
Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.
MarketVouch is an innovative B2B marketing platform that helps companies find and acquire new customers, often at reduced costs. It works by structuring deal promotions for companies, publishing them through its national distribution network of 77 million consumers, and targeting small/medium businesses. This introduces prospective customers to deals and the merchant's sales channel at no upfront cost or risk to the merchant.
SIGMA provides predictive analytics and data-driven insights to help B2B clients improve marketing performance. SIGMA builds a knowledge center containing customer and prospect data and predictive scores on retention, acquisition, cross-sell, and upsell opportunities. These Marketing Knowledge Assets prioritize opportunities, focus efforts, and increase results such as revenue, market share, and retention while decreasing costs. SIGMA scores all accounts and prospects to identify the best opportunities, and clients see a 4-5x increase in acquisition from high-scored prospects and improved results ranging from 40-200% by focusing on high-scored opportunities.
Selling the Future
Prof Deva Rangarajan
Just when companies were able to convince their salespeople about selling solutions, a recent study pointed out to the fact that solution selling was dead. This combined with the research on procurement professionals that suggests that face to face transactional selling was a waste of time indicates that sales organizations need to rethink their approach towards equipping their sales force with the right tools to be successful. In this session we will focus on tactics used by successful salespeople.
5 things startup marketers can teach big companiesApril Dunford
5 Things Startup Marketers Can Teach Big Companies:
1) Startup marketers view marketing as owning the entire customer lifecycle rather than just lead generation for sales. 2) They focus on lifetime customer value rather than just individual deals. 3) They use agile marketing practices like rapid testing and iteration. 4) Marketing is integrated across functions like product and engineering rather than isolated. 5) Startup marketers rely heavily on real-time data to inform decisions rather than opinions.
The document outlines Tagga's mobile marketing solutions and campaign management services, highlighting how their platform can help brands generate leads, increase sales, and develop customer loyalty by leveraging mobile and social technologies. Examples of effective campaign strategies are provided, along with case studies, and best practices for maximizing engagement and ROI across channels during the busy holiday season.
This document discusses how tracking the right marketing data across key channels can help marketers make better informed decisions. It recommends tracking basic data like email opens and click-through rates, website traffic sources and pages visited, webinar registrations and attendance, and social media engagement. The document also suggests aligning a company's data strategy with its marketing objectives like lead generation, revenue goals, and customer retention. Finally, it provides examples of how to use multichannel data to determine the most effective campaigns, marketing channels, and vehicles for acquiring leads and driving conversions.
Implementing Marketing Analytics Business PracticesSenturus
Learn how to use technology to improve your ability to measure and implement direct marketing campaigns for greater impact and ROI.
Topics include:
• Why measurement is critical to successful direct marketing campaigns
• Common mistakes in determining what to measure
• Solutions for developing a direct marketing analysis maturity model
• Determining where your organization falls within the direct marketing analysis maturity model
• How to improve your direct marketing results
See a demonstration of how to use technology to achieve true closed loop marketing that measures from touch to sale.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
This document discusses five ways that CPG manufacturers can stop leaking revenue to retailers. It notes that 10-30% of revenue is spent on trade promotions, 30% of sales forces' time is spent manually managing promotions, and 67% of marketing budgets are used for trade promotion spending. It then lists five tactics: 1) Change measures of promotion success from lift to profitability. 2) Innovate on promotion tactics rather than new products. 3) Adopt a culture open to change rather than resisting it. 4) Rationalize promotions to do fewer, less complex promotions. 5) Adopt centralized trade promotion management rather than manual tracking in Excel.
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
1. Retailer
Your Shopper Marketing Marketplace
Monetize On-Site Traffic.
Build New Revenue.
With Controlled, Point-of-Purchase Placement.
DiJiPOP connects brand marketing dollars
with digital shelf space IN MINUTES.
Retailer Brand
(Product Data) (Campaigns)
ª
PLATFORM
+ SALES
ONE Platform • ONE Partner • ONE Solution
In-Store Practices Go Online. DiJiPOP’s Turn-Key Solution
• Surpassing Internet advertising, Shopper Market- is Powerful.
ing represents up to 10% of total ad spending.1 • Power of Automation: Manage, deploy, and
• 95% of eCommerce traffic is rarely monetized analyze 100’s of campaigns in MINUTES.
(conversion rates hover between 3-5%)2.
• One Solution: Instant, powerful, and
• Retailers are looking for reliable ways to build customizable advertising program that
high-margin revenue without compromising maximizes your shopper marketing efforts.
product sales.
• Private Marketplace: SELL this powerful real
• Brands are looking for “lower funnel”
estate and targeting to your trusted brands
marketing opportunities.
at YOUR specifications, pricing and approval.
DiJiPOP is the solution to • On-Demand Analytics: For all campaigns.
connect retailers with brands • Media Sales: Implement shopper marketing
and build new revenue, programs and drive new revenue through one
drive more sales. platform, one partner, one solution.
Sources: 1 (November 2009). “Shopper Marketing 3.0.” Grocery Manufacturers Association. 2
Monteith, Kate (September 7, 2010). “August 2010 Survey Results: Conversion Rates.” Practical eCommerce.