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Pre-­‐event 
6/10/2014 
Agenda 
-­‐ LEAN 
Startup 
-­‐ Challenge 
Accepted 
QUESTIONS? 
We 
love 
it. 
Our 
goal 
is 
to 
fill 
your 
backpack 
in 
your 
journey 
with 
usefull 
informaPon. 
It’s 
your 
task 
to 
ask 
the 
informaPon.
Lean Startup: WTF? 
Bert Mertens 
www.qlean.com 
Bert.mertens@skynet.be
Master Black Belt : 15+ Years
Also known as Black Bird
Nature conservation
Excellent host
Jean Toussaint 
Nickname: Wolf 
www.qlean.be 
jean.toussaint@qlean.be
Operational excellence: 25+ Years
Road captain 
Vice president council of mobility
We are the driver for people and management in defining, improving 
and implementing processes and workflows. 
We help business to become efficient and future-proof. 
Where we work 
We offer extra expertise concerning: 
- Call Centers 
- Automation processes 
- IT Processes 
- Administration processes 
- Business process management 
- Change management 
- Public sector 
- Healthcare 
- Service sector 
- IT Sector 
- Industry & production sector 
- Bank sector 
in the 
QLEAN A division of E2 Partners nv 
Ternesselei 326 – B 2160 Wommelgem – Belgium 
info@qlean.be - tel:+32(0)3/500.17.76 - fax:+32 (0)3/303.54.58
Process improvement
Lean Startup: WTF?
Where do Startups Come From?
Founders Ideas
+ Experience
= Plan A
Business Plan…
BUT 9/10 Startups Fail
Houston, We Have A Problem…
58 Ideas = 1 Success
66% of Successful Changed Plans
WHY???
Lack of Customers
Fallacy #1: Problem is known
Fallacy #2: Solution is known
Result: Costs Are Front Loaded
#FAIL
Lean Startup: 
NOT About Having a Better Plan
It’s Finding a Better Path to a Plan 
THAT WORKS
THAT is Lean Startup
Until Now… It’s Been Intuition
So People Looked For “Experience”
Lean Startup = Stress Testing Process
What’s 
Lean 
Startup? 
• 
Scien)fic 
approach 
to 
o 
build 
new 
product 
development 
o 
create 
and 
manage 
startups 
o 
get 
products 
to 
customers 
faster 
• 
The 
Lean 
Startup 
methodology 
has 
as 
a 
premise 
that 
every 
startup 
is 
a 
grand 
experiment 
that 
a?empts 
to 
answer 
a 
ques)on. 
The 
ques)on 
is 
not 
ʺ″Can 
this 
product 
be 
built?" 
Instead, 
the 
ques)ons 
are 
ʺ″Should 
this 
product 
be 
built?" 
and 
ʺ″Can 
we 
build 
a 
sustainable 
business 
around 
this 
set 
of 
products 
and 
services?"
Lean Startup is a 
rigorous process for 
iterating from Plan A 
to a Plan that works
Ah Ha! Idea = Hypotheses
Lean Start-up Tests Your Vision 
(read hypotheses)
So You Can Focus on the Right Actions 
(and at the right time)
Lean is a MIX of Techniques
Russians: MiG 15
US: F-86 Technically Inferior
Yet F-86 Winning. WHY?
Boyd: Maverick Pilot, Investigates
OODA Loop: 
# of Iterations BEATS Quality of Cycles
Next Technique to Add
Mix in Lean Manufacturing
Lean Manufacturing = Remove Waste
Bake
Ta Dah! 
The Lean Startup Loop
Build
Measure
Learn
Rinse, Repeat.
We Know: # of Iterations beats quality
We Know: Lean Makes Better Cars
We Know: 
Businesses Fail Because of No Customers
Objective: Find the most effective 
way to validate your hypothesis
Minimum Viable Product
If You’re Not Embarassed: 
You’ve Waited Too Long
In a Great Market: 
The Market Pulls the Product Out
Before Launching: Do the 40% Test. 
Are <40% Very Disappointed?
Pivoting?
Change of Direction: 
Based on Validated Learning
Startup Pyramid: 
Nail it before you Scale it
Focus on Verifiable Hypothesis
Become Metrics Obsessed
Some Myths:
Lean Startup is Not Cheap…
Lean is Not About Failing
It is Iterating FAST
Build on Solid Foundations
Thanks! 
Feel free to connect
Pause 
Back in 10 minutes
Networking and bundle the force
Steve Jobs 
Think different 
Design is not just what 
it looks like and feels 
like. Design is how it 
works.
A winning startup
The 
Business 
Canvas
Deming-­‐cycle 
Plan, 
Do, 
Check 
& 
Act 
Collaborators 
Environment 
ORGANISATION RESULT 
Improve and innovate 
Leadership 
People 
management 
Strategy Proces Stakeholders 
management 
Clients and 
suppliers 
Resource 
management 
PLAN 
CHECK 
DO 
ACT
Interviews
EXPERIMENTING 
+ 
LEARNING 
= 
IMPROVING 
The 
only 
mistake 
in 
life 
is 
the 
LESSON 
NOT 
LEARNED. 
(Albert 
Einstein)
Change often leads to chaos
Change 
in 
a 
controlled 
way
Pause 
Back in 10 minutes
7 on 10 projects 
fail
The project manager
• Process 
thinking, 
not 
technology 
• Networking, 
teamwork 
• Small 
steps 
make 
big 
progress 
• Measure 
• Training, 
experience 
• Risks 
• Don’t 
be 
afraid
Join 
our 
community: 
hbp://www.qlean.be 
Get 
involved 
with 
experts 
Cases 
Free 
tools 
Training 
subscripPons
We are the driver for people and management in defining, improving 
and implementing processes and workflows. 
We help business to become efficient and future-proof. 
We offer extra expertise concerning: 
- Call Centers 
- Automation processes 
- IT Processes 
- Administration processes 
- Business process management 
- Change management 
- Public sector 
- Healthcare 
- Service sector 
- IT Sector 
- Industry & production sector 
- Bank sector 
in the 
QLEAN A division of E2 Partners nv 
Ternesselei 326 – B 2160 Wommelgem – Belgium 
info@qlean.be - tel:+32(0)3/500.17.76 - fax:+32 (0)3/303.54.58

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