This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Using data and insights to identify opportunities for growing B2B conferencesJohn Barnes
Presentation from the EventEvent by me about using data and Insights to identify opportunities for growth and new digital strategies to gain information and insights on events to drive up paid delegate sales
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Using data and insights to identify opportunities for growing B2B conferencesJohn Barnes
Presentation from the EventEvent by me about using data and Insights to identify opportunities for growth and new digital strategies to gain information and insights on events to drive up paid delegate sales
LSA Bootcamp Detroit: Welcome and Overview (LSA)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
Both B2C and B2B companies are using content marketing to engage existing and potential customers. By developing consistent, informative blog content, articles, white papers, press releases and social media content, you can position your organization as a thought leader in its field. This presentation provides a brief overview of content marketing and how it works.
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
Key Findings from the 2016 Association Email Marketing Benchmark ReportInformz
In this webinar we will review the latest market trends and key findings from the past year. Attendees can expect to learn:
-Key findings from emails sent by associations over the last twelve months.
-The latest industry trends in email marketing and marketing automation.
-The role of intelligent targeting and its impact on subscriber engagement.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Digital Marketing ppt | Digital Marketing CourseAnkurSharma815
Digital marketing is one of the most searched job whether in India or in other countries. As such many institutes are teaching digital marketing to their students.
Both B2C and B2B companies are using content marketing to engage existing and potential customers. By developing consistent, informative blog content, articles, white papers, press releases and social media content, you can position your organization as a thought leader in its field. This presentation provides a brief overview of content marketing and how it works.
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Take advantage of Digital Assets to increase the value of your sponsorship offers to improve sponsor satisfaction by providing meaningful data, longer and better engagement. This presentation introduces 3 examples of digital sponsorship tools and addresses how to sell sponsorship with the data you gather from these strategies.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
Key Findings from the 2016 Association Email Marketing Benchmark ReportInformz
In this webinar we will review the latest market trends and key findings from the past year. Attendees can expect to learn:
-Key findings from emails sent by associations over the last twelve months.
-The latest industry trends in email marketing and marketing automation.
-The role of intelligent targeting and its impact on subscriber engagement.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
Tom Ratkovich, Managing Director, LEAP reviews the biggest takeaways from the 26th edition of The ROUNDTABLE, including highlights from the executive panel and other industry transformation case studies.
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
Getting actionable insights from better social media measurement
The presentation slides from the Social Media Insights event hosted by Fresh Egg as part of the Brighton Digital Festival. Presented by head of social media David Somerville and head of insight Dara Fitzgerald, the presentation includes tips for social media measurement and using Google Analytics to tag campaigns.
David and Dara’s talk centred on practical tips for measuring social media activity, plus ideas on planning this measurement effectively. One of the most fundamental (and surprisingly, often overlooked) aspects of better measurement is setting out clear objectives from the outset.
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Local media assn fall conference report recap 2012Shannon Kinney
This session offered summaries of four reports written for the Local Media Association Innovation Alliance delivered with tips, tricks, tactics for success and examples.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
A sample B2B marketing campaign for IBM on Digital Communication Solutions. Thie deck lists their products, key performance indicators, suggestions for target audience and strategies they can incorporate into their marketing plan. It also includes an analysis of their social media presence. There is information on tools like microsites, podcasts, webinars, cause videos along with a suggestive campaign calendar.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
Similar to Facebook Local Media Accelerator: Dan Petty (20)
The CEO & Executive Director of the International News Media Association, Earl Wilkinson, kicks off The 2018 ROUNDTABLE with his thoughts on the strategic state of news media worldwide.
Senior Managing Director of FTI Consulting, moderates a panel of media leaders who share and discuss key strategic initiatives of their respective companies.
How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:
Tom Shaw, VP/Group Publisher, Shaw Media Group
Jay Seaton, Publisher, Seaton Publishing Company
Cameron Nutting Williams, Regional Publisher, Ogden News Group
How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:
Tom Shaw, VP/Group Publisher, Shaw Media Group
Jay Seaton, Publisher, Seaton Publishing Company
Cameron Nutting Williams, Regional Publisher, Ogden News Group
How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include:
Tom Shaw, VP/Group Publisher, Shaw Media Group
Jay Seaton, Publisher, Seaton Publishing Company
Cameron Nutting Williams, Regional Publisher, Ogden News Group
Nancy Lane, president of the Local Media Association, presents her perspective on trends and strategies related to digital subscription growth at The 2018 ROUNDTABLE.
Digital leaders responsible for developing and implementing a cohesive strategy for their respective companies will share the details of those efforts in a moderated panel discussion. Faculty participants include:
Matthew Ipsan – Moderator (EVP/Accudata)
Jeff Moriarty (SVP/Digital, GateHouse Media)
Edwin Ruis (Integrated Revenue Director, Swift Communications)
Customer Relationship Management is not just a software tool, it’s a strategy. APG has deployed a CRM strategy that has enabled them to improve the quality of each customer interaction and maximize the profitability of customer relationships. Using a 90% /10% model to project the likelihood of closing a sale, they have more accurate forecasts and simpler pipeline tools for their sales reps. APG is utilizing CRM technology that allows their reps to be 100% mobile—all forecasting activity, pipeline tracking, digital and print order entry, emailing and calendaring is done through the CRM, giving the reps more time in the field with their customers and prospects. David Fike (President, APG Chesapeake) and Amy Lindquist (Business Systems Development Director)
Aaron Kotarek (SVP/Audience & Operations, Oahu Publications Inc.) and James Avis (Managing Director/Oahu Media Group). The Honolulu Star-Advertiser’s Digital Billboard Network (DBN) has received multiple industry honors for its innovative approach to new revenue development. The Star-Advertiser deployed DBN technology to deliver an innovative, digital out-of-home advertising platform to its advertiser clients that is measurable, engages customers and creates awareness of their products and services. The result: $1.2 million in year one – with dramatic growth slated for the foreseeable future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Facebook Local Media Accelerator: Dan Petty
1. What the Facebook local media
accelerator did for the Denver Post
and Digital First Media
LEAP Media Roundtable
August 23, 2018
Vail, Colorado
2. 01
02
03
04
05
06
07
Agenda
Background on Digital First Media/Denver Post
Facebook Local Accelerator Background
What We Learned at the Accelerator
What Content Matters?
Digital Subscription Trends
Email Newsletters and Marketing
Key Initiatives
3. Digital First Media & AdTaxi
Background on Digital First Media and The Denver Post
• DFM is publisher of 98 titles, including 52
daily newspapers
• DFM markets include California,
Colorado, Minnesota, Michigan, Ohio,
Pennsylvania, New York, Massachusetts
• DFM comScore reach of 33 million
unique visitors/month, 127 million PVs
• Denver Post reaches 6M unique users
per month and more people in the
Denver market than any news outlet
• Most DFM publications have pay meters
set to 5 free articles over rolling 30 days
4. Digital First Media & AdTaxi
My Background
• 7 years at The Denver Post as social
media editor, digital director of sports,
audience development and senior
editor for a breaking news team;
sometimes reported and photographed
• Joined Digital First Media in May 2017 to
lead audience development across the
company, including email, video,
mobile, social
• Now, most time is working directly with
newsrooms, product, technology and
advertising on digital subscriptions
5. Digital First Media & AdTaxi
Facebook Local News Subscriptions Accelerator background
• $3 million, three-month pilot program to help metro daily newspapers accelerate digital
subscriptions
• 3 sessions in New York, Austin, and Menlo Park, California
• Worked with roughly a dozen publishers, including The Denver Post, Dallas Morning News,
Miami Herald, Chicago Tribune, Atlanta Journal-Constitution, Minneapolis Star-Tribune,
Omaha World-Herald, Philadelphia Inquirer, Seattle Times, San Francisco Chronicle,
Tennessean, Newsday
• Included up to $200,000 in grants for subscriber acquisition that could be spent on
anything that helped toward that goal (didn’t have to be Facebook)
6. Digital First Media & AdTaxi
How the subscription accelerator helped us change
• Hoping the digital subscription model would
work to believing it would work
• Buy-in at the top levels of Digital First Media
and a re-alignment around digital subscriptions
as key strategy for our business
• Expansion of a five-person corporate team by
end of 2019
• Infused a culture of data-driven decision-
making around digital subs and refining reports
for stronger customer insights
7. Digital First Media & AdTaxi
What The Denver Post’s Grant Award Included
Mather Economics
• Full access to Mather’s listener tool to help us better understand the types of
content that convert, including path to conversion. Launched in early August.
KeyWee
• Using the tool to help drive subscription acquisition via Facebook
Budget for subscriber acquisition through AdTaxi
• Newsletter acquisition through social media, Google and other channels
Part-Time Marketing Consultant
8. Digital First Media & AdTaxi
What The Denver Post learned
We need a culture shift
• Working toward dedicated local and corporate resources with the focus on data to drive
digital subscriptions. Includes analytics support, customer data platform, marketing expertise
We needed technology investments
• Secured funding to improve sign-up process, first-party data, other technology investments
We needed clearer benchmarks
• We could measure ourselves against our peers to help us understand whether we were too
loose or too tight with our meter.
9. Digital First Media & AdTaxi
What The Denver Post learned
Putting Customers First
• Better understood shortcomings in our payment and checkout process (i.e., need to add
PayPal and reduce steps where possible)
Understand who our digital subscribers are
• Still working to track logged-in users, with help from a customer data platform. What drives
customers to stay engaged? What path did those users take to conversion?
Pay meter alone can’t drive subscriptions.
• It remains an important channel, but we need to explore other channels — especially email
campaigns, more aggressive newsletter strategy, and social media.
11. Digital First Media & AdTaxi
Content Matters
Insights into content that drove subscriptions
• Prior to the accelerator, we used general methods for understanding engaged users: total
engaged minutes and unique visitors via Parse.ly and Google Analytics reports
• Had long-established goals for newsrooms: pageviews, users, sessions, 25-34 year-old users,
local users, social referral, and search referrals
• Added loyalty metrics in FY19: loyal users, brand lovers, brand champions based on the
number of sessions for a given user in a reporting month
Gathered data to determine author, section, story that drove subscriptions
• Breaking news converts
• The journalists who tend to drive the most subscriptions tend to be frequent writers
12. Digital First Media & AdTaxi
What stories convert to digital subscriptions for DFM?
14. Digital First Media & AdTaxi
Digital Subscriptions by the Numbers
Denver Post digital sub
growth since accelerator
83%
Denver Post conversions
from last paywall message
75%
% DFM digital subscriptions
from ad blockers
5.3%
DFM 10-week digital
subscription growth trend
51%
Denver Post conversions
from last paywall message
80% 4.8%
% Denver Post digital
subscriptions from ad blockers
16. Digital First Media & AdTaxi
What The Denver Post learned about email marketing
Test and Learn
• Promote subscriptions around content, including
special reports (i.e., foster care, real estate)
• Test timing on sends
• More one-day sale around special events
• Leverage A/B testing for subject line tests (price vs.
percentage off)
• Working directly with newsroom on creative and ideas
for emails
List was in need of fresh leads and cleaning
• Email lead generation is a key strategy going forward
17. Digital First Media & AdTaxi
Email Newsletters By The Numbers
DFM email newsletters
and alerts
207
DFM email newsletter and
alert gross opt-ins
987,000
DFM click-through
percentage on-read
18%
Denver Post email
newsletters and alerts
32
Denver Post email newsletter
and alert gross opt-ins
220,000 16%
Denver Post click-through
percentage on-read
18. Digital First Media & AdTaxi
Key Initiatives
Data Insights
Expand work with Mather
Economics and customer data
platforms to capture more first-
party data
Add additional resources at the
corporate level for ensuring
strategy success
Grow email newsletter lists
Expand email newsletters, kill
those that don’t perform and
refine the newsletter strategy to
drive conversion.
Expand Premium Verticals
Sport-only subscription option in
the Denver market, test reception
and expand based on tests.
Launch beginning of September.
Standardize paywall messaging
and checkout workflow
Set common messaging across
the footprint, but don’t
standardize offers. Continue to
focus on friction reduction.
Federated Single Sign-On
Implement federated single sign-
on across our properties by end
of Q1 2019. Allow login via
Facebook, Amazon and Google.
Growing digital subscription staff
19. Bottom Line
Exposing the people responsible for digital
subscriptions to best practices, industry standards
and benchmarks and open sharing of data from
participants has been directly attributable to
subscription volume and revenue growth.