SlideShare a Scribd company logo
The 2021 Digital Marketing Playbook
For The Real Estate Industry
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Introduction | Page 2
It is true that people will make a final decision after seeing the
property in person. But investors, buyers and even sellers are
likely to conduct thorough research online before stepping
through the doors and viewing the properties. That said, it is
ideal that you, as a realtor, broker and agency have a strong
online presence and active digital marketing activities to attract
customers, boost your brand exposure and increase your
revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the
tools and techniques to launch your brand, grow your userbase and become a huge success.
Share The Playbook Take Our New Project Questionnaire
About Transmyt | Page 3
We’re a team of passionate innovators who love all-things digital. We are incredibly hands-
on with our clients as execution partners for brands that have strategy in place and need
help executing, or taking the lead for clients building from the ground up. Every stage of
our client engagement has multiple levels of approval and control so everyone is always
aware of what’s going on. Our goal is results based. Understanding your business goals,
how you define success and how to deliver the highest ROI for your brand.
— THINGS TO KNOW ABOUT US
01 02
Strategic Thinkers
We’re not a paint by numbers agency.
We work with you intimately to craft
solutions that will propel your business
to new heights.
Process Driven
We always start an engagement with
upfront discovery, and draft detailed
strategy that ensures a successful
outcome.
03 04
Engaging Creative
Design is really an act of communication,
which means having a deep understanding
of the customer we’re helping you engage
and connect with.
Tech Innovators
We’re relentless problem solvers,
delivering cutting-edge technology
solutions to serve as the foundational
growth elements to our clients’
businesses.
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Brand Identity + Creative | Page 4
01
Brand Identity + Creative
Memorable, captivating and cohesive branding in the real estate industry is
necessary in such a transactional industry where it seems like there’s a real estate
firm on every corner and 10 agents in your newsfeed every 5 minutes. To do this
effectively, your digital footprint must emulate the experience and quality of the
services you and your firm provide as if someone were walking throught he doors
of your firm. Of course there’s no experience quite like having a client see the
property in person, or shake your hand with satisfaction after a successful sale of
their property.
Click on an item for a full definition page with tools and helpful links.
Brand Design
Full Identity Development
Brand Naming
Customer Journey Design
Brand Strategy
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Web Design + Development | Page 5
02
Web Design + Development
Real estate web design not only has to be beautiful, but it also needs to be functional
and effective. Many factors play into the design of a website including how easily you
can you showcase a wide array of inventory, how quickly a customer can book a tour
or express interest in a property online, how much education and engaging content
you can publish to continuously educate your potential customers about the ins and
outs of the real estate world and how easily your site renders on mobile devices (where
a majority of searches happen). Color, easy to read content, and the ability to capture
online leads are just a few crucial items that cannot be overlooked when focusing on
real estate web design.
Click on an item for a full definition page with tools and helpful links.
Website Development
Lead Generation/Lead Capture
Landing Pages
Virtual Tour/Experiences
Mobile App Development
CRM Integration
Martech Integration
Schema Markup Development
301 Redirect Mapping
Technical SEO
ADA Accessibility Compliance
Performance Optimization
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Digital Marketing | Page 6
03
Digital Marketing
Whether you’re an up and coming agent workign for a local real estate firm, or a large,
multi-office, regionally recognized brand, digital marketing is absolutely essential to
your growth, staying power and success. Reaching buyers sellers and renters, maxing
out your visibility in local search engines, and connecting with potential new
customers ( as well as existing ones) on various social channels are just a small sam-
pling of tactics real estate firms should be considering to continuously develop and
expand on their revenue and operations. Digital marketing is crucial, as it ensures
ongoing engagement with customers in your immediate vicinity and beyond.
Click on an item for a full definition page with tools and helpful links.
Paid Social
Demand Generation
Lead Generation
PPC / Display Ads
Integrated Marketing Stacks
eCommerce Feed Management
Google Tag Manager
Retargeting
Channel Development
Blogging
Organic SEO
Social Media Management
Content Marketing
Email Marketing
Account Based Marketing
Share The Playbook Take Our New Project Questionnaire
Take Our New Project Questionnaire
Strategy + Analytics | Page 7
04
Strategy + Analytics
The ability to process every data point related to your real estate marketing ef-
forts is and will continue to be the driving factor of success. Are you able to track
customers from the second they’ve clicked on your google my business page, all
the way to the moment they submit a lead online because they’re interested in
one of the poperties you’re marketing, through to when they’ve paid the deposit
for their new home? POS integration, CRM integration and tracking + analytics
platforms may all feel like overkill, but they paint an important view of how you’re
being found, how customers are interacting with your business, and how
successful your marketing efforts really are.
Click on an item for full definition pages with tools and helpful links.
Strategy Development
Analytics + Tracking
Customer Profiling
Competitive Research
Capabilities Assessment
ROI Tracking + Reporting
Webmaster Tools
Data Studios + Dashboards
Share The Playbook Take Our New Project Questionnaire
About Transmyt | Page 8
Check your digital marketing
health for 2021
— SO HOW’S IT GOING?
Based on the above playbook we invite you to check your health
and see how well you’re positioned to succeed. In just a few
clicks you’ll know just how well your company’s marketing is
setup for the year ahead.
Click here to check your score
Share The Playbook 617.249.3759 | www.transmyt.com Take Our New Project Questionnaire
Our Services | Page 9
— SERVICES
Helping ambitious brands move at the speed of the internet with award
winning creative, ground breaking technology + unsurpassed strategy.
01
Brand Identity + Creative
Tired of the same ol’ same ol’
cookie cutter brands that play it
safe and try to walk a delicate
path of being for everyone, while
standing for nothing, consumers
are demanding a voice, a stance, a
personality, accessibility and most
importantly authenticity from the
companies they do business with.
- Brand Strategy
- Brand Naming
- Brand Messaging
- Visual Identity
- Creative Services
02
Web Design + Development
Our award-winning web design
and development produces highly
visual web solutions that offer
best-in-class user experience on
desktop, mobile, and tablet
devices.
- Strategy
- UX + UI Design
- Full Stack Integrations
- Technical Planning + Testing
- Development
- Quality Assurance
- Ongoing Maintenance
03
Digital Marketing + Advertising
The days of “If you build it, they will
come” are over. Transmyt produces
category-defining advertising and
marketing solutions that connects
brands with their customers. We take
your messages, products and
services to the platforms where your
consumers are spending their time
and most likely to engage.
- Social Media Campaigns
- Content Marketing
- Email Marketing
- SEO / PPC / Display Ads
- Customer Acquisition
- B2B Lead Generation
- Account Based Marketing
04
Strategy + Analytics
In today’s internet driven economy,
all companies need to have a plan
to succeed along with ongoing tools
and systems in place to ensure your
efforts are successful towards
driving growth and protecting
budget.
- Martech Stack Auditing
- Strategy + Planning
- Benchmarking
- Ongoing Analysis + Reporting
- Advisory + Adjustments
- Interim CMO Services
Learn More
Learn More
Learn More
Learn More

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Here’s your digital marketing playbook for the real estate industry in 2021

  • 1. The 2021 Digital Marketing Playbook For The Real Estate Industry
  • 2. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Introduction | Page 2 It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue. We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to launch your brand, grow your userbase and become a huge success.
  • 3. Share The Playbook Take Our New Project Questionnaire About Transmyt | Page 3 We’re a team of passionate innovators who love all-things digital. We are incredibly hands- on with our clients as execution partners for brands that have strategy in place and need help executing, or taking the lead for clients building from the ground up. Every stage of our client engagement has multiple levels of approval and control so everyone is always aware of what’s going on. Our goal is results based. Understanding your business goals, how you define success and how to deliver the highest ROI for your brand. — THINGS TO KNOW ABOUT US 01 02 Strategic Thinkers We’re not a paint by numbers agency. We work with you intimately to craft solutions that will propel your business to new heights. Process Driven We always start an engagement with upfront discovery, and draft detailed strategy that ensures a successful outcome. 03 04 Engaging Creative Design is really an act of communication, which means having a deep understanding of the customer we’re helping you engage and connect with. Tech Innovators We’re relentless problem solvers, delivering cutting-edge technology solutions to serve as the foundational growth elements to our clients’ businesses.
  • 4. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Brand Identity + Creative | Page 4 01 Brand Identity + Creative Memorable, captivating and cohesive branding in the real estate industry is necessary in such a transactional industry where it seems like there’s a real estate firm on every corner and 10 agents in your newsfeed every 5 minutes. To do this effectively, your digital footprint must emulate the experience and quality of the services you and your firm provide as if someone were walking throught he doors of your firm. Of course there’s no experience quite like having a client see the property in person, or shake your hand with satisfaction after a successful sale of their property. Click on an item for a full definition page with tools and helpful links. Brand Design Full Identity Development Brand Naming Customer Journey Design Brand Strategy
  • 5. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Web Design + Development | Page 5 02 Web Design + Development Real estate web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can you showcase a wide array of inventory, how quickly a customer can book a tour or express interest in a property online, how much education and engaging content you can publish to continuously educate your potential customers about the ins and outs of the real estate world and how easily your site renders on mobile devices (where a majority of searches happen). Color, easy to read content, and the ability to capture online leads are just a few crucial items that cannot be overlooked when focusing on real estate web design. Click on an item for a full definition page with tools and helpful links. Website Development Lead Generation/Lead Capture Landing Pages Virtual Tour/Experiences Mobile App Development CRM Integration Martech Integration Schema Markup Development 301 Redirect Mapping Technical SEO ADA Accessibility Compliance Performance Optimization
  • 6. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Digital Marketing | Page 6 03 Digital Marketing Whether you’re an up and coming agent workign for a local real estate firm, or a large, multi-office, regionally recognized brand, digital marketing is absolutely essential to your growth, staying power and success. Reaching buyers sellers and renters, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sam- pling of tactics real estate firms should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond. Click on an item for a full definition page with tools and helpful links. Paid Social Demand Generation Lead Generation PPC / Display Ads Integrated Marketing Stacks eCommerce Feed Management Google Tag Manager Retargeting Channel Development Blogging Organic SEO Social Media Management Content Marketing Email Marketing Account Based Marketing
  • 7. Share The Playbook Take Our New Project Questionnaire Take Our New Project Questionnaire Strategy + Analytics | Page 7 04 Strategy + Analytics The ability to process every data point related to your real estate marketing ef- forts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google my business page, all the way to the moment they submit a lead online because they’re interested in one of the poperties you’re marketing, through to when they’ve paid the deposit for their new home? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are. Click on an item for full definition pages with tools and helpful links. Strategy Development Analytics + Tracking Customer Profiling Competitive Research Capabilities Assessment ROI Tracking + Reporting Webmaster Tools Data Studios + Dashboards
  • 8. Share The Playbook Take Our New Project Questionnaire About Transmyt | Page 8 Check your digital marketing health for 2021 — SO HOW’S IT GOING? Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead. Click here to check your score
  • 9. Share The Playbook 617.249.3759 | www.transmyt.com Take Our New Project Questionnaire Our Services | Page 9 — SERVICES Helping ambitious brands move at the speed of the internet with award winning creative, ground breaking technology + unsurpassed strategy. 01 Brand Identity + Creative Tired of the same ol’ same ol’ cookie cutter brands that play it safe and try to walk a delicate path of being for everyone, while standing for nothing, consumers are demanding a voice, a stance, a personality, accessibility and most importantly authenticity from the companies they do business with. - Brand Strategy - Brand Naming - Brand Messaging - Visual Identity - Creative Services 02 Web Design + Development Our award-winning web design and development produces highly visual web solutions that offer best-in-class user experience on desktop, mobile, and tablet devices. - Strategy - UX + UI Design - Full Stack Integrations - Technical Planning + Testing - Development - Quality Assurance - Ongoing Maintenance 03 Digital Marketing + Advertising The days of “If you build it, they will come” are over. Transmyt produces category-defining advertising and marketing solutions that connects brands with their customers. We take your messages, products and services to the platforms where your consumers are spending their time and most likely to engage. - Social Media Campaigns - Content Marketing - Email Marketing - SEO / PPC / Display Ads - Customer Acquisition - B2B Lead Generation - Account Based Marketing 04 Strategy + Analytics In today’s internet driven economy, all companies need to have a plan to succeed along with ongoing tools and systems in place to ensure your efforts are successful towards driving growth and protecting budget. - Martech Stack Auditing - Strategy + Planning - Benchmarking - Ongoing Analysis + Reporting - Advisory + Adjustments - Interim CMO Services Learn More Learn More Learn More Learn More