SlideShare a Scribd company logo
Arms Around | YOUR | Business Interests
01
03
06
04
0205
Lead Generation(SQL & BANT):
Whitepaper dissemination,
custom questions, callback/ opt-in’s.
Content Syndication (MQL):
An effective tactic to exponentially
increase our customers’ market
footprint.
Event Traffic Optimization:
Driving traffic to your
webinars/ seminars/podcasts.
Data Management Solutions:
Purging of inaccuracies in existing
database reserves & custom-building new
databases/ contact lists.
Account Profiling:
Account/ contact profiling,
appends, database
cleansing.
Appointment Garnering:
Working on key accounts to
generate business ready leads.
Our B2B Services
A8
A7
A6
A5
A4
A3
A2
A1
A5 Formulate Strategy
Sales tracking and Follow Up
methodology
A6 Examine Internal Issue
Creating scripts, rebuttals and value
propositions.
A7 Propose Goal
Carrying out Daily Performance
Analysis
A8 Goals
Providing Weekly Detailed Reports
A1Planning
Designing a sales plan aligned with
corporate goals
A2Company Strategy
Defining an Ideal Client Profile (ICP)
A3Formulate
Developing internal sales processes
A4Propose Mission
Taking-up lead generation initiatives
Modus Operandi
Tele-Marketing
Email Marketing
Digital Marketing
Industry reach: Any industry with all types of employee sizes and
revenue.
Data Sourcing Platform: LinkedIn, Zoominfo, Hoovers(D&B),
Zenprospect, Manta, Insideview, Leadferret, Lead411, Cortera etc.
Quality Process: Every lead goes through a 3 step verification process
where the lead needs to be qualified by Operations, Quality and the
Delivery Department, then the final product gets delivered to our
clients.
Methods Used
DELIVERY
The Operations Supervisor
The Delivery Manager
The Quality Team
Every lead that gets generated goes through this process: Once the agent is done, lead goes to:-
This helps us to maintain our quality standards on such a high scale where our clients have never
faced any issues after speaking to the prospects.
3Step lead Verification
Through lead delivery
portal provided by the
client
Client provides access to their
campaign portal. All steps from
Campaign assignment to lead
deliveries are done via upload
of .csv files on this portal.
02
Through API
(Application Program
Interface)
The client provides an API link
for the report. The final lead
Deliveries are uploaded via
this link.
01
Upload on Cloud
(Example Dropbox)
Reports are uploaded on a
shared Dropbox between the
client and the vendor partner.
03
By sharing .csv
files
In this process, we share the
.csv files with the client via
email. These files contain all
the details of the ongoing
campaign and are shared on a
regular basis, as per the
reporting formats provided by
the client.
04
Delivery Module
Leads Delivered Comparison Of 2017 – 2018
Combination Of –MQL | HQL | BANT | AG | Profiling | Database
6502 6210
6817
7721 7935 8101
8523
9003
8555
9112
9916 10001
9201
10125 9953
9556
12056
12902
13587 13551
14671
15219 15113
12017
0
2000
4000
6000
8000
10000
12000
14000
16000
January February March April May June July August September October November December
2017 2018 Linear (2018)
Advertising/ Mktg.
Agriculture/ Forestry
Automotive
Business Services
Consulting
Education
Energy
Engg./ Construction
Entertainment
Finance
Food and Beverage
Govt-Federal/ State/ Local
Healthcare/ Medical
Hospitality
Human Resources/ Staffing & Recruitment
Insurance
Legal
Manufacturing
Non-Profit
Real Estate
Retail & Wholesale/ Distribution
Technology
Telecommunications
Transportation/ Logistics
8%
4%
2%
3%
3%
1%
4%
5%
4%
5%
3%
1%
4%
2%5%
5%
1%
8%
1%
2%
6%
11%
8%
4%
Industry Type
Data Segregation:
09%
13%
36%
12%
10%
20%
Our database consists of more than 8.2million
verified records across North America, LATAM,
EMEA + UK, ANZ & APAC regions and across all
horizontals & verticals.
• Updating DNC records is kept on a high
priority and are removed completely from
MarkSpace Media cumulative database.
• Every Do Not Call prospect details are
maintained in a separate DNC list.
• Suppression lists are maintained
according to client’s requirement (Usually
a 6 month’s suppression).
North America
UK & EMEA
APAC
ANZ
LATAM
South America
Dealing with Suppression List & DNC records
Database Overview
Job Function Data Segregation:
27%
9%
10%
15%
6%
9%
5%
4%
9%
6%
0%
5%
10%
15%
20%
25%
30%
Technology Sales &
Marketing
Finance &
Accounting
C-Levels HR &
Recruitment
Operations Customer
Care
Customer
Success
LOB Business
Dev.
Database Segmentation
Digital Marketing
 WEB HOSTING : A web hosting service is a type of Internet hosting service that allows individuals and organizations to
make their website accessible via the World Wide Web.
 WEB DESIGN & DEVELOPMENT : Web development is the work involved in developing a web site for the Internet or
an intranet. Web development can range from developing a simple single static page of plain text to complex web-based
internet applications electronic businesses, and social network services.
 SMO : Social media optimization is the use of a number of outlets and communities to generate publicity to increase
the awareness of a product, service brand or event.
 SEO : Search engine optimization is the process of affecting the online visibility of a website or a web page in a web
search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
Web Hosting:
Web Design & Development:
A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website
or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet
users want to view your website, all they need to do is type your website address or domain into their browser. Their computer
will then connect to your server and your webpages will be delivered to them through the browser.
Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting
companies will help you purchase one.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different
areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary
software; user experience design; and search engine optimization. Often many individuals will work in teams covering different
aspects of the design process, although some designers will cover them all. The term web design is normally used to describe
the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially
overlaps web engineering in the broader scope of web development.
Keyword optimization:
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to
target to drive qualified traffic from search engines to your website.
Page optimization:
On-page Optimization: On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the
website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or
improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.
Off-page Optimization: Off-page optimization refers to all the measures that can be taken outside of the actual website in order
to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as
possible.
Search Engine Optimization
Social Media Optimization
Some refer to it as Social Media Marketing. Either way, it is the next wave of online marketing, the perfect marriage between
search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the
critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.
The goal of SMM is to produce content that users will share with their social network to help a company increase brand
exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a
strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content,
such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog
posts. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem
more personable.
Technologies We Promote
Thank you for your interest in MarkSpace Media Private Ltd. To know more about us and what we
can do for you, please contact us on:
Location:
USA: 2423 S Xanadu Way, Aurora, Colorado 80014
Asia: 304, 3rd Floor, Connaught Place, Bund Garden Road,
Pune 411001, Maharashtra India.
Tel:
USA: +1 201 689 2160
Tel: +91 202 616 8786
Sales Team:
Tel: +1 201 689 2160
Enquires & Inside Sales: info@markspacemedia.com
Website: www.markspacemedia.com
THANK
YOU

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MarkSpace Media Media Kit

  • 1. Arms Around | YOUR | Business Interests
  • 2.
  • 3. 01 03 06 04 0205 Lead Generation(SQL & BANT): Whitepaper dissemination, custom questions, callback/ opt-in’s. Content Syndication (MQL): An effective tactic to exponentially increase our customers’ market footprint. Event Traffic Optimization: Driving traffic to your webinars/ seminars/podcasts. Data Management Solutions: Purging of inaccuracies in existing database reserves & custom-building new databases/ contact lists. Account Profiling: Account/ contact profiling, appends, database cleansing. Appointment Garnering: Working on key accounts to generate business ready leads. Our B2B Services
  • 4. A8 A7 A6 A5 A4 A3 A2 A1 A5 Formulate Strategy Sales tracking and Follow Up methodology A6 Examine Internal Issue Creating scripts, rebuttals and value propositions. A7 Propose Goal Carrying out Daily Performance Analysis A8 Goals Providing Weekly Detailed Reports A1Planning Designing a sales plan aligned with corporate goals A2Company Strategy Defining an Ideal Client Profile (ICP) A3Formulate Developing internal sales processes A4Propose Mission Taking-up lead generation initiatives Modus Operandi
  • 5. Tele-Marketing Email Marketing Digital Marketing Industry reach: Any industry with all types of employee sizes and revenue. Data Sourcing Platform: LinkedIn, Zoominfo, Hoovers(D&B), Zenprospect, Manta, Insideview, Leadferret, Lead411, Cortera etc. Quality Process: Every lead goes through a 3 step verification process where the lead needs to be qualified by Operations, Quality and the Delivery Department, then the final product gets delivered to our clients. Methods Used
  • 6. DELIVERY The Operations Supervisor The Delivery Manager The Quality Team Every lead that gets generated goes through this process: Once the agent is done, lead goes to:- This helps us to maintain our quality standards on such a high scale where our clients have never faced any issues after speaking to the prospects. 3Step lead Verification
  • 7. Through lead delivery portal provided by the client Client provides access to their campaign portal. All steps from Campaign assignment to lead deliveries are done via upload of .csv files on this portal. 02 Through API (Application Program Interface) The client provides an API link for the report. The final lead Deliveries are uploaded via this link. 01 Upload on Cloud (Example Dropbox) Reports are uploaded on a shared Dropbox between the client and the vendor partner. 03 By sharing .csv files In this process, we share the .csv files with the client via email. These files contain all the details of the ongoing campaign and are shared on a regular basis, as per the reporting formats provided by the client. 04 Delivery Module
  • 8. Leads Delivered Comparison Of 2017 – 2018 Combination Of –MQL | HQL | BANT | AG | Profiling | Database 6502 6210 6817 7721 7935 8101 8523 9003 8555 9112 9916 10001 9201 10125 9953 9556 12056 12902 13587 13551 14671 15219 15113 12017 0 2000 4000 6000 8000 10000 12000 14000 16000 January February March April May June July August September October November December 2017 2018 Linear (2018)
  • 9. Advertising/ Mktg. Agriculture/ Forestry Automotive Business Services Consulting Education Energy Engg./ Construction Entertainment Finance Food and Beverage Govt-Federal/ State/ Local Healthcare/ Medical Hospitality Human Resources/ Staffing & Recruitment Insurance Legal Manufacturing Non-Profit Real Estate Retail & Wholesale/ Distribution Technology Telecommunications Transportation/ Logistics 8% 4% 2% 3% 3% 1% 4% 5% 4% 5% 3% 1% 4% 2%5% 5% 1% 8% 1% 2% 6% 11% 8% 4% Industry Type Data Segregation:
  • 10. 09% 13% 36% 12% 10% 20% Our database consists of more than 8.2million verified records across North America, LATAM, EMEA + UK, ANZ & APAC regions and across all horizontals & verticals. • Updating DNC records is kept on a high priority and are removed completely from MarkSpace Media cumulative database. • Every Do Not Call prospect details are maintained in a separate DNC list. • Suppression lists are maintained according to client’s requirement (Usually a 6 month’s suppression). North America UK & EMEA APAC ANZ LATAM South America Dealing with Suppression List & DNC records Database Overview
  • 11. Job Function Data Segregation: 27% 9% 10% 15% 6% 9% 5% 4% 9% 6% 0% 5% 10% 15% 20% 25% 30% Technology Sales & Marketing Finance & Accounting C-Levels HR & Recruitment Operations Customer Care Customer Success LOB Business Dev. Database Segmentation
  • 12. Digital Marketing  WEB HOSTING : A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.  WEB DESIGN & DEVELOPMENT : Web development is the work involved in developing a web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web-based internet applications electronic businesses, and social network services.  SMO : Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.  SEO : Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
  • 13. Web Hosting: Web Design & Development: A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser. Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development.
  • 14. Keyword optimization: Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Page optimization: On-page Optimization: On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals. Off-page Optimization: Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Search Engine Optimization
  • 15. Social Media Optimization Some refer to it as Social Media Marketing. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable.
  • 17. Thank you for your interest in MarkSpace Media Private Ltd. To know more about us and what we can do for you, please contact us on: Location: USA: 2423 S Xanadu Way, Aurora, Colorado 80014 Asia: 304, 3rd Floor, Connaught Place, Bund Garden Road, Pune 411001, Maharashtra India. Tel: USA: +1 201 689 2160 Tel: +91 202 616 8786 Sales Team: Tel: +1 201 689 2160 Enquires & Inside Sales: info@markspacemedia.com Website: www.markspacemedia.com