This document outlines the details of a new poultry farm business called Pak Poultry Farm established by five partners in Toba Tek Singh, Pakistan. The partners have each invested Rs. 200,000 for a total investment of Rs. 1,000,000. The business goals are to introduce a high quality breed of broiler hens to provide healthy chicken meat and eventually expand operations across the country. An income statement and balance sheet are provided showing net profits of Rs. 45,000 for the first year of operations.

2. Pak Poultry farms
Eat Chicken Live Healthy

3. Muhammed
Sheheryar

4. Arslan Asghar

5. Ali Akber

6. Aqeel Sabir

7. Haris Ali

8. Partners and investment
Names Investment
Muhammad Sheheryar 2,00,000
Arslan Asghar 2,00,000
Aqeel Sabir 2,00,000
Ali Akber 2,00,000
Haris Ali 2,00,000
Total Investment 10,00,000

9. Introduction and Idea
• This Business ( Pak Poultry Farm) establishes in Toba Tek Singh.
• We introduce first time in Toba Tek Singh unexpansive breed of broiler hens and
healthy meat without and dieses.
• We invest in our poultry farm a good breed which have bright round eyes,
strong legs, dry and soft feather. The size should be uniform, and free from
blemishes.
• The breed in which we invest, that is good for chicken.
• We will provide chicken with high quality and according to customer
expectations, to achieve high level of reputation in Toba Tek Singh.

10. Business Mission
Creating a high level of customer satisfaction in our product, which leads to customer
retention each day.
• Getting our name out to the public, primary through an intensive marketing
campaign driven by our customers.
• Great product quality that will be used to aid in customer retention and growth.
• We will see our business in all around the country.
• We want to see our profit minimum 30000 per month and we want to save minimum
15000 each and every month.

11. Mission Statement
MISSION
“To serve our customers with good healthy chicken”
VISION
“Provide chicken with great taste and friendly services in Toba Tek Singh”

12. Goals and Objective
Goals
• We are investing in an integrated poultry farming that entails the production of
day old chicks (DOC), cockerels, pullets, hens and cocks for sale to individuals,
farms, hotels, supermarkets and eventually for export.
• We shall offer trainings to our employers for improved our poultry practices, for
doing this we earn more profit.
Objectives
• To develop a sustainable start-up business that is profitable.
• To achieve high level of reputation in the market.
• Provide chicken with high quality and according to customer expectations.

13. Managerial Hierarchy
A carefully controlled environment that avoids crowding, chilling, overheating, or
frightening is almost universal in poultry farming. Cannibalism, which expresses itself
as toe picking, feather picking, and tail picking, is controlled by debarking at one day
of age and by other management practices.
Top Management
Middle Management
First Line Management

14. Operations of the business
• We invest in our poultry farm for broiler hens.
• Sometimes bird diseases come like as; some of the more common are fowl
typhoid, pull rum, fowl cholera, Andy disease for overcome on these dieses we
kept their cage clean and give some medicines.
• Raising hens from baby chicks requires you to check on them often during the first
few weeks (Seven to nine weeks). We will give a good quality feeds to make our
chicken healthy. neat and clean their barn or cages and pots of feeding.

15. Consumer Behavior
•We will provide superior level of product and our consumers are satisfied from us
because our chicken always fresh.
•Consumers always come from other city for purchasing our meat and alive chickens.
•Our challenges as a new consumers are to establish a reputation for such quality
among our potential market. For getting our name and reputation in market we will be
initially focus on marketing strategies and on our regular consumers’ needs and
wants.

16. Benefit For the Society
•Major benefit for basically those people who take this daily and those areas where
the demands are higher than the other areas.
•People attitude will be obviously positive and they will definitely accept it because
they want a good facility where they can save your time.
•Because people are more conscious about their health so we care them health and
provide fresh meat in society.
•People can easily buy meat and eggs on wholesale price.

17. Product life style
Sales and Profits
Profits
Sales
Product introduction Growth Maturity Decline
Losses/ development
Investment

18. Marketing Plan
Product
• Historically a good quality product sells itself; we provide the product to our
customers according to their requirements and with good quality.
Place
• The basic theme of marketing strategy is availability on the right time in right
quantity and right place.
Price
• We charge price of the product by keeping the customers in mind.
Promotion
• Our promotion factors will be:
• Billboards
• Pamphlets
• Newspaper advertisement

19. SWOT Analysis
Strength:
• Overall low cost
• Unique working
• Regionally recognized brand name
• Expected fast growth as soon as we start business
• The structured conversation s
Weaknesses:
• Limited menu
• Not enough investment in research and development
• The struggle to continually have current and new conversation topics.
• A limited marketing budget to develop brand awareness.

20. Threats:
• Government restrictions
• Time management
• Other small poultry farm in the area
• Competition from other sources of singles meeting events.
Opportunities:
• Direct expansion
• Easily movement from one area to anothe
• A growing market with a significant percentage of the target market still unaware of
the others.
SWOT Analysis

21. Competitive Edge
• PPF will begin with a critical competitive edge. We have no direct competitors in
the Toba Tek Singh area.
• If our competitor enter into market and provide same service business that we
have than we will be looking additional enhancement in our product.
• PPF will have position itself as unique. Where its patrons can not only enjoy a
fresh chicken but also spend their time in an environment that reminds them of
liberty of womanize.

22. Achievements
• The aim of this business earns profit and save more money and support our families.
• A new unique business which is situated outside the city but have good name
through selling of good quality product in market.
• Focus more niche market and consumer’s needs. We give all suitable opportunity to
our customers.
• At the end we divide this profit equally between five members. And we decide
coming 40 days we provide more better facilities and earn more profit.

23. Partners and investment
Names Investment
Muhammad Sheheryar 2,00,000
Arslan Asghar 2,00,000
Aqeel Sabir 2,00,000
Ali Akber 2,00,000
Haris Ali 2,00,000
Total Investment 10,00,000

24. Pak Poultry Farm
Income Statement
For the year ended Dec. 31,2014
Dr. Expenses
PRs. Cr. Income PRs.
opening stock
------ Sales (hens) 6,30,000
Purchases (hens + feed)
400,000 Sales (rice waste material) 15,000
Carriage inward
15000 closing stock ------
wages
3000
Gross profit c/d
227000
6,45,000 6,45,000
Salaries
30,000 Gross profit b/d 227,000
Advertisement
20,000
Medicine
50,000
electricity and water exp.
15,000
Stationary
500
Generator Exp
5,000
Maintain Exp.
1,500
Farm Rent
50,000
Rice waste material
10,000
Net profit
45,000
227,000 227,000

25. Pak Poultry Farm
Balance Sheet
For the month ended Dec. 31,2014
Assets
PRs. Liabilities + Capital PRs.
Current Assets
Cash in Hand
45,000
Cash at bank
550,000 Capital 1,000,000
fixed Assets
Add net profit 45,000
Generator
100,000
Feed box
200,000
Water box
100,000
Office equipment
50,000
1,045,000 1,045,000

26. Thank You