Jerry Ferrara, president of Investor's Business Daily, shares his perspective at The 2018 ROUNDTABLE in Vail, CO.

1. What is Investor’s Business Daily, Inc?
▸ Niche digital publisher of financial information, data, analysis and investing
education across platforms.
▸ 4-million monthly unique visitors,100,000 paid subscribers across products
▸ Roots in traditional publishing, started as Investor’s Daily in 1984 and published
Monday – Friday with national distribution. Changed name to Investor’s Business
Daily – also known as IBD – in late 1990s.
▸ Strong brand amongst serious investors but had been known primarily as a
newspaper despite majority of revenues coming from digital.
▸ In 2016, business model had been adjusted to focus on digital/mobile subs/ads.
▸ Reduced publishing schedule in print to 1x per week from 5x and renamed product as
IBD Weekly with greater focus on forward looking investing ideas.
▸ Hiring investment across Product, Engineering, Digital Content/Editorial, Analytics.
▸ Now sell eight subscription products; two print related and six digital focused products
▸ Four subscription based mobile products with apps; IBD Mobile ($269 per year),
Leaderboard by IBD ($699 per year), SwingTrader by IBD ($699 per year) and
MarketSmith by IBD ($1,499 per year).

2. What is Investor’s Business Daily, Inc?
▸ Revenue diversification is key focus:
▸ IBD brand and proprietary indexes have been licensed to financial
institutions which helps get brand in front of new audiences and drives
several million dollars in high-margin revenue.
▸ IBD 50 ETF (ticker is FFTY) and IBD ETF Leaders ETF (ticker LDRS) have
amassed over $500,000,000 in Assets Under Management (AUM).
▸ New digital home study courses are rolling out in Q4
▸ Partnerships with millennial focused investing brands to penetrate the
Millennial and Gen-X markets without having to create “hit or miss” products
▸ Events – both live and digital/webinars – are of increasing importance
▸ Greater emphasis than ever on:
▸ Optimizing a smart paywall/acquisition strategy, utilizing machine
learning across the business, capturing investors during earlier life
stages such as when they get married, purchase a home, start saving
for retirement.
▸ Deepen relationships with financial social media influencers
▸ Upgrading our operating systems and talent to handle increasing
amounts of data and analysis needed, especially re: retention.

3. • IBD Digital subs +11% YTD
• Print related subs -6% YTD
• Leaderboard subs +14% YTD
• SwingTrader subs +36% YTD
• Average revenue per subscriber
nearing $500.
o Almost 50% gain in 3 years.
• Topline Revenue expected to
grow 15% in 2018
• Operating Income expected to
increase 84% in 2018