The document appears to be the program for an awards lunch for a conference on membership marketing. It lists the hosts, speakers and sponsors of the event. It then outlines the various categories for awards in areas like publications, websites, campaigns and marketing teams. The winners are announced for each category, with summaries of what impressed the judges about the winning entries. In the end, it thanks attendees for their participation and views and invites them to provide feedback.
Precedent – Daring to be Digital – 29th Jan 2014Precedent
Mark Sherwin and Rose Riley present the importance of becoming digitally active rather than reactive, along with some great examples of companies doing so already.
Precedent – Daring to be Digital – 29th Jan 2014Precedent
Mark Sherwin and Rose Riley present the importance of becoming digitally active rather than reactive, along with some great examples of companies doing so already.
Purchasing has the power to help mitigate climate change, reduce income inequality, and build strong local economies, but only if we make the commitment to invest in our future by investing in sustainable companies.
Purchasing has the power to help mitigate climate change, reduce income inequality, and build strong local economies, but only if we make the commitment to invest in our future by investing in sustainable companies.
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Kenya’s coffee sector in the COVID-19 context. Can producer agency be sustained?IIED
On 19 May, 2020, the International Institute for Environment and Development (IIED) hosted an online event to discuss an experience of promoting the agency of coffee growers as well as youth and women entrepreneurship in Kenya’s coffee sector, the implications of COVID-19 and some possible pathways to sustaining the progress made to date.
The webinar, part of the 'Empowering Producers In Commercial agriculture’ (EPIC) project, share and debated experiences around a social enterprise that has been seeking to cause positive social and economic disruption within the coffee industry.
This is a presentation given by Vava Angwenyi, of Vava Coffee.
More details: https://www.iied.org/kenyas-coffee-sector-covid-19-context-can-producer-agency-be-sustained
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
The customer has always been at the heart of marketing. Knowledge and understanding of customer behaviour and changing needs and wants provides the essential basis of a market orientation. Today marketers not only need to consider how best to meet their customers’ requirements, but understand their expectations and provide consistent customer experience. This Guide looks at different types of customers and organisational contexts; it considers how to identify customer expectations and the importance of customer satisfaction and loyalty; and assesses the importance and role of brands and consumer behaviour theory in relation to expectations. It unpacks the different dimensions of customer experience, looks at customer experience design and frameworks, and activities that enhance the customer experience. Finally, it looks at how to measure and monitor customer experience including relevant measures, metrics and research and how to use that information to improve the experience in the future.
Customer engagement, customer experience and customer advocacy insights to fuel your engagement strategy.
As an overall industry, ATV and UTV OEMs have just scratched the surface of successful customer engagement; this report identifies strategic opportunities for brands to take the lead.
Los Premios Tambuli son pioneros en el mundo de la publicidad porque, no sólo premian la efectividad comunicativa, sino el valor social transmitido.
Publicidad con Valores.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
More Related Content
Similar to Memcom membership marketing award winners 2014
Purchasing has the power to help mitigate climate change, reduce income inequality, and build strong local economies, but only if we make the commitment to invest in our future by investing in sustainable companies.
Purchasing has the power to help mitigate climate change, reduce income inequality, and build strong local economies, but only if we make the commitment to invest in our future by investing in sustainable companies.
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Kenya’s coffee sector in the COVID-19 context. Can producer agency be sustained?IIED
On 19 May, 2020, the International Institute for Environment and Development (IIED) hosted an online event to discuss an experience of promoting the agency of coffee growers as well as youth and women entrepreneurship in Kenya’s coffee sector, the implications of COVID-19 and some possible pathways to sustaining the progress made to date.
The webinar, part of the 'Empowering Producers In Commercial agriculture’ (EPIC) project, share and debated experiences around a social enterprise that has been seeking to cause positive social and economic disruption within the coffee industry.
This is a presentation given by Vava Angwenyi, of Vava Coffee.
More details: https://www.iied.org/kenyas-coffee-sector-covid-19-context-can-producer-agency-be-sustained
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
The customer has always been at the heart of marketing. Knowledge and understanding of customer behaviour and changing needs and wants provides the essential basis of a market orientation. Today marketers not only need to consider how best to meet their customers’ requirements, but understand their expectations and provide consistent customer experience. This Guide looks at different types of customers and organisational contexts; it considers how to identify customer expectations and the importance of customer satisfaction and loyalty; and assesses the importance and role of brands and consumer behaviour theory in relation to expectations. It unpacks the different dimensions of customer experience, looks at customer experience design and frameworks, and activities that enhance the customer experience. Finally, it looks at how to measure and monitor customer experience including relevant measures, metrics and research and how to use that information to improve the experience in the future.
Customer engagement, customer experience and customer advocacy insights to fuel your engagement strategy.
As an overall industry, ATV and UTV OEMs have just scratched the surface of successful customer engagement; this report identifies strategic opportunities for brands to take the lead.
Los Premios Tambuli son pioneros en el mundo de la publicidad porque, no sólo premian la efectividad comunicativa, sino el valor social transmitido.
Publicidad con Valores.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Memcom membership marketing award winners 2014
1. Welcome to the awards lunch
delegates and guests
Awards host – Duncan Grant
Guest speakers
Rob Forkan -Co-Founder - Gandys
Anne Godfrey - Chief Executive - CIM
Headline sponsors
4. Brian Walters - Head of Proposition Development at British Medical Association
Elaine Crehan - Chief Operating Officer Member Services, STEP
Jon Kudlick - Director of Membership, Marketing & Communications at Society of Biology
Simon Bull - Head of Membership and Marketing at EIC (Energy Industries Council)
Caroline Robertson - Membership Director , IDM
Nicki Alvey - Interim Marketing Lead (Education and Development) at Royal Society for Public Health
Tony Lewis - Head of Member Marketing, The Caravan Club
James Stibbs- Head of Communications , Sports and Recreation Alliance
Vicky Browning - Director, CharityComms
Jennifer Finn - Director of Member Services, Association of Chief Executives of Voluntary Organisations
Carol Kennedy Filer - Director of Membership, National Pharmacy Association
Hilary Lawson, Associate Director, Ashridge Communications
Mary-Lou Nash, Editor MemCom and Trusted Professional
Judges
5. Design and content
Ease of Use
Effectiveness
Development
Marketing Team
demonstrate how they worked together to achieve a successful development
Judging criteria
6. Marketing Leaflet/Brochure
Annual Report
Newsletter, print/e-bulletin
Magazine – Charity
Magazine – Sport and Recreation
Magazine - Professional Association or Royal College
PR or Public Affairs Campaign
Re-branding/Brand development
Brand Extension
International Membership Development
Most Innovative use of Technology
Social Media Campaign
Best use of Social Media by senior leaders in a membership body
Membership Magazine Website
Main Membership Website
Other Stakeholder Website (e.g. public facing, student portal etc.)
Membership Marketing team of the year
Categories
9. Highly Commended
Marketing brochure or leaflet
British Dental Association
‘Unveil’ Brochure
‘Effectively communicating the biggest change to an Association in its 134-year
history in one printed piece – whilst retaining the heritage and changing the
behaviour of recipients from passive to active - has been brilliantly achieved in this
clear, elegant and above all, effective, brochure’
10. Chartered Institute of Management Accountants
Marketing brochure or leaflet
Winner
‘CIMA’s new leaflet succeeds in portraying
management accountancy as an
aspirational and exciting profession.’
12. Annual Report
Winner
The Zoological Society of London
Entered by:Think
‘The entry combined stunning
photography and clear information
in the main review and
supplementary reviews which
successfully address three
different sections of the supporter
base’
15. Best newsletter, print/e bulletin
Winner
National Association for Able Children in Education (NACE) –
Monthly e-Bulletin
‘There was a clear development of content, look
and feel from the previous version. This was
supported by evidence of the effectiveness of the
new-look’
17. Charity Magazine
Highly Commended
Royal Airforce Museum - RADAR
.
‘We were impressed with the
way this member magazine has
been transformed from a
publication which lacked reader
appeal and was narrow in scope
to a dynamic, interesting
magazine which has cross-
organisational impact’
18. Charity Magazine
Winner
National Autistic Society - Your Autism
‘It put the readers first, focusing on putting
their needs at the forefront rather than the
needs of the charity. But in doing so, it also
met charity objectives ‘
19. Magazine -
Magazine -
Sport and Recreation
Sport and RecreationONE HIGHLY
COMMENDED AND
THE WINNER
Category Sponsor
20. ‘Skydive magazine packs a
punch for members of the BPA.
91% of readers say that they
keep their copy or pass it on to
friends – and we can see why’
Sport and Recreation Magazine
Highly Commended
British Parachute Association - Skydive Magazine
Entered by: Archant Dialogue
21. Entered by: Archant Dialogue
Sport and Recreation Magazine
Winner
British Eventing - British Eventing Life
‘British Eventing Life showed how a magazine
and it’s content can inspire the new
generation to do something they hadn’t done
before, an exceptional 42% uplift in training
is great evidence in how BEL inspired and
drove action.’
22. Magazine –Magazine –Professional Association or
Professional Association orRoyal College
Royal CollegeTWO HIGHLY
COMMENDED AND
THE WINNER
Category Sponsor
23. Professional Association or Royal College Magazine
Highly Commended
Market Research Society - Impact
Entered by: Cambridge Publishers Limited
‘Good weighty magazine
with very stylish design.’
24. Professional Association or Royal College Magazine
Highly Commended
Association of Accounting Technicians –
Accounting Technician
Entered by: Think
‘Great mix of articles about the AAT
and on technical topics with striking
images’
25. Professional Association or Royal College Magazine
Winner
National Pharmacy Association - In pharmacy
Entered by: Redactive
‘The strapline (‘essential reading for all community
pharmacy teams’) is compelling and targeted. The
layout is clear and each section well signposted
with use of colour codes and graphics. It has been
transformed into a much more dynamic read from
the previous version.’
26. PR or Public Affairs
PR or Public Affairs
CampaignCampaign
OUTRIGHT WINNER
Category Sponsor
27. Credit Services Association –
For the ‘Journey to the FCA’ campaign
Entered by: Gravity London
PR or Public Affairs Campaign
Winner
‘Preparing members for forthcoming regulation
can be challenging and if done poorly can impact
on membership retention. The CSA campaign
prepared it’s members well for transition of power
in consumer credit regulation with 83% stating
readiness for the new regime’
29. Re-branding/Brand development
Highly Commended
British Dental Association
‘BDA overhauled their membership structure their biggest change in 134 year history.
Commended for their excellent use of brand guidelines to explain the new visual
identity for the BDA’
30. Re-branding/Brand development
Winner
Worldwide Motorhoming Holidays
‘The Camping and Caravanning Club demonstrated a clear
brand development strategy to enhance membership
penetration and extend sales in the market. An excellent
modernisation of a brand to reflect new trends within the
motor home holiday world.
Achieved 2400% ROI and an 11% YOY sales increase ’
32. Brand Extension
Winner
Institute of Biomedical Science
eStudent
‘Clear objectives to grow
a new category whilst
maintaining costs has
seen more paying
students than IBMS had
free student members
the previous year!’
34. Harley Owners Group EMEA
Entered by: Archant Dialogue
International Membership Development
Highly Commended
‘The judges were impressed
with the multi-lingual,
multimedia approach to
sustaining the world’s most
successful motorcycle owners
group.’
35. Society of Trust and Estate Practitioners
International Membership Development
Winner
‘The membership drive in New Zealand
was impressive. The focussed approach
showed that even in small market a
relatively niche membership
organisation can make significant
inroads. The entry was well supported
with detailed metrics clearly
demonstrating the above target
achievements’
36. Most Innovative Use of
Most Innovative Use ofTechnology
Technology
OUTRIGHT WINNER
37. Chartered Institute of Management Accountants
- Road to CIMA
Most Innovative Use of Technology
Winner
‘The Road to CIMA takes the
user on a truly innovative
journey through a London
street and shows the user how
their road leads to CIMA.
Impressive usage rates showed
just how captivating the site
was for its target audience.’
39. Chartered Institute of Library & Information
Professionals
Social Media Campaign
Highly Commended
‘The judges were impressed
with the 'National Libraries
Day' campaign. It had a clear
and concise message, with
visually bold branding ideal for
social media platforms. We
particularly liked the
'Shelfie' part of the campaign’
40. Institute of Recruitment Professionals
Recruitment & Employment Confederation
Social Media Campaign
Winner
‘The I Love Recruitment campaign
had much to recommend it. Visually
it was very engaging with positive
survey feedback neatly packaged in
infographic format, again reflecting
a consistent delivery of the brand
and messages’
41. Social Media by Senior Leader
Social Media by Senior Leaderin a Membership
in a Membership
Organisation
Organisation
OUTRIGHT WINNER
42. Alex Malley CEO, CPA Australia
Social Media by Senior Leader
Winner
‘The judges were impressed by the
scope and outreach of this social media
activity, and the engagement of a
much wider audience rather than
purely membership focused’
44. British Association for Counselling & Psychotherapy
Therapy Today.net
Membership Magazine Website
Winner
‘The website had impressive metrics
with a 12month overall rise of 32%.
A stand-out feature for engaging the
different segments of the membership
was the ‘TherapyToday.net
noticeboard’ on the homepage, which
allows members free supervision,
placement, research or networking
entries.’
46. Main Membership Website
Highly Commended
‘What stood out was the
functionality on the home page
offering the user tailored
content. This felt as if the user
was truly valued, and it drew the
user in. On click through, the
content was indeed tailored, so
expectations were matched. ‘
Society of Biology
47. Main Membership Website
Highly Commended
The National Union of Rail, Maritime and Transport Workers
Entered by: NetXtra
‘Achieved a better more inclusive
and participatory user experience.
Average monthly unique visitors
tripled’
48. Main Membership Website
Winner
The Caravan Club
‘Their goal was to save members’
time and make it easier to self-serve –
to enable users to get out and enjoy
touring. Result: The Caravan Club
website now attracts over 11 million
users annually. Since the site
redesign, unique visits increased
by14% year on year’
50. British Dental Association- CPD Hub
Other Stakeholder Website
Highly Commended
‘With over 11,000 unique
users in a very short space of
time since launch the judges
were impressed by this and
with the clarity and
helpfulness of this resource.’
51. CPA Australia
Other Stakeholder Website
Winner
‘CPA Australia have really
recognised the power of
communicating using video.
The design of the site is not too
corporate and yet very business
like and professional
A very good use of powerful
social media channels.
The judges were very impressed
with this concept.’
53. Institution of Engineering & Technology
Membership Marketing Team of the Year
Highly Commended
‘Sometimes a specific project
is a rallying point which helps
define a team ethic. The IET
demonstrated this in spades
with the development and
launch of a successful event in
support of their Diamond
Jubilee Scholarships Scheme.’
Donna Boost
Jazmine Brace
Angela Garrod
David Biggins
Lisa Maddock
Kim Letchford
Lauren Annis
Laura Glibbery
Martin Harris
Owen Davis
Viki Bell
54. Membership Marketing Team of the Year
Winner
The Royal Pharmaceutical Society
‘Following membership becoming optional in
2010 the Society membership dropped from
100% to 55% of the market. The judges were
impressed with the team effort and output
which saw the whole membership marketing
effort turn this around with, for example,
recruitment of new member increasing by
103% from 2012 to 2013’
55. Your views and looking forward to
2015
www.memcom.info for awards transcripts and for
photographs on our Facebook page
Complete the exit survey
Editor's Notes
Effectively communicating the biggest change to an Association in its 134-year history in one printed piece – whilst retaining the heritage and changing the behaviour of recipients from passive to active - has been brilliantly achieved in this clear, elegant and above all, effective, brochure. Designed to communicate how membership had changed, describe the packages and encourage response; the clarity of proposition, language and use of colour, combined with insight into the response device of choice, ensured that BDA achieved a 79% response rate with a 37.5% fall in cancellations. The physical format of the brochure instantly represented the new structure, and the strong branding and messages resonated across all physical and digital channels.
It’s not an easy challenge to break through preconceived ideas about a particular profession, but this is what CIMA has achieved with their marketing leaflet aimed at prospective students. With a clever use of scenarios that students would identify with, alongside the strapline ‘You’re thinking like a management account already’, CIMA’s new leaflet succeeds in portraying management accountancy as an aspirational and exciting profession. The leaflet shows clearly the various routes into the profession and is segmented usefully for the user. The design is clear and the use of portraits of young people gives the leaflet an engaging human quality. It’s great that CIMA through their research were able to see how positively their new leaflet was perceived by their target audience.
The entry combined stunning photography and clear information in the main review and supplementary reviews which successfully address three different sections of the supporter base.
The judges felt that NACE had really thought about their market and targeted the e-Bulletin, producing a separate edition for Wales. The evidence provided shows that the e-Bulletin is used as a resource by teachers. Content was a mix of news, event promotion, subject-specific stories and ‘sources of inspiration’. It had a clean design, different content sections and was well signposted. There was a clear development of content, look and feel from the previous version. This was supported by evidence of the effectiveness of the new-look publication - particularly with event bookings and competition entries, indicating a dramatic increase in member engagement.
The National Autistic Society had a clear set of objectives when it set out to redesign its magazine: to make it informative, engaging, authoritative and accessible. It put the readers first, focusing on putting their needs rather than the needs of the charity. But in doing so, it also met charity objectives: each edition has a loose theme which corresponds to the charity’s communications strategy. The judges were particularly impressed with the way the National Autistic Society actively involved its readers in redesigning its magazine, to ensure the refresh really reflected what the readers wanted. This shows very good practice in terms of assessing and responding to members’ views. The magazine is impressive in the way it tries to meet the challenge of reflecting the diversity of experience of people with autism. It balances the objective of being authoritative with the need to be accessible, particularly with regard to its design which takes autism-friendly considerations into account. The NAS has also improved online engagement via social media.
Skydive magazine packs a punch for members of the BPA. It pairs clear, incisive writing with exciting and colourful imagery, which combine to convey the excitement of skydiving to the reader. Multimedia development, offered at no cost to the client, delivers a new dimension for readers, whilst extending the reach of the BPA. 91% of readers say that they keep their copy or pass it on to friends – and we can see why.
British Eventing Life showed how a magazine and it’s content can inspire the new generation to do something they hadn’t done before, an exceptional 42% uplift in training is great evidence in how BEL inspired and drove action. British Eventing life should also be applauding for trying AND succeeding in seizing the opportunity creating from the success of London 2012.
It took several moments to figure who it was from and what it was about. Maybe OK for member readers but a fundamental flaw when sat on a table.
The strapline (‘essential reading for all community pharmacy teams’) is compelling and targeted; the cover is smart and well designed and then clearly followed up inside the magazine, the graphics are striking and it has a great clean feel. The layout is clear and each section well signposted with use of colour codes and graphics. It has been transformed into a much more dynamic read from the previous version. Good paper stock and use of matt cover and the new( trendy) square sizing.
Preparing members for forthcoming regulation can be challenging and if done poorly can impact membership retention. The CSA campaign prepared it’s members well for transition of power in consumer credit regulation.
The Worldwide Motorhoming Holidays demonstrated a clear brand development strategy to enhance membership penetration and extend sales in the market. An excellent modernisation of a brand to reflect new trends within the motor home holiday world. Achieved 2400% ROI and an 11% YOY increase for sales. The brand has continued to develop by using new digital channels, social media and interactive brochures, just some of the examples. Overall a brand development strategy which resonated through all comms and marketing channels to provide excellent ROI results.
IBMS has successfully introduced eStudent, an electronic only membership enabling better engagement by providing tailored content in new formats. Clear objectives to grow a new category whilst maintaining costs has seen more paying students than IBMS had free student members the previous year. By involving biomedical science students in its development, IBMS has ensured that the design is modern utilising existing colours, content is easy to use and the offer can be extended to a wider student base in the UK and internationally. Developing a long-term relationship with eStudents creates a natural pathway to becoming IBMS members in the future.
The judges were impressed with the multi-lingual, multimedia approach to sustaining the world’s most successful motorcycle owners group.
The membership drive in New Zealand was impressive. The focussed approach showed that even in small market a relatively niche membership organisation can make significant inroads. The entry was well supported with detailed metrics clearly demonstrating the above target achievements.
The Road to CIMA takes the user on a truly innovative journey through a London street and shows the user how their road leads to CIMA. Impressive usage rates showed just how captivating the site was for its target audience.
The I Love Recruitment campaign had much to recommend it as a winner. Visually it was very engaging with the use of clever recruitment messages to give each substance. It used a wide range of integrated social media platforms which enabled good coverage and membership engagement at multiple levels. The resulting feedback through their surveys was also very positive and neatly packaged in infographic format, again reflecting a consistent delivery of the 'I Love Recruitment' brand and messages.
The judges were impressed by the scope and out reach of the social media, and the engagement of a much wider audience rather than purely membership focused. He is also a generator of fresh opinion and conversations, feeding off a very successful website and his appearances on traditional forms of media broadcasts. What makes it successful is the consistency and interesting level of content.
This is personal engagement at the highest level. The creation of the Boardroom Tycoon app is another case of clever thinking, providing Alex with another platform for the propagation of content which can then be shared as part of the social media mix.
TherapyToday.net is the website of their monthly journal Therapy Today. The website reflects the same branding as the printed magazines, reinforcing a strong visual recognition.
TherapyToday.net contains on-line only articles written to complement articles in the latest issue, and an archive of all editorial content published in the journals since 2005.
A stand-out feature for engaging the different segments of the membership was the ‘TherapyToday.net noticeboard’ on the homepage, which allows members free supervision, placement, research or networking entries.
The website had impressive metrics, with 2013 enjoying an overall rise of 32% rise on 2012.
There is also good cross-promotion between the hardcopy magazine and the website.
The homepage navigation was clear, with a clean modular design which included a nice mix of photographs, icons and text. Basic content of the site was good e.g. names and pictures of the staff, clear membership information and clear signposting of the different types of events. What stood out was the functionality on home page offering the user tailored content. This felt as if the user was truly valued, and it drew the user in. On click through, the content was indeed tailored, so expectations were matched. We wish the Society all the best as the new website enters its second year, and would be interested in seeing the comparable metrics.
Achieved a better more inclusive and participatory user experience, with in-built campaigning tools that allow users to send template emails or letters to their local MP or directly contact an employer or organisation.
Average monthly ‘unique’ visitors – 18,672 (tripling that of the old RMT Union website) Visitors to the site are now staying on average 60% longer than with the previous website.
Google referrals to the new website have quadrupled that of RMT’s old site.
Achieved a better more inclusive and participatory user experience, with in-built campaigning tools that allow users to send template emails or letters to their local MP or directly contact an employer or organisation.
Average monthly ‘unique’ visitors – 18,672 (tripling that of the old RMT Union website) Visitors to the site are now staying on average 60% longer than with the previous website.
Google referrals to the new website have quadrupled that of RMT’s old site.
Their goal was to save members’ time and make it easier to self-serve – to enable users to get out and enjoy touring. Various improvements were made to streamline the join process as well as enhanced Google map functionality to enable users to swiftly find Caravan sites. Result: The Caravan Club website now attracts over 11 million users annually. Since the site redesign, unique visits increased by14% year on year.Self service stats for updating your details increased by a staggering 56%. Online site bookings were introduced and accounted for 80% of the total of 55,000 bookings. Much more than an aesthetic face-lift featuring inspirational pictures of beautiful places.
With over 11,000 unique users in a very short space of time since launch the judges were impressed with the clarity and helpfulness of this resource.
CPA Australia have really recognised the power of communicating using video. There is no doubt that video is an engaging way of getting information across but CPA has developed a concept whereby Q&A is taken to the next level. And successfully too. The figures speak for themselves.
The very personal and quality answers of Alex Malley are very professional and no doubt very useful and inspiring to the users. It is as close as users can get to a personal encounter with Alex.
CPA has broadened the platform with additional equally powerful sections such as the blog, the bottom line and last but not least the boardroom tycoon.
The design of the site is not too corporate and yet very business like and professional. A clean site that does not try to do too much which helps the proposition of the site.
A very good use of powerful social media channels.
The judges were very impressed with this concept.
Sometimes a specific project is a rallying point which helps define a team ethic. The IET demonstrated this in spades with the development and launch of a successful event in support of their Diamond Jubilee Scholarships Scheme.