This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Central Communications Team needs to identify the target
audience within the six core groups and their sub-groups on a
European level. The Liaison Officers will be responsible for
identifying the same target audience, but at a national/regional
level. That information should be fed to the Communications
Officer for collation.
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Liaison Officers are usually located with project partners in other
cities/countries. Occasionally a Liaison Officer will be located in
an important communications location such as Brussels.
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Responsibilities of the Central Communications Team or
Communications Officer
• Establish & work with a network of contacts & relationships with
stakeholders, funders, EU Reps, member states, LO’s and targeted
media
• Maintain a visible and accessible first contact point for other entities
interested in working with your organisation/project
• Represent your project/institution to external parties
whenever suitable
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Responsibilities of the Central Communications Team or
Communications Officer
• Creating, managing, and producing the content and updates
for website and other social media tools
• Organising and co-ordinating events such as meetings,
workshops, conferences, promotional activities, scientific fairs,
working with researchers and L.O.s
• Presenting and promoting your message/information
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Responsibilities of the Central Communications Team or
Communications Officer
• Co-ordinate outreach activities
• Preparing, writing, and editing content for press releases and press
kits. All other promotional material
• Optimise website exposure by analysing search engine patterns.
Page visits, links, click-though rates
• Measuring effectiveness and reporting on all
communications activities
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The dissemination of information/your message will be provided by
two main sources:
The activities undertaken by the Communications Officer and the
information provided by the Liaison Officers on activities undertaken at
the project locations.
Two-way communication. From the central location out to the Liaison
Officers and from them back to the C.O.
The L.O.s need to keep the C.O. updated regularly on:
Completed communications activities, any other related
activities, upcoming publicity opportunities.
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
The Perfect Communications Officer
• Strong knowledge and understanding of marketing, promotion,
communication principles and practices
• Ability to analyse technical or scientific information from different sources
and to restructure it into clear briefs and other communication activities
• Excellent written, spoken and presentation communication skills in the
English language
• Knowledge and ability to use electronic office tools
• Strong organisation and management skills (planning,
co-ordination and prioritisation)
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
• Good customer service skills
• Comfortable dealing with senior level individuals
• Have knowledge of protocol and global etiquette
• Ability to work under pressure to meet tight deadlines
• Ability to establish effective working relationships in a
multicultural environment
• Training L.O.’s and maintaining “identity and message”
This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement No 643330
Thank you for your time, attention and participation
Dean Hogan

Roles and skills

  • 1.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 The Central Communications Team needs to identify the target audience within the six core groups and their sub-groups on a European level. The Liaison Officers will be responsible for identifying the same target audience, but at a national/regional level. That information should be fed to the Communications Officer for collation.
  • 2.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Liaison Officers are usually located with project partners in other cities/countries. Occasionally a Liaison Officer will be located in an important communications location such as Brussels.
  • 3.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Responsibilities of the Central Communications Team or Communications Officer • Establish & work with a network of contacts & relationships with stakeholders, funders, EU Reps, member states, LO’s and targeted media • Maintain a visible and accessible first contact point for other entities interested in working with your organisation/project • Represent your project/institution to external parties whenever suitable
  • 4.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Responsibilities of the Central Communications Team or Communications Officer • Creating, managing, and producing the content and updates for website and other social media tools • Organising and co-ordinating events such as meetings, workshops, conferences, promotional activities, scientific fairs, working with researchers and L.O.s • Presenting and promoting your message/information
  • 5.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Responsibilities of the Central Communications Team or Communications Officer • Co-ordinate outreach activities • Preparing, writing, and editing content for press releases and press kits. All other promotional material • Optimise website exposure by analysing search engine patterns. Page visits, links, click-though rates • Measuring effectiveness and reporting on all communications activities
  • 6.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 The dissemination of information/your message will be provided by two main sources: The activities undertaken by the Communications Officer and the information provided by the Liaison Officers on activities undertaken at the project locations. Two-way communication. From the central location out to the Liaison Officers and from them back to the C.O. The L.O.s need to keep the C.O. updated regularly on: Completed communications activities, any other related activities, upcoming publicity opportunities.
  • 7.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 The Perfect Communications Officer • Strong knowledge and understanding of marketing, promotion, communication principles and practices • Ability to analyse technical or scientific information from different sources and to restructure it into clear briefs and other communication activities • Excellent written, spoken and presentation communication skills in the English language • Knowledge and ability to use electronic office tools • Strong organisation and management skills (planning, co-ordination and prioritisation)
  • 8.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 • Good customer service skills • Comfortable dealing with senior level individuals • Have knowledge of protocol and global etiquette • Ability to work under pressure to meet tight deadlines • Ability to establish effective working relationships in a multicultural environment • Training L.O.’s and maintaining “identity and message”
  • 9.
    This project hasreceived funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Thank you for your time, attention and participation Dean Hogan

Editor's Notes

  • #2 Each partner in a project will nominate a Liaison Officer to pass on and receive information from the Communications Officer or Central Communications Team (depending on the size of the project). The Liaison Officers will usually be based with their home institution meaning that they will be scattered around various parts of the EU.
  • #4 The following three slides outline the responsibilities of the Communications Officer and/or the Central Communications Team. This provides a valuable insight into the potential scope of a large public engagement campaign.
  • #8 To finish, the final two slides list the required skills for a “perfect” Communications Officer. This gives the participants a comprehensive list of skills required for public engagement and points to future training needs.