How are independent and family-owned local media firms navigating the current media environment? Do the economics threaten their independence? What are the critical strategic considerations that will determine their future? Mary Elworth, a Board Member with the Observer Publishing Company, will moderate a panel of highly-respected owners and business managers who will share how they plan to succeed today and for the long-term. Panelists include: Tom Shaw, VP/Group Publisher, Shaw Media Group Jay Seaton, Publisher, Seaton Publishing Company Cameron Nutting Williams, Regional Publisher, Ogden News Group

1. Seaton Publishing Company
Jay Seaton, publisher, The Daily Sentinel

2. Confidential Customized for Lorem Ipsum LLC Version 1.0
Recently Acquired:
• The Junction City (Kan.) Daily Union
• Red Rock Radio group of Grand Junction
Currently Own:
• The Grand Junction (Colo.) Daily Sentinel
• The Manhattan (Kan.) Mercury
• The Sheridan (Wyo.) Press
• The Hastings (Neb.) Tribune
• The Winfield (Kan.) Courier-Traveler
• The Alliance (Neb.) Herald
• The Black Hills (S.D.) Pioneer

3. Halting the Revenue Slide
1
Community newspaper
as convener,
hub of the wheel
2
Sales management
borrowed from highly
competitive industries;
breaking down silos
3
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Putting the toothpaste
back in the tube online

4. 4
Leveraging a still
dominant audience
5
Acquiring intellectually
consistent businesses 6
Understanding why
people pay for your
newspaper
Halting the Revenue Slide

5. Threats and Challenges
● Black Swan is the rule, not the exception –
therefore, First Amendment mission
must remain paramount.
● Simon Sinek’s:
“Why do we do what we do?"

6. LEAP ROUNDTABLE - VAIL, COLORADO
Thank you.