Internet Business Strategy Consulting Presentation

Internet Business Strategy,
Internet Marketing
and E-Commerce
Consulting

Institutional Presentation

www.IntelligentWebSolutions.com

Index
1. Business Scenario
2. Our Group
3. Our Competitive Advantage
4. Our Team
What We Do
5. Internet Business Strategy
6. Internet Marketing – SEO and SEM
7. E-Commerce
8. How We Work - Methodology
9. Cases
10. References


1. Business Scenario

• With the Search Engine Revolution currently led by Google, many
companies emerged worldwide that focused on Website Design and
Programming, Internet Marketing, and SEO and SEM.

• In 2007 IWS was one of the pioneers in Brazil to offer services related to
Internet Marketing and SEO and SEM.

• During these six years we observed that there is a large shortage in the
market for Online Business Consulting for Small and Medium Sized
Businesses.

• For this reason our Strategy has been to actively help Small and Medium
Sized Businesses Worldwide take their Business to the Online
Environment or helping companies that are already online improve.


2. Our Group

IWS is part of the ILS Group of Companies and Partners
• ILSC – Intelligent Leisure Solutions Consulting – Brazil Business Liaison
Services, Business, Tourism and Real Estate Consulting
• IRES – Intelligent Real Estate Solutions – Real Estate Brokerage Services in Brazil
• ITS – Intelligent Travel Solutions - Luxury Travel Services in Brazil and South
America
• IWS – Intelligent Web Solutions - Full Service Internet Business Consulting
• ICS – Intelligent Content Solutions – Content Creation and Translation Services
• IMRS – Internet Marketing Road Show – Internet Marketing Event and Training
• Viraleasy – Social Web Work
• Sociallize – Technology for Social Media Interactions while Off-line


2. Our Group

IWS is part of the ILS Group of Companies and Partners

• Penta Partners – Business Accelerator Solutions – Barcelona, Spain
• Digital Migration Partners – Enhancing Value and Productivity through
Digital Migration – Madrid, Spain
• Qualita – Oracle Solutions Gold Partner – CRM, ERP, BI – Barcelona, Spain
• BeeWeb – Digital Agency - Salvador, Brazil
• Expert Communications – Marketing & Planning - Salvador, Brazil



Competitive Advantage Description

• Over 20 years Experience in Internet Business Consulting
• Multiple Industries Experience
Projects

• High Performance Team, Multicultural and Multidisciplinary
• Experts in Digital Marketing, IT and
Communications, Business intelligence (BI) and CRM / Social
• Online Business Knowledge
CRM
• Active Participation in Projects Highly Relevant in the Digital
Environment

• Focus on Results
• Methodology / Business Model • Transfer of Knowledge to Management Team
• Revenue Share Model

• United Nations Innovations Award
• Awards • Brazil SEBRAE Innovations Award
• Thunderbird Entrepreneurial Award



Internet Business Strategy
• Focus on Business Planning and Strategic Planning for Online Businesses
• Experience in Online and Offline Marketing Planning both National and
international

Internet Marketing – SEO and SEM
• Significant Results in Internet Marketing – SEO and SEM
• Internal Company in the Group - ITS - survives solely with Internet Marketing
and serves as Testing Lab for new Technologies and Methodologies

E-Commerce
• Coupled with Strong SEO and SEM => Significant ROI
• Revenue Share Solutions


4. Our Team

Inma Rodríguez-Ardura: Associate Professor of Digital Marketing and eCommerce at the Open
University of Catalonia (Universitat Oberta de Catalunya, UOC) in Barcelona, and the Director of the
Advisory Board Observatory of the New Economy at the Internet Interdisciplinary Institute (IN3-UOC). She has
been member of the Faculty of the University of Barcelona, Visiting Fellow of the Oxford Internet
Institute (University of Oxford), and Visiting Professor in Digital Marketing at Babson
College, Boston http://www.linkedin.com/in/irodriguezardura

Dr. Alberto Diaz: CEO Digital Migration Partners. Vocento (Media Group Spain, 800M€). Member
of Executive Committee ,Metro News (Free newspaper). GM Spain., Kelkoo. GM Spain, Yahoo!
Spain. Business Development Dir Spain & Italy , Sara Lee (Consumer Goods). Sales, Procter &
Advisory Board Gamble (Consumer Goods). Marketing/Sales/Trade Mkg.
http://www.linkedin.com/profile/view?id=58187497&locale=en_US&trk=tyah

Fernando Conde: President. Founder and CEO of Newland.. Member of the Royal Institute of
Advisory Board Chartered Surveyors. Director of the MBA Property Sciences program at the Open University of
Catalonia (UOC). President of FOMM and partner in Spain of FOX (Family Office Exchange). Partner
of Penta Partners.

Dr. Oscar Aguer: International perspective, leading and implementing global projects in the
Advisory Board Tourism Industry. VP Whitney International . CEO of FUOC (Education, Research with 4 intl
companies in the ICT sector) President UOC AC México. Board of Directors for the 22@Network
Barcelon. Partner of Penta Partners. http://www.linkedin.com/in/oscaraguer.


4. Our Team

Xavier Gracia: Board of Directors and CIO Multinational company. Chairman Technological
Commission at FC Barcelona. Professor of the Information Technology Strategy at UPC & URL
Advisory Board Business School. Board of Directors TLD (Top Level Domain) in Catalonia. Partner of Penta Partners.
http://www.linkedin.com/in/xaviergracia

Henrique Veiga: Non-executive director of several companies in the hospitality and tourism sector.
Defined the Strategy for projects (Europa, Brazil, Africa and Caribbean). Founder & Senior Partner
AEQUITATE. President of the Dirección de Asociaciones de Hoteles de Portugal. CEO Amorim
Advisory Board Turismo . CEO Amorim-ACCOR Portugal. Partner of Penta Partners.
http://www.linkedin.com/profile/view?id=19722529&locale=en_US&trk=tyah2

Robert G. Phillips: Managing Partner ILS3 - Intelligent Leisure Solutions Group – Brazil Liaison, Real
Estate, Travel, Tourism and Entertainment Development, and Internet Business Consulting.
Advisory Board Thunderbird School of Global Management Global Council Member, Recipient of the SEBRAE and
United Nations Innovations Awards and the Thunderbird Entrepreneur Award. Partner of Penta
Partners. http://www.linkedin.com/in/robertphillips

Martha Gabriel: Recognized as a thought leader in marketing and technology in Brazil and abroad.
Advisory Board 20 years of experience working with web, multimedia systems and marketing for some of the top
corporations and universities in Brazil. Martha is author of several books on Search Marketing (SEM
& SEO) and Marketing in the Digital Era. She is one of the top 50 people followed in Brazil on
Twitter. http://www.linkedin.com/in/marthagabriel


4. Our Team



Create Lead Get Traffic Manage the Measure
Create Do Market
Generation to Your Data and and
Strategy Research
Website Website Monetize Improve


6. Internet Marketing - SEO and SEM

It is all about Lead Generation…

Pay-Per-Click
• Keyword Research and
Competitors Analysis Campaigns • Generate Leads
• Architecture and Content • Qualify Leads
• Define Objectives • Convert to Customer
Optimizations
• Keyword Research • CRM
• Maintenance and
• Test Tracking and • Increase Sales
Continuous Improvement
Goals
Website • ROI and Reporting
e-Commerce
Optimization


6. Internet
Marketing
SEO and SEM

The SEO and SEM Process


6. Internet Marketing - SEO Process

Initial Keyword
Analysis Research and
Analysis

Maintenance Benchmarking
and and Analysis
Continuous of Competitor
Improvement Websites

Architecture
Ongoing
and Content
Reporting
Optimizations

Search Engine
Link Building and Directory
Submission


6. Internet Marketing - SEM Process

Define Objectives
–
Budget, Planning

Research – Site
Maintenance and
Analysis, Competi
Improvement
tors, Keywords

Configuration –
Optimization – Account
Campaign Review Setup, Campaign,
Keyword Groups

Monitoring – Testing – Landing
Conversions, Rep Pages, Ads
orting Testing

Bid Management
– Tuning
Ads, Tuning
Keywords

7. E Commerce

Get Found – Sell More
Internet Generate Leads
Business
Plan
Business
Integration CRM
Intelligence
Engage Leads
Social CRM

KPI’s ROI
SEO
Indicators

Convert to
Qualify Leads
CRM & Customer
Social CRM SEM
Marketing
E- Identify Needs
Commerce

Managed by Marketing Managed By Sales
Influenced by Sales Influenced by Marketing


7. E Commerce
Research Online
/ Purchase Always Considering the ROPO Effect
Online
11%

Research Online
Research Offline / Purchase
/ Purchase Offline
Online 48%
38%

Research Offline
/ Purchase
Online
3%


8. How We Work - Methodology

Briefing

Data Mining Campaign

Constant Constant
Interaction and Monitoring Design Interaction and
Alignment with Alignment with
Client Team Client Team
MKT Tools

Briefing
Briefing

Convert to
CMS Tool
Customer Data Mining Campaign

Data Mining Design Monitoring
Design
Constant
Interaction and
Google MKT
Alignment with MKT Tools
Client Team


9. Cases

Portugal
• Thema Hoteles – Business Diagnosis, Online
Business Planning, Internet Marketing and
Online Sales Plan and Implementation

Spain
• UOC – Universidad Oberta de Catalunya –
International Online Strategy and Internet
Marketing Plan and Implementation

• Kelkoo – Brazil Market Entry Strategy and
Diagnosis


9. Cases

Spain
• Beruby – Online Sales Strategy

• Costa Brava de Girona Tourism – Online and
Offline Marketing Strategy and Plan; SEO Plan;
Remuneration Policy and Plan

• Autocasion – Online Sales Strategy

• i- Neumaticos – Online Sales Strategy

• Pisos.com – Online Sales Strategy


9. Cases

Brazil
• Physio Pilates – E Commerce, SEO and SEM
Strategy and Action Plan

• A. Gomes – E Commerce Platform and Sales
Strategy

• Quintas Private – Online Business
Strategy, Internet Marketing and Online Sales
Plan and Implementation

• Piso Plano – Internet Business, Marketing and
Sales


9. Cases

Brazil
• Hospital Santa Izabel – Internet Marketing
Strategy Re-positioning, New Marketing
Channels, New Customer Relationship Platform

• Hospital Aliança – New Marketing
Strategy, New Customer Relationship
Channels, Internet Marketing Plan and
Implementation

• RV Tecnologia – New E Commerce Sales Plan
and Platform, Keyword Re-positioning

9. Cases

Brazil
• Carlinhos Brown – Internet Business Strategy
and Monetization Plan, Internet Marketing
Plan and Implementation, Internet Sales
Strategy

• Grupo Cornelio Brennand – New Internet
Corporate Communications Strategy and
Implementation

Argentina
• Bodega Don Otaviano – Internet Business
Strategy, Internet Marketing Plan and
Implementation, Sales Strategy

9. Cases

Brazil
• BRAIN – Brasil Inovacao – New Internet
Corporate Communications Strategy and
Implementation

• The Planet – Online Business Strategy Plan and
ROPO Campaign Implementation with Offline
Interaction

• Hangar Business Park – Odebrecht Relizacoes
– Online Marketing Plan, Online Sales Strategy
for Lead Generation


9. Cases
Brazil
• IEL – Content Consulting and
Generation, Business Strategy and Plan for Self
Sustaining Portals

• Natulab – Benchmarking and Online Sales
Strategy Repositioning

• Mitchell – Online Business Strategy Plan and
Implementation, ROPO Plan Implementation


10. References
• UOC – Universidad Oberta de Catalunya
Contato: Silvia Soler Garcia - Marketing Manager. Tel.: +34 61 9416357

• Odebrecht Realizações - BA
Contato: Franklin Mira – Marketing Diretor. Tel.: +55 71 8182-6215

• Reserva do Paiva – OR – Recife
Ruy Rêgo – President. Tel.: +55 81 9647-0887

• Physio Pilates – BA
Claudio Soares – Managing Partner. Tel: +55 71 3381-8000

• Bodega Don Otaviano – AR
João Carlos Tourinho Dantas – Owner. Tel.: +55 71 9144-4140

• Mitchell e The Planet
Contato: Tamires Peixoto – Marketing Manager. Tel.: +55 71 3203-4900

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