How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
This document provides tips on using social media for marketing purposes. It discusses starting slowly with one social media platform and working up to five. It highlights tips for using Facebook, LinkedIn, and Twitter effectively for business, such as creating compelling profiles, posting regularly, and engaging with others in your niche. The overall message is that social media can help expose your brand to many people and create opportunities to connect with potential customers.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Your digital footprint is difficult to control because anything posted online can be instantly copied, shared, and edited by millions of people. Content posted to social media or other online sites may not remain private, as there is no way to fully remove something once it is online. It is important to consider how others may perceive any photos, posts, or other digital content you share due to the lack of anonymity online. Some tips for managing your digital footprint include reviewing and deleting any unflattering photos tagged of you, using privacy settings carefully, only posting positive content, and being selective about online connections.
How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
This document provides tips on using social media for marketing purposes. It discusses starting slowly with one social media platform and working up to five. It highlights tips for using Facebook, LinkedIn, and Twitter effectively for business, such as creating compelling profiles, posting regularly, and engaging with others in your niche. The overall message is that social media can help expose your brand to many people and create opportunities to connect with potential customers.
15 Tips For Using LinkedIn to Build Your Online PortfolioErica Starr
If you are job hunting, thinking about a career change, or are about to graduate high school or college, you can use LinkedIn to your advantage to grow your personal network, showcase your accomplishments, and even figure out what really interests you. Best of all, it's free, aside from taking some of your time to build.
Your digital footprint is difficult to control because anything posted online can be instantly copied, shared, and edited by millions of people. Content posted to social media or other online sites may not remain private, as there is no way to fully remove something once it is online. It is important to consider how others may perceive any photos, posts, or other digital content you share due to the lack of anonymity online. Some tips for managing your digital footprint include reviewing and deleting any unflattering photos tagged of you, using privacy settings carefully, only posting positive content, and being selective about online connections.
Tips to brand yourself to find a job online during the Coronavirus crisis, conducted during "Immersive Career Post Pandemic" panel hosted by JCI Curepipe, JCI Eastern, JCI Amman and JCI DMJ on May 30, 2020.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
The document discusses why businesses should blog and use Facebook. It notes that blogging can help with search engine optimization, establish expertise, increase leads and sales, and show a human element. It provides tips for getting started with blogging, including determining the platform, tone, and posting schedule. The document also discusses best practices for blog posts and promoting posts on Facebook, such as using images and pinning or highlighting engaging posts.
Don't Be A LinkedIn Loser - Slides From My Realtor Webinar Greg Hague
LinkedIn has a NEW format. It can be a fabulous source of EXTRA business for Realtors, yet most don't know how to use it. In this slide deck you'll discover 9 excellent tips for getting an ROI on the NEW LinkedIn. You can watch the webinar here: https://youtu.be/EBpDp2ypY7Q
Greg Hague
The Real Estate Maverick
www.RealEstateMavericks.com
Greg@RealEstateMavericks.com
The document provides tips for building an effective student profile on LinkedIn. It recommends including an informative headline, professional photo, education details with GPA and honors, a concise professional summary, and regularly updating your status. The tips also suggest connecting to others through groups, collecting recommendations, claiming a unique URL, and sharing examples of your work to enhance your online professional brand and network on LinkedIn.
LinkedIn is an online professional network that allows users to create a free profile showing their skills, experience, qualifications, and connections with past and potential colleagues or employers. LinkedIn profiles rank highly in Google searches, making them an effective way for potential employers or clients to find your professional online presence. The document provides tips for using tools like LinkedIn, blogs, websites, videos, Facebook, and Twitter to showcase your skills, experience, and work to prospective employers and clients online as part of a job search or to promote a business.
Futurecasting for Kansas Association for the Gifted, Talented, & CreativeAngela Housand
Digital Citizenship through Self-Awareness
FutureCasting™ is a curriculum of “life skills” that enables individuals of all ages to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and professional goals, and build influence in a global society.
The goals of FutureCasting™ are to:
1. Increase individuals’ self-awareness, engagement in learning, and achievement
2. Enable individuals to develop globally recognized digital identities
3. Prepare individuals to contribute positively to local, national, and global communities.
The FutureCasting™ framework provide the necessary knowledge, tools, and skills to create a digitally responsible and influential online identity while serving numerous educational goals. For example, Millennials (individuals aged 10-25), have never known a life without computers and access to the Internet. However, just because Millennials are “digital natives” does not mean they know how to use technology responsibly or effectively leverage the ubiquitous information available online. FutureCasting™ enables them to learn the skills of digital citizenship: Being responsible producers and critical consumers of information on the Internet. Skills like conducting research online, developing a professional network, and creating a website are combined with critical self-examination to help users attain truly integrated success.
FutureCasting™ has the potential to benefit anyone who wants to increase their online presence, align their digital footprint with personal and professional goals, or learn the skills of socially responsible action. Students, ages 12-25, can use FutureCasting™ to create a digital portfolio that reflects the intersection of personal interests with academic productivity. Meanwhile adults entering the workforce can use FutureCasting™ to develop an online presence that highlights their unique talents; making their successes more accessible to future employers and putting them ahead of their competition.
In an era when information and opportunities are driven by access to information on the Internet, a tool like FutureCasting™ is what empowers people to leverage that information to catapult themselves into a future of their own design.
10 things you can do now to get a media jobBonnie Gross
This document provides 10 tips for students to get a job in media in the future. It advises building an online brand, getting writing published, joining LinkedIn to build contacts, reading various media sources, creating job alerts, planning internships, learning about internships, creating a resume, getting volunteer experience, and maintaining a professional online presence at all times.
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
The Five Pillars of Business Blogging SuccessDenise Wakeman
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page,
focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. More tips: http://masterbusinessblogging.com
Creating a strong profile on LinkedIn is one of the most important things to get right. It’s much more than a traditional CV, as it’s always online, where potential employers are looking to discover the right person for the right opportunity. These tips will help you stand out from the crowd and represent who you are what you’re interested in.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
The document discusses personal branding and how to establish and promote your personal brand using social media. It defines personal branding as how you project yourself to the world through your career and personal life. It then provides tips on establishing your brand identity, using platforms like Twitter, LinkedIn and Facebook to increase brand awareness, and how to integrate your brand across online presences for consistency.
The document discusses how to build an audience that loves your blog. It suggests finding a topic you are passionate about and writing about it in an authentic, conversational tone while sharing personal stories and experiences. The author emphasizes experimenting to find what works for engaging readers and giving them someone to connect with through photos and details about the blogger's life. Developing content readers will want to share and being responsive to comments are also recommended for cultivating a loyal following that falls in love with the blog over time.
Branding, Social Media and Your Job SearchSarah Rach
What is branding? Is social media really a thing? How does this help my job search? Find answers to these questions and tips on how to make your social media accounts more professional.
Presentation for HS Students in Advanced Broadcasting Course. Give them general starting point of how they should be setting up their Social Media Profiles and Blogs. Also goes through principles they should think about when communicating online.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
Everything you do on social media leaves a trail of electronic breadcrumbs that employers follow back to a less-than-flattering night out picture or an immature tweet. This is what makes it so important to closely monitor your online presence both during your job search and once you have secured a position. You may not be able to pick up all of those crumbs you’ve left around the internet but today we’re sharing with you our 10 top tips for the online world to make sure you’re helped and not hindered by the online technology of today.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to highlight skills and achievements, and promoting one's personal brand online. Specific platforms like LinkedIn and tips on monitoring profiles, privacy settings, engagement, and establishing expertise are discussed to help readers optimize their online profile.
Tips to brand yourself to find a job online during the Coronavirus crisis, conducted during "Immersive Career Post Pandemic" panel hosted by JCI Curepipe, JCI Eastern, JCI Amman and JCI DMJ on May 30, 2020.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
The document discusses why businesses should blog and use Facebook. It notes that blogging can help with search engine optimization, establish expertise, increase leads and sales, and show a human element. It provides tips for getting started with blogging, including determining the platform, tone, and posting schedule. The document also discusses best practices for blog posts and promoting posts on Facebook, such as using images and pinning or highlighting engaging posts.
Don't Be A LinkedIn Loser - Slides From My Realtor Webinar Greg Hague
LinkedIn has a NEW format. It can be a fabulous source of EXTRA business for Realtors, yet most don't know how to use it. In this slide deck you'll discover 9 excellent tips for getting an ROI on the NEW LinkedIn. You can watch the webinar here: https://youtu.be/EBpDp2ypY7Q
Greg Hague
The Real Estate Maverick
www.RealEstateMavericks.com
Greg@RealEstateMavericks.com
The document provides tips for building an effective student profile on LinkedIn. It recommends including an informative headline, professional photo, education details with GPA and honors, a concise professional summary, and regularly updating your status. The tips also suggest connecting to others through groups, collecting recommendations, claiming a unique URL, and sharing examples of your work to enhance your online professional brand and network on LinkedIn.
LinkedIn is an online professional network that allows users to create a free profile showing their skills, experience, qualifications, and connections with past and potential colleagues or employers. LinkedIn profiles rank highly in Google searches, making them an effective way for potential employers or clients to find your professional online presence. The document provides tips for using tools like LinkedIn, blogs, websites, videos, Facebook, and Twitter to showcase your skills, experience, and work to prospective employers and clients online as part of a job search or to promote a business.
Futurecasting for Kansas Association for the Gifted, Talented, & CreativeAngela Housand
Digital Citizenship through Self-Awareness
FutureCasting™ is a curriculum of “life skills” that enables individuals of all ages to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and professional goals, and build influence in a global society.
The goals of FutureCasting™ are to:
1. Increase individuals’ self-awareness, engagement in learning, and achievement
2. Enable individuals to develop globally recognized digital identities
3. Prepare individuals to contribute positively to local, national, and global communities.
The FutureCasting™ framework provide the necessary knowledge, tools, and skills to create a digitally responsible and influential online identity while serving numerous educational goals. For example, Millennials (individuals aged 10-25), have never known a life without computers and access to the Internet. However, just because Millennials are “digital natives” does not mean they know how to use technology responsibly or effectively leverage the ubiquitous information available online. FutureCasting™ enables them to learn the skills of digital citizenship: Being responsible producers and critical consumers of information on the Internet. Skills like conducting research online, developing a professional network, and creating a website are combined with critical self-examination to help users attain truly integrated success.
FutureCasting™ has the potential to benefit anyone who wants to increase their online presence, align their digital footprint with personal and professional goals, or learn the skills of socially responsible action. Students, ages 12-25, can use FutureCasting™ to create a digital portfolio that reflects the intersection of personal interests with academic productivity. Meanwhile adults entering the workforce can use FutureCasting™ to develop an online presence that highlights their unique talents; making their successes more accessible to future employers and putting them ahead of their competition.
In an era when information and opportunities are driven by access to information on the Internet, a tool like FutureCasting™ is what empowers people to leverage that information to catapult themselves into a future of their own design.
10 things you can do now to get a media jobBonnie Gross
This document provides 10 tips for students to get a job in media in the future. It advises building an online brand, getting writing published, joining LinkedIn to build contacts, reading various media sources, creating job alerts, planning internships, learning about internships, creating a resume, getting volunteer experience, and maintaining a professional online presence at all times.
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
The Five Pillars of Business Blogging SuccessDenise Wakeman
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page,
focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. More tips: http://masterbusinessblogging.com
Creating a strong profile on LinkedIn is one of the most important things to get right. It’s much more than a traditional CV, as it’s always online, where potential employers are looking to discover the right person for the right opportunity. These tips will help you stand out from the crowd and represent who you are what you’re interested in.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
The document discusses personal branding and how to establish and promote your personal brand using social media. It defines personal branding as how you project yourself to the world through your career and personal life. It then provides tips on establishing your brand identity, using platforms like Twitter, LinkedIn and Facebook to increase brand awareness, and how to integrate your brand across online presences for consistency.
The document discusses how to build an audience that loves your blog. It suggests finding a topic you are passionate about and writing about it in an authentic, conversational tone while sharing personal stories and experiences. The author emphasizes experimenting to find what works for engaging readers and giving them someone to connect with through photos and details about the blogger's life. Developing content readers will want to share and being responsive to comments are also recommended for cultivating a loyal following that falls in love with the blog over time.
Branding, Social Media and Your Job SearchSarah Rach
What is branding? Is social media really a thing? How does this help my job search? Find answers to these questions and tips on how to make your social media accounts more professional.
Presentation for HS Students in Advanced Broadcasting Course. Give them general starting point of how they should be setting up their Social Media Profiles and Blogs. Also goes through principles they should think about when communicating online.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
Everything you do on social media leaves a trail of electronic breadcrumbs that employers follow back to a less-than-flattering night out picture or an immature tweet. This is what makes it so important to closely monitor your online presence both during your job search and once you have secured a position. You may not be able to pick up all of those crumbs you’ve left around the internet but today we’re sharing with you our 10 top tips for the online world to make sure you’re helped and not hindered by the online technology of today.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to highlight skills and achievements, and promoting one's personal brand online. Specific platforms like LinkedIn and tips on monitoring profiles, privacy settings, engagement, and establishing expertise are discussed to help readers optimize their online profile.
This document provides guidance on using social media for job hunting. It discusses maintaining a professional online presence and profile, using platforms like Facebook, Twitter, and LinkedIn to search for jobs and network, and tips for cleaning up profiles to remove unprofessional content. Employers are advised to have a clear headshot, avoid inappropriate photos and posts, and ensure their social media content highlights relevant skills and interests for prospective roles.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to showcase skills and contributions, and promoting one's personal brand online. Specific social media sites are identified where professionals can establish expertise and visibility to potential employers.
This document discusses the importance of online reputation management and provides tips for diagnosing your online reputation status, creating positive online profiles, and addressing any negative search results. It recommends running a baseline Google search of your name to see what information comes up, then creating optimized profiles on sites like LinkedIn, Facebook, and Twitter to establish a positive online presence. For negative results, it suggests strategies like deleting unwanted content, getting content taken down, or burying undesirable results by producing large amounts of positive, high-quality content.
Salem State PRSSA Social Branding & LinkedIn Presentation JO Social Branding
I recently had the chance to return to my Alma Mater, Salem State University and chat with the PRSSA about the importance of personal, social branding and LinkedIn.
The document outlines a 5-step system for repairing a personal online reputation that has been damaged. The steps include: 1) See what information about you is already public online, 2) Assess any wrongdoings and make amends, 3) Push aside or remove negative content, 4) Create positive online content to drown out the negative, and 5) Promote your positive qualities online through social media and reviews. It emphasizes that an online reputation, for better or worse, is easily searchable and can impact opportunities. Maintaining a positive online presence requires ongoing effort to manage one's image on the internet.
This document provides 11 tips for job seekers in 2011. The tips include narrowing your job search to positions you are qualified for; evaluating your skills and pursuing additional training if needed; setting short-term goals to stay motivated in your search; using industry websites and networking to refine your search; maintaining an online presence to control your online reputation; and staying positive and viewing setbacks as opportunities to improve.
This document discusses building online credibility through establishing an online presence and reputation. It defines online credibility as the perception of expertise and trustworthiness that others form based on online profiles and content. The document recommends researching one's existing online footprint, creating authoritative profiles, contributing useful high-quality content to demonstrate knowledge, regularly interacting and engaging with others, and maintaining a positive online presence to develop credibility over time.
This document discusses search engine optimization (SEO) and social media optimization (SMO) as important components of an effective web marketing strategy. It recommends establishing a presence on key social media platforms like LinkedIn, Facebook, Google+, About.me, YouTube, and creating a blog. The concept of a "hub and spoke" approach is introduced, where content is created and distributed across various "spokes" like social media channels, while driving traffic back to the main website or "hub". It emphasizes focusing on building relationships and demonstrating expertise over time rather than expecting immediate results.
Who's Viewed Your Profile? The Six Ways to Utilize Social Media to Like, Love...Jaleesa Short
Are you following me on (insert your social media platform of choice)? Some of the most pivotal connections we make in our life are not just face-to-face anymore but in the digital world. With the steadily increasing need to be connecting to devices and social media, are you making smart connections? Do you know how to make connections? In this presentation, you will learn how LinkedIn has become a source for student profiles as well as how to use social content to drive connections to lead to major career moves.
Leveraging Google+ for Search, Sales and SuccessFSC Interactive
Originally presented on August 18th to the Baton Rouge Social Media Club, Adele Tiblier, Director of Interactive Strategy covered a few of the social and search benefits as well as how to leverage Google+ for businesses despite the ability to actually be a business on Google+.
How to use social media to market yourself and land your dream jobThe Marketing Crowd
This was a guest lecture in January 2016 at Institute of Technology Tralee, Ireland to final year students. The topic is how to manage their digital footprint and how to build a personal brand that will appeal to employers.
Delivered by @evanmangan from @marketingcrowd www.themarketingcrowd.ie
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
LinkedIn can be a useful tool for advancing your career if used correctly. It allows you to establish an online presence, apply for jobs directly through your profile, and research prospective employers. To get the most out of LinkedIn, you should create a high-quality profile with a professional photo, comprehensive summary, and updated experience section. It is also important to claim your unique URL, turn on the "open to work" setting, and regularly maintain your profile. LinkedIn gives job seekers many opportunities to network, find jobs, and learn about companies in a professional online space.
LinkedIn can be a useful tool for advancing your career if used correctly. It allows you to establish an online presence, apply for jobs directly through your profile, and research prospective employers. To make the most of LinkedIn, you should create a high-quality profile with a professional photo, filled-out experience and skills sections, and an informative summary. It is also important to regularly update your profile and connect with others on LinkedIn to grow your professional network. LinkedIn offers various advertising options as well to help you promote your brand, services, or jobs.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
This document provides guidance on creating an effective profile on LinkedIn to generate leads and position oneself as an expert in their industry. It discusses optimizing each section of the profile, including using a professional photo, adding relevant keywords throughout, and obtaining recommendations and endorsements from connections to build social proof. The goal is to introduce oneself, establish credibility, and compel others to connect or engage further.
1. Jon Curwin
Business School
Michael Schmidt
Centre for Academic Success
Managing Your Public Domain CV
Poster Series
No. 6 of 6
How to ‘clean up’ your reputation online?
1. Introduction
5. Get the Good Stuff to the Top
A study from Microsoft Research indicates that 70% of online
recruiters have turned down candidates because of search results.
You may never know if your potential employer will Google your
name but you can find ways to manage what they see and what
they don’t see.
“The Internet knows a lot about you, maybe too much. So how do
you clean up your online reputation and get control of your image to
reflect who you are now — or how you want a prospective
employer to perceive you” (Becky Worley, http://yhoo.it/Xfz292)
Manage the content of the sites that a Google search is likely to find first:
LinkedIn is known as the network site for business professionals. It will
show early, if not first, on a name search. You control the content seen.
Google+ is big and getting bigger. Your Google+ account will quickly
climb toward the top of any listing. Again you control the content but
watch the settings.
Visit NameChk.com just to see the social networking sites open to you.
2. Show the Good Stuff
At the end of the day it is content that
makes the difference. A poor photo,
standard information or dated
information about where you live and
work and little of real interest will tell a
story! If your social media
appearance is not going to showcase
your skills, knowledge and aspirations,
then perhaps you need a strategy to
minimise your presence.
An effective social media presence
needs an investment – your time. You
need a photo or image of you that
speaks for you (just look at me). Your
photo should make you stand out as
the business professional (or anything
else) you want to be. .
Be careful with this one. You may be present on some of these sites and
this may not show on the results. Also you don’t want a clutter of out-ofdate, poorly presented profiles.
Focus on the skills that make you uniquely good and try to evidence
those skills. If you can speak publically with confidence, show that in a
linked YouTube video. If you have certificates, even a recent First Aid
qualification, try to include it. If you have realistic goals that are
relevant, like improving language skills through travel, share them.
6. Action
You need to be clear about your longer-term aims, manage limited
resources (like time) and find an approach that is sustainable.
3. Bury the Bad Stuff
We all move on and employers do understand this. Your swimming
badges from primary school will be of diminishing importance. You
want your social media presence to paint an acceptable picture of
you.
As the more recent (hopefully) good stuff rises, the dregs from the
past will sink.
Take comfort from the fact that:
• most search time is on the first page
• one picture on LinkedIn that is seen early can make a big difference
• few searches get past the third page
• any ‘bad stuff’ can be forced down to the fourth page or beyond
If your aim is to be a more
employable then:
a. you will need to update
your (traditional) CV
anyway and your related
public domain profile
b. you might consider
uploading your CV to a
website like Guardian jobs
There is a pool of resources
waiting for you:
4. Build a Strategy
Tweak your name. Any chance
you can apply for a job using a
slightly different form of your
name? If you are Bob Smith with
a slightly murky online reputation,
applying for jobs as Robert Smith
and representing yourself online
as Robert going forward could
help you distance yourself from
that rascal "Bob."
a. use Wordpress for your
website
b. sell using an eBay or
Amazon shop
c. use Flickr to share your
photos
Setup your own business,
a. Your profile should reflect
this capability and your
previous experience.
b. It could show you at work:
if you offer outdoor pursuits
or training, why not share
the pictures of your recent
long-distance walk or open
water swim.
But is your approach
sustainable?
a. Are you going to create a
presence now that will look
dated and incorrect in one or
two years? Just look at the
number of graduates that are
still students on LikedIn!
b. Will you tweet or blog for a few
week until you move on to
something else? Are you trying
to live several lives online?
The sports person, the
employable business
profession, the entrepreneur?
We would love to hear from you:
Use images to your
advantage
Start a Flickr photo sharing
site and write your name
on all the (appropriate)
pictures you post. Do the
same with Instagram,
Tumblr and Photobucket.
Manage social sites
Go over to namechk.com,
type in your real name (or
your new professional
name) and sign up for
those sites that add to your
presence AND those that
you are prepared to
maintain..
Jon Curwin
Senior Learning and Teaching Fellow
Business School
Jon.Curwin@bcu.ac.uk
http://www.linkedin.com/in/joncurwin
https://twitter.com/joncurwin
Michael Schmidt
Academic Skills Development Tutor
Centre for Academic Success
Michael.Schmidt@bcu.ac.uk
http://www.linkedin.com/in/schmidtuk
https://twitter.com/mschmidtuk