Empowering the Hotel Direct Channel. HotelASP provides self-service hotel digital marketing integrated with real time hotel sales and operations. All in one place.
Vendor Landscape: CRM Suites for SmallEnterprises
Adopt a dedicated Customer Relationship Management (CRM) suite for
integrated automation of sales, marketing, and service processes. Be sure
you don’t cut corners when it comes to social media, it’s today’s true market
differentiator.
Empowering the Hotel Direct Channel. HotelASP provides self-service hotel digital marketing integrated with real time hotel sales and operations. All in one place.
Vendor Landscape: CRM Suites for SmallEnterprises
Adopt a dedicated Customer Relationship Management (CRM) suite for
integrated automation of sales, marketing, and service processes. Be sure
you don’t cut corners when it comes to social media, it’s today’s true market
differentiator.
Our presentation to the Digital Hub Non-Conference: The Dichotomy of Digital Marketing. Reach vs. engagement, push vs. pull; which is the right strategy? What is the role of the brand website in this evolving realm? We share measurement methodology and best practices.
LBi are a leading global marketing and technology agency with over 2,100 employees worldwide and an outstanding CRM centre of excellence based in London.
Customer Experience Management in Travel IndustryCRMIT
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and services, over the duration of their relationship with that supplier.
How CEM Relates to CRM?
Customer Relationship Management (CRM) is a business strategy to acquire, grow
and retain profitable customer relationships. 80% of business managers seem to understand that CRM is a customer-centric way of doing business, not just technology to automate front-office processes.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
How Volvo Construction Improved Leads, Increased Sales by Bridging the Market...B2B Lead Roundtable
John Johnston, eBusiness Marketing Manager for Volvo Construction Equipment North America, needed sales to move fast on the leads he passed along and report back. But first, he had to bridge daunting technological and communication gaps.
Learn how John achieved a 40 percent increase in dealer sales reporting - even with limited budget and resources.
Our presentation to the Digital Hub Non-Conference: The Dichotomy of Digital Marketing. Reach vs. engagement, push vs. pull; which is the right strategy? What is the role of the brand website in this evolving realm? We share measurement methodology and best practices.
LBi are a leading global marketing and technology agency with over 2,100 employees worldwide and an outstanding CRM centre of excellence based in London.
Customer Experience Management in Travel IndustryCRMIT
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and services, over the duration of their relationship with that supplier.
How CEM Relates to CRM?
Customer Relationship Management (CRM) is a business strategy to acquire, grow
and retain profitable customer relationships. 80% of business managers seem to understand that CRM is a customer-centric way of doing business, not just technology to automate front-office processes.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
How Volvo Construction Improved Leads, Increased Sales by Bridging the Market...B2B Lead Roundtable
John Johnston, eBusiness Marketing Manager for Volvo Construction Equipment North America, needed sales to move fast on the leads he passed along and report back. But first, he had to bridge daunting technological and communication gaps.
Learn how John achieved a 40 percent increase in dealer sales reporting - even with limited budget and resources.
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMDaniel Dornak
Take a tour with the Managing Director of the 2012 Microsoft CRM Partner of the Year in Australia to discover the power of Microsoft Dynamics CRM. Find out how to navigate in Dynamics CRM 2011, how to improve your sales productivity by focusing on opportunities with the highest revenue or by closing deals faster, learn how to repeat Marketing campaigns with the highest ROI or how to impress your customers with fast and efficient service.
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMDaniel Dornak
Take a tour with the Managing Director of the 2012 Microsoft CRM Partner of the Year in Australia to discover the power of Microsoft Dynamics CRM. Find out how to navigate in Dynamics CRM 2011, how to improve your sales productivity by focusing on opportunities with the highest revenue or by closing deals faster, learn how to repeat Marketing campaigns with the highest ROI or how to impress your customers with fast and efficient service.
Powering Multi-Channel Marketing in Distributed Organizations (Gleanster / Di...Gleanster Research
Change is afoot. Now more than ever, consumers are demanding more intimate interactions and world-class customer service. Share of wallet is rewarded to organizations that create highly relevant and personalized customer experiences. That means corporate marketers are increasingly relying on local and field resources to engage with local audiences more intimately. Marketing is no longer a centralized function!
Unfortunately, for industries with a distributed sales and marketing presence (like Insurance, Financial Services, Franchises, Pharmaceuticals, and Hospitality) empowering local resources is challenging. It’s all too common to see fragmented and disconnected systems supporting customer communication in these industries. Corporate marketing struggles to control the brand which ultimately leads to less autonomy in local markets.
Learn how Top Performing distributed organizations are embracing multi-channel communications and achieving industry leading performance as a result.
You’ll learn:
• 7 Secrets to Top Performer Success
• The role of technology in powering brand consistency AND local autonomy
• Industry specific trends for the recent Gleanster 2012 survey on Distributed Marketing
In order to maximize the Return on Investment of your Marketing Automation Investment, Best-in-Class Marketing organizations showing high inquiry to close ratios and higher overall year-over-year revenue growth typically create a centralized infrastructure of the right people, processes, technologies to work with the wider marketing team in planning, executing, measuring and optimizing the effectiveness of their programs. This infrastructure is known as a Demand Center of Excellence.
But setting up a Demand Center is not easy and it takes investment and time.
For organizations that are eager to ramp up quickly and see results fast, there is an option: Hire an external organization to run marketing operations.
In this presentation, I cover:
1. Key Advantages of a Demand Center
2. Partial, Full and other Outsourced Demand Center Models
3. When to consider an Outsourced Demand Center
4. What to consider when choosing an Outsourced Demand Center Partner
If you have invested in Marketing Automation or are considering purchasing a Marketing Automation solution, this presentation will provide you with the insights and options you might be looking for to be successful.
To view the recorded version of the Lumata webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/lumata
Capturing intelligence while managing relationshipsIntergen
Focuses on how to provide sales representatives with the tools to manage customer relationships and to capture valuable field intelligence via direct observations. Enabling immediate transmitting of field information via mobile devices to headquarters. to enable category managers, trade promotion managers, finance and logistics instant-connect views, so that business managers can intelligently and swiftly reorder field priorities to energize a launch, or avoid a supply chain issue. Presented at the NZ Retail Show during April 2011.
Data matters to all of us, and business expectations are raising, everywhere in the company.
But it has not always lived up to its promises.
The conditions are in place to generalize its use and adoption, by answering these three questions:
- Organization: centralize or decentralize data management?
- Architecture: how to establish flexible and sustainable foundations?
- Governance: how to manage and encourage use and collaboration?
La data nous concerne tous, et les attentes sont considérables, partout dans l’entreprise. Mais elle n’a pas toujours tenu ses promesses.
Les conditions sont réunies pour généraliser ses usages et son adoption, en répondant à ces trois questions :
- Organisation : centraliser ou décentraliser la gestion des données ?
- Architecture : comment établir des fondations souples et pérennes ?
- Gouvernance : comment encadrer et susciter les usages et collaborations ?
Reveal the Intelligence in your Data with Talend Data FabricJean-Michel Franco
Discover the Winter'20 release of Talend Data Fabric.
Find out about the newly released product, Talend Data Inventory, and the powerful new capabilities and AI that accelerate and modernize data engineering. Find out how to:
- Ensure trusted data at first sight with Data Inventory
- Increase efficiency and productivity with Pipeline Designer
- Automate more integration tasks with AI and APIs
Découvrir la version WInter 20 de Talend Data Fabric.
Elle inclue un nouveau produit, Data Inventory, ainsi que de nouvelles et puissantes fonctionnalités de qualité des données intelligente et d'IA explicable, capables d’accélérer et de moderniser l’ingénierie de données.
Elle permet de :
- garantir des données fiables instantanément avec Data Inventory
- augmenter considérablement l’efficacité et la productivité avec Pipeline Designer
- automatiser davantage de tâches d’intégration avec l’IA et les API
3 Steps to Turning CCPA & Data Privacy into Personalized Customer ExperiencesJean-Michel Franco
Your company’s success lies in your capacity to keep your customers’ trust while offering them a personalized experience. With the right Data Privacy framework and technology for your data governance project you will maintain compliance and prosper.
CCPA isn’t the first privacy regulation to impact virtually every organization that does business in the United States – it’s simply the one starting in 2020. As these regulations continue to expand and change, what if there was a way to turn compliance into your advantage? Attend this session and learn how a strong, carefully considered data governance program can help you stay ahead of new regulations like CCPA, and also enhance customer experiences with trusted data.
Learn how a 3-step approach can help you:
Ensure regulatory compliance at scale
Deliver advanced analytics with trusted data
Enable customer personalization for more accurate business insights targeted offers, and behavioral knowledge
The reliability of data, and your company’s reputation for protecting it, have become essential to doing business in the data age. Modern data governance works at the speed of business, the scale of data, and still has a human touch so you can say “yes” and deliver trusted data.
In these presentations
, Stewart Bond, Research Director of IDC’s Data Integration and Integrity Software Service, and Talend will highlight this modern approach to data governance.
Watch now to learn how to:
Put trust and data literacy at the core of your digital transformation
Tackle the growing complexity of data management
Identify the value and ROI levers that drive success
Leverage Data Intelligence Software from discovery to enablement
To view this On Demand Webinar, please fill out the form. A Flash-based player will then open. Controls for pause/play, rewind, and sound are available at the bottom of the player.
Are you tired of saying “no” when it comes to data? IDC and Talend share insights into how you can deliver data governance with a “yes”.
The reliability of data, and your company’s reputation for protecting it, have become essential to doing business in the data age. Modern data governance works at the speed of business, the scale of data, and still has a human touch so you can say “yes” and deliver trusted data.
Les données sont partout. Fournir des données fiables à toutes les personnes qui en ont besoin est un véritable défi. Heureusement, des technologies émergeantes sont là pour vous aider. Grâce à des sémantiques intelligentes, la gestion des metadonnées, l'auto-profiling, la recherche par facettes, et l'archivage collaboratif des données, il est désormais possible d'avoir une approche de type Wikipedia pour vos données. Talend peut vous aider à operationaliser plus de données, plus rapidement et à accroître l'utilisation de ces données par tous grâce à un Data Catalog d'entreprise.
Data is everywhere, and delivering trustable data to anyone who needs it has become a challenge. But innovative technologies come to the rescue: through smart semantics, metadata management, auto-profiling, faceted search and collaborative data curation there is a way to establish a Wikipedia like approach for your data. Find out how Talend will help you to operationalize more data faster and increase data usage for everyone with an Enterprise Data Catalog
Delivering Analytics at Scale with a Governed Data LakeJean-Michel Franco
Data privacy is on everyone's mind right now. Regulations such as GDPR, as well as public sentiment, mean that governance and compliance are must-have capabilities for data lakes. Learn how to curate meaningful data from your data lake, accelerate governance and compliance, and enable your organization with searchable, trusted datasets.
Enacting the data subjects access rights for gdpr with data services and data...Jean-Michel Franco
GDPR is more than another regulation to be handled by your back office. As stated by the European Commission, “The primary objective of this new set of rules is to give citizens back control over of their personal data.” And surveys show that European citizens are eager to apply for those new fundamental rights, such as access to information, data portability, and the right to be forgotten. Will you be ready to deliver, or will you be forced to tell your customers that unfortunately, you are not yet ready to respect their rights?
Enacting the GDPR’s Data Subject Access Rights (DSAR) requires practical actions. There’s a mandate for an integrated data governance strategy to establish your data inventory, operationalize controls, foster accountability across teams and ensure compliance, and finally unleash personal data to your customers, employees, visitors, and prospects. Only a strong data governance program on top of a modern, collaborative data hub ensures that you have the policies, standards, and controls in place to enforce compliance.
This presentations outlines the practical steps to deploy governed data services that:
Know your customers and employees with a data inventory
Track and trace data using audit trails and data lineage
Manage and propagate opt-in consent across customer-facing applications
Reconcile and protect your sensitive data in a data hub with automated controls, data stewardship, and data masking
Respect the rights for your data subjects with collaborative data management and portals
The race is on for GDPR compliance, and now it is time to get hands-on with personal data. Survey highlight that the toughest operational challenges for compliance are related to Data management
This presentation shares use cases and concrete experiences on how companies are :
- Applying Metadata and Master Data Management to track, reconcile, control and trace personal data
- Establishing compliant consent mechanisms
- Enacting a privacy control center for the data subject access rights, data portability and rights to be forgotten.
Business can't wait to turn data into insights, which means they often can't wait for IT. But that increases the risk of bad data and inaccurate results. Learn how IT can engage the business to accelerate data integration, build perfect, trusted, and compliant data; and increase data usage and time-to-insight.
Delivering analytics at scale with a governed data lakeJean-Michel Franco
Data privacy is on everyone's mind right now. Regulations such as GDPR, as well as public sentiment, mean that governance and compliance are must-have capabilities for data lakes. Learn how to curate meaningful data from your data lake, accelerate governance and compliance, and enable your organization with searchable, trusted datasets.
pour accompagner les talents, gérer les compétences et assurer la conformité des données pour GDPR
Vos collaborateurs sont au cœur de la réussite de votre entreprise, mais disposez-vous d’informations précises et fiables les concernant ? Sont-elles sécurisées et en conformité avec les réglementations telles que GDPR, tout en étant facilement accessibles pour les prises de décision et activités opérationnelles ?
Lors de ce webinar à la demande, les équipes RH Orange et les consultants d’Orange Consulting partageront leur retour d’expérience dans la mise en œuvre de la vue 360° employés au sein du groupe, la méthode utilisée, les difficultés rencontrées et les résultats obtenus.
Participez à ce webinar à la demande d'une heure pour apprendre comment :
fédérer et réconcilier les 18 sources d'informations RH différents issus de plusieurs systèmes d'information ;
mieux connaitre les salariés pour répondre aux enjeux RH et business des managers de disposer d’une cartographie dynamique en temps réel des données salariés ;
mettre en place des tableaux de bord d’ indicateurs pertinents pour accompagner la réflexion stratégique et les plans d’actions RH par une vision synthétique, actualisé et multicritères des données salariés ;
anticiper la mise en application de la nouvelle règlementation européenne sur les données privées (GDPR).
As the deadline for GDPR approaches, it is time to get practical about protecting personal data.
We break down the steps for turning a data lake into a data hub with appropriate data management and governance activities: from capturing and reconciling personal data to providing for consent management, data anonymyzation, and the rights of the data subject.
A smart approach to GDPR compliance lays a foundation for personalized and profitable customer and employee relations.
Join us, as experts from MAPR and Talend show you how to:
Diagnose the maturity of your GDPR compliance
Set up milestones and priorities to reach compliance
Create a foundation to manage personal data through a data lake
Master compliance operations - from data inventory to data transfers to individual rights management
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Marketing automation and customer experiences : best and next practices [english]
1. Marketing automation
and customer experiences :
best and next practices
in the Consumer Industries
Alexandre Losson : Managing Director CRM EMEA – Business & Decision
Jean-Michel Franco : Solution Director – Business & Decision
Loïc Lecomte : CRM IT Project Director - Auchan
2. Business & Decision is a
Global Consulting and System Integrator
2010 revenue : 237 M€
BI
E-bus PM
EIM CRM
2800 Employees 19 countries a Multi-Specialist
• Business Intelligence & EPM “BI World-Wide Magic Quadrant”. Gartner
• Customer Relationship Mgt & MDM “CRM European Magic Quadrant”. Gartner
• E-Business “Where To Find Help For Interactive Design Projects In Europe, 2011”. Forrester
Unique expertise recognized globally by independant industry analysts
2
3. CRM @ Business & Decision
2010 Our track record with Neolane
Revenue 50.1M€ • Auchan • Groupe Lucien Barrière
• Caisse d'Epargne • MEDIATIS
• Carrefour • MMA
• Cdiscount • Mornay Services
• Club des Créateurs • PSA
de Beautés • Samsung
Our activity by regions • Crédit Agricole • Sephora
• Editions Francis • SNCF Voyages
Lefebvre • Société Générale
North • Equipe.fr • Thalys
America • Groupama • Ventesprivées.com
14% • Groupe Moniteur
Benelux
9%
Switzer- Our experiences in the consumer industries
France land 6%
55% • 3 Suisses • Piscines Desjoyaux
Other • Club des Créateurs • ETAM
EMEA 11% de Beauté • Seb
• Damart • Sephora
• Danone • Yoplait
UK 5% • Davigel • Yves Rocher
4. Our approach for Customer Experience Management
Marketing Social CRM
Lead Management CRM processes A relational Search marketing
Sales Mobile devices
based on a long- model with
Service Fullfiment …… …… Cross channel
Performance Mgt
lasting foundation customer paths that Self-service
ALERTER take all channels
Packaged BPM
software into consideration Feed back
management
EIM EIM
Search engine The use of IT Leverage robust
MDM MDM
Real Time innovations to ECM
and shared Data Quality
Marketing Dématérialisation
Augmented reality
improve sales repositories Rules Engine
Social CRM ……experience and ……
( customer, pro- Digital asset
repositories
M. Commerce efficiency duct, sites…)
Lead Management
Mobile CRM
5. Time is now for convergence
Focused on interactions
and conversations
Aiming at customer
experiences, satisfaction,
loyalty and advocacy
Focused on transactions
and business process
Aiming at enterprise
efficiency, revenue growth,
cost cutting…
6. Balancing Customer Experience With Marketing
Productivity Productivity : the Gartner marketing map
Customer experience
6
7. Leveraging social CRM to drive customer centric
journeys across the customer live cycle
Source : Fabio Cipriani
8. Enterprise social networks : how to align with your
CRM initiatives ?
Functional
scope
Linked Process
Ad hoc
With processes driven,
Target
Internal focus Inside-out Outside in
9. Example of Engagement scenario : from an « unknown » follower …
to a qualified contact … to a promoter
3 days
Incentive to join
the private
community -> get
Event : Opt In
Feedback
Your brand is quoted in and incentive
a social network to dialog Customer data consolidation
in the CRM system
Your
Business Benefits community.com
Development of customer loyalty
through value added services Engagement
Recency and frequency of contacts scenarios for
recency and Satisfaction
Real time monitoring of the voice of the survey
frequency
customer, ability to react very facts to
complaints or crisis
Comments on
Boosting of sales transformation rate web site
through recommendation and viral
marketing YourOnLineCatalog.com
Extended customer 360° view
10. Return to a wave of innovation at the root?
People Business
•Self service •Agile
•Personnalization •Transparent
•Social •Exception base
•Emotions and expérience •Real time
• Always on (connected)
Technologies Information
•Ubiquitous •Over-abundant
•Context sensitive •The engine, rather than the
•Elastic Marketing fuel
•Pay per use (Opex vs Capex) •Transparency and surveillance
•Exogens Need to •Gouvernance rather than
management
reconsider
legacy
processes and
information
technologies