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Emerasoft Day 2012 - Adobe Corporate presentation
This document provides an overview of Adobe as a company and its products and services. It discusses Adobe's history and transformation from desktop publishing to digital experiences across devices. It describes Adobe's offerings in digital publishing, digital marketing, and managing large datasets. It also covers Adobe's innovations in areas like HTML5, apps, and web fonts.
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Emerasoft Day 2012 - Adobe Corporate presentation
- 1. Adobe as aPublishing Technology Partner Matteo Oriani | Solution Consultant CreativePro & DI SEM © 2012 Adobe Systems Incorporated. All Rights Reserved. 1
- 2. About Adobe Founded in 1982 74 Offices in 43 Countries $4.2 billion in revenue in FY2011 Corporate Headquarters in San Jose, California More than 9,700 employees © 2012 Adobe Systems Incorporated. All Rights Reserved. 2
- 3. Changing the world through digital experiences © 2012 Adobe Systems Incorporated. All Rights Reserved. 3
- 4. Adobe’s History ofTransformation DIGITAL $4B+ EXPERIENCES Media & Marketing $3B e Interactive Media/ nu Websites ve Re $2B Electronic Documents $500M Desktop Publishing © 2012 Adobe Systems Incorporated. All Rights Reserved.
- 5. Digital Experiences in aMultiscreen World © 2012 Adobe Systems Incorporated. All Rights Reserved. 5
- 6. What We Do ©2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 7. What We Do MAKE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 8. What We Do MAKE MANAGE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 9. What We Do MAKE MANAGE MEASURE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 10. What We Do MAKE MANAGE MEASURE MONETIZE © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
- 11. © 2012 AdobeSystems Incorporated. All Rights Reserved. 7
- 12. We help customerscreate, publish, promote and monetize their content – anywhere © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
- 13. DIGITAL MEDIA CUSTOMERS PUBLISHERS BUSINESSES MEDIA COMPANIES AGENCIES CONSUMERS STUDENTS © 2012 Adobe Systems Incorporated. All Rights Reserved. 9
- 14. Digital Media Strategy ©2012 Adobe Systems Incorporated. All Rights Reserved. 10
- 15. The Adobe CreativeCloud © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
- 16. The Adobe CreativeCloud Get the World’s Best Tools Publish Apps & Websites Store & Stay a Share Step Ahead © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
- 17. Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
- 18. Digital Publishing Suite CREATIVE SUITE DIGITAL PUBLISHING SUITE + CREATE PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW (Powered by SiteCatalyst) © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
- 19. We help customers optimize their digital marketing and advertising investments © 2012 Adobe Systems Incorporated. All Rights Reserved. 13
- 20. DIGITAL MARKETING CUSTOMERS AUTOMOTIVE RETAIL MEDIA FINANCE AGENCIES PUBLISHERS TECHNOLOGY TRAVEL © 2012 Adobe Systems Incorporated. All Rights Reserved. 14
- 21. Digital Marketing Strategy Campaign Management Media Monetization DATA & CONTENT Predictive Personalization Marketing © 2012 Adobe Systems Incorporated. All Rights Reserved. 15
- 22. We Manage “BigData” © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
- 23. We Manage “BigData” > 115 Billion Dynamic campaign assets delivered per quarter © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
- 24. We Manage “BigData” > 115 > 1.6 Billion Trillion Dynamic campaign assets Transactions delivered per quarter per quarter © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
- 25. We Manage “BigData” > 115 > 1.6 > 21 Billion Trillion Petabytes Dynamic campaign assets Transactions Data managed delivered per quarter per quarter © 2012 Adobe Systems Incorporated. All Rights Reserved. 16 Source: Adobe
- 26. Innovation at Adobe ©2012 Adobe Systems Incorporated. All Rights Reserved. 17
- 27. Vectors of Innovation ©2012 Adobe Systems Incorporated. All Rights Reserved. 18
- 28. Leading in KeyAreas EXPRESSIVITY, GAMING AND INTERACTIVITY AND APPS PREMIUM VIDEO © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
- 29. HTML5 Leadership © 2012Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
- 30. HTML Services © 2012Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
- 31. PhoneGap © 2012 AdobeSystems Incorporated. All Rights Reserved. Adobe Confidential. 22
- 32. PhoneGap Builder Services ©2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
- 33. Typekit Before Typekit, HTML text could only be styled using the few “browser safe” fonts that are pre- installed across all target platforms. “WEB SAFE” FONTS BEFORE TYPEKIT LOWEST COMMON = DENOMINATOR DESIGN © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
- 34. Web Fonts withAdobe Typekit Library of 4000+ Embed in 100% Support All Top Browsers Licensed Fonts Standard HTML & Devices Benefits of styling text with HTML: Best for SEO Accessibility Easiest to update Browser support Copy / Paste / Zoom Consistent branding Translation Lower page weight © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
- 35. Recent Acquisitions DIGITAL MEDIA DIGITAL MARKETING © 2012 Adobe Systems Incorporated. All Rights Reserved.
- 36. Routes to Market ADOBE CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 37. Routes to Market ADOBE CHANNEL CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 38. Routes to Market ADOBE CHANNEL DIRECT CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 39. Routes to Market ADOBE ADOBE.COM CHANNEL DIRECT CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 40. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL DIRECT SALES CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 41. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 42. Routes to Market ADOBE ONLINE ADOBE.COM CHANNEL PARTNERS DIRECT SALES CUSTOMERS © 2012 Adobe Systems Incorporated. All Rights Reserved. 27
- 43. Grazie dell’attenzione © 2012Adobe Systems Incorporated. All Rights Reserved.
- 44. © 2012 AdobeSystems Incorporated. All Rights Reserved.