Web marketing has now become one of the best means of marketing...Here are some of the features regarding advertising and marketing through the web...

3.  The first web advertisement was placed on
the October 1994 Edition of the Hotwired
Website.
 Web advertisement requires the
participation of the Internet users.
 The internet has enabled the consumers to
interact directly with the advertisers and the
advertisements.
 Web advertising is an attempt to disseminate
information through Interact in order to
effect a buyer seller transaction.

5. Advertising on the Web is usually non_intrusive.
The advertisement consists of a one liner.
It requires the user to click on the advertisement
for further information.
This automatically takes him to the home page or
Website of the advertiser, either for more
information, or to try or purchase of the product.

8. There are two very good reasons for embracing
the inevitability of the growing amount of
commercial advertising on the Web.
 Adver tising conveys much needed
information.
 Adver tising generates significant
revenue.

9. ADVANTAGES
 Advertisements can reach a very large number of
potential globally buyers.
 Web advertisements are accessed on demand for
all the 24 hours a day, 365 days a year and costs
are the same regardless of audience location.
 One-to-One direct marketing is possible.
 Web advertisements can be interactive and
targeted to specific interest groups and
individuals.

10.  Contents can be updated, supplemented or
changed at any time at a minimum cost.
 Multimedia will create more attractive
advertisements.
 They can efficiently use the convergence of text,
audio, graphics and animation.
 They can introduce new products or alternatives
to existing products.
 ix) They can generate an awareness of the
branded products.

12. Web advertisements are accessed on
demand for all the 24 hours a day, 365
days a year and costs are the same
regardless of audience location.

13. One-One Marketing:
One-to-one marketing refers to
marketing strategies applied directly to a
specific consumer.
Having the knowledge on the consumer
preferences, there are suggested
personalized products and promotions to
each consumer.
The one-to-one marketing is based in four
main steps in order to fulfill its goals: Those
stages are IDENTIFY; DIFFERENTIATE;
INTERACT and CUSTOMIZE.

14. Identify: In this stage the major concern is to get to
know the customers, to collect reliable data about their
preferences and how their needs can be satisfy.

15. Differentiate: To get to distinguish the customers in terms of
their lifetime value, to know them by their priority in terms of
their needs and segment them in more restrict groups.

16. Interact: In this phase, the customer must be interacted with. So
many choices must be provided to him, and must grab his
attention.

17. Customize: It is needed to personalize the product or service to the customer
individually. The knowledge that a company has of a customers need to be
taken into practice and the information about it has to be taken into account
in order to be able to give the client exactly what he wants.

28. Disadvantages
 i) There is no clear standard or language of
measurement.
 ii) Audience is only net sufferers, who are still
lesser.
 iii) Cost is high in many circumstances.