Building a Digital Strategy within Travel April 2011David Atkins
ย
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
Building a Digital Strategy within Travel April 2011David Atkins
ย
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
ย
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesnโt live in a silo and the rest of your marketing shouldnโt either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience โ from initial engagement to task completion โ is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
ย
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Growing Your Hotel Business: Best Practices in Hotel Reputation ManagementHotel Advantage
ย
Ann Manion of Hotel Advantage delivered a Webinar on: Growing Your Hotel Business: Best Practices in Reputation Management. She was a guest speaker at the invitation of Revinate, a company providing a total social media solution for hotel brand monitoring. Here are the slides that accompanied her presentation.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Our competitive pricing, flexibility, and lightning speed to market with ideas and executions
have made Catch the Moment the activation company of choice for the highest profile
event marketing agencies and brands. Our fun, innovative, and interactive photo and video
entertainment in event settings (both private and public) has generated thousands of qualified leads for
our clients and serves as a perfect companion to your marketing efforts in a social media world.
A series of classes designed to turn you into a "World Christian" by helping you discover the truth of God's unfulfilled global purpose to reach all peoples. It will ignite in you a passion to take action and fulfill your destiny as part of God's plan.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
ย
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesnโt live in a silo and the rest of your marketing shouldnโt either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience โ from initial engagement to task completion โ is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
ย
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Growing Your Hotel Business: Best Practices in Hotel Reputation ManagementHotel Advantage
ย
Ann Manion of Hotel Advantage delivered a Webinar on: Growing Your Hotel Business: Best Practices in Reputation Management. She was a guest speaker at the invitation of Revinate, a company providing a total social media solution for hotel brand monitoring. Here are the slides that accompanied her presentation.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
Our competitive pricing, flexibility, and lightning speed to market with ideas and executions
have made Catch the Moment the activation company of choice for the highest profile
event marketing agencies and brands. Our fun, innovative, and interactive photo and video
entertainment in event settings (both private and public) has generated thousands of qualified leads for
our clients and serves as a perfect companion to your marketing efforts in a social media world.
A series of classes designed to turn you into a "World Christian" by helping you discover the truth of God's unfulfilled global purpose to reach all peoples. It will ignite in you a passion to take action and fulfill your destiny as part of God's plan.
A series of classes designed to turn you into a "World Christian" by helping you discover the truth of God's unfulfilled global purpose to reach all peoples. It will ignite in you a passion to take action and fulfill your destiny as part of God's plan.
A series of classes designed to turn you into a "World Christian" by helping you discover the truth of God's unfulfilled global purpose to reach all peoples. It will ignite in you a passion to take action and fulfill your destiny as part of God's plan.
What Savvy Brand Marketers Must Know About MobileInMobi
ย
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure โ and maximize โ your customer's lifetime value.
Navigating Location-Based Marketing: Best Practices From The InnovatorsG3 Communications
ย
Emerging location technologies are transforming the ways retailers connect with consumers.
Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices.
Although retailers are recognizing the value of location services, they are still asking: โHow can we ensure location-based marketing campaigns and tactics are successful?โ
During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.
The โFuture of Mobileโ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
ย
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
Capturing intelligence while managing relationshipsIntergen
ย
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
ย
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
Delvinia CEO Adam Froman was among the speakers at the Canadian Marketing Association's CMA Summit 2012, held at the Westin Harbour Castle Hotel on May 16 and 17.
Adam shared how Delvinia is marrying real time feedback from customers with deep profiling data on their digital behaviours to help organizations capture and act on the Voice of the Customer to create better customer experiences.
Digital has transformed consumers' path to purchase to something that is significantly more complex and non-linear.
In this environment, how do e-retailers remove customer barriers to convert with you?
Rosalina shares her perspectives on today's e-commerce environment and how the best of breed are removing customer barriers to convert by supporting their path to purchase.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
ย
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement thatโs comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why thatโs the case, and what can be done about it.
This booklet uncovers key findings about whatโs really going on and unveils a new
measurement solution from comScore that can help move digital forward.
Seducing your customer principles of conversion content marketingRegalix
ย
Media is no longer a passive experience!
Did you know
78% marketers invest in content marketing for brand awareness
69% use it for customer retention and loyalty
63% are certain it gets them more leads
1 out of 3 buyers trust marketing messages
65% of online revenue is generated from Websites in the top three positions
93% of global consumers use search engines to find Websites
50% !!
Content marketing is creating and sharing relevant and valuable content to create interest, engage, and acquire a clearly defined and understood customer audience - with the objective of driving profitable customer action.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reinert w/Placecast #IDSD
1. Mindset Marketing:
Unlocking the Consumer based on Time & Place
#IDSD
InteractiveDaySanDiego.com
ยฉ 1020 Inc., Proprietary and Confidential, 2009
2. Agenda
Placecast Company Overview
Consumer Research
Location-based Mobile Marketing: ShopAlerts
Measurement
Program Implementation
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
3. Company Overview
History Technology Focus
Founded 5 years ago in San Proprietary technology can Location โbased targeting
Francisco digest any expression of solution focused on brands,
Funded by top tier location and formulate a publishers ,and media
investors โ OnSet Ventures, normalized output companies
Voyager Capital, and
Quatrex Capital
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
4. Placecastโs Position in the Location-based Space
We are a white-labeled mobile marketing solution for
brands utilizing SMS to reach a broad base of users
(not a mobile network, app developer or consumer brand)
Established our position as a thought leader with our
Location-based Marketing Research Series
โข Location-based Advertising 101
โข Location-based Marketing for Retailers
โข The Alert Shopper Series
โข 2009 Shop Alerts Consumer Survey Results
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
5. What is ShopAlerts?
ShopAlerts is an opt-in, location-based
mobile marketing solution designed to reach
consumers when they are in an ideal mindset
โMindset Marketingโ Benefits:
โข Creates unparalleled relevancy tied to time and place
โข Delivers tailored offers based on location
โข Leverages a brandโs existing content & marketing plan
โข Turnkey
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
6. ShopAlerts Platform Components
Message Geo-Fencing Consumer
Management & Set Up & Management Preference Module
Reporting
Message Trafficking Any location Opt-in
Delivery, Any time Preference &
management. And frequency controls
optimization Strategy based on:
โ Location types Category-specific
Reporting messaging
โ Population density
โ Participants
โ Traffic patterns CRM Integration
โ Locations
โ Message Volume Predictive analytics
โ Message Type
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
8. Sample Set
37% of participants were 25-34 YRS
โข Age is reflective of device ownership; at time of survey program was limited to
users with AT&T Blackberry devices
Respondents were nearly evenly divided between men and women
Age Gender
40%
37%
35% 33%
30%
25%
20% 18%
Female, 49%
15% 13%
Male, 51%
10%
5%
0%
18-24 25-34 35-44 45+
n=171
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
9. SMS Open Rate
High level of consumer attention to ShopAlerts
โข Nearly 60% opened messages upon receipt
When you received Placecast Alerts did you typically...
0% 10% 20% 30% 40% 50% 60% 70%
Immediately opened them 59%
Saw that they were from Retailer and decided to openโฆ 23%
Sometimes ignored and sometimes read to see if theโฆ 11%
Sometimes ignored and sometimes read based onโฆ 7%
Sometimes ignored and sometimes read based or whatโฆ 1%
Ignored them 0%
n=133
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
10. ShopAlerts Research: Location increases relevance and appeal
How do you feel about the fact that the messages were sent to you
based on your location?
Very Positive: It made them
much more useful/relevant
4%
10% Positive: I like discounts and
they were more likely to be
35% appealing
Somewhat positive:
14% Sometimes made them more
useful, sometimes not
Neutral: Didn't make a
difference
Neutral: I didn't realize
messages were based on my
location
37%
Negative: It seemed intrusive
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
11. ShopAlerts Research: Phone as lifeline; Program is cool/useful
Text messages preferred over email; Phone considered best way for retailer to
communicate with consumer
Would prefer other mode of communication
Phone is too personal and I do not want companies contacting
me this way
Reaches me at the right time, right place
I prefer text messages over email
Useful
Cool, seems innovative
My phone is my lifeline and the most important way to reach
me
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
0 - Does not describe at all 1 2 3 4 5 6 7 8 9 10 - Describes very well
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
12. 65% made a purchase as a result of a ShopAlert
The alerts increased overall shopping activity: 21% bought the exact item
featured, while 38% bought something else and 6% bought the exact item and
something else
After receiving a ShopAlert, did you purchase something at the
retailer?
Yes, I purchased an item featured in a
21% text message
35% Yes, but I bought something different
than what was featured in the text
message
Yes, I purchased an item featured in a
text message and something else
No
6%
38%
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
13. What consumers like about location-based mobile marketing?
1. Itโs permission-based. Consumers opt-in and set their
frequency and message preferences.
2. Itโs convenient. Theyโre time-starved and want to know
about promotions and offers where and when it matters
most.
3. Itโs relevant. They receive information, promotions, or
discounts that are most interesting to them.
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
15. What is a Geo-Fence?
Geล-fence noun : a field around any location set to trigger a personalized
marketing message to a consumer entering or exiting the defined area.
How itโs created:
โข Upload location addresses
โข Proprietary translator creates a โPlace Profileโ
โข Program the desired geo-fence around a location
Flexibility:
โข Geo-fences can be created around any location
โข Add, remove & optimize geo-fences
Geo-fencing Strategy:
โข Based on program objectives, trade areas, and
customer demographic/psychographic profiles
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
16. Geo-Fencing Example
Weโll help you create customized virtual geo-fences for ANY
physical location. Where are your customers most likely to be?
EXAMPLE:
Geo-Fence Surrounding
The North Face
1023 1st Ave
Seattle, WA 98104
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
17. The North Face Geo-Fencing Strategy
POI Categories:
๏ Red TNF store
๏ Green campground
๏ Blue malls
๏ Yellow ski area
๏ Brown hiking
๏ Black stadiums & arenas
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
18. Flexible Promotion & Opt-in
Retail brands promote the program across virtually any consumer touch
point. Opt-in can be initiated by SMS, Web or Mobile Web.
Consumers opt-in to receive messages
from their favorite retail brand
Mobile
Social Networks
SMS
Web & Email
ยฉ 1020 Inc., Proprietary and Confidential, 2009
19. ShopAlerts User Experience
Consumer Geo-fence is Dynamic message
triggered delivered
Opts-In
w
TNF: Endurance
runners, the Refraxion
jacket offers maximum
motion & comfort. Get
it @TNF Seattle.
http://bit.ly.ygswmrg
Customer opts-in to She is in her She receives an SMS
ShopAlerts through neighborhood, at a alert on her phone
your shopping center, or Message presents a
โ Web site traveling personalized offer
โ Social Network Triggers the geo- Dynamic message-
โ SMS or email program fence set by agency promotional, branding,
โ Web or mobile banner and/or brand sponsorship or a
โ Inside store locations: reminder
window signage, POS Option to leverage
cards, receipts, etc.
digital assets & WAP
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
20. Methods of Measurement
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
21. Methods of Measurement
Customized Customer Research Report
๏ Program Scorecard โ (Qualitative)
๏ Consumer Insights
Location-Based Analytics
๏ Store Visit Frequency โ (Quantitative)
๏ Where your customers spend time
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
22. Monthly Program Scorecard
Metric Description Expression
Brand Preference Control vs Test (baseline % Lift (cross-tab
profile + survey) available)
Purchase Intent Control vs Test (baseline % Lift (cross-tab
profile + survey) available)
Likelihood to Recommend Control vs Test (baseline % Lift (cross-tab
profile + survey) available)
Store Visit Frequency Control vs Test (based on Visits/per time
location triggers) period (by group)
Promotion Redemption Redemptions compared Volume comparison
against location triggers by promo code
(unique code or control
vs test)
Event/Sponsorship Activation Promotion of an event Based on program or
by location brand research
*** Customized for each program
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
23. Location-based Analytics
Key Metrics includeโฆ
โข Active participants
โข Opt-ins
โข Opt-outs
โข Volume of messages delivered
by location and location type
โข By day of week
โข By time of day
โข Volume of triggers by location
and location type
โข Trigger โ notification that
opt-in consumer is within a
geo-fence where a message
is not delivered due to
business rules (frequency
set by brand and consumer
preferences)
โข Trending across all key metrics
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
24. Whatโs involved for our partners?
Program Development Stage: 30 Day Implementation
On-site program training and kick off session
UX approval (web, WAP, SMS)
Recruiting messaging and creative approval (display, SMS, soc nets, email)
Legal review of T&Cs, FAQ, & Privacy Policy
Collaborate on geo-fencing strategy
Collaborate on messaging strategy
Approval of marketer-specific research questions
Estimated time per week > 2-3 hours
Program Management Stage: Post-implementation
Weekly reporting review sessions
โ Recruitment reporting
โ Messaging reporting
โ Research findings
Customer service review
Ongoing message review and approvals
Monthly Program Scorecard Review Sessions
Estimated time per week > 45-90 minutes
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
25. Summary
1. Ensure consumers know about your current promotions
2. Increase location traffic and generate incremental revenue
3. Measure its impact on your brand, purchase intent, traffic,
and gain valuable insights
4. Minimal time commitment required
5. Itโs cost-effective
#IDSD ยฉ 1020 Inc., Proprietary and Confidential, 2009
InteractiveDaySanDiego.com
26. Thank You
#IDSD
InteractiveDaySanDiego.com
ยฉ 1020 Inc., Proprietary and Confidential, 2009