Presentation created for the conference "Retro - a consumption and design trend?", held by ESEIG.
Created and presented by Pedro Rocha, on the 17/12/09, for non-commecial use.
Feel free to download and share it.
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SAMPLE is an independently owned and operated culture report by Eddy Perezic and Leigh Citarella. In times like these when tons of, medium-spicy-take filled, Corporatized Culture Reports™ are being published, the world could use some SAMPLE. and, as always, SAMPLE, could use the thoughts and opinions of the world.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
It’s not good enough to simply understand the nature of disunity or recognize the value of empathy. We need to put our ideals and insights into practical action.
SAMPLE is an independently owned and operated culture report by Eddy Perezic and Leigh Citarella. In times like these when tons of, medium-spicy-take filled, Corporatized Culture Reports™ are being published, the world could use some SAMPLE. and, as always, SAMPLE, could use the thoughts and opinions of the world.
Cannes Lions Grand Prix winners’ creative genius is undisputed but what human truths underpin 2014’s Lions?
Post-recession blow-outs, an appetite for risk and a desire to make a difference are major themes shaping this year's winners.
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
It’s not good enough to simply understand the nature of disunity or recognize the value of empathy. We need to put our ideals and insights into practical action.
Fortunate enough to have had the opportunity to attend SXSW this year, I have returned inspired with plenty to share. Herein are my impressions of SXSW, a digital orgy of American proportions. Enjoy with a margarita and food-truck-purchased taco, preferably.
Watch the video here: http://blog.mindswarms.com/mindswarms-on-millennials-technology-and-the-new-luxury/
A top line report on how Millennials view Luxury differently from previous generations.
September 2013
The slides from the talk I gave on "Does Making Things People Want Beat Making People Want Things" at the IAPI breakfast event on 19th June 2014 in Dublin, Ireland
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
Every generation has a shared set of experiences, values, and cultural flash points that come together to form distinct expressions of identity. To brush up on your generational differences, check out our latest guide.
A preliminary attempt to project 'Retro Marketing' as a nice way to communicate certain products which are attributed in way that can create 'Nostalgia' among consumers .
People feel renew their when they watch a product or offering emerging out of nostalgia and memories .
'Old is Gold' is a satisfying formulae for those who are orthodox and traditional .
Fortunate enough to have had the opportunity to attend SXSW this year, I have returned inspired with plenty to share. Herein are my impressions of SXSW, a digital orgy of American proportions. Enjoy with a margarita and food-truck-purchased taco, preferably.
Watch the video here: http://blog.mindswarms.com/mindswarms-on-millennials-technology-and-the-new-luxury/
A top line report on how Millennials view Luxury differently from previous generations.
September 2013
The slides from the talk I gave on "Does Making Things People Want Beat Making People Want Things" at the IAPI breakfast event on 19th June 2014 in Dublin, Ireland
Conventional marketing often ignores the wider context of culture. Not at Zambezi. We practice cultural planning - gathering cultural knowledge and insights in order to build brand equity by creating cultural currency.
Every generation has a shared set of experiences, values, and cultural flash points that come together to form distinct expressions of identity. To brush up on your generational differences, check out our latest guide.
A preliminary attempt to project 'Retro Marketing' as a nice way to communicate certain products which are attributed in way that can create 'Nostalgia' among consumers .
People feel renew their when they watch a product or offering emerging out of nostalgia and memories .
'Old is Gold' is a satisfying formulae for those who are orthodox and traditional .
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Brands are facing an emerging challenge in multicultural marketing—how do they execute against total market? Changing demographics and the need for efficiencies in market spend, targeting and process are driving this discussion.
Achieving effective solutions requires a deeper understanding of cultural dynamics. Brands must be engaged in more authentic and meaningful dialogue with consumers; inspire innovation and creativity that connects more broadly; and achieve efficiencies through an integrated approach.
Within the US and globally we are experiencing the acceleration of a cultural shift marked by ‘cultural remix’ or Hybriculturalism. The desire to respond to this cultural shift is evident in the call to action known as total market. However, there is still a struggle to understand the dynamics. For total market approaches to work, this understanding is critical.
We live in an era where there is no turning back.
I am a New York based strategist, and if there is something I do very well is to detect trends and spark new ideas. Enjoy this report and inspire yourself! Join the conversation using #UrbanStalkers and share your thoughts at abraham@urbanstalkers.com
My talk from SXSW 2019, exploring the Fjord Trends and the notion of trend spotting both as a tool to push our thinking, and the potential downsides of our reactions to and belief in trends.
Racial Segregation and American Education - Free Essay Example .... ⇉Segregation Then & Now: How To Move Towards A More Perfect Union Essay .... Segregation in the 21st Century Essay Example | Topics and Well Written .... Segregation essay | Hyderabad. Segregation Essay: Different Way to Think | Get 24/7 Homework Help .... Segregation and Civil Rights - Free Essay Example | PapersOwl.com. segregation paper sociology of education | Brown V. Board Of Education .... Read «Racial Segregation» Essay Sample for Free at SupremeEssays.com. Tightening Coils : an Essay on Segregation by Stubbs, Ernest ; Hofmeyr .... Essay - Prejudice and racism in TKMB - Prejudice and racism in To kill .... Racial Segregation Processes and Policies in the. (PDF) Segregation. Why Did The Segregation Of Schools Become A Problem InThe USA In The .... ≫ Racial Segregation in the United States Free Essay Sample on Samploon.com. apush essay edit3 | African American Civil Rights Movement (1954–1968 .... Against racial segregation essay - powerpointsjunior.web.fc2.com. Argumentative Essay Racial Segregation. Essays on racial segregation - mbamission.web.fc2.com. Essays On Segregation by Ingram, Robert T. (Editor): (1960) | Caroliniana. Martin Luther King Against Segregation - Free Essay Example | PapersOwl.com. Danah Boyd on Segregation in the US Summary And Rhetorical Analysis .... Definition essay: Segregation essay. discrimination essay titles. INTRODUCTION | Segregation in Residential Areas: Papers on Racial and .... Segregation and Civil Rights - Free Essay Example. Photo essays | Qualitative Research Cafe. Segregation Sources Question - GCSE History - Marked by Teachers.com. School segregation Essay Example | Topics and Well Written Essays - 750 .... Self-Segregation of Students Essay Example | StudyHippo.com. Essay on segregation in schools... The segregation of United States .... racial residential segregation in american cities. Florida Memory • Crawfordville High School Student Newspaper Featuring ... Essay On Segregation Essay On Segregation
During June 10-12, LEXIA Insights & Solutions participated in the 2019 Culture Marketing Council Annual Summit, hosted at The Statler Hotel in Dallas, Texas, where we took part in valuable industry discussions and panels. We share our 12 takeaways from a great conference.
How Millennials, Technology and Acts of Bravery are Helping Advertising Becom...Samantha Massaglia
Samantha Massaglia
Preso from my lecture at St. Cloud State University. St. Cloud, Minnesota.
Several videos were included in the presentation:
Video #1 plays after Slide 13 ('Because it looks like this.')
http://vimeo.com/89527215
Video #2 plays after Slide 30 ('Updated in 2006.')
https://www.youtube.com/watch?v=hibyAJOSW8U
Video #3 plays after Slide 40 ('TOMS Shoes.')
https://www.youtube.com/watch?v=7MV3HWQHl1s
Video #4 plays after Slide 41 ('Soap Box Soaps.')
https://www.youtube.com/watch?v=BjZnNK4PQBk
Video # 5 plays after Slide 54 ('Generation Z advertisements will look like.')
https://www.youtube.com/watch?v=EPDmrZDpmqQ
How To Deal With Disruption and How To Thrive In A Disruptive AgeFahri Karakas
We live in interesting and accelerated times. No professional today, whether in the public or private sector, can afford to be unaware of the pace of changes surrounding them. The pace of business change happening around us is relentless. The global forces of competition, innovation, and new technologies are creating new markets while eliminating others.
Multidimensional technological forces involving automation, 3D printing, augmented reality, machine learning, Industry 4.0, internet of things, and blockchain are rapidly transforming the future of work, organizations, and jobs.
We are at the beginning of the fourth industrial revolution. Developments in machine learning, robotics, nanotech, biotech, and 3D printing are all building on and amplifying one another. Technology is disruptive and it keeps transforming workplaces, business practices, and work processes. Companies are trying hard to survive — the only way to survive is to adapt, change, and innovate fast.
Companies are hungrier for smart ideas and innovations than ever before because they know they will go extinct unless they learn, improve, evolve, accelerate, and create constantly.
89% of Fortune 500 companies from 1955 are not on the list in 2014. The average age of a company listed on the S&P 500 was 67 years old in the 1920s. Right now this age is 15 years only and it keeps going down. In 2028, 40% of all S&P 500 companies are expected to disappear from this list. Similarly, 75% of S&P 500 firms are estimated to be replaced within 15 years.
In 1996, Kodak had nearly 150 thousand employees and $28 billion market cap. In 2008, the whole market was gone. The invention of digital cameras eliminated traditional camera businesses. A company that is not trying to disrupt itself is destined to be disrupted.
We are experiencing a digital revolution and the industrial paradigm is over. Mass production is becoming obsolete and 3D printers are replacing factories. Companies work in virtual networks and remote work is the order of the day.
Products are bought on demand and they are customized by default. We do not need huge scales of economy, organization charts, hierarchies, factories, standardized exams, or large production floors anymore.
We do not need cable TV, mass-market, and broadcast advertising. We are now experiencing a borderless, democratized, digital world where each individual can have a huge impact.
We can now create our own game in this world. We can design games, create our own blogs or podcasts or YouTube channel or raise funds on Kickstarter. We can write a book and explain ourselves to the world. We can create fresh and exciting digital products (training, courses, etc.) We live in a world where ideas can change people’s lives. This means all of us can create our own game.
It is impossible to imagine that the skills needed at work will remain the same in the new decade. The world is changing fast and we need to learn, re-invent, and disrupt ourselves every day.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
2. “ It is increasingly clear that the current downturn is fundamentally different from recessions of recent decades. We are experiencing not merely another turn of the business cycle, but a restructuring of the economic order.” - Ian Davis, McKinsey’s worldwide managing director. TODAY – RESTRICTION ECONOMIES http://www.flickr.com/photos/cizake/3336416992/sizes/o/
3. http://www.kindergesundheit.de/ TODAY – PARADOXAL PROHIBITION Smoking kills. Resource scarcity. Identity control. Carbon emissions monitoring. War on waste. After decades of a consensual consumerism culture, the austere and responsible counter-trend is becoming an increasingly relevant alternative. In western societies, status associations are shifting from showing off “bigger, better more” icons to “more responsible”, “more contributive” ones. Control is being stimulated by both public institutions and individuals, through legislation or intolerance on “irresponsible behavior”.
4. TODAY – NICHE EVERYTHING “ The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.” - Chris Anderson, author of “The long tail” http://www.flickr.com/photos/stabilo-boss/93136022/
7. 40% of interviewees answered they wanted to become less dependent on brands, products and services, even after the crisis passed, showing signs of change in consumption habits, or mistrust towards brands/corporations as they are today. However, 42% of people didn’t feel affected by the crisis so far, so they feel that the recovery may also not affect them… WHAT BEST DESCRIBES YOUR BEHAVIOUR AFTER THE CRISIS? www.slideshare.net/OAKbrands/genxy-1742869 WERE DOES THIS LEAD US?
8. 40% of interviewees answered they wanted to become less dependent on brands, products and services, even after the crisis passed, showing signs of change in consumption habits, or mistrust towards brands/corporations as they are today. However, 42% of people didn’t feel affected by the crisis so far, so they feel that the recovery may also not affect them… WHAT BEST DESCRIBES YOUR BEHAVIOUR AFTER THE CRISIS? www.slideshare.net/OAKbrands/genxy-1742869 WERE DOES THIS LEAD US? … but whatever their answer is, it’s clear that financing their expectations will not be a linear issue, as a new economic order is evolving for western, open economies.
9. AGREE – 32% / DO NOT AGREE – 43% / INDIFFERENT – 25% I BELIEVE THAT I WILL RECEIVE A SOCIAL SECURITY PENSION WHEN I STOP WORKING. www.slideshare.net/OAKbrands/genxy-1742869 WERE DOES THIS LEAD US?
10. I TRUST THE FUNDAMENTAL ETHICS OF BUSINESS MANAGEMENT. AGREE – 8% / DO NOT AGREE – 54% / INDIFRERENT – 37% AGREE –11% / DO NOT AGREE – 74% / INDIFFERENT – 15% I BELIEVE IN THE ABILITY OF OUR POLITICAL LEADERS TO IMPROVE THE CURRENT SITUATION. I TRUST IN POLITITIANS. AGREE – 4% / DO NOT AGREE – 75% / INDIFFERENT – 21% www.slideshare.net/OAKbrands/genxy-1742869 WERE DOES THIS LEAD US?
11. Restrictive and fragmented present Will to escape Uncertain future, hard to predict the “new normal” Lack of unification and identity WERE DOES THIS LEAD US?
12. WERE DOES THIS LEAD US? Can retro be a solution? Restrictive and fragmented present Will to escape Uncertain future, hard to predict the “new normal” Lack of unification and identity
13. AGREE – 50% / DO NOT AGREE – 20% / INDIFFERENT – 30% I FEEL THINGS ARE NOT AS AUTHENTIC AND TRANSPARENT AS THEY WERE 10 YEARS AGO www.slideshare.net/OAKbrands/genxy-1742869 WERE DOES THIS LEAD US?
14. AGREE – 38% / DO NOT AGREE – 38% / INDIFFERENT – 24% I AM WILLING TO PAY MORE FOR PRODUCTS WITH A NOSTALGIC VALUE www.slideshare.net/OAKbrands/genxy-1742869 www.slideshare.net/OAKbrands/genxy-1742869 WERE DOES THIS LEAD US? AGREE – 50% / DO NOT AGREE – 20% / INDIFFERENT – 30% I FEEL THINGS ARE NOT AS AUTHENTIC AND TRANSPARENT AS THEY WERE 10 YEARS AGO
15. RETRO AS AN OPPORTUNITY IN UNCERTAINTY? Authentic Transparent Amateur Fun Escapist Uncompromising Comfortable Identity Nesting in the past
16. RETRO AS AN OPPORTUNITY IN UNCERTAINTY? Authentic Transparent Amateur Fun Escapist Uncompromising Comfortable Identity Nesting in the past Retro is like a permanent counter-trend. It is always present, opposing the speed of change and economic restriction. And when change is boosted by uncertainty and identity fragmentation, so does retro’s appeal.
17. RETRO AS AN OPPORTUNITY IN UNCERTAINTY - EXAMPLES
18. ABSENCE OF A FATHER FIGURE– RULES, UNITY, CERTAINTY António Oliveira Salazar, Portuguese dictator between 1932 and 1968 won the contest “Grandes Portugueses” (Based on BBC’s “100 Greatest Britons”). His lifelong communist political opponent Álvaro Cunhal came second. Both were political opposites, but are bonded by seriousness, commitment, responsibility.
19. “ After 20 years, economic depression is creating a nostalgic phenomenon. In a recent poll conducted by German magazine “Der Spiegel” in March, 57 percent of western citizens supported that the German Democratic Republic had more positive than negative aspects, or they would actually state that life was better before the reunification of Germany”. - Loosely translated from Notícias Magazine (JN nº167/122) NOSTALGIA – ECONOMIC DEPRESSION STIMULATES EASTERN NOSTALGIA
20. Nuno Markl’s: “Caderneta de Cromos” A national radio program “ that aims to create the definitive encyclopedia of the things that were a part of your young existence, somewhere between the 70’s and 80’s (yes, it’s a thirtysomething, going on forty, program) The “Caderneta de Cromos” will be a fun repository of all of those pieces of our existence and counts on you – not only to (…) contribute in a more active way: do you still have a functional ZX Spectrum? Film yourselves (or just capture the sound) playing some Chuckie Egg or something similar, proving you still have what it takes. “ - Loosely translated from http://havidaemmarkl.blogs.sapo.pt/ NOSTALGIC FLOW – ARTEFACTS THAT ENHANCE EXPERIENCE SHARING
22. RETRO ENTERTAINMENT– REMEMBER, BABY? “ Nostalgia - it's delicate, but potent. Teddy told me that in Greek, "nostalgia" literally means "the pain from an old wound." It's a twinge in your heart far more powerful than memory alone. This device isn't a spaceship, it's a time machine. It goes backwards, and forwards... it takes us to a place where we ache to go again. It's not called the wheel, it's called the carousel. It let's us travel the way a child travels - around and around, and back home again, to a place where we know are loved.“ – “ Don Draper” in "Mad Men: The Wheel (#1.13)" http://www.flickr.com/photos/kevan/3024164460/sizes/o/
23. URBAN CRAFTERS– NEW PUBLICS, IMEMORIAL MATERIALS? Picture taken in an arts & crafts fair in Lisbon. Local urban crafters gather there to sell and show their art. Retro is also about customization, amateurship, love for the process. And fun, by the way.
24. PORTUGUESE IDENTITY – WHAT DEFINES AND BINDS US? “ A vida portuguesa”. Klaus. Viarco. Pasta Couto. Not jut retro, but icons of national identity, prior to the globalization. http://www.flickr.com/photos/lluisdezamora/2727998654/sizes/o/ http://www.flickr.com/photos/candiedwomanire/15899841/
25. POP CULTURE – FOLK AND RETRO-FUTURISM From Lady Gaga’s retro-futurism to Au Revoir Simone’s indie folk appeal, the references are there.
26. THE LAST DAYS OF DECADENCE– ESCAPISM ON A FRIDAY NIGHT “ The last days of decadence”, just one of the many parties in London in which the goal is to escape reality by dressing up and living another life/decade for the night. Dressing up allows people to role-play different tribes each night and be “normal” on the next day. Escaping reality is crucial in a frantic environment.
27. REMIX CULTURE– THE PRESENT IS MIXING THE PAST Remixing content can be criminalized, but youngsters will keep on doing it. Using music and video from previous decades and updating/renovating them is current practice, aided by an access to technology that has never been so democratic. http://www.flickr.com/photos/candiedwomanire/15899841/
28. FAST RETRO– ACCELERATED CULTURE: 90’S CAN BE THE 00’S RETRO The worldwide web in the 1990’s can look retro when compared to nowadays tools. Cultures change so fast that they can easily become outdated and then easily surpass the test of time to come back.
29. RETRO AS AN OPPORTUNITY IN UNCERTAINTY? Retro can be an innovative solution for brands whose historical claim is relevant. Products that are not recognized by the public as associated to innovation can find in retro a powerful solution, whether for brand activation or even the construction of a central, brand idea. Retro could be a brand solution when associated to values such as authenticity, escapism, comfortableness, identity, amateurship, fun, customization, powered by design solutions that enhance it, depending on the brand story being built and the audiences it is designed for. It is necessarily linked with recession. But it will tend to have a more relevant part, given the rise of remix cultures, uncertainty, fragmented identity, increasing niches, etc.
33. IS IT A BRAND SOLUTION? Depends. On much more that can ever be written on a powerpoint.
34. Pedro Rocha E. pedro.rocha@oak-brands.com T. +351 935 094 597 Skype oak.brands Porto Rua Afonso Cordeiro, nº877 1º sala 103 Matosinhos Lisboa Edifício Aviz Av. Fontes Pereira de Melo, Nº35, 14ºE Lisboa www.slideshare.net/OAKbrands/