In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
2019 SITEC E-Commerce Class 103: Understanding O2O by Dr Tom Tansitecmy
EC 103: Understanding O2O
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.
Company : Commerce.Asia
Guest Speaker : Dr Tom Tan
In July 2018, I had the rare privilege to speak at the Sports Betting West Africa Summit which held at Eko Hotel and Suites, Lagos, Nigeria.
I was given the slot to talk on Marketing 101 and during my session, I talked about the sports betting marketing in Nigeria and in West Africa and the different ways sports markers can leverage on digital marketing.
2019 SITEC E-Commerce Class 103: Understanding O2O by Dr Tom Tansitecmy
EC 103: Understanding O2O
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.
Company : Commerce.Asia
Guest Speaker : Dr Tom Tan
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfRuiMartins533245
Rui Martins: Public Relations, Corporate Communication, Marketing Communications, Social Media, Social Media Marketing, Public Affairs, Government Relations, International Advisor for Businesses, Consultancy firms Nonprofits, diversity of Integrated Campaigns on a national, European, or international levels
International PR & Communication and Social Media Marketing Advisor / Consultant for businesses, nonprofits and governments: corporate communication, government relations, public affairs, trade shows, social media marketing, websites management including SEO and Google ds, Google Analytics, Digital Marketing, Marketing Communications, Tourism Marketing, Healthcare Communications, Business Communications, Industry, Services Marketing, Tourism, FMCG, Retail, Industry, Technology, Government and Public Administration, International Affairs, Campaigns Manager, Community Planning Management
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Adfactors B2B is India’s first specialized, full-service B2B integrated marketing communications (IMC) consultancy primarily serving business-to-business (B2B) enterprises across all sectors and economic segments. A subsidiary of the multi-dimensional independent communications enterprise Adfactors Group that comprises Adfactors PR, Adfactors Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt. Ltd and Saffron Media Pvt. Ltd.
At Adfactors B2B, our passion is to build B2B brand leaders by helping small and growing companies attract new business by highlighting their strengths, thus helping them to gain visibility and build thought leadership in its domain.
We believe that the B2B enterprise segment needs communication tools that are specialized and radically different from conventional consumer communications. Adfactors B2B has developed specialized B2B expertise to offer integrated solutions such as Brand Consultancy, Public Relations, Digital & Social Media, Direct Marketing, Advertising and Specialized Content Creation. Our specialist teams understand the complexities of the B2B marketplace. We design campaigns that help B2B organizations generate and convert leads, stand out as thought leaders in crowded markets, engage communities, attract talent and, of course, effectively manage crisis if they do happen. Our focus is unapologetically commercial and our efforts are focused to positively impact your bottom line.
With a clear understanding of your marketing budget and communications objectives, we design campaigns that cut across multiple tools of communications, integrated through unified messaging.
Vietnam is increasingly proving to be a leader in the IT sector and early adopter of technology in Southeast Asia (SEA). Proof is the Flappy Bird game that made international sensation, record smart phone adoption and internet penetration rates! While IT continues to thrive, little attention is paid to the agricultural industry that
accounts for 50% of VN’s workforce, yet only 18% of its GDP. By utilizing IT to develop agriculture, Vietnam can optimize its agricultural output, pioneer agricultural
advancements in SEA, whilst improving the lives of farmers and sustainability of land for future generations.
Agrithon is the platform integrated Agriculture in a Hackathon in order to connecting organizations &
communities of interest to develop IT solutions
for agriculture.
The CEO & Executive Director of the International News Media Association, Earl Wilkinson, kicks off The 2018 ROUNDTABLE with his thoughts on the strategic state of news media worldwide.
Senior Managing Director of FTI Consulting, moderates a panel of media leaders who share and discuss key strategic initiatives of their respective companies.
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In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
Portfolio Rui Martins International PR Digital Marketing Advisor EN 2022.pdfRuiMartins533245
Rui Martins: Public Relations, Corporate Communication, Marketing Communications, Social Media, Social Media Marketing, Public Affairs, Government Relations, International Advisor for Businesses, Consultancy firms Nonprofits, diversity of Integrated Campaigns on a national, European, or international levels
International PR & Communication and Social Media Marketing Advisor / Consultant for businesses, nonprofits and governments: corporate communication, government relations, public affairs, trade shows, social media marketing, websites management including SEO and Google ds, Google Analytics, Digital Marketing, Marketing Communications, Tourism Marketing, Healthcare Communications, Business Communications, Industry, Services Marketing, Tourism, FMCG, Retail, Industry, Technology, Government and Public Administration, International Affairs, Campaigns Manager, Community Planning Management
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Adfactors B2B is India’s first specialized, full-service B2B integrated marketing communications (IMC) consultancy primarily serving business-to-business (B2B) enterprises across all sectors and economic segments. A subsidiary of the multi-dimensional independent communications enterprise Adfactors Group that comprises Adfactors PR, Adfactors Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt. Ltd and Saffron Media Pvt. Ltd.
At Adfactors B2B, our passion is to build B2B brand leaders by helping small and growing companies attract new business by highlighting their strengths, thus helping them to gain visibility and build thought leadership in its domain.
We believe that the B2B enterprise segment needs communication tools that are specialized and radically different from conventional consumer communications. Adfactors B2B has developed specialized B2B expertise to offer integrated solutions such as Brand Consultancy, Public Relations, Digital & Social Media, Direct Marketing, Advertising and Specialized Content Creation. Our specialist teams understand the complexities of the B2B marketplace. We design campaigns that help B2B organizations generate and convert leads, stand out as thought leaders in crowded markets, engage communities, attract talent and, of course, effectively manage crisis if they do happen. Our focus is unapologetically commercial and our efforts are focused to positively impact your bottom line.
With a clear understanding of your marketing budget and communications objectives, we design campaigns that cut across multiple tools of communications, integrated through unified messaging.
Vietnam is increasingly proving to be a leader in the IT sector and early adopter of technology in Southeast Asia (SEA). Proof is the Flappy Bird game that made international sensation, record smart phone adoption and internet penetration rates! While IT continues to thrive, little attention is paid to the agricultural industry that
accounts for 50% of VN’s workforce, yet only 18% of its GDP. By utilizing IT to develop agriculture, Vietnam can optimize its agricultural output, pioneer agricultural
advancements in SEA, whilst improving the lives of farmers and sustainability of land for future generations.
Agrithon is the platform integrated Agriculture in a Hackathon in order to connecting organizations &
communities of interest to develop IT solutions
for agriculture.
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The CEO & Executive Director of the International News Media Association, Earl Wilkinson, kicks off The 2018 ROUNDTABLE with his thoughts on the strategic state of news media worldwide.
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How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:
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How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:
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Nancy Lane, president of the Local Media Association, presents her perspective on trends and strategies related to digital subscription growth at The 2018 ROUNDTABLE.
Digital leaders responsible for developing and implementing a cohesive strategy for their respective companies will share the details of those efforts in a moderated panel discussion. Faculty participants include:
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Customer Relationship Management is not just a software tool, it’s a strategy. APG has deployed a CRM strategy that has enabled them to improve the quality of each customer interaction and maximize the profitability of customer relationships. Using a 90% /10% model to project the likelihood of closing a sale, they have more accurate forecasts and simpler pipeline tools for their sales reps. APG is utilizing CRM technology that allows their reps to be 100% mobile—all forecasting activity, pipeline tracking, digital and print order entry, emailing and calendaring is done through the CRM, giving the reps more time in the field with their customers and prospects. David Fike (President, APG Chesapeake) and Amy Lindquist (Business Systems Development Director)
Aaron Kotarek (SVP/Audience & Operations, Oahu Publications Inc.) and James Avis (Managing Director/Oahu Media Group). The Honolulu Star-Advertiser’s Digital Billboard Network (DBN) has received multiple industry honors for its innovative approach to new revenue development. The Star-Advertiser deployed DBN technology to deliver an innovative, digital out-of-home advertising platform to its advertiser clients that is measurable, engages customers and creates awareness of their products and services. The result: $1.2 million in year one – with dramatic growth slated for the foreseeable future.
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
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Make the call, and we can assist you.
408-784-7371
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2. ONE OF THE WORLD’S LARGEST
PARTICIPANT MEDIA COMPANIES
Leader in consumer and trade events, education and training, digital platforms,
magazines, films and TV shows that reach 40 million readers, fans, and
attendees in 85 countries.
3. PARTICIPANT
PHILOSOPHY
AIM was founded on a strategy of
engaging affluent, deeply
passionate audiences and
surrounding them with best-in-class
content, events, and services.
Participant media benefits from a very engaged audience
Consumer enthusiasts are passionate – their sports & hobbies are at the center of their lives
Enthusiasts want to experience their passion through events, services and content
Endemic marketers have few alternative channels to reach their targeted audience
Need for authority and authenticity creates a high barrier-to-entry
Attributes of markets AIM chooses to operate in
Verticals must have a critical mass of participants and a dedicated group of brands/suppliers
Markets that are growing or stable in terms of participation
Territory that is not already occupied by larger, entrenched competitors
Sports and interests where people engage and freely spend across a multitude of platforms
Revenue opportunities diversified across end markets and mediums
Importance of events
Category leading events are the differentiator in vertical markets
Creates a level of engagement among consumers and marketers unlike any other
Typically higher barriers to entry than other media platforms
07 OVERVIEW
4. AGGRESSIVE
EVOLUTION
AIM has successfully pursued a
strategy blending acquisition with
organic product development to
become a leading events and
information services business.
Company Founded
(2003)
Today
(2018)
Revenues $20M $150M
Industry Verticals 2 5
Brands 5 50+
Events None Leading Events in – Equine – Fitness – Ski –
Outdoor – Home – Yoga - Marine
World Series of Team Roping
IDEA World Fitness Convention
Warren Miller/NASTAR
Log & Timber/Old House
Get Out More
Traditional Building Conferences
Dania Marine Market
Video/Film None AIM Studios
1000+ videos, film, commercials, TV shows
Marketing Services None Merrell, Marmot, Vitamin Shoppe, Outdoor
Retailer, SIA America, NRHA, Glint, Volkswagen
Digital Audience Negligible Monthly digital audience of 30m+
Digital Revenue None $15m+ adv, online ed, premium content
Services/Members None US Rider, Yoga Teachers Plus, IDEA Fitness,
World Series, USTRC
Online Education None 100+ classes >20,000 students
09 OVERVIEW
5. MEDIA MIX
REINVENTION
AIM has achieved unparalleled
profitability and diversification by
evolving across channels with
offerings for both trade and
consumer.
Leading market positions in multiple categories serving 40M actively engaged consumers
• Five industry verticals: Marine, Healthy Living, Outdoor, Equine, and Home
• Delivering experiential marketing services to customers, over and above traditional forms
• Deeply integrated into B2B and B2C channels
AIM is a cohesive collection of branded platforms that produce content across different
mediums
• Events - Digital - Print - Video & Film - Membership Services – Education & training
11 OVERVIEW
Revenue breakdown by type Select brands
30%
37%
11%
22%
Events Print Digital Membership/Services