This document is a tutorial on how to use Twitter for marketing, particularly aimed at beginners in real estate. It outlines the steps for setting up an account, gaining followers, and effectively tweeting to engage an audience while providing essential tips on content and interaction. The tutorial encourages users to focus on sharing valuable information rather than self-promotion to grow their presence and reputation on the platform.

1. Market Yourself
Using Twitter
A Web Tutorial for Beginners
Prepared by Saundra Washington
Technology Tools for Real Estate
www.techtools4re.com

2. Millions of
people use
Twitter to
market
themselves and
their businesses.

3. You can too.
This tutorial will show you how.

4. So, what is
Twitter, anyway?

5. Twitter is a
micro-blogging
platform.
That means it’s an Internet
application you can use to post
short, quick messages
(called “tweets”) on the Internet
for anyone to read.

6. Those messages
can be about
anything.

7. Some people
use Twitter to
let their friends
know what
they’ve been
doing.

8. Others use it to
demonstrate
their expertise
and enhance
their reputation.

9. Still others use
Twitter to
attract
customers.

10. Twitter is easy
to use and
absolutely free.
In fact, there’s
almost no
reason not to
use it.

11. To get started,
go to
www.twitter.com
and create an
account.

12. Use your real
name as your
username, or
create one that
reflects your
business.

13. Add a picture
to your profile.

14. Include a one-
sentence bio
that describes
your business...

15. ...and a link to
your company’s
website or
FaceBook Page.

16. Once your
account is set
up, you’ll need
followers and
something to
“tweet” about.

17. First, let’s
discuss how to
get followers.

18. At first, Twitter
assigns you a
group of
followers.

19. But you’ll want
followers who
matter to you.

20. One way to get
these followers
is to follow
them. Many will
follow you back.

21. To find people to
follow,
click the
“Find People”
tab at the
top of your
Home Page.

22. Enter the name
of a person
whose Twitter
account you
want to find.

23. Find your
person...

24. ...and click the
“Follow” button
to start
following him
or her.

25. That person’s
twitter
messages
(“tweets”) will
now be available
for you to see.

26. Alternatively,
you can search
by topic.
Navigate to
Twitter Search:
www.search.twitter.com

27. Enter a search
term relevant to
your field.

28. This will help
you find people
tweeting about
your area of
expertise.

29. Decide which of
these people
you want to
follow.

30. Follow
prospective
customers, but
also colleagues
and experts in
your field.

31. You can also use
Advanced
Search to find
people in your
geographic area
to follow.

32. Enter your city
to see current
messages from
people near you.

33. Follow the ones
who are most
interesting.

34. When you
follow people,
many will follow
you back and
your list of
followers will
grow.

35. Now you’re
ready to tweet.
But what
should you
tweet about?

36. Do not start by
tweeting about
your products
or what you can
do for people.

37. Instead, start by
just watching
what others are
doing.

38. You’ll notice
that many
successful
tweeters offer
advice or
useful
information.

39. They post links
to other
people’s blog
articles or try
to help others.

40. Or they give
credit to others
by repeating
(“retweeting”)
their messages.

41. You should do
the same thing.

42. Find interesting
news stories
and timely
articles on the
Internet.

43. Tweet about
those stories
and include
links to those
articles.
Use an application like
www.bit.ly.com to shorten the
URL to fit inside 140 characters.

44. Or “retweet”
the messages
of others.
Put “RT” in front of the
person’s username or use
the Retweet Button.

45. Only
occasionally
should you
post messages
about your
products or
services.

46. Some people
may like your
posts and share
them with
others.

47. Others may
comment on
your tweets.

48. When others
comment, they’ll
address you
by putting “@”
in front of
your username.

49. Engage your
followers by Tweet
Tweet
responding to
their
comments.

50. Start
commenting on
other people’s
tweets.

51. Follow the
people you meet
this way or
people whose
comments you
enjoy.

52. Continue in this
manner and
your following
on Twitter will
grow.

53. Soon you’ll be
communicating
with people
from all over
the world.

54. And all of them
will know
something
about you and
your business.

55. The more
interesting your
tweets, the
more respect
your business
will get.

56. Remember:
Never make the
mistake of
tweeting only
about your
yourself.

57. And avoid
sending
constant or
repeating
messages about
your products
and services.

58. Nobody likes
spam and
people will
ignore you or
stop listening.

59. There’s more to
know about
using Twitter
and much more
to know about
Internet
marketing.

60. Hopefully, this
tutorial gets you
started.

61. To learn more,
visit
www.techtools4re.com