The document discusses a real-time marketing and loyalty platform (RMLP) that can capture customer data from various sources in real-time, generate customer profiles and scores, and enable personalized engagement across channels. The platform allows companies to increase conversion rates, enhance customer experience and loyalty through features like real-time recommendations, targeted offers, points-based rewards programs, and unified reporting.

1. Leveraging real time analytics for personalization and engagement at right time for seamless customer experience & Loyalty
Real Time Analytics
Real Time Engagement
Lead & Campaign Management
Social Media Sentiment & Messaging
 BLISS ad:tech
Real-time Marketing & Loyalty+ Platform
Total Marketing enabled Loyalty Solution

2. Customer satisfied with the immediate attention and specialized offers provided to him, Purchases the required services without any hesitation. Immediate Sale conversion. Loyalty increases.
Leads/visitors convert to immediate customers. Thus increasing your customer base using real-time marketing strategies.
Customized Banner for viewing the right offers. Chat Support for real-time recommendations. Forms for submitting requests. Scores provided to valuate the consumer purchasing behavior and provide the matching offers. Capture email id of unknown visitors using personalized forms and start email campaigning. Track the members social media sentiment and provide relevant offers.
Customer visits to apply for a new service/application
New visitors/Leads visiting to check for products/services new purchase
WITH RML+P
Customer leaves and starts searching for better products/services at competitive prices. Attrition increases and Loyalty decreases.
No immediate conversion of unknown visitors to potential prospects as details are not captured.
Provide banner offers irrelevant to the what the customer is searching for. No immediate responsiveness for support. Needs to call up merchant or email with query and wait for a response. No discounts/offers for premium customers. No capture of email ids for incoming unknown visitors/leads.
Customer visits to apply for a new service/application
New visitors/Leads visiting to check for products/services new purchase
WITHOUT RML+P

3. Client Systems
•Customer Historical database/Offline Data/Customer Support Data
•Customer Transactional Data
Web/Mobile
•Anonymous visitors interactions and behavior
•Customers interactions and behavior
•Mobile App Usage
Social
•Customers Social media accounts
•Potential Leads/visitors Social accounts
Real-time Marketing & Loyalty+ Platform
Personalization
Email, online chat, forms management, Widget/Banners
Loyalty+ Management Points allocation, Personalized offers on redemption based on customer behavior
Visitor score carding/
segmentation
Analyze and target anonymous visitors/leads using web interactions and social media sentiments
Automation
Set the rules/permissions, ready the report dashboards, and set it on Auto Pilot!
In a nutshell...
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Gather
Unify
Provide

4. Visitor Score Carding & Segmentation
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5. Unified Customer Profile in Real-time
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6. Visitor Scorecards
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7. Audience Profiling
Know from which city the visitor arrives
Know the details of the different sessions of every unique visitor
Know if the visitor is a stranger, prospect or a customer
Know from which source they came from, for each session
Auto-segment visitors using scores and enable workflows
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8.  BLISS ad:tech
Unified Customer Profile

9.  BLISS ad:tech
Personalization

10. Widget/ Banner Based Personalization: Can be used as offers, Coupons, Content recommendation, Product Suggestions or Messaging
Chat Based Personalization:
Can be used Recommendation, Product Suggestions or Customer Support
Form Based Personalization: Can be used as Lead gen forms, Surveys, Reviews, Feedback, Asks , personalized offers or Messaging
Email & Drip Based Personalization:
In built Campaign Management & Lead Management to engage, nurture & empower prospects
Personalization
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11. You can change banner messages based on visitor information
Widgets/Banner Based Personalization
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12. Connect with us
SHARE
Please share your email and we will send more details on value banking with high returns
Forms (unknown visitors)
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13. SAVE NOW
Get Health Savings Plan
Sign up annually and get one month free
Hi John,
Forms (known visitors)
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14. Personalization & Targeting (For Leads)
Connect with us
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Biz growth assured
OPEN
Open a business account and avail the full benefit scheme
Targeting (Leads)

15. Personalization & Targeting Location/Source Based
Get Health Savings Plan
Location Based Personalization
Source Based Personalization
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Targeting (Leads)

16. Real time suggestions & recommendations
Strong Customer Support for the best service experience
More suggestive than Intrusive – Being there at the right time matters
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Targeting

17. •Forms can be used for Lead Gen, Surveys, Asks, Reviews & Rating
Real time On demand Forms
On Demand Form based Engagement & Conversions
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Targeting

18. Automation
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19. Just Set it – Forget it
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20. tools comparison by features
available
customizable
not available
RML+P

21. Campaign Management
Email Campaigns Track all your email campaigns and its responses Affiliate Campaigns Configure the script to track all affiliate campaigns and measure effectiveness of the channel/campaigns Paid Campaigns Track Paid Campaign effectiveness by assigning values for clicks and impressions to measure ROI Campaign Goals Set up attributes to track from campaigns to conversions Email Campaign Setup Set up your campaigns and use it for website communication or delivering it to the mailbox. Comes with Template Library, Contact Management, Workflows and Reporting Landing Page Setup Setup reusable landing pages that supports videos, external widgets, and forms Landing Page Analytics Measure the performance of your Landing Page along with video analytics
RML+P

22. Traffic Analysis
Traffic Preset reports by direct, referral and search.
Referral Traffic Configure the script to further analyze referral traffic by Paid or Email or Affiliate
Location Preset reports to know visitors by location: City, State, Region, Country, Continent, Lat/Long System Information Configure script to understand system information like browsers, OS, Flash enabled, Java enabled, Mobile Devices, Connection speeds, Service provider and Screen resolutions
Visitor Type Know visitors by their frequency whether new visitor or returning visitor
RML+P

23. Content Measurement
Popular Pages Preset reports to know most popular content by Day, Week, Month and Year Entry Pages Preset reports to know where visitors enter your site. Exit Pages Preset reports to know where visitors leaves your site. Helps in fall-out analysis Page Funnels Configurable page paths for conversion optimization. No resource required Fallout Tracking Identify exit pages and set rules to optimize fall-outs during transaction Heat map Identify which links on the page gets maximum response. Event Tracking Track for downloads, form exits on your pages A/B Testing Preset reports to know where visitors enter your site. FB Like/Share Widget Analysis Preset reports to know where visitors enter your site.
RML+P

24. Conversion Optimization
Behavioral Targeting Set rules to load content based on visitor behavior. Rules can be contextual, geographic or based on past behavior or transaction Win-back Configuration Configure forms, polls, feedback, questions on the fly based on behavior Workflows Set 3 tier workflows if you need to engage visitors and turn them to customers Messaging Enable messaging from your website based on behaviors Follow-ups Set Time and Templates to follow-up with customers based on previous responses Responses Get response reports for all activities: Targeted content to Forms to Messages Conversation History Know all your conversations with all customers across mediums along with their responses Recommendations Based on past behavior, you can recommend products or set them based on specific rules
RML+P

25. Visitors/Customers/Leads
Visitor Information Know every visitor by location, by source, browsing behavior, system information, connection speeds, and screen type
By Source Preset Report to understand how the visitor reaches the site
By Behavior Get complete click-stream report of every individual visitor. This helps in advanced conversion optimization By Transaction Know transactions of every customer. This helps in recommendations, (up-sell, cross- sell analysis), and understand buying cycle
By Responses Know responses by every customer to all the communications. Helps in tone analysis
By Engagement Aggregate responses from loyalty sites. Helps in Customer retention and Buying behavior
By Buzz Aggregate social findings based on individual customer to understand sentiment
Unified Profiling Aggregate all these data and get a profile map of every customer
RML+P

26. Engagement
Community Configurator Configure a community site which works as a loyalty site or product community
Screeners Enable screeners to start open targeted communities
Discussions Enable Discussion on the site Surveys Enable surveys to get feedback, understand buying behavior or understanding product sentiment
Polls Create Polls to gather quick insights of our customers
Internal Messaging Enable message box for your customers for all internal communication
Chat Enable Group chat or One-on-one chat in your community
RML+P

27. Engagement
Video Sessions Enable Video Sessions with your customers. Broadcast/Record product launches. Record Voice of your customer
Offers Create Offers based on points or transactions or browsing behavior of the customer
Points Configuration Configure Points for each interaction. Set conditions for bonus points Rewards Update Rewards list and set rules for redemption
Advanced Profiles Create Forms to collect advanced profile information or tag it from other sources
Engagement Analysis Understand frequency of engagement and set rules for further engagement
Customer Sentiments Gather all customer responses and under customer sentiments within the community. This data can be mapped with profile search data for deep web sentiments
RML+P

28. Research & Customer Advocacy
Profile Search Configure the crawler to search the web based on email address Topic Search Configure the crawler to search the web based on keywords or topics Brand Sentiments Collect Reviews and Discussions around your brand and analyze user sentiments Influencers Analyze User sentiments to understand your key influencers and advocate them List Creation Configure crawler to mine contact information based on keywords Configuration Simple easy to use setup
RML+P

29. Multi Channel Data Aggregation
Data Import Import Data from external data sources for unified analysis and reporting Data Tagging Helps in tagging disparate data sets for unified reporting Data Scoring Assign scores to each interaction or any column type of the data set for segmentation Score Configuration Assign Scores to imported data sets and deduce overall scores for unified profiles Analysis Use the online spreadsheet for all analysis. Reporting Wizard Driven reporting engine for multi dimensional analysis Visualization Generate graphs and export them to pdf, presentations or word documents Predictions Utilize PMML models to arrive at predictions Re-use insights Update insights to your existing scripts for new rules and conversion optimization
RML+P

30. FREE
150k
150k
100k
45k
70k
25k
10k
+ resource support
+ resource support
+ resource support
PRICE COMPARISON
ON DEMAND
ON PREMISE
ON PREMISE
ON DEMAND
ON DEMAND
ON DEMAND
ON DEMAND
ON PREMISE
Customization is charged separately | With On-Demand Models, few customization options | All prices in USD
ON DEMAND
RML+P On-Premise available
RML+P
RML+P

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Loyalty+ Management

32. Loyalty+ Management: A Breeze
•Customer participates in a merchant partnership program and does a transaction
Client Systems
•Customer is rewarded the equivalent amount of reward points for the positive transactional action
RML+P
•Customer checks account for redeemable reward points
•Customer redeems points as per the redemption offers designed for him personally
Customer Login Acc Portal/Mobile App
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33. Retain to Grow
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Acquisition
Retention
Growth
Loyalty+
Experience
•Track Loyal customers with a Loyalty Matrix
•Provide innovative marketing over Brand
•Generate Customer Loyalty to Brand
•Loyalty for Usage and Transaction
•Unified customer experience at every touch point.
•Enable differential servicing.
•Enable Social Connection
Rewards
•Loyalty is rewarded by returning.
•Points based Rewards.
•Points + Pay based rewards and transaction growth.
•Soft rewards for Loyal Usage (ex – social media sharing)
Growth
•Increase Customer Spend
•Gain Competitive Edge
•Enable Targeted and broadcasted marketing offers.
•Understand your Customer Life Time Value.
•Enable Up selling and Cross selling.
•Manage product portfolio better with data.
•Drive value for Merchants
Learn Customer Insights
Reduce Customer Attrition
Rewards for Usage to provide New Experience
Measure Advocacy
Measure Participation
In Campaigns
Assess Brand Value
Establish
Customer
Satisfaction
Customers as Marketing force
Score Customer Behavior
Loyalty+ Management

34. Loyalty +
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Reward Customers for Usage and Transaction
Points Accrual
Enable Rewards distribution
Points Redemption
Enable Rewards administration
Rewards Management
Track Customer Usage from all channels
Unified Tracking
Score Customers on Usage
Customer Scoring
Enable Customers as Brand ambassadors on Social media
Social Connect
Connect your Loyalty customers using email.
Email Connect
Drive transactions by integrating loyalty on Mobile/Web platforms
Mobile/Web Connect
Derive strategy to better relationship with Merchants
Merchant Connect
Leverage 360° Customer View for targeted selling
Targeted Marketing
Partner with Merchant for Customer offers
Merchant Offers
Manage vendors for Rewards selection and delivery.
Vendor Management
Loyalty+ Management

35. Points+ Accrual
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customers/unknown visitors
Web/mobile app portals
RML+P Integrated with
web/mobile portals
unknown visitors known visitors
Convert unknown customers to
members by personalization
techniques using real-time data
captured
Promote products/offers to
already members with the help of
segmentation techniques using
score card points
Customer
advocacy
Real-time data of users
collected and used for
Marketing/visitor score
carding/segmentation
Conversion & Sales
High member
engagement
/lower
attrition
Members receive points for their
engagement/social media sharing and
transactional activity with
Bank/participating Merchants

36. NO INTEGRATION REQUIRED
Its Plug & Play
NO DATA REDUNDANCY Its real-time
NO IT INVESTMENTS Its On-Demand
NO COMPLEXITY Its configurable
NO DATA SILOS Its on an unified system
UNIFIED DASHBOARDS
Across Systems and at every node
Advantages of RML+P

37. :Appendix

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39. Can enable you to talk to your customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do something about it; the visitor is long gone.
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40. Can fetch custom information in real time based on search
Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything interesting – they just walk off – until ... there is an interaction by a salesman in real time
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41. Can increase the potential to convert online visitors
Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify them, one can’t exploit the opportunity as well.
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42. Can ensure agility in customer support and engagement
Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of the customers
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43. Can define a personalized customer experience
Visitors have lots of choices – they will buy the product only from those who will give them a great customer experience
Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors
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45. Website/Mobile/Other Business Touch point Analytics
Campaign Management
Engagement
Targeting
Insights
Listening to customers across channels
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46. AWARENESS
KNOWLEDGE
INTENT
SELECTION
SATISFACTION
ADVOCATE
LOYAL
Understanding the depth of their interaction
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47. Unifying all interaction data for each customer
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48. Rewarding customers at the right touch points to increase loyalty
Customer
Bank
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51. TO MAKE REAL-TIME MARKETING
TO ITS OPTIMAL LEVEL
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52. we built
RMLP is a real-time marketing loyalty+ platform ,that tags, captures and profiles customers & prospects by scores from all interaction touch points and unifies data for more accurate actionable insights
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Real-time Marketing & Loyalty+ Platform

53.  BLISS ad:tech

54. Interaction Management
Heat Map Analysis
Lead & Contact Management
Multivariate Testing
Real Time Behavioral Scoring & Segmentation
Real Time e- commerce Tracking
Content Popularity Analysis
Reverse Goal Paths Visualization
Live Event Tracking
Mobile & Social apps Tracking & Measurement
Visitor Attention Profiling
Loyalty Scoring & Management
Community & Loyalty Management
Offline Data Integration
Work Flow Management
List Creation
And a lot many features. This is just the tip of the iceberg!
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55. Dashboard Screens for reference
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56. Prescriptive Dashboard in Real-time
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57. Sample Dashboards. Create & manage complex dashboards on the fly!
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58. Customer is important : Reward Loyalty
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Real-time Marketing & Loyalty+ Platform

59. Points+
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Loyalty+ Management

60. Member
Logs into account to
redeem membership/reward
points
Web/mobile app portals
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Vouchers/Discount
Coupons/other
redeemable coupons
(Unique voucher/coupon
ID generated)
Merchandise
Cash/Other Rewards
Selects a reward that is personalized to that
particular member
Programme
deducts
required
points from
Member’s
Rewards
account and
sends the
Reward to
the Member
either
electronically
or through
courier
(whichever
applicable)
Rewards member takes
Voucher/Coupon with
unique ID in store to
redeem a specific
product.
Rewards member uses
Voucher/Coupon with
unique ID online to
redeem a specific
product/service/Air
Flight Ticket.
Member receives
Merchandise/other
physical products
through delivery or
pickup
Points+ Redemption
AIR Miles Redemption