Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.We work with a number of trusted lead supply Tool which collect the data are in good quality leads for lead generation.
How To Get A Strong Inbound Marketing StrategyAnisha Vijayan
Focus your efforts on inbound marketing.
Create reasons for the customer to come to you.
Here are the 5 elements you need to implement in your inbound marketing strategy to get the best ROI.
#InboundMarketing #LeadGeneration #VantadorMedia
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.We work with a number of trusted lead supply Tool which collect the data are in good quality leads for lead generation.
How To Get A Strong Inbound Marketing StrategyAnisha Vijayan
Focus your efforts on inbound marketing.
Create reasons for the customer to come to you.
Here are the 5 elements you need to implement in your inbound marketing strategy to get the best ROI.
#InboundMarketing #LeadGeneration #VantadorMedia
Making marketing personal in a distracted world. Make your online and offline marketing be the most effective it can be with a mix of advertising, marketing PR, and social media.
Growth marketing is a style of marketing. The distinctive feature of growth marketing is that it takes into account every stage of the customer journey and implements systematic changes to improve business outcomes like revenue, retention and overall growth.
Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
Sales & Marketing don't really get on... or do they?Catalyst
Alignment between marketing & sales is potentially the largest opportunity for improving business performance today. So, how can you make them work together?
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
STOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads an...Ryan Manchee
As marketers, we’re racing around the internet after our consumers only to run into them at the wrong moment with the wrong message. It’s time to shift away from intrusive, interruptive ads and use the power of technology to get back to what matters most.
This presentation was presented in May 2016 as part of Centro's 3Ton30 monthly webinars.
SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
Social Media Marketing Strategy in B2B services company majorly in ER&D t addresses critical needs in key sectors – infrastructure, construction, defense, hydrocarbon, heavy engineering, power, ship-building, aerospace, electrical & automation, mining and metallurgy.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate data about an item or services. Basically, it is an advertising technique that targets a group of customers with the aim of influencing or encouraging them to follow a course of action. Being an idealistic form of marketing, it has a significant impact on how the consumer behaves socially and how to transform the business in a positive way. This is usually brought into action by the use of billboards, signage, and much more.
The discipline of lead generation has fundamentally changed. It used to be that B2B marketing departments would focus mostly on awareness and branding activities, while a telephone-based group would contact prospects and identify those who were ready for a conversation with Sales.
Is B2B (business to business) marketing really any different from B2C (business to consumer) marketing? That’s a fair question. After all, B2B marketers have many of the same concerns as their B2C counterparts. Both groups must deal with product development, distribution, branding, and promotion.
Learn how demand generation differs from lead generation, and how demand gen can help businesses build loyalty, reach new audiences and increase conversions.
Making marketing personal in a distracted world. Make your online and offline marketing be the most effective it can be with a mix of advertising, marketing PR, and social media.
Growth marketing is a style of marketing. The distinctive feature of growth marketing is that it takes into account every stage of the customer journey and implements systematic changes to improve business outcomes like revenue, retention and overall growth.
Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. This rethinking raises questions as well as the dialogue today on the effectiveness of the traditional functions of sales, marketing, support, and customer service.
The second webinar covers event marketing and promotion. It covers the various methods and types of event marketing, the difference between creating events and participating in previously established ones, and how to evaluate event sales promotions
Sales & Marketing don't really get on... or do they?Catalyst
Alignment between marketing & sales is potentially the largest opportunity for improving business performance today. So, how can you make them work together?
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
STOP THE INTERRUPTION! How meaningful marketing is replacing intrusive ads an...Ryan Manchee
As marketers, we’re racing around the internet after our consumers only to run into them at the wrong moment with the wrong message. It’s time to shift away from intrusive, interruptive ads and use the power of technology to get back to what matters most.
This presentation was presented in May 2016 as part of Centro's 3Ton30 monthly webinars.
SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share
Grow and scale customer acquisition (and retention)Gary Corcoran
This presentation is for startups who understand who their customers are and have their product market fit.
We take a look at how you can scale and grow your acquisition and retention. Looking at some cool tips and techniques for both customer acquisition and retention.
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
Social Media Marketing Strategy in B2B services company majorly in ER&D t addresses critical needs in key sectors – infrastructure, construction, defense, hydrocarbon, heavy engineering, power, ship-building, aerospace, electrical & automation, mining and metallurgy.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate data about an item or services. Basically, it is an advertising technique that targets a group of customers with the aim of influencing or encouraging them to follow a course of action. Being an idealistic form of marketing, it has a significant impact on how the consumer behaves socially and how to transform the business in a positive way. This is usually brought into action by the use of billboards, signage, and much more.
The discipline of lead generation has fundamentally changed. It used to be that B2B marketing departments would focus mostly on awareness and branding activities, while a telephone-based group would contact prospects and identify those who were ready for a conversation with Sales.
Is B2B (business to business) marketing really any different from B2C (business to consumer) marketing? That’s a fair question. After all, B2B marketers have many of the same concerns as their B2C counterparts. Both groups must deal with product development, distribution, branding, and promotion.
Learn how demand generation differs from lead generation, and how demand gen can help businesses build loyalty, reach new audiences and increase conversions.
https://www.pixenite.com/comprehensive-guide-on-digital-marketing/
Any opportunity that can help to connect with the targeted audience is the opportunity to acquire a lead. Digital marketing strategy is all about trial and error and demands patience. But with an effective digital marketing strategy, timely analysis, and reworking on mistakes can help to get the most organic and fruitful results. If you are not sure how to do the right digital marketing for your business, hire a Digital Marketer Ahmedabad for effective results. Book your consultation call today.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
How Effective Inbound Marketing Is - Understanding Its Benefits and Best Prac...DavidBuchmueller
Inbound marketing is a customer-centric approach focusing on attracting, engaging, and delighting prospects by providing them with valuable content and experiences. Explore the effectiveness of inbound marketing and its benefits.
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
In this presentation titled as "Proven Advantages of Lead Generation in Digital Marketing", the experts of edtech is explaining the importance of lead generation with its precise advantages. Read it completely.
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
Digital marketing is internet marketingDigital marketing has transformed the way businesses connect with their audiences, promote products, and generate revenue. With the rapid advancement of technology and the widespread use of the internet, digital marketing has become an integral part of every successful marketing strategy. In this comprehensive essay, we will delve into the evolution, key components, strategies, and impact of digital marketing, examining its significance in the modern business landscape.
Evolution of Digital Marketing
Digital marketing has come a long way since its inception. Its roots can be traced back to the early 1990s when the internet began to gain popularity. During this time, email marketing emerged as one of the first digital marketing strategies, allowing businesses to reach potential customers through electronic mail. However, it was the advent of search engines and the development of websites that truly paved the way for digital marketing as we know it today.
Emergence of Search Engines: In the late 1990s and early 2000s, search engines like Google, Yahoo!, and Bing began to gain prominence. This gave rise to search engine optimization (SEO) as businesses sought to improve their website rankings and visibility on search engine results pages (SERPs).
Social Media Revolution: The mid-2000s witnessed the explosion of social media platforms such as Facebook, Twitter, and LinkedIn. These platforms allowed businesses to engage with their audiences on a personal level, fostering brand loyalty and increasing customer interaction.
Content Marketing: Content marketing became a fundamental component of digital marketing strategies. Businesses started creating valuable and relevant content to attract and retain customers. Blogging, video marketing, and infographics became popular forms of content.
Mobile Marketing: The rise of smartphones brought forth a new dimension of digital marketing. Mobile optimization, responsive web design, and mobile apps became essential for reaching the growing number of mobile users.
Data Analytics and Personalization: With the availability of data analytics tools, businesses could gather and analyze customer data to make data-driven marketing decisions. Personalization became a key trend, as marketers tailored their content and offers to individual preferences.
Key Components of Digital Marketing
Digital marketing encompasses a wide range of components and strategies, each playing a crucial role in achieving marketing goals. Some of the key components include:
Search Engine Optimization (SEO): SEO involves optimizing a website's content, structure, and backlinks to improve its visibility on search engines. This organic traffic source is essential for long-term online success.
Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Lead nurturing is an essential aspect of any successful marketing strategy. In today's digital age, consumers have access to a wealth of information at their fingertips, making it important for businesses to generate leads and nurture them until they are ready to purchase. By building relationships with potential customers through valuable content and personalized interactions, businesses can increase conversion rates, improve customer retention, and better understand their target audience. In this article, you will learn everything about Lead Nurturing—keep reading.
This process of building relationships with potential customers provides them with valuable information and guidance to turn them into paying customers. Today, consumers have access to a wealth of information at their fingertips, making it important for businesses to generate leads and nurture them until they are ready to make a purchase. Here’s a simple list of ways you can cultivate strong customer relationships and turn them into long-term customers.
1. Understand Your Target Audience
Before you begin any lead nurturing activities, you must have a vivid understanding of your target audience. What are their pain points? What are their interests? What motivates them to make a purchase? By answering these questions, you can create content that will directly speak to their needs and interests. You can also tailor your lead nurturing activities to their specific needs, increasing conversion chances.
2. Create Valuable Content
Creating valuable content is one of the most effective ways to nurture leads. Content marketing involves creating and sharing relevant, informative, and engaging content for your target audience. This can include blog posts, whitepapers, videos, webinars, and more. By providing your leads with valuable content, you can position yourself as an industry expert, build trust with your prospects, and keep them engaged throughout the buyer's journey.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...Denamico Inc.
If you’re not well-versed in the differences between inbound and outbound marketing, it’s time to get up-to-speed! When it comes to marketing strategy and tactics, these two approaches are polar opposites. Not to mention, there’s a big difference in their ability to generate qualified leads and deliver a strong ROI.
Need resources? Here's a complete inbound marketing resource pack:
http://info.denamico.com/inbound-resource-pack
Finding, Nurturing and Converting potential leads is the aim of Lead Generation. An effective strategy can boost the Lead Generation for your sales. Learn to use Google Logins, Content and effective headlines for a better Lead Generation.
Combining The Sales funnel With Content Marketing To Grow LeadsKennedy Andersson AB
Our aim is to help you understand the importance of the sales funnel and how to use content with inbound marketing through the different buying stages to close a sale.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Similar to Rohan Buultjens, VP Enterprise Architecture at Etisalat - Creating value through engagement (20)
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Rohan Buultjens, VP Enterprise Architecture at Etisalat - Creating value through engagement
1. We can now create customer value thru
co-creation and enablement
Rohan Buultjens
rohan_buultjens@hotmail.com
CREATING VALUE THRU
ENGAGEMENT
2. Rohan Buultjens | CIO Event Dubai April 22nd | Page 2
AGENDA
› Changing Dynamics
› Marketing Spiral
› Building Awareness
› Value Delivery
› Q&A
3. Rohan Buultjens | CIO Event Dubai April 22nd | Page 3
CHANGING DYNAMICS
› The first recorded advertisement was placed in a Boston
newspaper in 1704. There after this was one of the
dominant means used for consumers to discover products
& services
› However, today’s customer is more informed, & more
connected with the proliferation of internet & mobile
computing
› We need to move away from a conventional marketing
approach to a more collaborative marketing approach
which is based on attracting, assisting & affiliating.
› This needs a change in mindset in the way we bring in
awareness of our products and services to customers
4. Rohan Buultjens | CIO Event Dubai April 22nd | Page 4
Marketing Spiral
Engagement
Convenience
Relevance
Community
C
Some important areas you need to look at and seriously consider so you can drive a
unique brand experience
Awareness
Knowledge
Consideration
etc
Awareness
Interaction
Engagement
Participation
Conversation
Affinity
Customers Needs
Relevant Content
Frequent Updates
Buying Habits
Reactions to web design
Demographics
Favorite & Least Favorite products
Quality
Value
Timeliness
Appropriateness of goods &
services
Reputation
Security
Attract
Retain
Grow
Brand
Differentiation
Customer
Loyalty
Marketing Spiral
5. Rohan Buultjens | CIO Event Dubai April 22nd | Page 5
Enhance the perception
Drive a Value proposition
Insights, Ideas & Solution
Drive Value co-creation with
the engagement
Coaching
Collaboration
Engagement & Monitoring
Customer
Sales
Sales
Managemen
t
Drive Value innovation by
enablement
Building Awareness
6. Rohan Buultjens | CIO Event Dubai April 22nd | Page 6
Awareness Knowledge
Consideratio
n
Acquire Onboard Serve Grow Retain
Customer Experience Management
‘Engage’
COMPANY CustomerCUSTOMER
Executive
alignment
Sales & marketing
alignment
Provide visibility
Sales
Sales
Managemen
t
Maintaincontrolofthe
salescollateral
Initiate communication
Offer Value
Enable Customer Listen to the customer
and drive value
innovation
Such an engagements
drives the customer to
co-create value
Drive Brand value
engage
Enable management to
know in real-time the
sales engagement
process and effectiveness
and efficiency in the
awareness and interaction
Coaching
Collaborate
Finalizing
Enable the re-seller with
proper content, value
analysis tools, and proper
information to drive a wow
engagement with the
customer
Enhance
Perception
Drive a Value Proposition
Insights, ideas & solutions
7. Rohan Buultjens | CIO Event Dubai April 22nd | Page 7
Awareness Knowledge
Consideratio
n
Acquire Onboard Serve Grow Retain
Customer Experience Management
‘Engage’
COMPANY
Re seller
Enable the re-seller with
proper content, value
analysis tools, and proper
information to drive a wow
engagement with the
customer
Sales
Managemen
t
Enable management to
know in real-time the
sales engagement
process and effectiveness
and efficiency in the
awareness and interaction
Customer
Initiate communication
Offer Value
Enable Customer Listen to the customer
and drive value
innovation
Such an engagements
drives the customer to
co-create value
CUSTOMER
Drive Brand value
engage
Maintaincontrolofthe
salescollateral
Executive
alignment
Sales & marketing
alignment
Provide visibility
Coaching Email templates
Best Practices
Collaborate Right Resources
Finalizing Engagement Dashboard
Real-time view of the
engagement
Enhance
Perception
Drive a Value Proposition
Insights, ideas & solutions
8. Rohan Buultjens | CIO Event Dubai April 22nd | Page 8
Thank you
› rohan_buultjens@hotmail.com
Editor's Notes
Changing dynamics: Digitization, Consumer Behavior, Market Dynamic, Value Chains etc are been broken and new business models are emerging. One such reason for such change is that we are moving from influenced based economy to an engagement based economy. Or now we are in conversation Economy.The Marketing Spiral : Today there is big shift in the way we consume stuff the 20th centaury was driven by advertising thru mass media today we are in the 21st centaury that drives consumption thru community, collaboration & reputation.Building awareness: Building awareness about your products and services need a thoughtful approach not just by blasting your message thru mass media awareness building should be driven thru engagementValue Delivery: Today the customer is much smarter, know what they want, well informed, they discuss and gets peer advise before purchasing.
For the previous 300 years, the formula was roughly the same – deliver mass marketing messages to mass audiences. This was the dominant means through which consumers discovered new products and services