Mike hodges sd_ad_club_idsd

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The document discusses new strategies for the website SignOnSanDiego.com, now focusing on visual design, social media, and transactional advertising models. It overviews the rebranding to emphasize digital content and partnerships. High impact ad units with higher click-through rates are highlighted, including video and interactive ads. Social media integration and daily deals are introduced as new models to directly generate customers for advertisers.

Business

27.3 million page views per month

5.7 million visits per month

2.8 million unique visitors per month

Based on monthly averages between January – May 2010

#IDSD
InteractiveDaySanDiego.com

Overview
• New Vision & Strategy for SignOn San Diego

• What it means for the San Diego Ad Community

#IDSD
InteractiveDaySanDiego.com

Vision

#IDSD
InteractiveDaySanDiego.com

The New SignOn San Diego
• New Branding, Website Re-Design
• More Visual, Cleaner Look
• Better Use of Social Media
• Strategic Content Partnerships
• Higher Impact Ad Units
• Transactional Business Models

San Diego’s Homepage

#IDSD
InteractiveDaySanDiego.com

Strategic Content Partnerships

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InteractiveDaySanDiego.com

4SD, ARES Travel, Radio, Daylife

Channel 10

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InteractiveDaySanDiego.com

Channel 10 video

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InteractiveDaySanDiego.com

High Impact Ad Units

#IDSD
InteractiveDaySanDiego.com

Still Advertising Like It’s 2004?

#IDSD
InteractiveDaySanDiego.com

Previous Advertising Options

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InteractiveDaySanDiego.com

Current Advertising Options

#IDSD
InteractiveDaySanDiego.com

New Ad Positions .07% CTR

.08% CTR

.09% CTR Above
.06% CTR Below

CTR’s based on reports for January & February 2010

#IDSD
InteractiveDaySanDiego.com

Corner Peel Banner Ad

#IDSD
InteractiveDaySanDiego.com

Post-It Note Sold $5,000 in
tickets in 1
day!

#IDSD
InteractiveDaySanDiego.com

Monster Ad .13% CTR

#IDSD
InteractiveDaySanDiego.com

Video Ads with Interactive Overlays

#IDSD
InteractiveDaySanDiego.com

Roadblock

#IDSD
InteractiveDaySanDiego.com

Roadblock Synching Ads

#IDSD
InteractiveDaySanDiego.com

Roadblock Synching Ads with Skin

#IDSD
InteractiveDaySanDiego.com

Online Advertorial

• Your Own Headline & Teaser on News Pages
• Educate Consumers With Your Content
• Influence Attitudes, Sales, Traffic

#IDSD
InteractiveDaySanDiego.com

Better ROI

.16% CTR

.17% CTR

.34% CTR

CTRs vary depending on the ad size, creative and objective

#IDSD
InteractiveDaySanDiego.com

Integrated Campaigns
Compound Results

RESULTS
• 1,739,281 Impressions/Views
• 6,658 1st Level Engagement/Clicks
• .38% Click Through Rate
• 149 opted-in users, 89% looking for a new car in 3-12 months
#IDSD
InteractiveDaySanDiego.com

Social Media Initiative

#IDSD
InteractiveDaySanDiego.com

Integrated Into Redesign
• Added social media sharing buttons to content
pages
• Added Follow Us module
• Focused!

#IDSD
InteractiveDaySanDiego.com

Article Page – Pre Redesign
• Limited social media
– Story comments
– E-mail to a friend option
– Share This icon

#IDSD
InteractiveDaySanDiego.com

Article Page – Post Redesign
• Sharing tools above and below stories
• Follow Us module
• Ability to story comment with Facebook,
Twitter logins
• The News Feed is your friend!

#IDSD
InteractiveDaySanDiego.com

Results

Facebook Page Views
Nov-May ‘10

• Page views from social media websites have doubled, led by
Facebook
• In February, page views from Facebook surpassed AOL, now
ranks fourth
• More than 23,000 Twitter followers

#IDSD
InteractiveDaySanDiego.com

Transactional Business Models

#IDSD
InteractiveDaySanDiego.com

Daily Deal Intro Slide

#IDSD
InteractiveDaySanDiego.com

The Daily Deal
A Great Deal

We get the word out to San Diego

Through Social
Networks
1 million
display ad
250K daily print
Sent to over impressions
subscribers
115K email
subscribers

#IDSD
InteractiveDaySanDiego.com

Recent Partners

#IDSD
InteractiveDaySanDiego.com

Demographic Snapshot
• Average Age: 35-54
• Average Income: $75K +
• Dual-income professionals
• Upwardly mobile w/ kids
• Chic sophisticates
Heat Map
of Top
Purchasing
Zip Codes

#IDSD
InteractiveDaySanDiego.com

Example Deal
• 1,000 cupcake deals x $10 per deal = $10,000
• $10,000 – 3% (credit card fees) = $9,700
• $9,700 / 2 (you + SOSD) = $4,850
65% of customers
spend over the value
of the voucher!

$4,850 in your pocket
1,000 new eager customers in 24 hours!

#IDSD
InteractiveDaySanDiego.com

Redemption & Tracking
• You get list of
purchasers and
codes the next
morning
• Readers get
vouchers within 24
hours of the deal
ending
• Plus Opt-In Emails! Bar Code
Tracking for
POS Systems

#IDSD
InteractiveDaySanDiego.com

Mission Bay Water Sports Camp
$172,575 in 24
hours!

#IDSD
InteractiveDaySanDiego.com

Marine Room Restaurant
$80,512 in 24
hours!

#IDSD
InteractiveDaySanDiego.com

Launching This Week

#IDSD
InteractiveDaySanDiego.com

What Does All This Mean for
Advertisers?
• Better results
• One-stop shopping
• Alternative business models
• Commitment we are “Here to Stay”

#IDSD
InteractiveDaySanDiego.com

The Future

#IDSD
InteractiveDaySanDiego.com

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永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理

Mike hodges sd_ad_club_idsd

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Mike hodges sd_ad_club_idsd

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