This document provides information about reverse IP mapping technology. It explains that reverse IP mapping allows companies to identify website visitors by their organization based on their IP address. This gives insights into who is researching a company's products and services even before contact is made. The document discusses several reverse IP mapping providers and how their tools work. It also shares an example of insights gained from a company that uses reverse IP mapping to improve their business development and sales efforts.
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
23 social and digital services agencies should offerJay Baer
What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
23 social and digital services agencies should offerJay Baer
What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.
Looking for a free conference call service but not sure where to start? We've got you covered. In this presentaiton we compare 4 of the top free conference call providers and give you the top choice for small business owners.
Guide to online marketing for small businessRUBEN LICERA
This presentation was shared during GDaysMandaue on May 10, 2014.
The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase their visibility online using Google free tools.
Should you have any question, please don't hesitate to email me at ruben@inewmedia.org
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
This whitepaper will educate you on the importance of having a logo, the necessity of having a good logo, and
the reasons you shouldn't create yours in-house.
This LinkedIn Funnel Cheat sheet that you are about read is conceptualized, designed and created with the primary purpose of making people to enter into your digital space and leave their information behind for future marketing.
Social Media Marketing Agency in Bangladesh | Tech Cloud Ltd Tech Cloud Ltd
For more details, please visit the following link: https://techcloudltd.com/digital-marketing-agency-in-bangladesh/
We are a professional Digital Marketing Agency in Bangladesh. As one of the leading best digital agencies in Bangladesh, We have been effectively serving our digital marketing clients since 2013. Digital Marketing is one of our main services alongside web development and software development.
Panasofts is a dedicated web design India company pioneer in website development and web design. We offer custom-made web design and web development solutions at an affordable cost.
At Panasofts, we are aimed to deliver our customers with high-quality designing solutions professionally customized as per their needs. We have a considerable experience of years in designing and development of websites for customers within given stipulated time period.
Im solutions(www.imsolutions.co) is a popular web designing company which deals with the projects of Web development, SEO, SEM and Email marketing Strategies.
Gensoft Group is offshore software & web designing company in Hyderabad Pakistan. We specialize in PHP, .NET Application, Ecommerce, Mobile Applciation, CMS, domain & web hosting, in Europe, UK, Pakistan, USA, Australia, Canada.
The art of IT Outsourcing, Business Process Outsourcing, Graphic Designing & Web Development Services
AL-Rehman Technologies (ART) is a leading Information and Communications Technology provider. The company offers state-of-the-art web development & web designing, Business Process Outsourcing (BPO), IT outsourcing and graphic designing services. Combining our business domain experience, technical expertise, knowledge of latest industry trends and quality-driven delivery model, we offer progressive end-to-end web solutions. ART offices are located in Pakistan, the United Kingdom and the United States.
Web Development & Web Designing Services
Our definition of web development & web designing services comprise of a one-stop solution including planning, analysis, design, and implementation. We also offer e-commerce business development, web content development, client-side/server-side coding, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Web Hosting.
Graphic Designing
Experience from a vast array of creative disciplines including fine art, graphic design, and typography as well as a high level of technical capability allows ART to produce top quality designs. Our distinct designing packages are the highest selling services, encompassing Graphic Designing - logo & stationery designing, marketing collaterals (brochures, leaflets / flyers, etc.); Digital Media - multimedia company profiles, service / product portfolios, video presentations and Flash tutorials.
Business Process Outsourcing (BPO)
At ART, we help reduce overheads and cut costs. Our BPO services enable you to outsource non-core functions to ART where off non-core functions.
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Workshop: Make your website work harderRebecca Caroe
Marketing workshop presentation slides for our event with Zeald - Make your website work harder. See the presentation recording via YouTube - https://www.youtube.com/watch?v=er8l7Vp3vUY
Looking for a free conference call service but not sure where to start? We've got you covered. In this presentaiton we compare 4 of the top free conference call providers and give you the top choice for small business owners.
Guide to online marketing for small businessRUBEN LICERA
This presentation was shared during GDaysMandaue on May 10, 2014.
The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase their visibility online using Google free tools.
Should you have any question, please don't hesitate to email me at ruben@inewmedia.org
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
This whitepaper will educate you on the importance of having a logo, the necessity of having a good logo, and
the reasons you shouldn't create yours in-house.
This LinkedIn Funnel Cheat sheet that you are about read is conceptualized, designed and created with the primary purpose of making people to enter into your digital space and leave their information behind for future marketing.
Social Media Marketing Agency in Bangladesh | Tech Cloud Ltd Tech Cloud Ltd
For more details, please visit the following link: https://techcloudltd.com/digital-marketing-agency-in-bangladesh/
We are a professional Digital Marketing Agency in Bangladesh. As one of the leading best digital agencies in Bangladesh, We have been effectively serving our digital marketing clients since 2013. Digital Marketing is one of our main services alongside web development and software development.
Panasofts is a dedicated web design India company pioneer in website development and web design. We offer custom-made web design and web development solutions at an affordable cost.
At Panasofts, we are aimed to deliver our customers with high-quality designing solutions professionally customized as per their needs. We have a considerable experience of years in designing and development of websites for customers within given stipulated time period.
Im solutions(www.imsolutions.co) is a popular web designing company which deals with the projects of Web development, SEO, SEM and Email marketing Strategies.
Gensoft Group is offshore software & web designing company in Hyderabad Pakistan. We specialize in PHP, .NET Application, Ecommerce, Mobile Applciation, CMS, domain & web hosting, in Europe, UK, Pakistan, USA, Australia, Canada.
The art of IT Outsourcing, Business Process Outsourcing, Graphic Designing & Web Development Services
AL-Rehman Technologies (ART) is a leading Information and Communications Technology provider. The company offers state-of-the-art web development & web designing, Business Process Outsourcing (BPO), IT outsourcing and graphic designing services. Combining our business domain experience, technical expertise, knowledge of latest industry trends and quality-driven delivery model, we offer progressive end-to-end web solutions. ART offices are located in Pakistan, the United Kingdom and the United States.
Web Development & Web Designing Services
Our definition of web development & web designing services comprise of a one-stop solution including planning, analysis, design, and implementation. We also offer e-commerce business development, web content development, client-side/server-side coding, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Web Hosting.
Graphic Designing
Experience from a vast array of creative disciplines including fine art, graphic design, and typography as well as a high level of technical capability allows ART to produce top quality designs. Our distinct designing packages are the highest selling services, encompassing Graphic Designing - logo & stationery designing, marketing collaterals (brochures, leaflets / flyers, etc.); Digital Media - multimedia company profiles, service / product portfolios, video presentations and Flash tutorials.
Business Process Outsourcing (BPO)
At ART, we help reduce overheads and cut costs. Our BPO services enable you to outsource non-core functions to ART where off non-core functions.
For more details , https://techcloudltd.com/professional-seo-service/
To know about your websites, raise website traffic one needs to hire a top SEO Company in Bangladesh, like Tech Cloud Ltd. We will assist you to get quality traffic and apply useful SEO techniques that your site will be visible in Google SERP. We are not focused only on your google ranking but also try to help you with successful sales conversions.
Workshop: Make your website work harderRebecca Caroe
Marketing workshop presentation slides for our event with Zeald - Make your website work harder. See the presentation recording via YouTube - https://www.youtube.com/watch?v=er8l7Vp3vUY
WordPress + Facebook how to connect with friendsRebecca Caroe
Presentation to WordCamp Auckland 2014.
Wordpress and Facebook Connecting with Friends Gives Results. Case study detailing all the plugins we used to grow Facebook fans from 300 - 2000 for Rowperfect sports brand.
Digital Strategy and your website for AccountantsRebecca Caroe
Identify what your firm is trying to achieve with its online strategy and how your website is the centre piece for everything you do online.
Now that you know what you're trying to achieve online and your accounts are all set up, learn how to utilise social media in your firm.
We will cover:
What are you trying to achieve online?
Where your website sits in this strategy?
How to design your website to meet this strategy?
Features of your website that can help you achieve this strategy?
What's new in Creative Agency New Business DevelopmentRebecca Caroe
Summary of new tools and techniques to help agency new business development teams succeed. Creative Agency Secrets sells leads to agencies in Brands Seeking Agencies weekly blog post.
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
Behind the ABM Curtain with Oracle Data CloudKwanzoo Inc
Take a peek beyond the hype of account-based marketing (ABM) in this interview with Oracle Data Cloud's Sr. Director of Product Management Niraj Deo, and get his take on ABM display and the future of ABM data for B2B.
We found three companies advertising for the "it consulting services" keyword on Google AdWords. We’ve analyzed their landing pages (the pages you see when you click the ad) from the perspective of a first-time visitor who is ready to buy. Here are our tips on how IT consulting companies can make their landing pages more customer-centric, in order to get more inquiries.
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
Modern-day Main Street looks quite different from the storefronts and sidewalk sales of old. Phone and business directories no longer lay on your doorsteps. Current trends show that most clients do their buying research on the internet. In lieu of print ads and bold street signs, professional services firms and consultants are flocking to the digital realm to perfect their online presence and find new customers.
Professional services companies face a unique challenge in the new digital world. Because the marketing efforts of attorneys, accountants, architects, and similar professions have relied so long on personal connections, they must find a way to translate that trust through digital messaging and that’s why we’ve built a digital marketing strategy playbook for professional services firms to give you the tools and techniques to grow your brand.
At MarkSpace Media, the clients’ business interest is our pivotal focus, which is exactly why we add in the right mix of ingredients to give our clients a worthwhile transaction experience. We have a dedicated team of professionals that are handpicked to do what they do best. These are people who have seen more than a couple of springs working with B2B Lead Generation and Demand Generation companies and possess tested expertise at the job.
Demand Generation Strategy is one of our core competencies hence, we have a tendency to be able to acquire the most-refined leads that help in promoting your brand. By selecting to outsource B2B Lead Generation and Demand generation services to MarkSpace Media, you’re able to get the advantage of Sales-Ready Leads while not having to do it yourself or mentor your team in generating these leads.
Deck I used for demonstrating the power of the new SEOReseller platform for agencies. Build your agency, grow, and thrive within SEOReseller.
For more information: https://www.seoreseller.com/blog/starting-your-digital-marketing-agency-with-seoreseller
For the WordPress plugin: https://wordpress.org/plugins/sr-partner/
EnactOn is a product-based company in Surat providing pre-made software solutions. We also offer services from the (software as a service) SaaS platforms to auto-pilot affiliate business operations. EnactOn is committed to embracing Web 3.0 technologies to cater to growing demand in the space of crypto, NFTs, metaverse, etc.
EnactOn takes the pride in consistently providing high value to all the stakeholders, including our customers from across the globe. Our approach to creating a business’s first software solution has been clearly helpful in crafting many of our customers’ success stories. Since 2013, we have been helping an early-stage start-up to large-size enterprises reimagine their businesses by building impactful digital engineering solutions powered by cutting-edge technologies.
We undertake extensive market research to create powerful business software. With an under-one-roof infrastructure, we provide branding, consultation, web, mobile app, browser extension, and customized software services.
[Notes] Customer 360 Analytics with LEO CDPTrieu Nguyen
Part 1: Why should every business need to deploy a CDP ?
1. Big data is the reality of business today
2. What are technologies to manage customer data ?
3. The rise of first-party data and new technologies for Digital Marketing
4. How to apply USPA mindset to build your CDP for data-driven business
Part 2: How to use LEO CDP for your business
1. Core functions of LEO CDP for marketers and IT managers
2. Data Unification for Customer 360 Analytics
3. Data Segmentation
4. Customer Personalization
5. Customer Data Activation
Part 3: Case study in O2O Retail and Ecommerce
1. How to build customer journey map for ecommerce and retail
2. How to do customer analytics to find ideal customer profiles
The ideal customer profile in a B2B context
The ideal customer profile in a B2C context
3. Manage product catalog for customer personalization
4. Monitoring Data of Customer Experience (CX Analytics)
CX Data Flow
CX Rating plugin is embedded in the website, to collect feedback data
An overview of CX Report
A CX Report in a customer profile
5. Monitoring data with real-time event tracking reports
Event Data Flow
Summary Event Data Report
Event Data Report in a Customer Profile
Part 4: How to setup an instance of LEO CDP for free
1. Technical architecture
2. Server infrastructure
3. Setup middlewares: Nginx, ArangoDB, Redis, Java and Python
Network requirements
Software requirements for new server
ArangoDB
Nginx Proxy
SSL for Nginx Server
Java 8 JVM
Redis
Install Notes for Linux Server
Clone binary code for new server
Set DNS hosts for LEO CDP workers
4. Setup data for testing and system verification
Part 5: Summary all key ideas
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
Systems Thinking for Masters Rowing - Creating a pathway for masters into com...Rebecca Caroe
Ways for rowing to improve age inclusivity.
Masters' needs are different; clubs and federations need to adapt.
Solutions to the "athlete pathway" for masters are suggested.
Watch the presentation by Rebecca Caroe - 20 minutes.
https://fastermastersrowing.com/a-pathway-for-masters-rowing/
We surveyed masters from around the world - how is their rowing? frequency, coaching, equipment, annual spend, novices, camps, land training and more!
How do you compare?
Read the full analysis
https://fastermastersrowing.com/the-state-of-masters-rowing-2022/
The State of Masters Rowing 2022 | Faster Masters RowingRebecca Caroe
A survey of masters rowers from around the world. How do they row?Land train? How much money do they spend on rowing each year? How has covid affected clubs? All questions answered in this comprehensive review of the sport by Faster Masters Rowing.
Setting a strategy for your rowing clubRebecca Caroe
Sports clubs need goals, to fulfil the wants and needs of their members and to set a framework for acceptable behaviours. This presentation is from the Virtual Rowing Club management webinar from Faster Masters Rowing https://fastermastersrowing.com/courses/rowing-club-virtual-management/
Power in Rowing Symposium: Lotte LintmeijerRebecca Caroe
In search of effective feedback variables.
The full video and audio presentation are on www.rowing.chat podcast network.
Lotte Lintmeijer finished her research master in psychology at Utrecht University. In 2013, she decided to leave her comfort zone and apply for a phd position at the Human Movement Sciences department at the Vrije Universiteit Amsterdam (VU), on a project at the interface of sports performance, biophysics and motor learning, and all that in the context of rowing. Even though she did not meet the job requirements in a strict sense, she was hired. Now, she has successfully finished her PHD. In the coming months she will start as a sports data scientist at the TU Delft on the project: “Sport Data Valley”.
Power in Rowing Symposium: Harjo de PoelRebecca Caroe
Crew Rowing Analysis beyond individual crew members
The full video and audio presentation are on www.rowing.chat podcast network.
Harjo de Poel did his PhD research at Human Movement Sciences at the Vrije Universiteit Amsterdam (VU). He is now an assistant professor at Department of Human Movement Sciences, at UMCG Groningen. His research is about movement interaction, both within and between persons, in particular in the context of cyclical movements such as rowing. In recent years he has published several papers on this topic.
Power in Rowing Symposium: Stephen SeilerRebecca Caroe
Power, Pulse rate and Perception as a telling trinity in training monitoring of endurance athletes.
The full video and audio presentation are on www.rowing.chat podcast network.
Stephen Seiler received his doctoral degree from the University of Texas at Austin. He is past Vice-Rector for Research and Innovation and past Dean of the Faculty of Health and Sport Sciences at the University of Agder in Kristiansand, Norway. Currently, he is working as a full professor at the same institution. His research interests include exercise physiology and training adaptations, particularly to endurance training for cyclists, rowers, XC skiers, orienteers and distance runners.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Social Media Tactics for Business in 2018Rebecca Caroe
For Te Wananga O Aotearoa class of owner-managed businesses. How to set up keywords, tie SEO into your website and social media and grow an audience who is engaged.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Reverse ip mapping ebook
1. Reverse IP Mapping for
new business development
One of the great 'black holes' of B2B marketing is the data list of suspects.
Organisations who are not yet known to us but who are researching our
products and services.
Our heritage in database marketing for B2B works really well once we have
a company or individual's contact details - as an industry we are really good
at developing brand awareness, starting and maintaining relationships and
conversations and filling a sales pipeline. But until we have the company
name all these actions are not possible because they depend on direct
communication.
New pitch insights
Comet Group seeks a magazine publishing agency
On 23rd October, the search string "how to write a brief for a customer
magazine" brought the UK electrical retailer,Comet Group to the website.
Now we don't have any clients in that sector right now - but imagine how
you could have used that early hint of a new pitch if you were a magazine
publishing agency? I did a quick search and I think they don't yet have a
customer magazine.
2.
New Technology helps
I enjoy new technology and tools because they frequently improve key parts
of the business development methodology. Over time, we've seen the death
of the corporate brochure, annual report, white paper, printed press
release and the rise of e-newsletters, second generation websites, SEO and
Ad words online advertising.
Each of these tools are new - but they still fit into the templated B2B biz
dev methodology that I was developing in the 1990s for professional services
firms and that I continue to use today.
Two months ago, I discovered a new tool that helps B2B organisations
discover the identity of website visitors.
The New Tool
This is really exciting because hitherto apart from a cookie-generated IP
address, there was no way of knowing who was actually visiting your
website until they chose to reveal their identity by contacting you, signing
up to a newsletter or downloading a white paper.
The new tool is called "IP mapping" or "Reverse IP mapping".
How it works
It works by taking the cookie-generated IP address and using the "WHOIS"
information registered with the site's domain. The software takes the IP
address and thus finds the name of the organisation registered.
This is still an imperfect process because the web developer or hosting
agency may be the site's WHOIS contacts - but it is a whole lot better than
the anonymity of a long string IP number.
Creative Agency Secrets has researched two providers of IP mapping and
tested one of them out on our own website. And the technology works!
In the next post tomorrow, we'll show you screen shots and some detail
about how the technologies work.
3.
Reverse IP Mapping explained
What the tech looks like
Using the raw data of IP addresses and registered WHOIS companies, the
technology creates a private online site where your website's day by day
visitors can be
● logged,
● researched,
● added to a CRM database,
● pushed out as leads to your sales team
● tracked through the sales pipeline.
The mechanics are very simple.
Using a short line of code embedded on your website, visitor identity data is
generated almost immediately.
You can see a list of dates down the left and a
list of organisations on the right.
At its simplest level this gives you a clear starting point for finding
"suspects" or early-stage future clients.
The software allows you to click on each company and from a different
window, links into search engines enable your biz dev team to research the
suspect company and decide whether to qualify them as a lead in the
normal way.
4.
Reverse IP suppliers list
Thanks to Brewster Barclay and we have now got more companies to add to
the list of suppliers of Reverse IP mapping services.
● Leads Explorer
● Trovus Revelations
● Enecto
● DomoDomain
● Prospect Vision
● HubSpot
Pricing - Domodomain offers personal use for $30 per month and
Professional use from $90 per month at the time of writing in 2009. It has
integration into Salesforce (which is great for SF users) and export capability
for others - get the pricer Enterprise edition and using API you can export to
other CRM systems.
CRM Plug-ins - these are key to marketing automation - getting integration
from reverse IP mapping back into your sales pipeline management
software. Enecto links to Salesforce, Microsoft, SugarCRM and SuperOffice.
More comprehensive than some.
Demos - Prospect vision has a neat demo to explain the concept and a
product demo walk-through slideshow which includes screen shots as
has Enecto.
Partnering is a great opportunity for some businesses who can re-sell or
white label to customers. Leads Explorer offers this service, as
does Trovus and Enecto and DomoDomain has the best explanation and
service explanation online.
Sales pitches
Leads Explorer lets you install the code and has online tutorials for self-
help. Trovus insists on a sales demo online or a face to face group
presentation and focuses more on the biz dev / sales lead process than the
technology. They've clearly had some client failures when processes let
down the solution.
When you visit the company websites don't expect any screen shots - for
some reason both are coy about showing back-end details.
5.
So what does it cost?
Pricing will certainly be your next question. Trovus offers an 8 week trial
that includes sales process workshop training as well as installing the
tracking code all for a discounted £5,000. While leads Explorer allows 1
month free of charge use and you get the code installed on your website
yourself (it takes minutes for most sites). Clearly Trovus has a higher
conversion rate because the cost of the trial and the personal investment in
training mostly would preclude moving to another supplier
Monthly unique visitors of up to 1,000 costs £3,500 and up to 3,000 unique
visitors costs £5,000 a month.
By comparison, Leads Explorer is modestly priced: They offer two levels of
service:
● DISCOVER: where pricing is a function of number of users and
number of monthly visitors
For I user and a website getting fewer than 2,500 visitors per month costs
US$97.
● SALESTractor: pricing is function of number of users and the number
of leads and links.
For fewer than 10 leads put into the Sales Tractor database out of 180
companies visiting your site and 1 user costs $54 per month; >35 leads out
of 480 companies visiting costs $132 and for up to 120 leads and 2,500
companies is $294 per month.
So which one is right for my company?
So which Reverse IP Mapping tool should I choose?
In learning more about the two companies that sell reverse IP mapping, and
experiencing their sales management, we found their sales pitch quite
different - a lesson in B2B sales by itself.
If you already have a strong sales culture and internal CRM processes are
well -established, pick Leads Explorer. Its pricing is keen and your
embedded sales processes and strong discipline will enable you to put it to
work immediately.
If your company does not have great discipline for biz dev, you'll find the
clear guidance and process mapping of Trovus will set you up better to
6.
succeed over the medium term and the higher prices will be part of your
investment in biz dev process training for the internal team.
How we use IP Mapping
There are two providers - LeadsExplorer.com and Trovus.co.uk [and since
starting to write this series of pous].
Trovus has the more slick back-end with visually beautiful and easy-to-read
tabs, screens and reports. Leads Explorer has as slightly cramped layout
but makes better use of colour to differentiate new visitors from returning
ones who are already in your database. And Prospect Vision has been
mentioned though we haven’t checked it out in detail.
Where does the information come from?
When you have a reverse IP mapping product installed, how does it work out
who is visiting your site? Where are they coming from? Why do the searches
they use throw up our site as an answer?
It is simply from visitors targeting our website in searches - we rank high for
several key search terms in branding, pitching, advertising and marketing
Tracking the source URL of the searcher tells me someone at that company
is searching for that exact phrase.
Why are some searches for contest ideas?
This is because of the search terms that our site gets found for.
You will notice that we frequently reveal the name and URL of the brand
who wants a contest idea - let us explain why we do this.
1. We want to give new readers who are not yet ready to subscribe a
chance to see the quality of brand names that our service uncovers
2. Many agencies find that using a contest idea as an "introduction" is a
great way of 'opening doors' for a new brand who does not yet know
your agency.
7.
Why does this work for new business development?
We find that these searches are 'early stage indicators' of business
development activity - i.e. in the 'research' stage for the brand. When a
brand manager is considering new marketing activity, s/he will oftentimes
do an internet search to find out more before writing a brief for a pitch, for
example.
Lots of insight
Visitors to CAS website
This is a screen grab of the list of visitors on 12 and 13th October to
CreativeAgencySecrets.
The organisations coloured red have already been tagged by us as being of
interest to us - they are in the database of suspects already and so when
they return and visit a second time, they are coloured red to stand out.
In some cases, the actual URL page from the site that was visited has also
been captured. See the Young and Rubicam visitor has taken a look at My
Top 5 Strengths page.
The visitor from Telepac has used a search string "How to write creative
proposals". Now that's great insight in itself - to be able to tie a search
string to a specific organisation tells me they might be pitching for some
work! So on researching Telepac, I find that it is an internet service
provider. Hence likely a home-internet user and not an organisation. This
demonstrates nicely why this technology does not work for B2C.
[Aside: during the trial I saw that a major Australian cancer charity wanted
to learn how to run an agency pitch in exactly this way. And I was able to
forward that intelligence to a client agency to follow up. That was a great
way to get onto the pitch list before the pitch was public knowledge.]
8.
The student from Sheffield is interested in how to start a creative agency -
might be a good subscriber to our RSS feed but is unlikely to buy
consultancy.
And Airside was introduced to us by The Hand and we helped them publicise
a biz dev job they were filling.
Interview with a user of Reverse IP Mapping: Brewster Barclay
is MD of Clickstream
Clickstream is all about B2B - we aim for hosting companies and large
enterprises as target markets for our software.
I used to look at DomoDomain daily - we have had it installed for 3 - 4 years
now. It is wonderful.
We use it in several ways for example when we send out a press release -
we see which companies have visited our site and we can see if they are
current clients.
It is very important to look at current clients and to know which visit the
site and which pages they view. The sales people call up and say "I saw you
were looking at "widget X page" and would you like to know more..."
This increases leverage with current customers: it also reveals new
prospects.
This is easier for hosting prospects as there are only about 20 different
companies people can buy from. Sales folk can easily see whether a visitor
is on their list of targets or not.
When we visit people we look up the next day and see which bits of our site
they visit. We can add a tracking domain click that tells us each time they
come back to the site and which pages they view.
This is a whole load more complicated for big companies like MS or Google
who have multiple product lines and customer bases but for your typical
industrial company it is much easier.
Random people come through which is also great - we know our targets and
deliberately exclude the smaller companies.
You can get a daily pdf too which is great to share with colleagues and a
quick summary of page visits and stats.