On February 3d, I gave a workshop to Honours College students of the University of Groningen. The workshop was part of an evening about entrepreneurial behavior. I focused on awareness about 'why' you have filled your resume with all kinds of things. The 'why' should be the foundation of the story about 'you'. Next, I gave my audience two more exercices trying to stumble upon smart ways to make yourself more visible for employers. The audience discovered themselves that blogging, social networking, and sharing their knowledge and ideas could be a great personal marketing strategy to help them to find smarter ways towards a job.
Here's a presentation to motivate copywriters, art directors, visualizers, film makers; everyone in the creative profession to keep at it. Some interesting perspectives here. At Ethinos, we were glad we had this session!
How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
LinkedIn is falsely considered as only a job-seeking platform. It is so much more! Everyone should have an updated, accurate and flattering profile. You will appear as a true professional who can seduce the clients or be the specialist that always gets the job done.
Learn, in 14 simple steps, how to improve your LinkedIn profile and really showcase your talent. Read how you will stand out of the crowd.
Here's a presentation to motivate copywriters, art directors, visualizers, film makers; everyone in the creative profession to keep at it. Some interesting perspectives here. At Ethinos, we were glad we had this session!
How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
LinkedIn is falsely considered as only a job-seeking platform. It is so much more! Everyone should have an updated, accurate and flattering profile. You will appear as a true professional who can seduce the clients or be the specialist that always gets the job done.
Learn, in 14 simple steps, how to improve your LinkedIn profile and really showcase your talent. Read how you will stand out of the crowd.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Whether you're new to the workforce or looking to change careers, a job search can be stressful. Follow this guide to get through your job search with ease and success!
Remember to visit the SLC Career Centre for further questions and assistance!
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
Whether you're new to the workforce or looking to change careers, a job search can be stressful. Follow this guide to get through your job search with ease and success!
Remember to visit the SLC Career Centre for further questions and assistance!
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
A great guide for Trainees & Graduates looking to launch a career in recruitment! Advice on how to prepare, how to make successful applications and how to perform in interview
Whether you’re in your first year of university or your last, the time to start planning your career is now. Learn how to prepare and make the most of your time at university in 8 steps, so that by the time you’re ready to graduate, you’re ready to launch straight into a successful career.
From learning how to decide what type of job, employer and workplace you want, to how to sell yourself and make valuable connections by networking, these tips will help uni students and graduates be prepared for the world of work and to find their place within it.
Planning for a successful career never stops. Once you’ve taken the 8 steps listed here, there are a number of other resources you can check out further advice on USQ’s Social Hub and USQ’s career resource centre, Career Hub.
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
Want some ideas on what to ask in any sales situation? Look no further, here's 450 questions! Download the report in full here: https://www.mtdtraining.co.uk/whitepapers/
Start with Why: Social Media Mindset for ProfessionalsChrissanne Long
Inspired by Simon Sinek's TEDX talk and subsequent book: "Start with Why: How Great Leaders Inspire Everyone to Take Action, this presentation serves to help businesses to establish a WHY before they engage in Social Media marketing efforts, before they focus on the HOW or the WHAT. Chrissanne Long believes everything starts with WHY, even Social Media. If businesses are struggling with Social Media, maybe it's because their WHY isn't strong enough!
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Similar to Personal Branding Applied - find a job with more than a letter and resume (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
17. CONFIDENCE
AMBITION
CREATIVITY
WHY
your ambition spills
over in your ’why’
Your vision and chosen
presentation channels
should ’fit’ with the
employer/company
HOW
(VISION)
(CHANNELS)
be creative in how
you present yourself
job application 2.0
icecream model
WHO
(EMPLOYERS)
27. Look Simon Sinek up on
AMBITION
WHY
”PEOPLE DON’T
B U Y W H AT Y O U
DO, THEY BUY
WHY YOU DO IT”
SIMON SINEK
28. Look Simon Sinek up on
AMBITION
WHY
”PEOPLE DON’T
B U Y W H AT Y O U
DO, THEY BUY
WHY YOU DO IT”
SIMON SINEK
Prepare a persuasive 30sec pitch about yourself
- Without telling ’what’ you have done in your past
- Without mentioning your achievements so far
- Just tell us about who you are, and what drives you
- So, distinguish yourself not based on your resume,
but on your personality and vision
32. Think outside of the box.
A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
33. Think outside of the box.
A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
34. Think outside of the box.
A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
Think of different ways to present yourself
-
How can you present your talents more vividly?
How could you show your professional abilities?
What channels could be perfect for spreading
your knowledge?
36. you will never have a
job interview with a company,
!
CONFIDENCE
WHO
you’ll have interviews with persons
within or related to the company
37. you will never have a
job interview with a company,
!
CONFIDENCE
you’ll have interviews with persons
within or related to the company
WHO
Think of ways to gather information and
to introduce yourself before sending a letter
- Are there any events you might have a chance to meet?
- Who could be mutual peers that could introduce you?
- Google is your friend
38. 6 degrees of separation
you will never have a
job interview with a company,
!
CONFIDENCE
you’ll have interviews with persons
within or related to the company
WHO
Think of ways to gather information and
to introduce yourself before sending a letter
- Are there any events you might have a chance to meet?
- Who could be mutual peers that could introduce you?
- Google is your friend
42. TAKE HOME POINTS
•
Start with WHY… always
•
Be self-conscious: both online and offline
•
Share your knowledge, it helps you extend reach
43. TAKE HOME POINTS
•
Start with WHY… always
•
Be self-conscious: both online and offline
•
Share your knowledge, it helps you extend reach
•
6 degree network rule: who can introduce you?
44. TAKE HOME POINTS
•
Start with WHY… always
•
Be self-conscious: both online and offline
•
Share your knowledge, it helps you extend reach
•
6 degree network rule: who can introduce you?
•
Dare to ask, it becomes easier when your WHY is
well formulated for yourself
45. Thanks for your attention!
You can always tweet me, link me or email me
@HSCHUIJN
/HUUBSCHUIJN
huub@schuijn.nl