EURAXESS TOPIV Online Training for Portal Administrators 22nd-23rd of April 2021, Milan Zdravković (MEF, RS)

1. Social media
promotion of
EURAXESS Serbia
2021
Milan
Zdravković

2. Audience
details
• Location Serbia
• Age 25-65+
• People who match Interests:
Science or Doctorate

3. • Goal: promote your page
• Budget: 50 EUR
• Likes or follows: 232
• CPL: 0.22 EUR
• Reach: 13791

4. • Goal: promote your page
• Budget: 55.45 EUR
• Likes or follows: 276
• CPL: 0.2 EUR
• Reach: 16896

5. • Goal: more website visitors
• Budget: 50 EUR
• Link clicks/Landing page views: 891/560
• CPC/CPLP: 0.05/0.09 EUR
• Reach: 48911

6. • Goal: more website visitors
• Budget 50 EUR
• Link clicks/Landing page views: 675/442
• CPC/CPLP: 0.07/0.11 EUR
• Reach: 34704

7. • Goal: Get more post engagement
• Engagement/reactions: 1623/1434
• CPE: 0.03 EUR
• Comments: 6
• Shares: 1
• Reach: 19279

8. All metrics
Campaign
Link
clicks
Landing
page
views Reach Engagement
Page
likes/follo
ws CPC CPE CPL CPLP
Reacti
ons
Shar
es
Comm
ents
Budg
et
Jan 2021 More
website visitors 891 560 48911 1024 7 0.056 0.049 0.089 74 16 3 50
Jan 2021
Promote your
page 161 24 13791 220 232 0.31 0.227 0.22 2.083 46 6 1 50
Feb 2021 More
website visitors 675 442 34704 700 0 0.074 0.07 0.113 13 4 0 50
Apr 2021
Promote your
page 342 34 16896 541 276 0.16 0.102 0.2 1.63 140 22 0 55.45
Apr 2021 Get
more
engagement 173 73 19279 1623 0 0.289 0.031 0.685 1434 1 6 50

9. Thank you for
your attention
Milan Zdravković