RIDER Motors is an automotive company that produces vehicles targeting different market segments. Over 5 years, it has seen increasing sales volumes and a 40% jump in productivity even with rising wage costs. While it faced losses in the first two years, it has since recovered and achieved a 200% increase in profits from the lowest point. Going forward, the company plans to focus on value engineering, investing more in R&D, launching new models and variants, expanding promotions, and overcoming challenges around costs, market share, and maintaining stakeholder trust.

1. 1
RIDER
MOTORS
Unlike others…

2. Vision, Mission & Strategy
RIDER Motors2

3. Performance over 5
Years
RIDER Motors3
Market Selection
Product Selection & Positioning
Product pricing & Promotions
Finance
Production
HR
SWOT
Way Forward
Challenges

4. Market Selection
RIDER Motors4

5. Products Selection & Product Specifications
RIDER Motors5
Targeting youth by
providing more than basic
features
Luxury with Style & Safety Comfort with Safety

6. Market Positioning
RIDER Motors6
Market Segment Year 1 Year 2 Year 3 Year 4 Year 5
City Under 25 Under 25 Under 25 - -
Medium 25 to 44 25 to 44 25 to 44 41 to 55 41 to 55
Large - - Above 55 Above 55 Above 55
Pricing Strategy:
•Idea to introduce an innovative product to attract city class with higher segment features .
•Introduction of new variant in medium segment for a new age group.

7. Promotional Distribution – Channels & Cost
RIDER Motors7
Average of 5 years

8. Sales
RIDER Motors8
2502 Veh.
in Stock

9. RIDER Motors9
Production & Sales volume – Model Wise
Motion Inspire
Mardala
Increasing trend of Volumes sold indicates brand popularity & trust of
customers

10. RIDER Motors10
40 % Productivity jump achieved even with 14 % rise in wage cost
Productivity & Wage Cost trend

11. Revenues Vs PAT
RIDER Motors11
Even with lack of sales in initial 2 years, company has recovered PAT of 200 % against
lowest PAT in year 2 ( From - 822 to -360 )

12. SWOT
RIDER Motors12
Strength
1.Ability to customize products
2.Marketing & Portfolio Management
3.Brand Reputation
4.High Productivity
Weakness
1.Capital Management
2.Low in R&d
3.No Skill Training

13. Achievements
RIDER Motors13
12 % Growth YOY in Sales
Brand Value in market created
Presence in market through Customized products
Trust of Customer

14. Way Forward
RIDER Motors14
Value analysis & Value Engineering of existing products to
increase the Profit margin.
Investing 10 % of profit in R&D Projects
Launch of new model in Luxury Segment
Introduction of new variants of “Mardala”
Re-launching “Inspire” with additional features
Expansion in our Promotional strategy

15. Challenges
RIDER Motors15
1. Revenue building portfolio to raise more funds.
2. Covering maximum market share.
3. High manufacturing cost.
4. Sustaining stakeholder’s and customer’s trust.

16. RIDER Motors16
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