The document discusses the role of information technology in the pharmaceutical industry. It describes how information technology is used to automate manual processes and improve efficiency, accuracy, and decision making. Specifically, it outlines several key information systems used in the pharmaceutical industry, including computerized physician order entry systems, enterprise resource planning systems, laboratory information management systems, sales force automation systems, electronic batch records systems, customer relationship management systems, clinical trial management systems, and more. It explains how these systems optimize functions like documentation, data management, compliance, and clinical research.

1. Prepared by Presented to
Bishwjit Ghoshal Dr. Prabha
Garg 18/08/2014
Department of Pharmaceutical
Management, NIPER Mohali1
Role of Information Technology
in Pharmaceutical Industry

2. Information Technology
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Department of Pharmaceutical Management,
NIPER Mohali2
 What is information Technology??
 Information technology is the application of computers
and telecommunications equipment to store, retrieve,
transmit and manipulate data, often in the context of a
business or other enterprise.
 The automation of all the manual work of the
Pharmaceutical industry is based on the principles of
IT systems.
 There are many different automated softwares that
aid the smooth functioning of pharmaceutical units
and improve efficiency, accuracy and decision making

3. Pharmacoinformatics
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Department of Pharmaceutical Management,
NIPER, Mohali3
 Application of IT systems in Pharmaceutical
industry is called as PHARMACOINFORMATICS .
 The scientific field that deals with biomedical
information, data, and knowledge – their storage,
retrieval, and optimal use for problem-solving and
decision-making.
 It is tightly focused on the optimal use of drug
information for problem-solving, decision-making,
and promoting safe pharmaceutical care.

4. PHARMACOINFORMATICS
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Department of Pharmaceutical Management,
NIPER Mohali4

5. Why is PHARMACIST needed in
INFORMATICS
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Department of Pharmaceutical Management,
NIPER Mohali5
 Crossing the Quality Chasm
 Preventing Medication Errors
 Interconnect clinicians
 Personalize care
 Improve population health

6. Importance of IT in Pharma
Industry
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NIPER Mohali6
 Decreased manual work
 Smooth & ease of work flow
 Strict security
 Reduced paper work i.e. documentation
 Time efficient

7. Automated systems in
Industry
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Department of Pharmaceutical Management,
NIPER Mohali7
Various IT Systems in Pharmaceutical Industry
Computerized physician order entry (CPOE)
Enterprise Resource Planning (ERP)
Laboratory Information Management System (LIMS)
Sales Force Automation (SFA)
eBR (Electronic Batch Records)
Customer Relationship Management (CRM)
Clinical trial Management system (CTMS)
Corrective Action & Preventive Action (CAPA)
Distributed Control System (DCS)
Computerized Maintenance Management System
(CMMS)

8. Computerized Physician Order
Entry (CPOE)
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Department of Pharmaceutical Management,
NIPER Mohali8
 CPOE is defined to include both inpatient orders
and the electronic ordering of outpatient
prescriptions often referred to as e-prescribing..
 It allows physicians & other caregivers input orders
directly into a computer, thereby eliminating
problems with handwriting legibility and order
transcription.
 Physician can make good clinical decisions based on
e-records of patients.

9. CPOE, It helps in
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Department of Pharmaceutical Management,
NIPER Mohali9
 Order entry into the pharmacy information system,
 Online order verification by pharmacist
 Computerized warnings for drug allergies,
 Inappropriate doses.
 Drug-drug interactions.
 Computer-supported medication supply and
distribution.
 Automated label generation,
 Computerized pharmacy billing.

10. Computerized Physician Order
Entry (CPOE)
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Department of Pharmaceutical Management,
NIPER Mohali10

11. Enterprise Resource Planning (ERP)
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NIPER Mohali11
 An ERP system is a software that integrates all data
and processes of an organization. Such integrated
systems reduce information silos in various
departments.
 The purpose of ERP is to facilitate the flow of
information between all business functions inside the
boundaries of the organization and manage the
connections to outside stakeholders.
 It provides an integrated view of core business
processes, often in real time, using common databases
maintained by a database management system.

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NIPER Mohali12

13. Laboratory Information
Management System (LIMS)
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NIPER Mohali13
 It manages the information flow within the lab and
can be the modus operandi of connecting the lab
with the rest of the organization.
 Automates lab processes to increase productivity,
efficiency and quality in analysis.
 More important is that, it takes care of 70% of
laboratory guidelines, what we called as GLP.
 LIMS enables laboratories handle complex work
flow and sample data management requirements.

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Department of Pharmaceutical Management,
NIPER Mohali14
It helps in doing
Sample request to sample registration,
Sample collection
Automatic calculations of tests methods
Specification maintenance
Assigning properties to those tests
recording results, generating reports
Issuing COA’s

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NIPER Mohali15

16. Sales Force Automation (SFA)
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NIPER Mohali16
 SFA are information systems used in CRM
marketing and management that helps to automate
some sales and sales management functions.
 It is a system that automatically records all the
stages in a sales process.
 It manages data, controls on-line the movement of
goods and manpower, including distribution
network for pharmaceutical marketing.

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NIPER Mohali17
 It automates all the areas starting from
On-line records
Doctor visit reports
Tour plans and approvals,
Sales summaries & Booking sales orders
Expense details & stockist inventory

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NIPER Mohali18

19. eBR (Electronic Batch Records)
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NIPER Mohali19
 It is a software for on-line management of batch
manufacturing and packaging records.
 It converts the bulky documentation work into very
centralized automatic version.
 EBR aggregates data from across various silos of
stored information and contextualizes it into one
consolidated record for the lot produced.

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NIPER Mohali20
 It performs following functions
Secured document management
checks data integrity
performs automatic calculations
Automatic audit trail
other control measures to help ensure compliance
with 21 CFR Part 11 regulation

21. Customer Relationship Management
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NIPER Mohali21
 It is a system for managing a company’s
interactions with current and future customers.
 It often involves usig technology to organize,
automate and synchronize sales, marketing,
customer service, and technical support.
 These systems can track customer analysis by
customer clicks and sales.
 Places where CRM is used include call centres,
social media, direct mail, data storage files,
banks, etc.

22. Clinical Trial Management
System
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NIPER Mohali22
 It is the software used by biotechnology nd
pharmaceutical industries to manage clinical trials
in clinical research.
 The system maintains and manages planning,
performing and reporting functions, along with
participant contact information, tracking deadlines
and milestones.
 Often, it provides data to a business intelligence
system, which acts as a digital dashboard for trial
managers.

23. Functions of CTMS
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NIPER Mohali23
 These are widely used at sites where clinical
research is conducted such as research hospitals,
physician practices and cancer centres.
 Used in areas such as conducting study feasibility,
streamlining the workflow of trial coordinators and
improve clinical dtaa management by equipping
staff.

24. To sum up…
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Department of Pharmaceutical Management,
NIPER Mohali24
 High competition, less time to reach the market and a
highly regulated environment have forced Indian pharma
companies to adopt advanced and latest IT and automation
solutions.
 In the recent years, there has been a significant rise in the
use of computer related systems in the pharma industry.
 Many industries have got most of their operations
computerized. Not just the big pharma companies, but even
about 70% of the small and medium enterprises utilize
automation in one form or the other. Software systems are
being increasingly accepted as an essential part of a modern
and progressive pharma industry.

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Department of Pharmaceutical Management,
NIPER Mohali25