Comprehensive Company profile

1. ...where brilliant ideas grow…
Where brilliant ideas grow

2. ...where brilliant ideas grow…
Contents
a. Who we are
b. Our Mission, Vision & Values
c. Management experience &
structure
d. Our services
e. Why us?
f. Contacts

3. Who we are…
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• Pinacom Media Limited is an experiential marketing &
event management agency which is focused on giving
entrepreneurs & businesses quality & long term marketing
solutions
• Pinacom team members are driven with a passion for
success in planning & rolling out various projects
• Our goal is give consumers room to interact with different
brands so that they can make wise long term purchase
decisions
• We don’t just give experiences, We create everlasting
memories

4. Our Mission, Vision & Values
Mission
To provide innovative and effective integrated
marketing and event management solutions
which will help our clients grow theirbusinesses
& realize their marketing goals
Vision
We aim to be the most effective experiential
marketing/events agency that’s recognizedby
clients for providing long term solutions &
remarkable results
Values
Passion: We love what we do; it’s always fun & new challenges are met
with enthusiasm. We love our business & we will always want to make
our clients feel the love everyday
Quality & Excellence: We provide outstanding services that deliver
premium value to our customers by delivering promises & adding
unexpected to our clients’expectations
Integrity & Trust: We uphold the highest standards of integrity in our
internal processes & actions to create long term partnerships with our
clients & employees
Teamwork: We work together, across boundaries as one team to meet
client needs & to help our agency remain at thepeak
...where brilliant ideas grow…

5. Management experience…
Our management team has combined experience of 10years in the marketing industry; where
we have managed merchandising, promotions, retail distribution & events for various
organizations & marketing agencies
We have also facilitated promotions, foot soldier and merchandising roles in our career
journey
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6. Our management structure
Managing
Director
Head of
Business
development
Business
account
Managers
HR &Admin Operations
Manager
Finance
manager
Team
leaders,
FMRs, BAs
...where brilliant ideas grow…

7. • BTL Marketing
• Digital & ATLMarketing
• Event Management
• Branding
...where brilliant ideas grow…

8. BTL Marketing services
Below the line marketing is about engagingconsumers
and establishing a long lasting bond between the
consumers and the brand.
We ensure relevant communication that is aimed at
creating brand awareness, recruiting new consumers,
changing consumer perception, collecting
consumer/trade feedback and driving overallsales
goal through:
• Merchandising
• Brand promotions & activations
• Market storms & direct selling
• Trade & consumer promotions
• New product launch &listing
• RTM development
Digital & ATL Marketing services
Digital marketing consists of utilizing the internet &
other online platforms to reach the targeted market,
whereas ATL Marketing involves audio visualmarketing
through different media such as radio, television &
print media
Digital & ATL services include:
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• Website design & development
• Social Media Marketing
• Creative & Graphic design
• Video & Motion design
• TV & Radio
• Billboards
• Print media
• Digital Media design

9. Event Management
Our promise to clients is Quality, Uniqueness,
Creativity, Service and Reliability on event planning&
management
We organize and manage various types of events
including corporate, celebrations, weddings,
exhibitions, team building, launches & roadshows
Additionally, we offer the following services:
• Audio solutions
• Visual solutions
• Staging
• Lighting
• Photography
• Concept development
• Event logistics
Branding
Your brand is defined by people's perception of your
products, vision, and content.
Everything from your voice on social media to your
packaging design and presentation influences the
perception that consumers/customers have on
your brand.
We offer exemplary branding services that aim at
promoting your product or service
They include:
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• POSM Design and production
• Vehicle branding
• Company Branding
• Indoor & Outdoor branding
• Branded merchandise/Uniforms
• Event décor & design
• Site selection
• Master of ceremony
• Ushering & registration
• Catering services
• Public relations

10. Agency KPIs
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Availability:
Our duty is to ensure that stocks (All must-stock list SKUs) are available at all times by monitoring off take and
influencing ordering before stocks run out.
We ensure that there are no nil-stock situations unless the situation is caused by a stock-out at client distribution center
Optimizing brand visibility
In line with field marketing practices, we ensure maximum visibility for thebrands.
This is accomplished through correct planogram execution, POSM Placement, secondary displays, cross merchandising,
good positioning and forward share management.
Reporting/ Feedback from the trade
We constantly provide information on activities in trade and this includes market intelligence on competitoractivity,
consumer feedback, sales trends etc.
Building, enhancing and managing trade relationship
In order to achieve our objectives, we nurture and manage a mutual/ business relationship with all the players in the
trade – shelf stockers, floor supervisors, back office people (store-men and purchasing team), management and also
customers
Listing
For us to achieve optimal availability and variants range, we push/influence for listing new brands as well SKUS not
currently being stocked in various stores

11. Why us?
...where brilliant ideas grow…
• As an agency we guarantee value and quality and are keen to deliver on our promise.
• Our team has vast experience in marketing & eventmanagement
• Our management team is directly involved in executing all projects to minimize possible errors

12. CONTACT US
www.pinacom.co.ke
Parkside Towers, 9th Floor, Mombasa Road
Office Telephone:
+2547(0)741 41 09 41
Mobile
+2547(0)705 06 15 98
Email:
info@pinacom.co.ke
...where brilliant ideas grow…