Win The Internet Marketing Game with Great Content - Presented by Coryon Redd at Unleashed Biz on May 16th and 17th 2013. Discover the system that gets top Google ranking while saving you loads of time with your social media marketing. Experienced Internet Marketer, Coryon Redd, shows you how to develop the best content topics and deliver them to your audience. Google is paying attention and your content is the key to top rankings.

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Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Win the Internet Marketing Game
with Great Content
View this presentation online at: www.secretsofsearch.com/powerpoint

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Let’s Start with the Basics
What is Internet Marketing?
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Paid Search
Lots more options…

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A Brief Overview of
Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest

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How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla

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CEO of Batteries4less.com
& Coryon.com Internet Marketing
Co-Facilitator of Nevada County Online
Batteries4less.com – Started in 1999
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
Who is Coryon Redd?

6. Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:

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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales

8. Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening Tools
Google Alerts, Topsy.com, X-Treme.biz
Check out:
http://econsultancy.com/us/blog/11422-19-tools-to-improve-
your-content-marketing-strategy

9. Make your Blog the Hub
of your Online Marketing

10. Spread the Word
Blogger Outreach
Answer Questions in Forums
RSS Directories
Press Releases
Social Media
• Facebook, Twitter, Linkedin, etc.

11. Content Creation vs. Content Curation
You don’t have to be the best writer in
the world to create content
Show your expertise with what you
think is interesting and worth sharing
Source: http://pinterest.com/coryonredd/infographics/

12. Case Study: Findinghappiness.com
Source: Findinghappiness.com/blog/

13. Goals for Findinghappiness.com
Educate and Entertain
Build Audience and Website Traffic
Integrated Marketing
• Website, email, social media, SEO
Create and Share Great Content
Branding
SEO Focus Towards Top Keywords
• Finding happiness, how to be happy, etc.

14. Editorial Calendar (Oh no, it’s a spreadsheet)

15. Editorial Calendar (Oh no, still a spreadsheet)

16. Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

17. Create Focus
Target Your Market
Plan Content
Measurement
=
Simplified Marketing
The Big Picture

18. Don’t Get
Overwhelmed

19. Simplify
Your Marketing

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Content is King
Blogging, Video, Web Pages, & More

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Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is your Ace in the Hole
Win the Game and Make More Money

23. Go to Secretsofsearch.com to Get Started