Retro marketing leverages nostalgia to revive old brands and styles to appeal to modern consumers, using the concept of 'old is gold' to enhance brand value. While it can effectively attract a wide age range and be cost-effective, it may also alienate younger audiences and face criticism for lacking originality. Successful examples include re-issues of classic products and modern items adopting retro aesthetics.

3. Retro Marketing
 ‘Retro’ – word itself suggests that it is
something to do with past.
 Marketing trend that uses nostalgia ( affection
for past period) as an instrument to revive old
patterns, styles ,products etc .
 Catapulting ideas of past to make a difference
in present day world . Retro marketing is about
using the past to sell the present .

4. Core Objective of retro marketing
 Reviving an old brand using its success and
identity of past.
 To make difference from other trends and style
of products .
 Utilizing the ‘Old is Gold’ Theory and adding
value to the brand.

5. Advantages of Retro Marketing
 A great ability to reach a wide age range.
 Familiarity .
 Cost effectiveness .

6. Disadvantages of Retro marketing

A big possibility of the newest people can’t
identify themselves with the brand.
 Can bring some memories but not necessary
can bring results.
 Retro marketing is sometimes criticized for its
dependence on the past or for lacking
creativity or originality.

7. Retro Products
Genuine Re-issue
or Replica of original
product
Modern product that
Adopts retro styling

8. Automobiles
OLD BEETLE NEW BEETLE
‘’VOLKSWAGEN
LML

9. Retro Marketing By Media Giants

10. Aviators by Ray
Ban
Mont Blanc Fountain
Pen
1937

12. Thank you