4. Write down your product concept
• 1. Your idea
• 2. What problems do you want to solve?
• 3. What is your target market?
• 4. Who are your customers?
• 5. How does it solve the problems?
• 6. What features will your product have?
9. 1.You do not always need a MVP in order
to validate your idea.
2.Interactive prototype works well
3.Develop MVP with least effort possible
4.Delay complexity
5.Launch early
11. Go out and test your idea
• 1. Define the target audience
• 2. Start with your network
• 3. Recognize your ideal customers
• 4. Feel free to share your idea
• 5. Asking friends and family is not same as validating your idea
• 6. Liking your idea is not the same as buying your product
14. Sell before you build
• Helps in:
1. Gaining confidence
2. Winning a real customer who wants a solution to his problem
3. Testing the product
4. Having a deadline in mind
5. The customer leads the development often
19. Personal Development
1. Create strong online presence
2. Write blog posts
3. Use LinkedIn
4. Know the technology a bit (if you are a non-technical founder)
1. Know Marketing
2. Learn Analytics
3. Networking / Events
20. Summary
1. Document your idea
2. Gain domain knowledge
3. Identify a good market to enter
4. Create an MVP with least complexity
5. Go out of the building and test your idea
6. Try to get a customer before you start building the product
7. Analyze the results. Iterate.
8. Probably you don’t need funding immediately.
9. Have focus, passion and commitment
10.Invest in yourself