Ansara Cattle Farm is a registered livestock farming company located in Joypurhat, Bangladesh. It will breed cows and heifers commercially and provide dairy services. The farm has 50 acres of land and plans to process and export meat and milk in the future. Its vision is to be a leading cattle and dairy farm in Bangladesh. It will offer breeding, dairy support, health, and sales services. The farm expects to earn income from selling cattle, milk, processed meat, and services like boarding and consultancy.

1. STRATEGIC PLAN FOR ANSARA CATTLLE
FARM
Course Title: Entrepreneurship and & Business
Management
Course Code: EBM-401
Submitted By: Submitted To:
S. M. Mokaddes Ahmed Dipu
Lecturer of Marketing
Department of Agricultural
Economicsand Social Sciences
ABU ZUBAYER TANZIN
Roll no: 14/27
Reg no: 01182
Session: 2013-2014

2. Business overview:
Recently farming practice has increased dramatically in Bangladesh. Among the farm, cattle
farming is one of the leading industry. Bangladesh government is giving special emphasis on
livestock farming. Meat and milk supplements are inadequate in our country. Couple of years
back we didn’t have much food to satisfy our hunger. But now the scenario has changed. Yet
milk, meat and egg supplement are inadequate in proportion to our vast population. As
population is increasing rapidly the demand for milk would be 1.89 million ton in 2020.
Ansara Cattle farm, is a registered and licensed livestock farming company which will be located
in Joypurhat. We have done our detailed market research and other studies.
Our farm will be involved in commercial breeding of cows and heifer. We will also be involved
in dairy service.
We hope in near future Ansara cattle farm will start processing meat processing plant and milk
processing plant. And we will export our products to aboard.
Location:The farm will be located in Joypurhat sadar, Joypurhat. We have 50 acres of land to
build the farm.
Our product offering:
Ansara cattle farm is committed to cattle rearing, meat and milk processing and packaging for
Bangladeshi market as well as global market.
Our service lists
 Breeding service
 Dairy support services
 Livestock health program
 Sale of milk
 Sale of bull
 Sale of culled cow
 Sale of processed meat
Our Vision
Our vision is to become leading cattle rearing and dairy farm not just in Joypurhut but
also in Bangladesh
Our Mission

3. Our mission is to sell quality milk with highest fat percentage as well as selling of finest
cattle to our customers. We will also sell byproduct and processed meat in near future.
We want to get into foreign market through our good quality product.
Our Business Structure:
Ansara dairy farm will ensure to hire qualified, hardworking people.
Structure includes
 Chief Operating Officer
 General Manager
 Accountant
 Cattle farm Manager
 A veterinarian
 Sales and Marketing Executive
 Front Desk Office
 Field employees (Night guard, milk man, cleaner etc.)
SWOT Analysis
Strength
 We have a good relation with to Bangladeshi cattle product and by product buyers.
 We have some of the latest machineries that will help us to breed our cattle without
giving too much stress.
 Government is giving full support to the farmers
 We have a healthy demand of our products
 We have a good vision about finest dairy breeds and their proper rearing and
management.
 Land area and soil quality of our farm is very suitable for rearing
Weakness
 As we are new in cattle farming we don’t have enough cash for advertisement of our
business.
 Maintaining uninterrupted power supply is a great challenge.
 Recruiting labors in peak production is a great problem as there is great demand of labor
at that time.
 Transportation of cattle feed (Green grass, hay etc.) causes large amount of monetary
value

4. Opportunities:
 There are many homeowners and industries that will seek for cattle, beef and milk
product in Bangladesh and other part of the world
 There is a good demand of raw product and by product of farm in Bangladesh
Threat:
 Improper pricing strategy of livestock product
 Bad weather or natural calamities
 Local producer are competitors
 Finding of good quality hay
MarketTrends:
 One of the very common trend in livestock industries is most farmer in the industry are
no longer pay attention only on cattle farming alone. They now run both livestock
farming and crop cultivation.
 Another trend in livestock farming industry is that with the recent advancement in
technology livestock farmers can now improve the various breeds of the animals they are
breeding
Our targetmarket:
 Man, and women of all ages
 Leather industries
 Meat processing industries
 Local milk seller
 Sweet shops
 Milk processing industries
Our competitors:
 Local cattle rearing farms
Marketing and sales strategy:
 By introducing our business by sending introductory letters to the companies that rely on
livestock industries for their raw materials, hotel restaurants
 Giving advertisement our business in agro based magazine

5.  By engaging in direct marketing
 By encouraging the use of word of mouth
Source of income:
 Sale and export of cotton wool and other dairy products
 Sale of Cattle (cows, oxen, bulls, bullocks, steers, heifers and calf etc.) and milk
 Sale of processed meat
 Boarding services
 Breeding services
 Dairy support services
 Livestock health services
 Livestock farming related consultancy and advisory services
Sales forecast:
First fiscal year: BDT 6,00,000
Second fiscal year: BDT 20,00,000
Third fiscal year: BDT 50,00,000
Our pricing strategy:
In case of milk our pricing strategy will be based on net cost per dairy cow. Other product
and by product price will be based on local price.